Instagram Success for Artists : 2 Week Challenge to Grow Your Following | Ohn Mar Win | Skillshare

Instagram Success for Artists : 2 Week Challenge to Grow Your Following

Ohn Mar Win, Illustrator surface designer teacher

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12 Lessons (49m)
    • 1. Introduction

      1:04
    • 2. Overview of the class

      2:48
    • 3. Your Instagram Profile

      5:46
    • 4. Make Art Everyday

      5:49
    • 5. Other Content to Consider

      4:37
    • 6. Use good quality pics

      4:00
    • 7. Use great captions

      4:38
    • 8. Timings of posts & Insights

      4:36
    • 9. Comments and Engagement

      3:25
    • 10. Hashtags

      3:31
    • 11. Final thoughts & Class project

      6:20
    • 12. BONUS VIDEO

      2:03
165 students are watching this class

About This Class

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I set up my Instagram account in September 2014 starting with a fuzzy picture of a pear sketch, and just a handful of followers. Now just over 3 years later, I have 100,000 followers, and in this class I want to share some of the tips I used to achieve this. I really enjoy sharing my art on this platform, as it almost serves as a daily time capsule of where my art is at, and is a good reflection of me and my personality. 

There's a theory that goes if you perform a certain task every day for 30 days, new pathways are formed in your brain, so it becomes a habit. This can be applied advantageously to many areas of your life. I also feel this is a great approach for gaining great follows on Instagram.

This class for those who are already using or wish to use Instagram as part of their art, illustration or design business. I believe if you made consistent effort for at least 2 weeks, using the tips I'll be outlining in the class you'll seen tangible results in that time: more followers !!

The class will cover :

* an effective profile, including profile pics, identifiable user names and links

* making art everyday ( if possible) to build up anticipation 

* good quality phots or images

* effective captions for your post

* timing and using insights

* comments and the all important engagement

I hope you'll join me in this first class of 2018

Also a massive thank you to the artists who kindly let me feature their work - without their helpful support I would not have been able to create this class

Claire Picard  

Dylan Mierzwinski 

Tom Froese

Jess (jeshypark)

