Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.
Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
13 Videos (46m)
    • What is a Brand: Introduction

      3:32
    • What Is A Brand: Common Misunderstandings

      3:14
    • What Is A Brand: In The Mind, Not The Eye

      2:11
    • Walk Like A Brand: The Human Property

      3:55
    • A Brand Is A Behavior

      2:46
    • A Brand Is A Reputation

      4:40
    • Demonstration- The Lego Example

      3:40
    • A Brand Is An Accumulation

      5:32
    • A Brand Is A Narrative

      5:49
    • A Brand Is A Device

      3:30
    • Common Reasons For A Lack of Alignment

      4:30
    • Walk Like A Brand: Closing

      2:00
    • Blooper Reel

      0:49

About This Class

There is so much confusion about what a brand is!

The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time explaining branding.

This is branding for the rest of us!

In this course you will get a full, complete, and memorable understanding of what branding really is.

By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral.  Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.

  • Learn how branding is vital for connecting deeply with your audience
  • Understand why branding consistency and alignment are vital
  • See how "companies do not create their brand; their audience creates the brand"
  • Learn where confusion about branding stems from
  • Learn the top four causes of brand misalignment
  • and so much more!

Presented by Everett Bowes, of We Talk Branding, a branding expert and best-selling Instructor, this 45-minute course is densely packed with insight and information!

Each lesson is short, downloadable, and features bullet points to make learning even easier.

Don't get left behind! 

Do you have a complete definition of branding? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us!

See you in class!!

57 of 57 students recommendSee All

Excellent general intro.
Marc-Antoine Antonini

UX Designer

Quick and informative, thank you!
Awesome class!!!

657

Students

2

Projects

Everett Bowes

Brand Strategy & Creative Consultant


Hello! My name is Everett and I'm a Brand Strategy and Creative Consultant with over 20 years of experience helping companies brand boldly, create confidently, and connect deeply with their audience.

All throughout my career I've been called a natural-born-teacher. I love breaking down complex ideas into simple, easy-to-understand concepts that students can remember and apply immediately. My teaching is practical and delivered in a conversational manner.

I...

See full profile