Instagram Growth - A Detail Guide To Grow On Instagram | Talha Bhatti | Skillshare

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Instagram Growth - A Detail Guide To Grow On Instagram

teacher avatar Talha Bhatti, Graphic Design Instructor

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

54 Lessons (1h 47m)
    • 1. Introduction

      1:14
    • 2. Section 1 - Positioning, Niche & Audience

      0:45
    • 3. Positioning

      3:30
    • 4. Define Niche, Audience & Position Statement

      3:21
    • 5. Exercise 1 - Define Audience & Position Statement

      0:34
    • 6. Section 2 - Account Types, Conversion Rate & Brand

      0:16
    • 7. Types Of Instagram Accounts

      1:36
    • 8. Conversion Rate

      1:54
    • 9. What Is A Brand

      1:40
    • 10. Exercise 2 - Change Account Type & Calculate Conversion Rate

      0:36
    • 11. Section 3 - Create A Highly Optimized Profile

      0:15
    • 12. Highly Optimized Profile (Part 1)

      6:23
    • 13. Highly Optimized Profile (Part 2)

      2:38
    • 14. Exercise 3 - Set Up Your Profile

      0:26
    • 15. Section 4 - How Instagram Algorithm Works

      0:28
    • 16. How Social Platforms Work

      0:43
    • 17. Reach Vs Impressions Vs Engagement

      1:37
    • 18. Types Of Engagements

      1:11
    • 19. Instagram Algorithm Myths

      1:08
    • 20. How Instagram Algorithm Works

      1:31
    • 21. Exercise 4 - Engage & Find Accounts In Your Niche

      0:31
    • 22. Section 5 - Content Ideas & When To Post

      0:25
    • 23. How To Come Up With Content Ideas

      1:28
    • 24. How Often Should You Post

      1:16
    • 25. How To Post Content Daily

      2:02
    • 26. What Type Of Content To Post

      2:00
    • 27. When To Post On Instagram

      1:08
    • 28. Exercise 5 - Come Up With Content Ideas

      1:01
    • 29. Section 6 - Hashtags

      0:30
    • 30. How Hashtags Work

      2:50
    • 31. Find Hashtags Manual Way

      1:39
    • 32. How To Steal Hashtags

      8:13
    • 33. Find Hashtags Through Flick

      12:29
    • 34. Hashtags To Use According To Account Size

      1:30
    • 35. How To Analyze Hashtags

      4:10
    • 36. Exercise 6 - Find Hashtags, Make Collections & Use Them

      0:37
    • 37. Section 7 - Ways To Get Discovered On Instagram

      0:36
    • 38. Explorer & Suggested

      1:42
    • 39. Get Featured On Other Accounts

      5:47
    • 40. Engine Of Growth

      2:16
    • 41. Exercise 7 - Interreact With Your Audience

      0:49
    • 42. Section 8 - Compound Effect & First 1K Followers

      0:29
    • 43. Compound Effect

      3:25
    • 44. How To Gain Your First 1K Followers

      3:25
    • 45. Misguidance

      1:41
    • 46. How You Don't Get Followers

      2:00
    • 47. Exercise 8 - Define Your Goal

      0:39
    • 48. Section 9 - Instagram For Business

      0:30
    • 49. How To Create A Product Or Service

      2:10
    • 50. How To Drive Traffic To Your Product

      1:46
    • 51. Exercise 9 - Define Product & Offer

      0:34
    • 52. Section 10 - Obvious Don't & Summary

      0:38
    • 53. Obvious Don'ts Of Instagram

      3:11
    • 54. Summary

      1:45
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About This Class

After completing this course, you will know how to grow your Instagram even if you just created your account.

Hello everyone. My name is Talha Bhatti and I'm not an Instagram Expert. I'm actually a graphic designer. But in the past whole year, I was able to grow my Instagram from 0 to 170K followers and convert it into my full time business. So you can say that I have learned everything through experimentation.

That is why I decided to make this course, so that you won't have to experiment and make the mistakes which I did.

We will start off by learning about Positioning and branding and what is their important on Instagram.

We will also learn

  • How the Instagram Algorithm Works and also bust some of the myths related to it.
  • How to plan and make content consistently, what type of content to make and when to post it.
  • We will then learn about content distribution strategies including Hashtags. How they work, how to find them according to your niche and how to analyze them. And also my sneaky way of finding hashtags without any tool, which actually bring results.
  • We will then finish off by discussing some obvious don'ts of Instagram, how to get your first 1000 followers and finally how to monetize your Instagram account.

Join course now because I'm super excited to teach you everything which I have learned about Instagram in the past whole year.

Meet Your Teacher

Teacher Profile Image

Talha Bhatti

Graphic Design Instructor

Teacher

I'm a Graphic Designer and owner of Bhailog Digital. Teaching design in my passion because in my early years as a designer I always wanted quick and easily tutorials through which I could learn design but there was no platform like Skillshare in that time. So, I took on the challenge to teach design with short and to-the-point tutorials here on Skillshare.

In terms of Design, I have been employee, employer, a failed business owner and now a successful teacher. Basically I have been in all the positions and I know exactly the problems people face in terms of design.

I'm located in Pakistan where there isn't value of design. So, I took on the challenge to educate the local audience but then ended up having thousands of students from all over the work.

