Instagram for Business: Build an Engaged Community | Learn with Iconosquare

Tyler McCall, Instagram Marketing Strategist

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13 Lessons (1h 31m)
    • 1. Introduction

      2:03
    • 2. Getting Started

      4:59
    • 3. Establish Your Audience

      9:42
    • 4. Determine Your Objective

      6:26
    • 5. Craft Your Story

      9:59
    • 6. Find Your Voice

      9:07
    • 7. Create Your Visuals

      12:06
    • 8. Put it into Action

      11:07
    • 9. Engage Your Community

      11:03
    • 10. Measure Success

      4:05
    • 11. Bonus: Instagram Stories

      7:20
    • 12. Final Thoughts

      1:58
    • 13. What's Next?

      0:35
817 students are watching this class

Project Description

Upload your ideal Instagram post!

Download Tyler's worksheets (here) and work through them along with him, then take what you've learned and craft one, ideal Instagram post to share! Tell us which photo type and caption type you chose, and why you think it will work for your audience. Things to keep in mind:

  • Do you have a color-scheme for your account? How does your post fit into that?
  • Does your post spark engagement? Are you planning to post at a time when you'll be able to stick around and chat with your followers in the comments?
  • Can you tweak your post and put it in Instagram Stories, instead?

Haven't crafted your ideal Instagram post yet? Feel free to share one you've seen that you think is effective, and why!

Resources

  • Download the class worksheets here
  • Find Tyler on Instagram and his website to learn even more about using Instagram for your business
  • Explore Iconosquare to gain more control over your Instagram with metrics and engagement tools
  • Use tools like Canva to make easy inspirational quotes

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