Instagram: How to Grow Your Followers with the Best Instagram Bio | Laurie Wang | Skillshare

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Instagram: How to Grow Your Followers with the Best Instagram Bio

teacher avatar Laurie Wang, Digital Marketer and Creator

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

10 Lessons (14m)
    • 1. Welcome and Introduction

    • 2. Your Class Project: Showcase Your Instagram Bio

    • 3. The Power of Instagram

    • 4. Instagram Bio Strategy: Tip #1

    • 5. Instagram Bio Strategy: Tip #2

    • 6. Instagram Bio Strategy: Tip #3

    • 7. Instagram Bio Strategy: Tip #4

    • 8. Instagram Bio Strategy: Tip #5

    • 9. Instagram Bio Strategy: Tip #6

    • 10. Congrats and Next Steps

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About This Class

Today you will learn how to create an attractive Instagram bio that will grow your followers and increase engagement with more likes and comments. This is the foundation of a strong Instagram account, and you need to make sure to get this right. After all, if this is the first impression that someone has when they visit your Instagram profile, you'll want to make sure to impress right?

I will show you 6 strategies that you can start right now to see immediate results on how others will find you and follow you on Instagram just by changing your bio.

Write a killer Instagram bio today and stand out against your competitors! 

See you inside :-)

Meet Your Teacher

Teacher Profile Image

Laurie Wang

Digital Marketer and Creator



Hi, my name is Laurie Wang. I'm a digital marketing consultant, trainer, YouTube content creator, Skillshare instructor, and public speaker living in London, United Kingdom. As you can tell I wear many hats!



Through my digital marketing & social media training company & Instagram, I help to inspire more experiences in people's lives from new perspectives, opening their eyes to the wonder and vastness of what is possible. My work has appeared in Elite Daily, Metro London, Fast Company, and Women 2.0.

I also set up my digital marketing consultancy training and helping small businesses grow online after a successful career at Ogilvy & Mather, one of the largest digital advertising agency in the worl... See full profile

