Instagram Live: A Step-By-Step Guide for Businesses | Diego Davila | Skillshare

Instagram Live: A Step-By-Step Guide for Businesses

Diego Davila, Top Digital Marketing Courses for You!

Instagram Live: A Step-By-Step Guide for Businesses

Diego Davila, Top Digital Marketing Courses for You!

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5 Lessons (19m)
    • 1. Welcome to Instagram Live for Businesses!

    • 2. Step #1 - Why Instagram is great for your business

    • 3. Step #2 - Planning and optimizing your Instagram Live session

    • 4. Step #3 - Going Live on Instagram for Businesses

    • 5. Final Project

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About This Class

Welcome to the "Instagram Live: A Step-By-Step Guide for Businesses"

In this class, you will learn how to create engaging Instagram Live sessions from your Smartphone.

We'll also learn the best Social media live streaming strategies to help you get your business goals with Instagram Live.

Remember that millions of people are active on Instagram every day. We can use that in order to grow your business.

Meet Your Teacher

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Diego Davila

Top Digital Marketing Courses for You!


Hi, I'm Diego. welcome to my SkillShare profile!

My Mission is to help entrepreneurs and small business owners to spread their message all over the world and make a huge impact in the life of their fans, friends, and clients.

My goal is to produce the absolute best material, best courses to help you to bring your life to the next level, next level on your health, finances, relationship, and to help you to conquer your goals so you can live a more fulfilled life.

I want to thank you for taking the time to improve your life and learn more and more, take a look at my courses. I created each one of them thinking about YOU.


Step #1: Join our Private Facebook Group (for students only) > Click Here Step #2: Subscribe to my YouTube Chan... See full profile

