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International Market Research for Producers who want to sell in other countries

Sonia Pupaza, Marketing Specialist

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10 Videos (30m)
    • Market Research Introduction

      1:34
    • Market Research Framework

      4:43
    • Market Research Statistics

      5:03
    • Research your Competitors

      3:22
    • Research the Local Producers

      2:10
    • Research similar products on the targeted market

      2:47
    • Consumers Buying Behaviour

      2:34
    • SWOT Analysis of your targeted market

      2:27
    • Potential Customers

      2:10
    • The country you plan to exhibit

      2:45

About This Class

This class is for producers and entrepreneurs who want to expand their business abroad and they are looking for insights about how to research their targeted market.

You will learn how to prioritize your company market entry decisions based on extensive market research on the markets you want to entry, investigating competitors, local producers, similar products or services on the market, consumers, potential customers and extracting relevant statistical data.

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Sonia Pupaza

Marketing Specialist

I have graduated International Business Administration in 2002 and worked in different fields: sales, contracts, project management, online and offline marketing and communication, international market research, products design, international events and trade shows planning and participating, market entry, business development, language learning programme coordination and social media management.

In 2013 I was selected, among other 26, to participate to the Executive Training Programme...

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