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1. Welcome and Introduction: Did you ever come across a profile and instantly relate to this person straight away? While I definitely have on Instagram. And I believe that having the right in Scrum bio is one of the key ways to increase your success on this platform. So in this course, I'm going to share with you the top six ways on how you can increase the likability of your profile and attract users on this platform to go ahead and give you a follow and also looking to engage with you further in conversations as well. Hi, I'm Laurie Wang. I'm a digital marketing sharp edges base here in London. And you might have come across my courses through how to grow your first 1000 followers on Instagram, or perhaps how to create your first blog as a beginner. All of these are on my Skillshare profile that you can also check out as well. So in this course, I will teach you all about how to create that first, initial inscribed killer bio that will actually attract users on the platform to follow you, but also wants to engage with you as a community member. So therefore, having more engaged followers over time as well. Relevant individuals that are relevant to what you have to do and share online. Now, personally, I believe this is probably the foundation and one of the most important part of having the right Instagram presence online. And actually, it, this is the first impression of someone that comes across to your brand for the very first time, then you wanna make sure to get this right. So rather killer inscribed bio with me and stand out online and I look forward to seeing the course. 2. Your Class Project: Showcase Your Instagram Bio: So welcome to your class project. Now, in this project, I want to make sure that you are understanding the various different ways to increase likability of your profile and write the best, have a bio for you. So make sure you use this course to go to the various lessons and create your first inscribed bio. So share screen shot of your bio in this area within your class project. And I will be reviewing them as well as other students in this course are connecting with each other on the grantee. So have fun, create your first bio and I call it to see what you can come up with. And lastly, don't forget to follow me along on Instagram at I am Laurie Wang and also follow me on Skillshare here. So you get all the updates on my latest courses. 3. The Power of Instagram: Let's look at a list of in scum statistics that proved just how essential Instagram is to have as an online present today. Now, just to give you guys a scale, the power off the Instagram platform. As of January 2017 there are over 600 million monthly active users and 300 million daily active users. I'm growing there are over 40 billion photos shared to date. How amazing is that growth and these numbers will continue to grow. So it's never too late to get started on Instagram. Did you know studies have shown that it takes less than 1/10 of a second for an online visitor to form an impression for you and your brand. Here I'm sharing some great Instagram Biles. These influencers on personal brands have created irresistible instagram bios for online visitors and they've gained an engaged in large following as a result of it. Aside from capturing great photos, you still need to ensure your community understands where you're all about and do so in under one second 4. Instagram Bio Strategy: Tip #1: your instagram bio. Let's get started. Tip number one. Your headline. This is the first bold line on everyone's bio on instagram, and this is the only line that shows up along with your user name in Instagram when people search for you. What keywords Describe what your account provides for your audience. Think and got those down. Now use these keywords for your headline. First and last name is no effective unless you're a really well known brand or person. Swap it for keywords describing what you are and make this easier for people to find you, especially when they're searching for similar accounts. Saw my profile here. You see that I've used lifestyle and travel Blawg. This is so when someone's looking for a lifestyle or travel blogger, they can easily find my count. Think about those keywords that describe what you do and record incorporate those in your headline 5. Instagram Bio Strategy: Tip #2: Tip number two. Your profile photo. Your profile picture is probably one the most important parts of your instagram profile. When someone views one, your posts were quickly your profile. It's great if your brand or face is instantly recognizable. If your instagram is for personal or blogger accounts, make sure to use your head shot for the profile pic. Take the photo with a lot of natural light, and because you only have a small circle to work with, you want to make it. It's easy to see as possible. So hopefully with a white background if your brand use a local mark, which basically is logo without any words to maximize the space and to make you brand recognizable. When people are searching on surfing through Instagram here, you see how I've used one of my high resolution profile pictures to upload to. Instagram asked My profile photo. You can do the same. Or, if you want to do a low cost option, simply go to a well lit area, either in your apartment or maybe in your office and take against the White Wall and just upload to Instagram 6. Instagram Bio Strategy: Tip #3: tip number three your main bile. You want your bio to clearly state what you do and what the purpose of your account is. One someone reader bile. They should know what you are an expert in or what you do for your personal professional life. If they're not, then your bios not clear enough, and you only have 150 characters to play with, which is not much. So make sure to be concise and use Onley key information that costs across. So make a short and to the point. Try to think of the most important to three words that describes what your brand or what you do. Work off that and make it memorable. A non generic if there are any spaces left, even adding some personality and something that is special to you, The key is to be relatable that others who like similar photos you're posting and some look backgrounds to you. We want to follow you back 7. Instagram Bio Strategy: Tip #4: my tip Number four. Use Emojis. This is the fun part, guys. Did you know that 50% off text on Instagram include Emojis? There's no doubt that Instagram is a visual platform through and through. In fact, even his captions and comments the sections intended for text display images via emojis Now emojis go beyond the simple smiley or icon to display an emotion. They're roughly 1900 different emoji options to choose from, with more at it all the time. Think of the conditions. For example. These small do so images or icons are used to express an idea or emotion, and it does that really well. For instance, my mom sent me and mo emojis all the time in chats and everything, because for her, that's easy and typing up text and that premieres through every different generation in your bile. Make sure the add Emojis Emojis break up a normally boring bio text and draws the person's eye inside. It makes them actually want to read the pile and to see why those super cool emojis are there in the first place and what you're expressing about yourself through those emojis. So in my bio, you see how I've added a New York taxi on the British flag under my headline and also for each different line. I've also added Emoji that describes who I am on what makes me unique. The reason why I put a New York taxi in the British flag is because my blawg is all about New Yorker moving to London, and therefore that's a make sure of who I am and what makes me stand out. So because a picture speaks 1000 words, sometimes it's just easier to insert a fun emoji and then express what we mean. We want whoever's reading our bio to feel something so they'll stay and hopefully give you a follow. What better way to do that, then, to insert the perfect emoji of how you want them to feel? 8. Instagram Bio Strategy: Tip #5: my next tip. Tip number five Call to action. Now, this is the last line on your bio. You could say something like joined my community on Facebook or download the free guide or get 40% Often order here, etcetera. So in my profile, you see how I've had a call to action for my followers to go and join my blogging course and using that code for 40% off. So you should always get people a reason to click on your link rather than just putting a link there passively and hoping that someone will click on that. Another great way is when you're doing instagram stories or when you're posting new photos . You can always put in the caption link in bio click there to see more, and that would drive them to see your bio link as well. But by having in your bio of first instance for those who are visiting your profile for the very first time, you're giving them a chance to click through straight away and offering them something really attractive in return. So always think about what value can I bring to my followers first, and also you should use a link shorter so you can track your links and see how well your C t. A is working. That's your call to action. So in my case, I've used a bit Lee Link and shortened that in something that's very easy. See, you can do that by customizing your bitterly link at bit Lita l Y. And finally, this is a great way for someone you guys to collect email leads as well, especially for those who are visiting your profile for the first time. So here, using a bit Lee link, he can actually include the link to your email list and obviously offerings them something in return to make them on the sign up to your email list. So just be creative and have some fun. 9. Instagram Bio Strategy: Tip #6: last tip. Tip number six. Your email address. This is very important, guys. I highly recommend, including your email in your instagram bile. It doesn't have to be your personal email. If you want to protect your privacy, you can always create a separate Gmail address or something like that to receive incoming emails. Why, no matter what you do on the purpose of your INSTAGRAM account, you got to make it simple for people to contact you. If not, you could be missing out on some great opportunities. If you're a blogger, brands will most likely when they get in touch, to collaborate with you on campaigns. If you're a business, you could be missing out on opportunities to work with other brands and potential customers getting touch with you for more information Now. Recently, instagram have created a separate email section just below your profile. So it's even more important to make sure that your email address is accurate on your instagram profile and will be directed to you when someone contacts you with that all important opportunity 10. Congrats and Next Steps: while. Guys, it's been fun, right? Congratulations on finishing this course. I will be sharing more instagram on other digital marketing and social media tips through my upcoming courses on skill share. So make sure the fall of my skill share channel and profile for future updates. Okay, If you have any questions, please don't hesitate to drop me a note in the discussion section for this course. Or you can also find me on Instagram at Lori Wang Underscore. See you guys soon in my upcoming courses.