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1. Welcome to Instagram Live for Businesses!: Hey guys, Welcome to this model. Here we are starting with Instagram Life Video. Okay, this model Euler, how to run effectively very quick. A life instagram session for your hours on Instagram is great as you know, because we have a different audience Hours on Instagram easily have been different from Facebook on for you to open for sure Doesn't matter what business do you have for sure you have people that are potential clients that are spending time on instagram and you can reach these people right now with this astrology on this model. Okay, so let's start this video this mobile right now on after that at the end we have there. Simon, let's start. 2. Step #1 - Why Instagram is great for your business: Why Easter on video? Why we need to make sure that your business on your products are here on Instagram. Very frequently doing life is streaming well here we are on the tax crunch dot com website Let me show you a quick article here showing that recently daily heat for Eastern Life video are more than 250 millions. Okay, this is the Eastern stories on when you create a live video on instagram. It goes to your term story. I'll show you that in one minute. And also in this model on, we have more than 250 million people daily clicking on that are watching these life videos . That's why you need to start thinking about this option and start investing at least once a week. Doing a quick instagram life video for you out is because for sure we have people from your out Is that are here spending time on our spending time on instagram watching these live videos. I'm probably how good person off the 250 millions will be interested in your product, your services on your company here. We have an example off this website how they are doing the surround live video. So if I click play and I'll show you this in the practice here on the model you will see here is life right now. Let's see. She stopped and the video on Now when she ends the video of me closed these You see that we have the option. These share your video for the next 24 hours so more people can watch it. And this is on. This is important, guys because this will allow you to share your reliable stream video on the interim stories which more people are using right now on every day. Okay, so let me show you hear Another graphic Eastern Stories Daily Active user in April 2017 we have more than 200 million users and before that, even before that, Instagram stories surpasses Snapchat user account. Okay, so before April between January and April 2017 in storm stories already surpassed Snapchat Okay, on in Judas the last data we have in June 2017 Between April and June, we added I mean, not we Eastern added 50 million people on there on the interim stories every day. This is daily active users. Okay, so this is amazing, guys. That's why you need to start investing on the syringe creating these He's from life videos . This is the app when use you see here this is Eastern stories. You probably know right? When you create, when your life, your followers will see a circle lady sane life and it will be on the first positions here . Right? Maybe this is your story. You will see your picture here on the second. The next one is the life Andi want. Every time you are live, all your followers will see these with your profile call. So all they need to do is just click on here and they will be ableto what you life on. If they're not live, that's fine, because most instagram users naira not right now. And this is the new behavior. The new tendency or intolerant people are not, are not investing much time scrolling to the timeline they are still doing we're still doing. But most people just click on the interim stories, which is the top one here. So if you did a live session today, let's say and they follow you, they will start watching all these stories on in that they will. What? Your life? Video. Okay, this is powerful because you can warranty that you will reach your artist every time they watch the story. Even if they're following more people. You know that stories place one after another. So if they are playing these, the next one will be years, and they will see your message. Okay. This is great. I hope you are excited on. Yeah, this is growing. Not many people. I mean, we have 250 million users hearing the storm stories every day. But not many intrepid owners and companies are doing life videos on Easter room. That's why I decided to create this model for you because you need to be one of the 1st 1 You know, in a few years, maybe in a few months, these will be over the usually over overloaded with people doing life videos, you know. And now it is. Now is the time for you to start doing that before everybody else start doing on gets overloaded Game. I hope this makes sense for you. If you have any questions off course, you can contact me at any time here on the Q and a session on Let's go to the next video right now where we're actually open my iPhone on. We'll do together a life session. Okay, see there. 3. Step #2 - Planning and optimizing your Instagram Live session: OK, In this video we will talk about three important points. Very important points to keep in mind before you start your life streaming session. Any social media doesn't matter if you are doing a you to Facebook instagram any social media, same strategy. The 1st 1 is to plan the content. You think you are planning to the lever to your audience. The most important thing here, guys, is that this contents this continent needs toe add value to your audience. Think about the pain. Points off your art is what they are looking for when they find you how you can change your life, how you can prove they're like, How can you teach them something that is valuable toe to reach? They've all that they want Okay, the penny depending on your audience depending on the needs that you have. OK, so it can change. I cannot give you exactly a recipe for how toe plan the content. But I will give you recipes here to maximize the marketing strategy to maximize the results that you are getting from this life. Extremely. But the content is up to you. You need to think about it. You need toe, get a piece of paper a pen and just write it down. The most important immunized, as I told you, is toe warranty that they get that they're getting value from information you're sharing. That's you with you. Okay, Number two. And this is important. Engage your outings during the scope. What that means. Ask questions when you are alive with your audience. Some people, just our life and they start talking, talking, talking, talking. They're artists are watching but are not interacting or not engaging. When you engage in a conversation when the other person knows that you are there on you are watching and ask you questions, you are more engaged. You interact with them on the chances for at the M toe. Actually, follow your call to action that we're talking here in one minute are higher. Okay, so engage with your audience means ask questions at the beginning of your stream. Say, Hey, let me know. Here in the comments. Where are you connecting from? Let me know if you have any questions or asks simple questions, questions that they can ask yes or no about your your top. Okay, if you are teaching about for example, how to create a website. You can say, OK, guys, In this video you'll learn how to create a website even if you never create a website before posted on the questions. If you are excited, if you're excited, say yes so people will go. Yes, yes, yes, yes, you will have some knows that's normal. There are people that are not excited. You know that. That's how it is. Eso ask questions as easy questions. Not only the beginning off yours off your session ask questions all the time. When you see that you are talking for like 5 10 minutes straight, stop and ask questions. Okay, If you are excited you if you like what you learn here on these one meaning that I should I share with you police Let me know in the comments or something like that. You get the idea. Ask questions. Number two asked then to share your stream Well, as then two things Here we will ask them to share your stream and we'll ask them to like your string First, we'll ask them to share your screen. I test these for my company and with my clients. I test asking them first to like later. Second, to share people are usedto only take action once on my test. So the percentage off the people that are taking the first action are higher than the one that I taking twice the 1st 1 on the 2nd 1 So that's why first we're asking the most important thing for us, which is Hey shared is a string with your out. So if they are on Facebook, they were click on share and they will share with all of their friends If they have 1000 friends, 1000 people will be able to see your string OK or your post later They're recorded version . So that's amazing because you are growing exponentially. More people share your extreme. The more people, the