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13 Videos (46m)
    • What is a Brand: Introduction

      3:32
    • What Is A Brand: Common Misunderstandings

      3:14
    • What Is A Brand: In The Mind, Not The Eye

      2:11
    • Walk Like A Brand: The Human Property

      3:55
    • A Brand Is A Behavior

      2:46
    • A Brand Is A Reputation

      4:40
    • Demonstration- The Lego Example

      3:40
    • A Brand Is An Accumulation

      5:32
    • A Brand Is A Narrative

      5:49
    • A Brand Is A Device

      3:30
    • Common Reasons For A Lack of Alignment

      4:30
    • Walk Like A Brand: Closing

      2:00
    • Blooper Reel

      0:49

About This Class

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Everyone is talking about Branding these days! But with so much talk, from traditional marketers to everyday people, there is a lot of confusion about what a brand is!

The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time getting their non-businessminded co-workers on the same page.

Well, this is "branding for the rest of us"!

In this course you will get a full, complete, and memorable understanding of what branding really is.

By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral.  Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.

  • Learn how to connect deeply with your audience
  • Understand why consistency and alignment are vital
  • See how "companies do not create their brand; their audience creates the brand"
  • Get explanations as to where confusion about branding likely stems from
  • Learn the top four sources of brand misalignment
  • and so much more!

Presented by Everett Bowes, a best-selling Instructor, this 45-minute course is densely packed with insight and information.

Don't get left behind! 

Do you have a five-sided definition of what a brand is? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us as we unpack what it means to "Walk Like A Brand!"  

46 of 46 students recommendSee All

Everett is a clear thought leader on branding. Solid presentation...easy to follow. - Jersey
simple, clear, insightful
I'ts good to have it all together. Very well explained.

548

Students

2

Projects

Everett Bowes

Brand Strategy & Creative Consultant


Hello! My name is Everett and I'm a Brand Strategy and Creative Consultant with over 20 years of experience helping companies brand boldly, create confidently, and connect deeply with their audience.

All throughout my career I've been called a natural-born-teacher. I love breaking down complex ideas into simple, easy-to-understand concepts that students can remember and apply immediately. My teaching is practical and delivered in a conversational manner.

I...

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