Affra Gibbs

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Transcripts

1. Introduction: I go on? I'm an illustrator service designer. I set up my INSTAGRAM account in September 2014 starting with a really fuzzy picture of a sketch I made off a pair I had picked that day. I only had a handful of followers, but three years later, I have just over 100,000 followers in this class. Only share with you some of the tips and tricks that I use to achieve this number. This class is many for those who are using or wish to use. Instagram, whether you're an artist, illustrator or designer will explore how posting art every day can be leveraged to show the world your unique creative talents along with great captions and timing and hashtags to boost your follow engagement. I really hope that if you follow the steps that I'm gonna outline, you're going to see on organic increase in your father's numbers. This is gonna be a really fun few weeks, so please join me 2. Overview of the class: I did write a block post in August 2015 which I will re basing this skill share class on because I do feel the fundamental principles for gaining followers still hold true. I am aware that Instagram do change their algorithms fairly often, but I really hope that what I outlined in this class will still be really useful. First of all, I need to say that it would be really useful if you had the right mindset going into this exercise. Please don't expect to have thousands of new followers after just a few weeks. Even for me. It took me about three months to get 200 followers. And please, please don't view this as some kind of popularity contest or a way to validate art. I know it's really tricky, but sometimes those likes our natural reflection off who you are. I urge you not to become fixated by this, Roosevelt said. Comparison is the thief of joy, and I have to say I still feel like I'm the same person as when I had 1000 followers, as when I have 100,000 followers. Nothing's changed that much within May, as I said in the beginning. It is an organic growth. Some weeks there will be massive spurs and you'll gain loader followers. And then other weeks will be slow and steady on either way is absolutely fine. I just need for you to be really stick. Please don't be upset if you lose followers happens to me every day, and it's cool because new ones will always come along. Going back to my block post. I'm going to read you how I started it off. There's a theory that goes, if you perform a certain task every day for 30 days, new pathways are formed in your brain, so it becomes a habit. This can be applied advantageously to many areas of your life. I also feel this is a good approach to gaining great followers on instruments. Please stay with May. I'm going to explain all this. I firmly believe that if you make a concerted, honest effort for two weeks minimum with the tips that have been outlining this class, you are going to see tangible results. There is going to be a tiny bit of forward planning, but not very much. It's just a few minutes every day just to stay on top of your comments on bond, catch up with other people and comment on their work. I'm afraid it's not just a case off during one of the task. You have to be mindful of trying to combine all of the information that I'm going to be giving you. Instagram does not have to be daunting on if you give yourself permission to just play around. In the next few weeks, Onda put in some guided action just for a few minutes. Every day. I'm sure it's going to pay dividends. 3. Your Instagram Profile: I want to talk to you about your instagram profile because it tells your potential followers who you are and gives them a reason to follow you and engage with you. I think the best Instagram profiles have a few things in common, like a recognisable photo on easily identifiable user name and also on informative biography and also links to your relevant sites. First of all, I do highly recommend that you set up your profile as public and not cry of it, because then loads of people all around the world will be able to see what post I think it's really important to use recognizable on searchable user names or what's called your RG . Handle your name and user name all the only fields that Instagram considers in search queries. That's why it's really important to make sure that the name you do use Instagram Bio is one that your followers and clients are searching for. Minus simply Omar Wing with underscores in between the different parts, some people might add design or art after their name to differentiate themselves, moving on to your profile, photo or picture. It's one of the first things that people see when they visit your INSTAGRAM profile. So it's important to get this right. It is display very prominently on the top left hand side. So for May, I felt it was important to put a face to my art business so that people could connect with me as a person and see who's creating the art that they can view. Please don't put up a sloppy selfie. I did have this for a while in the beginning, but now I make sure that my photo is really clear. It's mainly on my face on taken in good lighting, and it's very clear. Try to smile at least show some personality because that is what's gonna draw people in. You may need somebody to help you. These pictures were actually taken by my 12 year old son on an iPhone, so you don't need a massive professional set up. Just a really clear a photo of yourself silent. They're moving on to the bio section. This is the description at the top of your profile. It's also one of the first things that visitors to your profile we'll see. You only have a maximum off 100 50 characters, so please use them wisely. Let people know what you're about and give him a reason to follow you. If you want to stand that for a particular skill or hobby or interest, you should also include these in your details. Andi, explain to potential clients what you do is well. Instagram only lets you have one leak to be included in your profile. So in the old days, I used to just have my website there. However, as my business is growing, I now use Link Tree linked to is so useful because I can change our people can seeing my newest YouTube video or my new skill share class or, if I've started selling something new my Etsy shop so people can see it simultaneously. I'm going to quickly talk you through Link Tree, you signing with your instagram handle