Instagram Marketing for Freelancers and Service Providers | Sílvia Pinho | Skillshare

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Instagram Marketing for Freelancers and Service Providers

teacher avatar Sílvia Pinho, Social Media Manager & Online Educator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

5 Lessons (21m)
    • 1. Intro

    • 2. Why Should You Be There

    • 3. What Should You Post

    • 4. When Should You Post

    • 5. Outro

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About This Class

Are you a new freelancer or service provider?

If so, keep watching because, in this class, I'm going to teach you how to use Instagram to promote your business.

We'll talk about:

  • Why your business should be on Instagram
  • What you should post
  • When you should post it

If you have any questions or requests for future classes, don't hesitate to leave them in the comment section below!

And if you want to learn more about Instagram and Freelancing, check out my other Skillshare classes:

Happy learning!

Meet Your Teacher

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Sílvia Pinho

Social Media Manager & Online Educator


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1. Intro: Hey everyone, My name is Sylvia and welcome to my Skillshare class. In this class we're going to be talking all about how you can use Instagram to promote your business if you're a freelancer or a service provider of any kind, I'm thinking of doing this as a little series. So Instagram for different kinds of businesses. So if you guys want to see this type of glass for a specific industry, you let me know down in the comments and I'll make sure to add that to the list. But today, like I just said, we'll talk about why your business should be on Instagram in the first place, what you should boast and how often you should post it. I've personally been a freelancer about eight years now. And obviously I've marketed my own services using Instagram as well as how helped many clients and the service-based industry market themselves on Instagram as well. So if you have any questions throughout this class, don't hesitate to let me know down in the comments and I always do my best to respond as quickly as I can and without further ado, let's get on to lesson number one. 2. Why Should You Be There: All right, Welcome to the first actual lesson on this class. And this class we're going to be talking about why you should actually want to be on Instagram with your business. I have some nodes right here that I'm going to read off of, so I don't get any of the data wrong. But let's start out with some of the facts that are kindly provided by HootSuite. So first of all, Instagram currently has 1 billion active users every month. So if that's not a good enough reason for you, Let's get onto the second one. Out of those 1 billion people, 200 million visit, one business profile each day and not profile obviously could be yours. And now even better, 81% of people do you actually use Instagram to research both products and services. So obviously it's a good way for you to connect when active buyers. So with all that being said, if you asked me, instagram is definitely a place that you want to be in if your marketing, your service-based business. Now, obviously, ultimately, you have to be the one to make that decision for yourself. And obviously based on your own individual data. Because if your particular audience isn't on Instagram, that may not be the right place for you to invest either your time or your money as something else that I can have a stress this enough I tell this to my clients or anyone that asks me for any type of advice. I always recommend that if you're just starting out and if you don't have a big team behind it, please make sure you're only focusing on one to two platforms at most and the beginning. And then you can obviously add more as you go. You can start out, for example, with Instagram and Facebook and then add on Twitter or LinkedIn or you've been YouTube with, but start small and grow from there because that will allow you to do, is you can really hone in on those one or two platforms. And you can become an almost like a master above. So you'd become second nature. It eventually takes you less time to do it and then you can invest that extra time that you're saving eventually. And to add third or fourth platform. And also you can usually direct to your audience that you've grown on the first platform to the second, third, fourth. So please, if you take anything from this class, is to pick one, whether it's Instagram or not. Pick one, pick two at most, and then start to grow from there. Personally, I'm all about quality over quantity and not trying to spread yourself too thin. I know it can be super tempting. I've fallen into that trap myself. So I'm speaking from experience here. I know it can be tempting to want to be everywhere at the same place because you think you'll reach a wider audience. But that's just not the case. You won't be able to dedicate enough time to all of those platforms at once, and you'll eventually be failing at all of them had won. So it's better to be good out1, that's you fail it for. And obviously you DOD won't work long-term if you're dedicating the right amount of time to each of these flatworms, you'll eventually burn out. Trust me, once again, been there, done that. And I don't want that for euros. So what I recommend to you guys today is to start out with some research, figure out who your ideal client is and where they hang out on in social media. And also take a look at some of your competitors, you, where they're at, sea, kinda of how they're posting. You don't have to copy it, but it's something that you can get inspired by the whole industry and use that's to craft what to do and what not to do for your own business. And with all that beta, you'll be able to figure out if Instagram is the right thing for you or if maybe your audience hangs out elsewhere and maybe a little bit biased. But I always think that every service provider should at least try and still got further business. But of course, state this in a case-by-case basis and don't just go off with something that an online girl tells you. If you hear someone say that everyone needs to be on Instagram and posting every single day of the week. Don't immediately go with that as your strategy because that's not a strategy targeted to you and based on your data, so do your research, do your testing, maybe test out Instagram for a month or two, and then see if you want to keep it in your content rotation. It's always better to trust your own data than what everyone else is saying. And actually, if you guys want my personal opinion on your own business, let me know down in the comments. What business you're in, what you're offering, who you're serving. And I'll let you know whether I think you should be on Instagram or not. Obviously, I won't be able to look at your personal data, but it may give you a better idea of whether or not you should invest your time on Instagram. With that being said, if you guys do want to continue and try out Instagram for your business, Let's get on to lesson number two, where we'll be talking about what you should be posting. 