Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Intro To Branding: What Is A Brand?

Everett Bowes, Brand Strategist

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
13 Videos (46m)
    • Introduction

      3:32
    • Common Misunderstandings About Branding

      3:14
    • Branding Is About The Mind, Not The Eye

      2:11
    • Developing The Human Properties of Your Brand

      3:55
    • A Brand Is A Behavior

      2:46
    • A Brand Is A Reputation

      4:40
    • Branding Object Lesson

      3:40
    • A Brand Is An Accumulation

      5:32
    • A Brand Is A Narrative

      5:49
    • A Brand Is A Device

      3:30
    • Common Reasons For A Lack of Alignment

      4:30
    • Closing Thoughts

      2:00
    • Blooper Reel

      0:49
25 students are watching this class