I hope to p... See full profile

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Transcripts

1. Introduction: After completing this course, you will know how to grow your Instagram even if you just created your account. Hello everyone. My name is Kyle Ha and I'm not in a histogram expert. I am actually a graphic designer. But then the partial year I was able to grow my Instagram account from 0 to a 170 thousand followers and then convert it into my full-time business. So you can basically say that I have learned everything through experimentation. And that is why I decided to make this course so that you won't have to experiment and make the mistakes, which I did before start off by learning about protesting and burning and vertex their importance on Instagram, how the Instagram algorithm works and also burst some myths later to it. How to plan and make content consistently, what type of content to make and when to post it. We will then learn about content distribution strategies including hashtags, how they actually work, how to find them according to your niche, and then how to analyze them. And also my very sneaky way of finding hashtags without any tool which will actually bring your results. We will finish up by discussing some obvious dorms of histogram, how to get your first month or 100 followers. And finally how to monetize your Instagram joined the course now because I'm super excited to teach you everything, whichever learned about Instagram in the past whole year. 2. Section 1 - Positioning, Niche & Audience: Hello everyone, welcome to section 1. And in this section we are going to learn about positioning. So basically what it is positioning, what is the importance of positioning? And after dad, they're going to learn how to pick your niche. Because picking a niche is really important when it comes to Instagram. After that, we're going to learn how to define your audience. Finding your audience is extremely important if you want to grow on Instagram. And finally, we are going to learn how to create a position statement. So our position statement is the statement obviously, but it defines your niche and your audience. Don't get too worried if you don't understand all of this. These are just bullet points just outlined. We are going to cover everything in detail in the coming lectures to see you guys in the next class. 3. Positioning: Welcome back guys. So yes, we are going to learn about positioning in this class. Now, positioning is the idea you tried to create in your customer's mind about, do you know? What do I mean by dead? Let me show you with the help of an example. So basically there are four sentences written over here, and each intense describes our brand. If I talk about high quality and reliable tech, but comes to your mind, obviously apple. Similarly, if I say most advanced cars, you will automatically think about Tesla. And what is the best source of information? Obviously, it is Google. To these brands have positioned themselves in your minds in such a good way, thereby reading just these intense we can determine which brand it is. For. The last one is you just source to learn graphic design. And dad is me basically. Obviously I'm not as big as these brands. But the way I have positioned myself is that if anyone wants to learn graphic designing, they should come to me. Now at the start of the course, I mentioned that I have gained a 170 thousand Instagram followers in a year. So how I was able to do it, basically, because of positioning, the key element in all of this is positioning. Why do I think so? Let me tell you the importance of positioning. So our next topic is important. So positioning to what happens when you position yourself well. Number one is divides audience. There will be people who would really love and appreciate your content. And there will be some who really hate it and they will despise you. And dad is actually a good thing. Because you don't want everyone to be your follower. You just want those people who actually admire and appreciate your content. In a way you can see that if you are trying to please everyone, you are not presenting yourself as well. So the second thing is creates referrals. When you position yourself well, people trust in you. And it basically creates referrals. Those people who really trust you relate your content and they damn refer you to other people. The third thing is, it defines your content by creating proper positioning. It defines your content. You would know exactly where to create because you know exactly what your audience wants. The fourth is your product or service. By positioning value would know exactly what product or service to make. Me, for instance, I know that I position myself in a way that everyone wants to learn graphic designing formula. But that is why I have created to design courses. One is on Photoshop and the other one is on Illustrator. And because I have done proper positioning in the minds of my audience, I can expect that they will buy my product. The fifth thing is collaborations. And you position yourself well. Do also attract other people who are positioned themselves well. And by doing so, you can collaborate with them. Trust me, no one wants to collaborate with the person who pose different kinds of content. I'm musician when only feature or the musicians on his channel. A food blogger will only collaborate with other food bloggers. If a person is posting about food music, design, like multiple things, no one wants to collaborate with such a person. And the last thing is premium price. When you position yourself well, you become credible. And that is why you are able to charge a premium price for your products. Well, that was everything one positioning and the importance of positioning. In the next class we are going to learn about niche, how to pick your niche, and also how to define your audience to see you guys in the next class. 4. Define Niche, Audience & Position Statement: Welcome back guys. So now we're going to learn how to pick your niche. Basically, you will be able to pick your niche by defining your audience. What is the niche? So Aneesh is basically your field. The kind of quarantined you want to create. For example, my niece, yes, designing. I oppose continuity to designing. But the question is, how do you define your audience? So basically there are a couple of questions which you can ask yourself to define your audience. Let me tell you how did I define my audience? The first question is, what do they call themselves? For me, these are designers or people who want to become designers. Second question is, why do they won't add? So the most of the people I know who want to learn designing or already are designers. They basically wanted to earn a living through creative work. The third question is, what do they believe in? Designing is the more demanding skill in today's world. If you go to any freelancing platform, you would know dare designing is the most demanded skill in today's world. And that is why I know that this is what they believe in. The fourth question is, what are their biggest challenges? For my audience? That would be how and where to start learning. There are a lot of people out there who want to become designers, but they don't know where to start. The fifth questionnaires, where do they want? It's very simple, it's very counter-intuitive. They want to learn graphic designing. And the last ten years, how can you help them get what they want? The for me it is, but eating them design with simple tutorial. So by defining your audience, you can basically create your position statement. So what is a position statement? Let me break it down for you though. I help people, your audience, to solve a problem. So let me show you a couple of examples. For example, for me it is, I have designers or people who learn graphic designing. Some other examples could be I help real estate builders to reach investors, like if you are a