more exponentially your audience we will grow. OK, so first we asked them Hey shared the stream. If you like after that way can ask them If you like this police click click on the like bottom here, give me a like or if you don't like, click on this like you're a mutual you have like and dislike on. I will know how to proceed from here, you know so you you need to be great for all the time you need toe at as you have a real conversation with somebody. No, only with the camera. Okay. You need to think that you are talking to a friend that you are teaching them something you are let telling them about your company. Your process about how house on there are. Okay, so as then to share as then too. Like your string on the last one that I want to share with your with you before we go to the call to action on this is actually a little bit in the in the department off call to action is to run contest during your stream on This is easy. Let me show. Let me tell you how do I do it Every time I do a life destroying Facebook life? You took life, instagram life. I ran contest. So how do I do that? I say, Hey guys, at the beginning you say guys, during this video you learn this on this I mean something that they really want to learn. And at the end of the video, I will ask one question related with the content that I share with you on this extreme. The first person that answers that I have a correct answer on that question will win a gift . For example, in my case, I give for free one of my top premium courses. Okay, so they are very excited because our courses that are valued at 200 plus dollars so they get the keeping gates, they pay attention to my message because they say, OK, this guy is sharing something very interesting with me. And if I pay attention at the end, he will ask a question on If I answer correctly and I am the first, I will win a $200 course, which is great, or you can offer anything that you want. You can offer a free call with you. You can offer free pdf for free e book. There is no limit off the things that you can offer to them. OK, so that's the conscious part. Also in the context, you can add more elements. For example, you can say guys, if the first person that answers get the price if this person share the stream before so at the beginning you say, Hey, please share the stream. At the end, we will have a contest and all the people that share will win a price. I will randomly select one off the lease off all the shirts so you can do that too. So there is no limit off the combination guys that you can implement on these contests. On my experience, I really want you to try the contest s strategy because of my experience, the engagement on they. I mean, the number of people are there with you life. It's amazing. And engagement. They ask questions. They get that they shared the screen. They like the video. So it is great and all that will help you to grow your artists. And that's the end goal. Okay, On the last one is called to action. Always, always, always in all the videos that you do in all the the post that you create on your website on your block, you need to have a call to action at the end. Okay. If they are watching up to the end of the video, that means that they like you. That means if you are watching me now, thank you very much that you are watching me and you're participating on the course and excited for you. So if you are there watching to the end, you need to give them a call to action. On the call to action can be hate. Go to a landing page, and this is my most efficient, in my opinion, you know, driving people to a landing page because you can say Please, if you want to learn more about these, all these right that I share with you. Go to the or a villa dot com and you will find great courses over there. That's good. That that's a good call to action. But more sufficient call to action is if you want to learn how to take your your Easter and followers from 0 to 1000 in two months, go to this u R l and you will get a video. Siri's 100% free that you can watch it one a day for a week and you learn the complete strategy and you can implement on your Eastern right away. That's different, right? More appealing. So that's a call to action driving people to a landing picture. What's the advantage? The advantages that you are getting their name and email and they are getting on your out of seek out of responders sequence and all that good stuff that we know. Okay, Other than that, you can drive into your website to your online store if you haven't only store. If you are talking about specific product on your life session, you can drive them toe that proto link that drive into a specific product on your website page on your website where you have your brother, you can drive into your YouTube page or to your Facebook page. They will like your Facebook base. That's another thing that you can add on the contest. You can say, Hey, all the people that go that share the stream number one on Click Go to my Facebook page goto this link to visit the face of page. Like the page, I will draw like three free passes to my top premium courses for all these people that do that. So you see the engagement and you see how you can grow your outings with this Simple tools are 100% free for you. I hope you are excited. Think about these three points. Planning your your your life sessions, engaging with your audience on giving a call to action at the Okay, See you in the next video. 4. Step #3 - Going Live on Instagram for Businesses: working toe Easter Graham life here on social media streaming model. If you are watching these cars in order, you probably know how to do this. That I am about to show you right now. But let me show you very quick and easy how you can easily go life on instagram and reach people all over the world with your message. Here we are on the Eastern app, I recommend if you don't have the app, you can download it from your Apple store or Google play. When you are here on your account, you logging and all that you see at the top stories on. Did you see my picture in this case? But in your case will be your picture. So you click on there and here you see me. Hey, guys, on at the bottom. Here you have life normal, Boomer, you click on life so it will sweet toe the the interim life mud mold here. So here we're ready to start a live video. If we click on the top left hand side, we have a settings icon and you see here that you can hide these streaming from specific people if you want So you said okay. I don't want this guy here to see my through my life streaming. So I click done. A nice I am excluding one person by doing that let me at this guy back here. Excellent. Below that you have a loud message Reply from everyone or just from people you follow. Or if you prefer, you can turn this off. If there for you I recommend you that it is the first time you are doing. Please leave it, everyone. Because the goal here, guys, is toe share the message with your out of Santo have engaged audience that interact with you during the life extreme right? The last section is safe share for us automatically safe for us on videos to your phone. When you add them to your story, I recommend to turn to leave this on. And if it's off turning on because these guys is important to save these live video, you will just do it enough that we will do it in one minute here. These live video will be safe to my device on your case. It will save to your device so you can use it later If you want on your block on your YouTube channel on your Facebook page or anyone that you want came the next I can hear in the middle of the Top East notifications you can turn on on off. If he's on Easter, Graham will notify of your followers about these life session. So that's great, right? Because if you have, let's say you have 100 followers. Ah, 100 people will be notified by Instagram saying, Hey, Diego's life, click here and see what's going on on. People will start participating on the life session, and that's where a crane engaging, engaging comments and all that. Okay, so when you are ready with these, you can just click on start light video on. After that, you will be life for all your followers. Okay, this is how you do is easy to do. I won't take more of your time. You probably know how to do this. I just want to make sure if you don't know or if you have any questions, you get all the questions answers here on this video. Okay, See you in the next video. We'll continue exploring all the power off social media streaming 5. Final Project: on this assignment, you need to go ahead and create your life. Instagram video session. Okay, start that. Following the steps on the strategies you learn on this model and after that, in the next section here, in an X page you can share with me and with the community the link to your instagram profile on your eastern profile, we will find your life session. OK, so police shared that with me with the community will give you positive feedback. And after that we can move forward with the cars. Let's do that right now.