on password on if you can see it's arranged in a certain way. This is the desktop version, but you can do on your phone. I've got my YouTube channel website on also my skill shit classes, and when you click them, it links to whatever like the website or my YouTube channel. The great thing is you can shift the order that your links come in so some days I might want the skill share to appear at the top on other days. I might want my Etsy shop to appear at the top, and it's really easy to use. The image of the phone on the right shows what a view will see. So I always put link in my profile so it will take them through to that screen, and they can choose whether they want to go to my YouTube channel or XY shop. One last thing is pleased. They forget to enable notifications for Instagram so that when people comment on your work , you are able to see it straightaway, and I'm going to move on to why that's important. But the basically it means that you can engage with your followers really quickly and easily. I'm just gonna demonstrate what I've just talked about using my own page. So this is my feed on at the top. We have my profile. If you click edit profile, you can change your profile. Photo. Andi putting a lovely version of yourself there. I say that as your user name, which is your AGI handle in the website area. I've put the link tree link to my page. Andi, there's my bio at 150 characters. I counted them out. Another thing I want to quickly show you is underneath. That little cock logo is the settings. If you want to turn it into a business account, which means you can see the insights on also the push notification so that you can see comments when they pop up on do you can decide who gets to comment on your work. 4. Make Art Everyday: When you start out, you don't have to have every detail sorted. Please be assured. I certainly didn't try not to become too brought down with branding or posting consistent pictures just yet. That will follow with time, as it did for me. As you get a better feel for instagram on and what is working and what isn't. And you're now. My first suggestion is to actually create the art that is going to feature on your feet. Maybe you already have a port failure of work, some of which you composed every day. Well, I did, since those very early weeks back in 2014 was to set myself a day our challenge, and I wasn't even doing watercolors. Then I do urge you to put aside 10 or 20 minutes a day to do door, hand lettering, collage or even calligraphy. Some of the challenges I set myself were a month of food, sketches, food packaging and even a desert daddy. Before you set yourself these challenges, just take 10 minutes out. I think what I'm really interested in, personally and creatively, perhaps it's butterflies or flowers or even shoes. And as I mentioned in a previous video. Instagram is a platform that reflects you as a person on your tastes. What do you want to convey to your followers on potentially your clients? You want to show them what your main artistic interests are, so they get a better understanding off your work. I want to take you to the very beginnings off my instagram feed. As you can see, I started off with a very fuzzy picture off a pair sketch on. I was drawing sketches off vegetables and fruit that I had around the house on. I called it the 30 Days of Food Drawings Challenge, moving onto biscuits by also had lying around the house on. But I think it gave people getting indication that I was really interested in food. Carrying on with that. It looks like I started doing herbs. Andi Spices. Then the next month, I started with 30 days of food packaging again. Well, I had around the house. I would use a dip hem to draw the outlines, if you can see just there by that stage, Maybe it took me about two months to get 200 followers, but I carried on with my challenge, so it was like a challenge to myself on also showed the view that I wanted Teoh become more proficient in my drawing, either by using a brush pen or a dip pen. The other images you can see here we're mostly done in photo shop, and at the time I didn't know the best way to show these. I was actually taking photographs off my computer screen, which don't look great, but I worked out what to do. In the end, what I use is Dropbox, so I would simply take a screenshot and then loaded onto my Dropbox, and it was also on my phone. And then I upload the onto Instagram. This was a piece of art that I did for Shrove Tuesday or Pancake Day in the UK on. You'll find that on particular days, let's say Pete ST Patrick's Day. There'll be a lot of people posting related out imagery, so there'll be loads of people looking for that sort of stuff on. There will be more engagement. Other things that I include is when I used to upload to they draw and cook on. Also, this is at the beginning, off my watercolor practice. Uh, I'll talk more about how it used to set up photos with this. It's very much a mixture off my watercolors and also my foods work in progress sketches. So anything that relates to my art practice pretty much by this stage. I was posting a mixture of old work and new work, surface design and, if any off my art appeared in magazines or on packaging or greetings cards on this a little bit further along, there's a few pictures of me at sir takes some of the people I met on some of my products. So ask yourself what will hold your interest for the next 7 14 or even 30 days so that you can sustain a daily art practice in order to post every day on Instagram. You might want to draw a different sour every day or a different mushroom or shoot every day, and you can make your own hashtag for this one. I talked more about Hashtags later, off course. You could just catch a water color. Or what have you wish. However, I just want to explain for the follower. So the viewer off your art hosting daily or build up initial excitement and then look forward to your posts on Anticipated on, they'll become more enthusiastic about your art. So after they hit that follow button, they will continue following you because they want to see what you're gonna produce next. Also, a really important message that this sends out is that you're serious about producing art, Andi, that it's fun for you to produce art every day and also as a personal challenge. It holds you accountable, which is important to sustain just for at least two weeks. You may want to consider joining in with other idee challenges such a zinc Tober, which does receive a lot of publicity when it takes place in October. 