real estate agent. Similarly, I help obese people to lose weight. So if you're a trainer and this could be your position statement. Basically in short, you should pour just one kind of content. Let me further explain it to you. If you want to pause fitness dated content, you shouldn't be posting music or sketches on your account. So basically your niche is fitness. But even within fitness, you shouldn't be posting everything because there are a lot of things inside fitness. For example, there is exercises, nutrition, mentality. So slit exercise if you want, but don't try to post every single thing. And even within exercise is there are strengthened its exercises stimulated at sizes, insurance, and maybe a lot of other exercises. So if you want to position really, really well, you have to select just one thing. If you want to make content later to exercise is just post one kind, maybe strength, stamina or endurance. Let me tell you in terms of my own niche, basically, my knee, She's creative work. But inside ghetto work, there are a lot of things you could do, graphic designing, video editing and cinematography, and a lot of other stuff. In the second column, I selected graphic design. And even within graphic design, there is a lot of stuff. So basically I chose just Photoshop and Illustrator. These two tools too. I hope that clears everything out for you guys. Well, that was it for this lecture. So see you guys in the next class. 5. Exercise 1 - Define Audience & Position Statement: Welcome back guys. So we are going to end the section one with an exercise. So it would be great if you do all these exercises as you watch the course. Who called that way, you will be able to learn VMO. So basically your first task is define your audience. I have already told you how you can define your audience. You can typically answered the question which I told you and dad, where you will be able to define your audience. And the second task is create a position statement because you can write this down on a piece of paper or open up the notes app in your phone or your computer. So I hope you guys are learning. You guys in the next section. 6. Section 2 - Account Types, Conversion Rate & Brand: Welcome back guys. So in this section we are going to learn the types of Instagram account after that. What is our conversion rate? And then we are going to learn what makes a blend on historical harm. It is really exciting. So let's get started. I will see you guys in the next class. 7. Types Of Instagram Accounts: Hello guys. So today we are going to learn about types of Instagram accounts that you may or may not know about this. But there are three types of Instagram, like owns, a private one, a creator, a business account. Let me tell you the future is about all of them and which one you should choose. The periodic current is basically private. You cannot see the other person's post or anything else. It is best for those people who want to keep their lace private on Instagram. And apart from debt, it has all the basic features like feed stories and IGTV. Then comes a creator account. Those are created account is obviously public and it has all left and get functionality. For example, you can see the entirety of your audience. Your creator account can also get verified. You're going to also select a category of a getter account. Like you can select a blogger, a graphic designer, and all the other stuff. You also get the render tools. So dad brands could approach you and you could do post for them. Then you can also connect your Facebook. So there are a couple of features. You can connect your Facebook and Instagram, and it shows that your pages are connected. And finally, advanced features like swiping up and cook replies, etc. Then finally gums their business account. And business account has all the features of the creator account. Plus it gives you the Creator Studio to create destroy do is basically our website by Facebook, which lets you connect your Facebook and Instagram. And you can see your post their performance and also scheduled stuff deer. Which account do I recommend? Obviously the witness one. When dad was it for today. In the next class, we are going to learn about conversion rate to see you in that one. 8. Conversion Rate: Welcome back guys. So today we are going to learn about conversion rate. It is a really important topic because you should know what kind of audience is interacting with your content. And what is a conversion rate, like how many people are actually following you after visiting your profile. So here is a proper definition for you guys. Your conversion rate is the number of people becoming your followers after visiting your profile. Let me further explain it to you. Okay? So there are two screens which you can see. These are the insights. So basically these at insights from one of my weeks. In one week I heard 17,640 profile visits. These are the number of people who actually open my profile. And out of those 17 thousand something deeper, there are 1723 people actually followed me. Know, Let's do some math. Or conversion rate is basically your new followers were to buy a profile wizards multiply by 100. So F seven thousand, two hundred and two hundred CPU pole followed moon. And number of people who actually visited my profile, verse 17,640 something though, and I multiply it by 100. So it gives us 40.9%. Die basically means dead around about 40 person or the people who visited my profile decided to follow me. And trust me, I have got this number by doing a lot of optimization. If you wanted to get it cleared your conversion rate, you can simply go to insight and see your new followers and divide them by profile visits and multiply it by 100. Your conversion rate might not be that high, but don't worry, I'm going to teach you everything. Okay. So 419 personnel, people who visited my profile decided to follow me. Why? I'm going to answer this question in the next class properly. If you want the short answer that is brand new. In the next class, we are going to learn what makes a brand on Instagram to see you in that class. 9. What Is A Brand: Welcome back guys. So now we're going to learn what a brand is, a specifically, what makes a brand on Instagram. So I have a definition over here. A brand is a person's gut feeling when they think about a product or service or an organization. Marty, anywhere. Let me illustrate that with the help of an example. So as you can see that I have a logo over here. It's Apple. So there are a lot of people in the world and they could have different kinds of emotions loaded to Apple. So as you can see that there are a lot of emotions over here. And people may get blown away by Apple. Some really loved them and really hear them. And also there might be people who make fun of Apple. So all of these emotions by all of these people make up our brand. But what makes a brand on Instagram? Okay, so I have my profile over here. And there are a lot of things which make up your brand on Instagram. Okay, So the number one is the username, then your profile picture, your name, your bio, your highlights, and the content you make. And apart from these, the DMZ you get and we're, you'd apply them. And also the likes, comments and shares you do on other people's stories and post, etc. Basically everything you do on Instagram that defines your brand. In one of the previous classes I mentioned at 40% of the people who visited my profile decide you to follow me because I have a highly optimized profile. And now we are going to discuss dead. Or how do you create a highly optimized profile? Well, that is a very detailed question. So we are going to discuss it in the next section. So see you guys in the next class. 