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Intro To Branding: What Is A Brand?

Everett Bowes, Branding. Marketing. Social.

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13 Lessons (46m)
    • 1. Introduction

      3:32
    • 2. Common Misunderstandings About Branding

      3:14
    • 3. Branding Is About The Mind, Not The Eye

      2:11
    • 4. Developing The Human Properties of Your Brand

      3:55
    • 5. A Brand Is A Behavior

      2:46
    • 6. A Brand Is A Reputation

      4:40
    • 7. Branding Object Lesson

      3:40
    • 8. A Brand Is An Accumulation

      5:32
    • 9. A Brand Is A Narrative

      5:49
    • 10. A Brand Is A Device

      3:30
    • 11. Common Reasons For A Lack of Alignment

      4:30
    • 12. Closing Thoughts

      2:00
    • 13. Blooper Reel

      0:49
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