3. What Should You Post: All right, So hopefully by now you're convinced that you want to at least try out and to go for your business. But now you're asking yourself where you're asking me through the screen and Sylvia, but what should I post? I've got you covered on this lesson as a service provider or let me preface this by saying that I know that it's so tempting to make every single one of your posts about your services in one way or another because that's what you're trying to sell rights, but like you should be promoting it and putting it out there. There is some truth to that, but it's not all you should be posting. I personally see a lot of new VAs or social media managers commit this mistake. And if that's you, that's totally fine. And I'm going to tell you what you can be posting instead or as an addition to those promotional boast, not all your bones to have to be a portfolio piece or a testimonial or a list of your services. We can add other things to the mix now will make your whole Instagram a lot more interesting for people to follow and interact with, because that's essentially how you grow. Like you can't just post your services out there and expect to get a sale because if that's all you're posting about, people don't know you. That's just the truth. Like people about land on your profile, unless they are really, really desperate for, let's say a social media manager, they won't simply buy from you from seeing your services. I know that's a tough pill to swallow, but it's just a true then that's what I'm here to tell you guys the truth and where I've seen work for me and for other service providers. Think about it as like as the service provider, it's very likely that sure, the face of your brand that you're the person behind the head and the person now will eventually be working one-on-one with the client. So that's what you should be focusing and budding out there rather than your services. And I'm no, it can also be a little bit intimidating to put yourself out there to post photos or videos of yourself. A lot of people are not necessarily comfortable with that, but you have to remember it up. People on social media, they want to engage with other people. They can relate to other people. From my experience, photos on Instagram, photos of people knew far, far better in terms of engagement and audience free actions. Then a photo design of your services or anything like that. It's like pictures of faces for i 06. And that's because people are on social to the social, the RN, they're necessarily to buy from brands they aren't and bad mindset all the time. Maybe from time to time. And that's where having the odd boast about your services will help you out. Because if you're constantly put yourself out there and show your personality and show what you're all about. Sure, your values give value, give informational content, educational content, and show that you know what you're doing and know about your industry. If you're constantly do that, your ideal client, if they're following you, what will happen is when they do need that social media manager, or when they do need yay or designer or wherever it is that you've offered. And you'll come to mind because if you boast quality content, they'll want to work with you and then they'll go onto your profile. They will check out your services focused or your website and they'll get in touch video. That's the secret. That's it's either, and that's how it works with social media salivating. It's not Oh, today I'm posting about my services and tomorrow I have a new client. That can happen if you timed it perfectly with the client wanting to work with a social media manager, for example, I keep going back to the social media manager example. I'm sorry, that's what I do, but It's not something you can't necessarily predict. It's not like you can be the one to time it perfectly. It's a coincidence. Okay, so hopefully I've gotten through to you and kind of quote unquote convinced to that she need a personal brand rather than just a brand, brand. And first step to transition from having a general grand, just another brand online, to having a personal brand, is to switch that profile picture from your logo to your face. There's no need to be shy people. Once again, once you connect with people they want to hear from you, not from your brand name. So switched up profile, picture out, make it fun if you can. Minds personally, colorful has a colorful background. You can still infuse your branding and to it, it just doesn't need to be your logo. You can still use your branding, for example, your brand colors into your profile picture. It just doesn't need to be our logo. And after that, it's time to actually come up with the content pillars of the stuff that you want to be talking about. So think about it. What do you value as a brand is it's spent time with your family, with your paths. It is it to travel that can be immediately one of your content builders. Now you have, for example, a specific hobby that can be another content pillar. Rule of thumb is that 80 percent of your content should be useful in one way or another. Whether you're posting educational carousels to educate your audience for free and the end ASU debt you work in or whether you're posting about your life or about her hobbies and everything like that. And you make it entertaining and relatable. 