10. Exercise 2 - Change Account Type & Calculate Conversion Rate: Welcome back guys. Suppose the 3400 exercise. So this exercise is very simple. These are very simple task. But the number one task is change your account type to business account. It is just going to take a couple of tabs. The second one is I'm conversion rate of your profile to go to good insights. Either number of profile visits and also the number of followers. Calculate them and basically find the conversion rate. And the last one is right in once intense, but you want to be known for whatever it is that you want to be known for, just write it down. So that is the end of section 2. You guys in the next section. 11. Section 3 - Create A Highly Optimized Profile: Welcome to section three guys. And in this section we are going to learn how to convert profile visitors to followers by creating a highly optimized profile. I told you this was important, so I created a whole section for it. So see you guys in the next class. 12. Highly Optimized Profile (Part 1): Welcome back guys. So now we're going to learn how to create a highly optimized profile. So this is my a profile over here. And basically there are a couple of things which create a highly optimized profile. You have to optimize your username, your profile picture, your name, bio, highlights, and the content. But basically we are going to discuss each of them. Okay, So the first one is the username. So your username should be your own name or your company's name. Don't pick a random username, which doesn't make any sense at all. The second is, it should be short and easy. So find our usernames letter you the name which is very short and easy when the third is related to your niche. So don't pick a username but doesn't make any sense according to your niche. So if you teach design tied to include the word design inside your username. The fourth is, it should be easy to remember. Obviously, it should be really, really, really easy to remember so that people could search it up. And the last one is without numbers and special characters. I made this red because this is really important because it gives you a user or we're feeling about you. You are not professional enough. But this is Instagram. So try not to use them. But even if you use these, it is not such a big deal. So I have a couple of examples over here. Marketing heady. He's a friend of mine and he makes a really awesome content. As you can see that his username is really simple. Ipo was continuity to marketing, though in his name it says marketing heady are simple, Could it be? The second example is also a fellow creator. He is a very awesome Buxton incubator. And you can see dead, the word graphics is entailed his name. Because he missed graphics illustrations. You mentioned it inside his name. Data searchable. And the last example is means design is also if I look at her and also a very good friend. And again is name has the word design inside it because he makes contra literal design. Follow that gives contoured do basically dead meat. Keep it simple, silly though. Let's move to the second thing, which is the profile picture. So the first thing is clear for you. You should show your clear face in their profile picture. Don't try to take pictures in weird pause this, make sure that is clear. Second, clear background, solid or blurred. The background of your picture, it should be clear. They invite plain blue, solid colored. You can even blurt it out. And the third thing is shirt angles. Make sure Dad, you're sitting upright, sitting straight and looking straight. Because if you are looking in different directions and different angles, for example, if this is the circle of Instagram profile picture and you are sitting like this, it looks really unprofessional. So make sure that you are sitting straight. I'm sorry that my chair is creaking. The fourth is use your brand colors. So if you have selected any brand colors, try to use them in your profile picture. And the last one is emotion. Make sure that you are smiling or laughing in the picture because it gives a good feeling about you and your brand and people will trust you more. So here is the example of my profile picture. As you can see that I'm sitting straight, looking straight, smiling. I even used a circle in the background as my brand color. Okay, So what if you are not under the i-node? How you can create a really good profile picture. Simple, there is this website called profile picture maker.com. You can simply upload your picture of what they had and it will give you a lot of options to choose from. Okay, So let's just say you don't want to create a personal brand. You want to use your brand colors and your brand logo. So what to do then? So far a good logo on Instagram profile as a profile picture. Make sure that it works in small, circular space. And also make sure that you use an icon on a mono boron. Don't use a whole logo in it. And lastly, it should have clear and good contrast. So let me show you an example. Even though I don't use my brand logo on Instagram, this is the logo I have. So this is not the actual logo. Let me show you. This is the actual logo. I love digital, but I only use the icon inside the profile picture, because otherwise it becomes really small and it annoys everyone. Let me show you another very good example. Did is this friend of mine was seen and this is his profile picture. And as you can see that he made sure that everything has a good contrast and he used his icon inside the logo, sorry, inside the profile picture. Okay, so the next thing is the name. Your name is really important. So make sure that you have niche keywords in your name, just like their username. Make sure that you mentioned keywords of your niche in your named to. The next point is your name. What your own name intermediate. Don't try to mention different kinds of things entire did prior to put your name and niche keyword inside your name. The third is below 20 characters. So instagram only launched critic letters inside your name and make sure that you use them properly. Though I have a couple of examples over here, again, marketing heavy. And as you can see that it says brief social media marketing. Even though he didn't use his own name and tidied, but he diverted on, on the whole marketing thing. Similarly, this is my own profile. And as you can see it says The Liberty and then graphic design. And lastly, it's Lucas. He's a friend of mine. And as you can see that it says Lucas and then graphic designer. And there's one more thing why this is important is because these terms are searchable. So if anyone searches Lucas or a graphic designer, he's going to come up on the top. So I have a couple of more examples over here. Formal fashion designer comes a blogger, Fatma, medical expert. Okay, so to make sure that the video doesn't become very long, I am going to discuss the rest of the elements in the next class. So see you in that one. 13. Highly Optimized Profile (Part 2): Welcome back guys. So we were discussing how to create a highly optimized profile. And now we are going to discuss about the bio. Basically you are supposed to mention four lines in your bio. Let me show you how. But the first one should be. But you do. Now it is your position statement which we discussed earlier. The put that position statement as the first line of your bio. Though the mine tears, IT is graphic design with easy tutorials. The second one should be, why should they follow you basically this source credibility? So my answer is because design account in Pakistan, the third one should be, how can you help them? But basically this is for them. And you can mention something like DM me if you need any help. And the last one dared should be your call to action, your product or service. So my in tears, my courses and other links. This is my profile over here. And you can see all of these. I have used emojis with them. If you want, you can do this or you can simply write this in density. Okay? So the next thing is the highlights. Okay, so the next thing is the highlights. Make sure that your highlights are consistent. Make sure that you put your services and connections inside