5. Other Content to Consider: for May. Instagram is primarily concerned with my art business, although to begin with I was posting all sorts like little snapshots of my life. But I will say we find some light. I do think it's we're sticking to your niche if you want to grow your following. I realize that the people who are following me were often other artists, so this may be easier said than done. I did find it a little challenging at the time until I got a feel for it, and this can be a difficult adjustment. When I learned that the majority off my artistic followers didn't really care about the males I made or selfies, they really wanted Teoh. Just see my art So I would say, to post a mixture off new and old work some from your portfolio on the mixture, off handmade pieces, watercolors past ALS, Googoosh on. Also, if you work on the Mac or the iPad Pro, maybe supposed to phase as well because, remember, you're trying to convey a snapshot off. What you can achieve artistically also works in progress and really good. If you explain what you're trying to achieve, one thing I will say is that folks really want to see what supply to use. Andi. Every now and again, I'll take a photo off all my art supplies laid out on. I'll put what they are in. The caption on boats seem to really appreciate that and ask a lot of questions. Even though I have asked every day what papers do you use? It just gives everyone a chance to see what I do use in my daily artistic life. I want to move on to other ways. That idea is now allowing you to post mawr off your art. One of them is the ID E story. I didn't use this very often at first, but now I post about once a day is just a little snapshot off my life, which does not appear on the main feed. It's only around for 24 hours unless you have on a certain setting. So I might take a picture off a page from a cookery book that I illustrated and say all I'm gonna make this curly kale so fry or it will be a little work in progress shot. Oh, it will just be me painting a some Cherries for 10 seconds. What does seem to work really well for me is posting a video on to my main feed. Either time. That's video or a process video. People love to see how I paid on many, Many artists seem to do this, and it's just fascinating to watch. I love watching other artists, whether it's abstract or it's bigger work, I find a hugely entertaining on. That's probably why it's so popular. One of my videos, it's just me. Painting some lines has had over a 1,000,000 views on Instagram. Another great way to connect with your followers is to use the ideal life feature. This is where you live. Stream to your followers and they can see what you're doing, and they can ask questions in real time. I sometimes do this if I've got fun, announcement or I want to discuss a particular are related challenge or just a discussion, really, so that I can put forward my ideas or put forward a new class or announcing that I got you to channel and again. This is a really great way to engage with your followers, and they can engage with you. Engagement is key. I'm going to talk more about that later. Last thing is trying to be mindful to keep your feed well curated and relevant. If you feel that something isn't working after a few weeks, you can go on delete it. I do this every few months. Something is sticking out. It's something doesn't look right. You'll know when you go through your feet. I think for me, I know intuitively when something doesn't feel right on, it's okay to delete it. It's not an issue because I think it gives a much more consistent brand. I know I said, Don't think about it too much, but I'm talking about After about three or four months, you'll start to get a feel for it. 6. Use good quality pics: As you are aware, Instagram is so visually stunning on great photos are a huge part off its draw on, and it's a very important part of your instagram profile. When people visit your profile, the chances are the first thing they do is scroll through the 1st 6 12 20 images on your feet on the quality of those photos will be a big factor in whether that person will follow you or not. So you have to make it count because most people only consider your profile for 10 seconds at the most. I've only ever used my life phone to take pictures off my sketchbook work. I usually laid down on a white piece of paper or straight onto my wooden floor. It's always in front of a window because the lighting is so important. I try not to use artificial light on. Don't use glaring light because it will be too harsh. I will take several pictures from slided from angles, and you can actually post them. You can actually post mortem one image now using Instagram slideshow feature. Another thing is, I'm very seldom use the preset filters that come with into the ground. What I like to do is play with the brightness on the contrast controls. As you're going to see here. This is pretty much my set up. Most days I put a white sheet of card or paper on the floor in front of a large window. I might use props like my watercolor set or the brushed I use, but nothing much more than that. Just arrange it nicely so that it's within the square format. If you've got a square setting when your phone, please use that so that you'll making use off most of the space. What I tend to do is always take my images through a watermark app. I use I watermark, but there's lots of other absolutely knew. So I arrange my logo in a small corner off the image on. Then I send it to Instagram. Once it's loaded onto instagram, I tend to manually edit the picture because it'll vary like qualities. I tend to use the contrast button, which is on a slider and also the brightness button, so that the paper it looks really white on the colors really pop. There are other features there that you can play around with like saturation warts on. When you have finished adjusting it, you're ready to add a caption. I would say, being mindful of what you post some days, I don't have time to do a sketch, something that I'm really can put a lot of effort into. So I tend not to post a tall. If I'm too busy, I'll just use something from my four failure. People do say on It's up to you to decide if you don't have anything pretty to post don't post anything at all. Because if somebody lands on that image, they'll say, Not sure about this and they might just scroll past and not follow you. What you want to do is produce something that's over really high quality so that they want to engage with you. One last thing that people have asked me in the past is how do you upload images from your computer onto my Mac? I use Dropbox, so I've got Dropbox, my Mac and Dropbox on my phone on. There are other ways where you can post directly to instagram from your Mac. As you go through this process, you'll find what methods work for you on do what's easiest in your lifestyle. 