80 percent of your content should offer some value to your audience. And then you can use the eye or 20 percent to promote your services, to promote your offers, and to talk directly to your client. And obviously these content pillars will look differently for every single one of you. So I can say You need to talk about this, you need to talk about that. But I can give you these guidelines and these questions that you guys can answer and turn for you to come up with your own content pillars. But actually stay tuned until the end of this lesson. Because what I'm going to be talking about the class project that will give you an opportunity for you to get some personal advice from me to you, to your own accounts. So stay tuned for dots. And let's get on to the last lesson in this class, where we'll talk about how often you should actually post these content pillars. 4. When Should You Post: All right, Now you know what to post by. How often should you do it? A lot of people believe that you need to post every single day on Instagram in order to quote-unquote succeed. And while, yes, that will likely increase your reach, not going to lie, but that is not necessary. That is not necessarily sustainable leader. If you have, if you're working alone or if you have a small team, and that may even hurt your engagement rate in the long run. So don't feel sure to post every single day on Instagram rather, once again, focus on quality over quantity. If you get only commit to posting once a week in your feed, both forms a week and make that a great posts, something I do recommend you do if you're only going to post once or twice or even three times a week, is that you try to at least boast a little bit on stories every single day or at least every business day, just to keep your account active and keep those stories, update it so you have the stories every single day because obviously they expire and 24 hours. But other than not for feed posts, you don't need to post every single day. I personally don't think I've ever posted every single day on my accounts and I've been doing just fine. Now if you ask me for perfect formula for a service provider, once again, this is generally speaking and your numbers may look different than mine or from another service provider. Rule of thumb, I like to say service providers posting three times a week is a good frequents. So usually I do Monday, Wednesday, and Friday, but I'm currently do a Monday. Choosed it Friday. So anything that works for you. But posting three times a week is a good cadence. And these three posts can be split between obviously you are content pillars, but also you can post a carousel or regular feed post or regular feed video or reels. I'll have my real class link down below because I think they're really important to include in your continent rotation. But whatever you do, make sure that you're posting it. Does friends, a healthy mix of content. So healthy mix of different types of content. So you use every answer got feature because they liked that and also making sure that you're posting about the different content pillars. So not all of your content is about the same stuff. Now once again, like I said in my reels class at the time I'm recording this, it's May 2021 and wheels are still a big thing. It just last week I solve for a client of mine, she had an increase of reach of like a 1000% or something, really crazy like LA. And we were like, we didn't run any as we didn't do anything necessarily different than what we usually do. We didn't change our hashtag strategy. So literally are only thought is bad came through reels. And obviously we, at the moment we still don't have analytics on real, so we can't exactly pinpoint It's really reals and if so, which one was it? But we have a hunch that crazy reach came from real. So, so if you haven't yet, try our reals once again, I'll have them reels class linked down below. It has two heads on three-tenths of reals that you can create and one of them, you don't even have to show your phrase. You guys have to check that one out. But that monopoly, if you guys are watching this and reals are still a big thing. And if you go with the three posts a week, I highly encourage you to make a fleeced. One of those three posts are real close and you can batch these every single month. So if you do one posts a week as a reals, you only have to record for reals every single month. So you can easily do this and an afternoon. So botch it out, spread it out over the four weeks in a month or five of the pending. And you should be golden. Personally, I like to divide my three weekly posts is very simple. One I like to do a little bit more personal or motivational or anything like that. Another one I like to do more educational. So sharing a little upset or sharing a longer carousel with different stamps or anything like that. N1 promotional. So promoting my services are promoting a video that I have or anything like that. Driving traffic from Instagram to something else that I want people to look at or purchase or anything like that. And I use this guideline for most of my clients that are on the three posts a week calendars. So it both provides a great balance of content as well as obvious, it's proven to work. So if you do go with the nervosa week, That's a good cadence to try out. Let me know in the comments if you did test it out and how it works for you. Alright, now, that's everything I wanted to talk to you guys about on this class. Now, let's get onto the outro. Don't skip it because I'm going to be talking about the class project, which will be how you can get some personal advice on your own account for me. So let's get on to that. 5. Outro: Alright, that was it for today's class. I hope you guys learned something from it and that you guys can now implemented onto your own Instagram accounts. Now for any class project that I've been talking about, you guys skin put in the class project. You are Instagram link and I'll give you a little free audit and the comments of your class projects. So giving you any tips that I have, anything I would do differently or anything I would add or take away from your content strategy. So both your answer go into class project, it's super simple. I wanted to keep this as simple as possible so anyone who wanted to participate could easily do it. As always, if you have any questions and you feed backs and you requests for future videos or any requests specifically for this series of Instagram for a specific industry. Let me know down in the comments. And if you enjoyed this class and if you're a service provider yourself, check out all my other classes. I posed classes on both ends to grab and Upwork. So those are both topics that service providers like you would probably be interested in. I follow me if you'd like to keep in touch. I usually try to post at least one class a month, so stick around and yeah, I'll see you guys in the next class. Bye.