them. And lastly, the reason highlights and important is because it shows that you're serious about your account. So I have a couple of examples over here. Again, this is marketing Harris highlights, this is mine. And similarly, this is Lucas's. And as you can see that they are extremely consistent. So again, if you're not a designer, no problem. There are a couple of apps which I can recommend. Or for Android, this is highlight, cover and Logo Maker. And similarly for Iowa, this is Ayelet govern maker plus icons. But you can use these apps to make really good highlights. Okay, so the last and the most important thing is your content. Okay? So the first is that your content should be according to your niche. That is pretty obvious. The second thing is consistent feed. Make sure they're extremely consistent. Because if you're posting different kind of things and it doesn't look pleasing at all. No one would like to follow you. It should be easy on the eyes. And lastly, it should help your targeted audience. But there is a lot more to content making. So we are going to discuss it later in the course. So I have a couple of examples over here. So the first one is my feed. Their concern is Lucas's and the third one is marketing heavy. And as you can see that these fields look amazing. And when do you ever feel like this? People actually want to follow you? Well, that was pretty much it on how to create a highly optimized profile that we'll see you guys in the next class. 14. Exercise 3 - Set Up Your Profile: Welcome back guys. So we are going to end the section three with an exercise that basically you have to set up your profile. We have already discussed everything. So you have to set up your username, name, bio, profile picture, logo, profile picture or logo obviously. And the highlights. Don't worry about the content. We are going to discuss it in detail later on. I hope you guys are loving the course. See you guys in the next section. 15. Section 4 - How Instagram Algorithm Works: Hello guys, welcome to Section 4. And in this section we are going to learn, are any social platform works, basically the functionality of any social platform, then we are going to learn beach versus impression versus engagement. These are some of the terms which you need to know. Then we're going to learn the types of engagement instagram algorithm myths. And finally, we are going to learn how Instagram algorithm actually works. This is going to be really insightful. So see you guys in the next class. 16. How Social Platforms Work: Welcome back guys. In this class we are going to learn how any social perform actually works. So the ultimate goal of any social platform is to, number one, keep users on the platform. And number 2, so that they could earn revenue by showing them ads. But they promote and boost every piece of content which makes users engaged, basically gives them on the platform. We could also say, Instagram algorithm likes human interaction. So if your content makes people engage with it, it is the best kind of content in the eyes of Instagram algorithm. But what is an engagement? So in the next class we are going to learn about engagement, reach, impression, all of these terms, procedure bias in their class. 17. Reach Vs Impressions Vs Engagement: Welcome back guys. So in this class we are going to learn about breach, impression, and engagement. These three are really important terms and you need to know what are their meanings. Because a lot of people confuse them and don't really know what they mean. But let's start with reach the number of people, your content, it's seen by overreached. But let's just say I post a piece of content and it reaches 5000 people. It comes in front or 5000 people. So it will have a reach of 5000. But then what is meant by impression? So the impression is the number of times your content is displayed to people who are taking the previous example. Let's just say that my post is just 5000 people, but it can have 6 thousand impressions. How to an impression basically means how many times a person sees dead post. But let's just say one person watches my post and then saves it and later on visited again. Or maybe a friend of his or her shares the post with them. Dad way a single person can give multiple impressions to a post, but only one reach. And finally, we're disengagement. So the number of interactions your content receives from users, likes, comments, shares, C or cetera. These are called engagements. Let me show you an example. Here. It says, a course can have multiple impressions from a same person, but only one reach. Let me prove it to you. So I have a portion over here and it has reach of 124 thousand, but the impressions are 128 thousand to dad is why impressions will always be greater than the reach. I hope this makes everything clear for you guys to see you guys in the next class. 18. Types Of Engagements: Hi guys. So this is going to be a really good class because in this class we are going to learn about engagement. This is a really important topic, a simple one, but really important. In the previous class, we have already learned what engagements are. Basically every like commend, save and share his engagement. But you can see that there is a hierarchy to it. Or comment is better than a like. A share is better than a comment and a save is better than a shear. So the best thing your content can get is a safe when someone likes a piece of content and Instagram things. Okay, great. This is good content. When someone comments on it, Instagram thinks that this must be interesting, but someone shares any piece of content, the ground thinks that this is a great piece of content because this person wants other people to see it too. But when sermon saves a piece of content, Instagram thinks that this is the best kind of content because they want to save it and then watch it later too. And this is the type of content instagram really promotes because this is making people stay on the platform. Now, what are the takeaways makes such good content that people would want to save it. And there should be the ultimate goal. But this was a very short class on engagements. You guys in the next class. 19. Instagram Algorithm Myths: Hi guys. So in this class we are going to learn about some of the Instagram algorithm myths. I guess one of the most common myths is the algorithm doesn't like me. Okay, so this statement is really absurd because algorithm or years human interaction, when you say that algorithm doesn't like me, you are simply saying that I cannot make good content. Because if you're making good content and people are interacting with it, the histogram will promoted and other one is first-order is important for good post reach. So a lot of people think that the first art is really important when it comes to good Reach. This is completely wrong. You can get a good Reach on a post even after beaks. If it is gold. I have a couple of posts which are getting goldfish even after months of being posted. And other one is, um, type of post perform better than the others, For example, videos. This is also wrong. The best type is the one which your audience likes. But if you're making tutorial content like me, so you can make videos, but it totally depends upon your audience. But this was a short class on Instagram algorithm myths. In the next class we are going to learn how they'll do the medically works Procedure guys in their class. 