7. Use great captions: the caption that you put underneath the image that you post is as much a representation of your brand as your instagram feed on this could be a really key factor to attracting some of your followers. I tend to be very honest about why I might have created a certain piece or why I wanted to sketch something that particular day. I might go into what my thought process waas or any challenges I faced or if I gained any insights as a result off painting in a particular way or using a particular color or a technique in fed shop. Also, when you offer her behind the scenes, looks at your studio or the materials that we use, your followers are more likely to engage because they do want to know a little bit more about you. Engagement is really key. I will explain this in a lot more detail in a later video. One of the ways that the caption could help you is you can come across as your authentic self. I do know that authenticity is being banded about in all different circles on, but I do think it's really important to be you write in a voice that reflects you. Let that personality come through. You don't have to write lows, just a few sentences to explain where you are. Arts. Oh, any thoughts you may have about the piece that you just put up? It might also be quite seasonal. I love autumn all you call it Fall in America. I tend to post a lot of images about four on my reflections on it. Now, sometimes I may ask a question like, Do you like this floral with the neutral background, all the dark background on this? In some ways, it's called a call to action on again. This is something that will hopefully drive up engagement between you and your followers. It mains by them to comment more on your post on bond. You could also use this if you want to announce something like a I opened a new XY sharp or there's a new print or tea towel or tote bag in my shop. Go and have a look. The link is in my profile, so they have to take action. Hopefully, that image that you've posted is all that new tote bag on. It's amazing they have to follow the link on Buy it from your short. I'm just gonna show you some of the captions that I've used. This is based on my daughter's hand, and she really does love blackberries. So that's what I wrote here. I swear. Black preseasons get earlier every year. That's my own personal thought on dime, letting my audience know about that. And in this next one, it's, um, illustrations I did for a book. But I also used it to say my pantry stuffed full of little girls and spice mixes. They're so handy on that really is true. If he came to my house, I have a wall full of herbs and spices, so I'm letting my followers know a little something about myself again. I really do grow tomatoes. Andi. I have suffered from tomato blight in the past that luckily there wasn't any this summer, so I let them know that Andi, I got some really great comments like, Oh, you're really lucky not to have light because we've got light, just little things like that that helped with the interactions. I'd like to introduce you to another school teacher on fellow designer and illustrator. Her captions are wonderful. I love building them. This one featuring buttons, is actually about her grandmother. She said she got to see her again a few days ago. Andi and she also talks about wanting to use more blues in her illustration, So that's a great example. Next one is something that she posted at the beginning of this year. She wanted to focus Mawr on, and in a piece about a floral that she did, Dylan talks about loosening up on letting go that need for control on losing some of that joy, which is something that I can really relate to you. 8. Timings of posts & Insights: I would say, if you are starting after analogy to try and post two images a day for at least the 1st 2 weeks and then you may want to bring it down to once a day, I do think it's best to space them out to be about free four or five hours apart, maybe one about midday on one in the late afternoon, with days after best post Sundays are not so good. So I only post once, at least if at all. I'm afraid I'm gonna get a little bit technical now because Instagram's algorithm shows the users posts arranged in the feed hearing down based on what Instagram determines that is relevant to them. So it is not based on chronological order, as it used to be. On one of the big factors that I told you, I come to this one of the big factors that instagram knapsack when evaluating content is how much engagement of Post is getting. So what you need to do is to build up the momentum for your post to move towards the top off on instagram feed for your followers on. That's why I keep going on about engagement engagement engagement? What that means is people are liking your work. Hopefully, they are commenting on your work and your commenting back with bean the next 16 to 19 minutes. Something else that I do urge you to consider is to change your idea profile to a business one, because then you can view the statistics that will be collected. It's called insights, and there's a tiny graph like icon on the very top right of your page, and I'm gonna show you here what you can see. I'm going to show you the insights for my page on. It starts with followers and then impressions. You can look at the Reach profile views website clicks on and kicks to your email kill to give your breakdown off the gender off your followers and what age they are. Also in this section, it shows you the top locations of your followers, the cities, and also the country's mind seems to be in the U. S. In this section, like of the bottom, it tells you which days seem to do the best it looks like on a Saturday. It's roughly 3 p.m. Same again on a Monday. Andi most of my week days is between about 12 or 3 p.m. And that's when I normally post, because that's when most of my followers are around. To engage to