20. How Instagram Algorithm Works: Welcome back guys. So in this class we are going to learn how the Instagram algorithm actually works. As you can see it is written over here. The algorithm basically predicts what content you would like. So it shows you more of virtue, engage with. Let me further explain it to you with the help of an example. So let's just say you watch a lot of cat videos. Instagram will show you more accounts who post them. Reason, because data, word keeps you on the platform. So if watching cat videos keeps you on the platform, instagram will show you more of debt so that you will be able to see more ads and they can generate more revenue. Let me explain it to you. Let's just say there are two like a post by David every day, some creator. And Mark is another curator who makes content similar to David Marquez post 123. And since you like content which is debits and Marx content, it's similar to David's. Instagram will recommend you marks content too. So if debit, post cat videos and Mark also pause cat pictures and videos, instagram will show you all of his post too. And also mark will be shown in front of debits whole world because they make similar content. Let me show you how. So as you can see that I am in recommendation of all of these creators. Why I paused design-based tutorials and so do they. And that is why I am being shown in the recommendation. In a way we can say that if my competitor gross, I will also grow. So I hope that you understand now how the algorithm actually works to you guys in the next class. 21. Exercise 4 - Engage & Find Accounts In Your Niche: Hi guys. So this is the end of section 4 and we are going to end it with an exercise. So your first task is write down what content you can create to make people engage. And the second one is find all the accounts, basically your competitors, Indonesia and follow them. Because remember, when your competitors will grow, you will also grow with them if you are making good content. Because Instagram will recommend you to their audience. But this is a very simple exercise. Don't forget to do it. And I will see you guys in the next section. 22. Section 5 - Content Ideas & When To Post: Hello guys, welcome to section 5. In this section is going to be about content. We're going to learn how to come up with content ideas. How often should you post? How to make content consistently? Discipline is really important. What type of content to post, when to post, and finally, publishing and scheduling. This is going to be a fun section to see you guys in the next class. 23. How To Come Up With Content Ideas: Welcome back guys. So now we're going to learn how to come up with content ideas. I know there are a lot of people out there who gets stuck while thinking about content ideas. I'm going to make this easy for you guys. Okay, so here it is, the number 1. Basically until the dog 20 questions in your niche, whatever needs you are in, there are going to be a lot of questions which people ask all the time. All you have to do is just answered them and make posts on them. They can leave DMZ. When your Instagram starts growing a little and people start deeming you with requests. And you can typically make post on them. After their comments. Make sure to read all the comments of all of your posts. There is a possibility that someone has asked your question over there and you can simply convert it into a post. After that other creators comments section, make sure to read the comment of other curators to. You can also take out content ideas from there. And similarly, other critters content. Let's just say that there is a creator who made a piece of content and you can get data, something missing from it, that you can simply make a better ports but dad information included in it. Then there is another one. Follow hashtags. Always follow the hashtag in your niche and you can simply get ideas from there. And lastly, notes app on your mobile. Make sure to keep a notepad with you or a notes app on your mobile. And whenever you come up with ideas, simply write them down. This was a short class on how to get content ideas. See you guys in the next class. 24. How Often Should You Post: Welcome back guys. So now we're going to discuss how often should you post on Instagram? Well, the answer is daily. But why? Let me give you a couple of reasons for that. Is the number one is it increases engagement. I'll let me explain it to you. Let's just say it that has a person who opened this diagram very often. And he likes five post in a day. And the orange one is yours. But you did a post on Monday and he liked it. Similarly, you did a post on Tuesday. He also like Dad one. You did one on Wednesday to what he didn't like it. And similarly, you did one on Thursday, Friday, Saturday, and Sunday. The auto seven portion a week. He liked five of them. Well, the only reason he was able to like it is because you posted it. If there was no pause, there wasn't going to be no engagement though, nor board equals new engagement embolize data. Let me give you another reason. Hybrid formation. The basically when you post every day, it becomes a habit. You develop this habit of posting every day. Making content becomes easy. And lastly, you will care about your audience. Because then you will show up every day. You will interact with your audience and you will care about them more. So these were a couple of reasons why you should post every single day. I hope you guys are enjoying the course. Is you guys in the next class? 25. How To Post Content Daily: Hi guys. So in the last class we learned that you should post content every single layer. But in this class we are going to learn how to post content every single day. But let me break it to you. It's impossible. Posting content every single day is impossible because Lord is, because there are going to be days in which you don't feel like working at all. You might be tired or warned out and you won't be able to make content at data. And secondly, busy days. So there are going to be some days that in which you are going to be so busy that you won't be able to take out even a single minute for your content. Then there are events where there's parties, Christmas Eve, simply miss these events. And when you are busy with all of these events, you won't be able to make content. And lastly, burnout. Anyone who has ever made any kind of content they would know dare to eventually become burned out, etc. Basically, there could be some other reasons too. But that doesn't mean that you cannot post content every single layer that has, you know, that I was able to gain a 170 thousand followers in one year. And in dad one year I posted every single day. Let me teach you how I did it. Okay, So the number one is planning. You cannot simply come up with ideas every single day. We need to plan ahead. Right now, I've been planning my content at least one month ahead. If dad is too difficult for you, you can make on turn for a whole week or maybe the next two days, they're going to be batching. You should do similar things in a single day. They're just say that you are planning five videos and we were seven videos. But take a day out to write all of these scripts in one day. Then on the second day you can shoot them and on the third day you can edit them. Don't try to do everything in a single layer. And lastly, scheduling. So when you are done making the content, you can simply schedule it. Facebook, instagram both allows you to schedule your content. And that way you don't have to stay around at that specific time to post your content. So I hope you know, and our debt, how you can post content every single day. I will see you guys in the next class. 26. What Type Of Content To Post: Hi guys. In this class we are going to learn what type of content you should post on Instagram. But before dared, we need to learn the types which are available. So the types of post you can do on Instagram are number one, single images. Basically you have just one image. You can simply post it. But then there are also carousels. So basically you can post multiple images inside one ghetto soon after that, the one-minute video, and finally the IGTV video and the video with just above one minute and below 1 r that can be posted on IGTV. So which one of these you should post on your account? Well, the answer is very simple water type of content which suits your niche. Okay, So I noticed is very vague. Let me explain it. Basically, I oppose design tutorials on Instagram, but let me show you how I started it. So I have a post over here. This is an example. Basically, I was teaching people how to create a floating sphere in Photoshop, basically. And it was actually a carousel. And you can see that the standards are really low. But after a couple of weeks, I posted the same tutorial all over again, but this time on IGTV, and you can see that the standards are much better. But I knew that this post has a lot of potential to. I gave it another go. I posted the same tutorial after a couple of weeks or months, I guess, as a one-minute video. And you can clearly see the difference. It 1000 CFS and 8 thousand lakes compared to 46 n. Almost 300 likes before. For why this is so well, first of all, people come to Instagram for Store type of content. And secondly, people are much happier seeing just one minute tutorial and learning it rather than watching our 10 minute tutorial or going through images. Dad is the reason dispose did really well as a one-minute pause, you must be wondering that how you can make content. So you can make aerosol or tutorial videos. Obviously, dad is a completely different topic. Mccartney, check my profile and there will be courses on these two also. I really hope that you guys liked this class. You guys in the next one. 27. When To Post On Instagram: Welcome back guys. So this is a very simple yet important topic and Dadaist when to post on Instagram. So people are just really often and the answer is very simple. It just right inside your insights. Basically you have to post when most of your audience's active, basically 15 or 10 minutes before your peak time. But how can you find your peak time? Let me show it to you. If you go to your insights, that insight and then audience, and scroll to the bottom, you will see your most active times. So as you can see that nine PM is most active time for me. I always post my content at 830 or 845. And when at 9 pm, most of my audience active, they are ready to consume. It. Is that simple? While we are added also screens scheduling for you. Don't worry, I will make it quick. But basically there are a couple of softwares that you can use for scheduling. A very popular one is called liter, and there is HootSuite, but the best one is crudest Studio. Basically this is a dual by Facebook. And using this tool, you can schedule your Instagram as well as Facebook post. I hope that you guys learned something. See you guys in the next class. 28. Exercise 5 - Come Up With Content Ideas: Hi guys. And yes, it's time for another exercise. We are going to end this section with another exercise. So your first task is to create an Excel sheet with at least 50 content ideas. If you want to be able to make content daily, you need to plan it ahead. So you could use Google spreadsheets or Microsoft Excel and simply write down the ideas. You don't have to make it, you don't have to plan them, just write their names down, just write down the title. Because that would be the first step that can really make your first post and schedule them out of these 50 ideas and just make ten of them and schedule them ahead. Basically, don't think just getting it. And lastly, desperate, different type of content. You could do a single image or an IGTV video, a one-minute video, or a carousel. Just try everything yet are also really, I guess available now. You try them out too. And when you're done doing the exercise, employee take a screenshot of it and upload it on Skillshare. I want to be able to see all of their exercises and I will also give feedback on them. So see you guys in the next section. 29. Section 6 - Hashtags: Welcome to section six, guys and intersection. We are going to learn about hashtags. And we're going to learn how hashtags work, how to find hashtags, the manual way, and how to steal them using my own mattered and then using flick. I'm telling you all of these are really interesting. And then we are going to learn how to use hashtags. And finally, how to analyze them. Because you need to find out the best ones and then use them again and again. This is a really important section. See you guys in the next class. 30. How Hashtags Work: Welcome back guys. And in this class we are going to learn about hashtags. But first, we need to learn the key to Instagram growth. But basically there are two factors. Tombstone economic growth. Remember one is content creation and number two is content distribution. But there is something which I say very often and that is, you can make the best content in the world, but it doesn't matter if there is no one to see it. So I can make the best piece of content. But if I don't distributed properly and there is no MAN to seed, it will go to waste. But let's learn about hashtags or hashtags book. Let me hide my fears so that you could see the screen properly. Okay? So this is obviously a mobile screen over here, and you can see a hashtag over here. So this one is graphic art and it is 3.9 million. The basically there are three 19 million posts on this hashtag. Or we can also say that 3.9 million posts are using this hashtag. And below are all the pores which are using that hashtag. And at the top of this hashtag, my posters or aids, or we also use another word for it that my post is ranking on this hashtag. Don't worry, I'm going to do to everything on how to rank your post on hashtags to focus. So let's proceed. So basically there are two columns of a hashtag, the recent column and the top column. When you do a post and you use a hashtag and it performs well, it shows him that he soon column. But if it performs really well, it goes to the top volume and it stays there for weeks and sometimes months. And that way you keep on getting audience from that hashtag. Let me further explain it to you. Okay. So hashtags only work when do you do though? What do I mean by that? Let me explain you do it with the help of an example. But basically this is a post which I made. And I use two hashtags on it, graphic art and vector graphics. Initially, a lot of my audience duty like dirt. A lot of people commented on it, cheered it, saved it. So when your post performs really well, instagram things that this has good content. And when you start counting dead, this is good content. It gets ranked on those hashtags which you are using in that post. So since I use graphic art and vector graphics on debt post, it got ranked on both of them. So this is graphic art. My post is thinking on top. And then this is Vector Graphics. My post-it note in the top, but it is in the top 45. So in simple words, your hashtags will only work if you are posting good content. If your current audience is not interacting with your content, You're not going to get any reached from the hashtags. So I really hope dare to understand node at how hashtags actually work. In the next class, we are going to learn how to actually find these hashtags according to your niche. Because if these two hashtags are working for me, it is because the AD according to my niche and we will have to find hashtags for you as well. See you guys in the next class. 