comment on like, this is a really great feature. It gives you the breakdown on the statistics or your posts. It was set up the impressions for a year, but you can change it up to things like engagement over the last 30 days. And as you can see, the Lime video is one of the top on, and let's have a look at the likes. Yet the lines got a lot of lights and also the spoons on the knives. Let's see if anything changes when we do comments. S. O. I caught a little comments for reaching 1000 100,000 followers. This is overall what's been happening over the last year, and sometimes it shows some really surprising results. I don't know why some pieces do better than the other, but it's always really interesting, and this one did particularly well. It's just a video of me drawing or in shaping a jump, but for some reason it did really well, so I hope you'll give video try also, we're insights. It will show up after a few hours. If you press view insights underneath your post and you see the reach and engagement on likes and comments now you may think, Oh, this is just all getting a little bit too technical for May. Bottom line is you want people to see you art you don't want to be posting at 2 a.m. When maybe most of your followers are in bed. Unless you're in the UK and most of your foot, it is there in the U. S. But it's something that you do actually have to be mindful off. 9. Comments and Engagement: in this video. I want to talk about leaving comments on also replying to comments. Andi also engagement that word again. Engagement is really important because it's the new buzzword, it seems. Engagement is how often your followers interact with you and your post by leaving likes and comments. I am sorry to say that into the ground does seem to change their algorithm a few times a year, so your new posts are heavily reliant on this engagement activity. After a few hours, three exposure off the post will gradually begin to decrease. If you do not respond to comments left on your photo within about 60 minutes, the the latest information I have is the comments left on your feet. Do have to consist of at least all words to be counted as engagement. So you can't leave things like great picture or a love it or nice or a series of little hearts. You have to say probably actual test sentence. I really like what you've done with the paint Andi, the colors that you've used. I wanted to quickly share with you some of the sort of comments that I would leave on other people's posts here we have clear Picard cheese, a fella, administrator and sculpture teacher. She posted this one recently, and I hope is delightful. So I I left a comment that is quite close to the sort of thing I'd say in real life. I'm hoping it's authentic. Here we have Dylan's page again on This is a lady's post on. I really liked the way she uses color in this on the three Cut Away. So I left a comment to that effect because I really enjoyed looking at it. I always enjoy looking at Mr Tom's is the grand feed. He's another illustrator and skilled her teacher. His work is so retro on, I really wish that I could convey that sort of looking my work sometimes. So that's the comment that I left him. I hope the comments that I leave are supported and filled with appreciation for their art. Sometimes I do find it really tricky when I'm working on multiple projects on I'm really juggling my time, but I still try to interact with my followers, even if it's just the same. Thank you with a few halls were a few blowing You kisses emerges. I do think that when you take the time to write a personal comment or to answer questions, your followers really do appreciate it. And if they do, also question, I'm in the mood. I will try to give valuable tips and information like the paint that I'm using or something that I might have done in photo shop. Instagram. Rudy likes these conversations, and it means because you taken the time to respond to people who took time to comment. It builds a relationship I may know, answer every comment on I may miss quite a lot of questions. What I do try and make time in my timetable. Teoh. Facilitate some rappel with my followers. 10. Hashtags: in this video, we're going to talk a little bit about using Hashtags. People search on Instagram using Hashtags, and they are amongst the best tools for users and brands to increase the visibility on Instagram, we have a considered hash tag. You can open up possibilities and the new users to discover your content. Obviously, more than one hashtag gives you more reaching exposure. Andi, because you're going to be mindful off the hashtags that you do use you could attract really great clients. I've often had projects where the client has found me on Instagram because I've often used the hashtag food illustration. So you are going to want to find the best hashtags based on the business or the industry that you're in on. Do you want these to relate to the post? There are specific tools out there to help you find hashtags, such as hashtag if I or you can manually find Hashtags from other accounts that are doing well and see what hashtags they use, they might be quite similar to be fairly similar to yours, or it's something that you're interested in. So just take a look and see what their use it is going to be trial and error, but it is important that you experiment a little bit on trying new hashtags and see how they work for you. Andi, maybe look at the performance. How many comments or lights that you receive now? I do know there was a time when you could post dozens of Hashtags and just list them list them down the page. But I'm afraid those days are over. The latest word on the street is to limit your hashtags to 56 or seven at the absolute most . Otherwise it could be considered spamming. I know it's strange, but very gay, and also to use different hashtags every few days for the same reason. Now I'm gonna talk to you about a really neat trick that I've often used in the past. Instagram gives you the ability to now follow Hashtags, for example, hashtag watercolors. One really great way to leverage this is to you scroll through the hashtag watercolor fee, for example, unlike other people's art, if there's a few artists that you feel really drawn to, you get to their feet, see what they've got. Scroll through some of the images like two or three of their pieces on the personal supported comment. More than four words, of course, like I love the way you approach this or and what you often find is that these artists, all follower in return will check out who you are and often follow you back. I do do this in a very authentic wear, so I tend to do this about once or twice a day. I mean, military only takes about a minute. Um, I might try different hashtags that I personally use. Like through demonstration or surface pattern. This is an artist that I first saw under the hashtag illustrations on Instagram. I really, really loved her bold use of color on. She also did lots of fruit and veg, so I followed her straightaway. Andi, I left this comment for her. 11. Final thoughts & Class project: Instagram has transitioned over time from being a place to share selfies or your cat snaps or your food into a tool used to promote your business on Brand on to engage with your audience on also for us creatives, a place to showcase our talents. Now, if you're anxious to grow following, whether you're starting from scratch or you're following has been a little stagnant for some time. I hope this class will really help you to jump start your breath. Even if you've been posting on its been whole ring around the same number for a little while, it might mean that it's time to change what you're doing. I really hope that tips that that lined, Ah, a general guide that you should be mindful off as a whole. As I said, You can't just post really amazing pictures without decent captions on Hashtags and look at the timing. So, apart from creating that new piece of art will sketch. I really didn't spend more than 8 to 10 minutes tops each day answering comments or seeing what other folks are up to. As I mentioned at the very beginning of this class, if you make a concerted effort with these tips over the course of the next two weeks, at least, I hope it will be fun on rewarding for you. I am absolutely certain that you will reap the benefits. I'm going to just quickly go through the tips once again. So you have a really clear understanding on ive. Also recorded a bonus video for you to have a look at. I'm gonna go through again. My top tips. Please try and work on this for at least two weeks. Andi, I'm sure you're going to see a positive difference. First of all, please review your profile. Picture your biography on your links. I do recommend posting a new piece of art every day, whether it's calligraphy or collage or watercolor, just so that you can show your unique talents on. Show the world what you're interested in. Creatively. Try to post a mixture of new and old work works in progress seasonal stuff, especially when it's had a willing or winter holiday products from your shop. Also, consider Instagram's new I G life so you can interact with your followers, maybe showed them around your office or painting or talk to them about what you're working on also, the I G stories is a great way for them to see into your life. Take good quality photos in natural light. Andi, you don't have to put loads of props around it. Try to water market just in case. When you write in your captions, think about what you want to convey to your followers. Did you have any issues with the gouache that day or what were you trying to achieve? Another great way is that Call to action, where you ask them on opinion, whether they like the blue or the grey backgrounds. Try to set up a business profile so that you can look at the insights for each post. Andi gained further statistics about how your poster doing on the reach and engagement that they're receiving on this can help you further. Your instagram presence always leave kind and thoughtful comments on other people's work. Aunt Thank people if you can, when they ve comments about your work. I definitely research the hashtags that are specific to your industry or the sort of art that you're creating. Look what what other people use last day, I would say, always be yourself be authentic, not some other persona tried to be professional at all times. If there are rude comments, you don't need to be rude back. Just delete them on. Also, you tried to have fun with this entire process, and I find that issue or helpful that good energy and positivity will come back to you. For me personally, it's been such a awarding Andi enjoyable experience. The potential for Instagram as part of your business is really quite phenomenal, So I'd love for you to fulfill your potential. Here's your head of action. Decide which they're going to start, mark out 14 days on your calendar. Take a screenshot to record the follower numbers. Follow the steps that I've just being through post twice a day. Include a few court actions night comment on follow other people who use similar hash tags to you. And then, after 14 days, take another screenshot and compare and contrast the results on. See if you can find any patterns that could be effective for you. Moving forward 12. BONUS VIDEO: I want to share with you another way to gain a lot of Instagram followers in quite a short bursts of time. And it is to actually host on INSTAGRAM contest by getting your followers to take their friends all three in the comment section. It will actually draw more attention to your contest and actually boost your engagement. Then you would normally otherwise. Andi So you're standing within somebody else's speed will go up. The giveaways themselves are not the valuable part. It's the tagging off the friends. That is the most important aspect of this. The giveaways drive traffic to your profile. Andi. Hopefully, the person that they tagged may not follow you at the time, but afterwards they most probably will. So that's how that works. Try to remember to always post quality content in a quality contest, something that you think is relevant to your niche to your followers that they'll really enjoy receiving Andi. It also really add to that brand that you're a really decent person. I want to show you some statistics from my fee for last year, and you can see that giveaways appear in probably the top five off 10 post on day one of them received over 1000 comments followed by 300 on day 200. So this is the last competition, Iran, where I gave away a notebook on greetings cards and I asked them to attack a friend. As you can see, there were 129 comments. Andi, this is people tagging in their friends or two on this definitely drove traffic, I reckon to my instagram feed. You just look at all those people. Andi, I really enjoy reading their comments to