31. Find Hashtags Manual Way: Welcome back guys and just know we're going to learn how to find hashtags. But we are going to learn about the manual. We're first. And after that I'm going to tell you the proper way of finding hashtags. You can say that this is the wrong, we'll finding hashtags. But to be able to teach you the right way, I first have to tell you how I usually people find hashtags and why it is not the most effective way to do so. So basically, if you go to your search bar on Instagram, you can write whatever you want. As you can see that I wrote Designing over here. And after eating it, you can see that histogram is automatically shown me hashtags. And all of these hashtags I alluded to designing. And along with the hashtag you can see some numbers. The DaVinci is 483 thousand. Pause the one after it say 70.8 thousand bores. So it is basically showing the number of pores which are shooting this hashtag. So as I mentioned you in the previous example, how you can use hashtags to get drained and when you get rained on a hashtag, it basically shows you reach that how many people actually saw your pores from the hashtag? So basically this is the manual way, but you can do is you can write terms in the search bar, and then you can note down all of those hashtags in an Excel sheet maybe. And then you can start using them and test them out. But even if you were getting read from the hashtags, there is no possible way to know that which hashtags are being ranked and which are the best ones to use. Basically, there is no proper way of finding hashtags on Instagram. But don't worry, in the next class we are going to learn my sneaky give you a finding hashtags which has worked wonders for me. I can't wait to share it with you. We'll see you guys in the next class. 32. How To Steal Hashtags: Welcome back guys. So just now we are going to learn my sneaky way of finding hashtags. Or you can even say stealing them because you are going to steal them from other creators. But in a way you can say that it does not ceiling because patched eggs are public. So you can call it borrowing if you own. So basically these are the steps which I have created for finding hashtags. I know this might seem overwhelming for you guys, so I am going to break it down for you. Let me open up my browser and we can discuss everything over the orchestra. Now I have my browser open over here. And here in Google Docs, you can use whatever notepad you want. I have written down all the steps. So we're going to start with step number one and artists find an account in your niche. So basically I'm going to steal my own hashtags. I am going to use my own account as an example. But let's just say that urine account who makes the design later tutorials or design littered content. And let's just say you want to steal my hashtags. This is how you will do it. Okay, so we have done the step number one and artists find an account in your niche. Okay, So step number 2, find the announcement pores which matches your followers. Basically if you are at 20000 followers or maybe 5000 followers or 10000 followers, whatever, you have to find an account in your niche, which we have already done. And you have to scroll down, do the announcement pores which matches your followers. There are a lot of creators out there who actually post announcements for the 10 thousand milestone or maybe 20000 and 30000 and so on. So what do you have to do is basically scroll down to that announcement post. I have scrolled down to it, my 20000 announcement post. Or what you can do is simplify into an account which is already just add 20 toes and no 25000. You can do it either way. But we're doing it with a big account which has already passed that milestone. You would know that the hashtags which you are stealing from data count and they are actually working. So basically we are going to copy hashtags from oil, the pores which are around this announcement. Which basically means that these are the hashtags that this guy was using when he was add this much followers. So if I click over here, let me open this post. And while I was at 20000, these were the hashtag which I was using to basically for any account which is add 20000 or near 20000. And he or she is making quantity related to design. He or she should use these hashtags because these actually worked for me. Let me go back over here. Let me close this. And if you try to use hashtags from maybe a 170 thousand or $200 thousand hashtags are not going to work for you because they are too big for you. So what we have done, the step number one and number two, okay, so the step number three is copy hashtags of 10 points before and after that announcement. So I can come over here. And I will open up basically ten pause before and 10 posts after this announcement. So I will open these posts. I'm hoping a few of them. I just opened five of these and then five after this. You can even do 20 before and 20 after Dad, where you will get a much better dataset. Where do you have to do is simply come over here and copy these hashtags. Or maybe just press control C or just copy from here. And then what you will do is it will open up a new a Word file or maybe Google Docs. And you will simply copy these hashtags over here like this. So as you can see that I have already done this. I guess this was the step number 3.1. I added an extra step because I forgot to mention it in the original steps. So basically paste those hashtags in a Google Doc or maybe in Microsoft Word or Notepad. So you will keep on copying all of these hashtags and then simply paste them in Google Docs or whatever. So let me close all of these. Okay, So coming to step number 4, and that is paste them in a word counter. Let me show you how. So what I will do is I have already copied a lot of these. These are formed just six, I guess posts. I have only done it for just six posts. You should do it for at least 20 or maybe 30. For now, I will copy all of these Control C. And there is this website over here which is called rightwards. So it is right verse.org dot uk, forward slash word underscore count. I will basically shared this link with you. And what you have to do is simply click over here and press Control or Command V to paste it to all of our detected over here. And all you do is simply click on Submit to basically this website count the number of times a word is repeated. So here it says that I use Photoshop nine times, which basically means that in these nine post, I guess these are named Lord six. I use Photoshop nine times. Also use graphic nine times. So these must have been working well for me. When do you will do this for 20 or 30 posts, you will have a much better dataset. So I will copy the hashtags which start from at least four. You will do it for at least 15 and above. So basically for me that this hashtag has been used four times in nine posts. So I can copy this. Then we will come to step number 5. Basically paste them in, Find and Replace tool. So I have another website over here. It is called Pine tools. I will share this link with you. And over here, you can paste the link and you can find and replace text. So here in the search, as you can see that there is a gap between the word and the number. I will put up a space. And instead of this pace, I want to replace it with hashtag. I will put hashtag over here and I would click on Replace. So as you can see that this tool has automatically replaced all the spaces with hashtags. So now I can select all of this, copy it, come back over here. So I have made this section called hashtags to use and simply paste them over here. And now I will simply manually remove all of these numbers. If you can find a tool which can remove these numbers, would be much better. Go Dad, you won't have to do it manually. So basically now I have this set of hashtags which actually work. You are not testing out hashtags, you're not finding them, and really you're actually stealing them from an account who was actually making it in that space. So now I can simply copy all of these hashtags and use them in my pores. And also I can categorize all of these hashtags. For example, I will make a new category for all the Photoshop related hashtags. I will make a new category for Illustrator hashtags, or the logo ones or the ones which have Graphic Design in them. So this was my sneaky way of finding hashtags. Let me turn on the camera. I guess this is on. So yes, if you use this method, you are going to get amazing results because you are actually using hashtags of those people who were actually making it in that space at datetime, at data specific milestone. And if you are add the same number of followers, they are also going to probably work for you. Obviously you have to test out a lot, but this is way better than finding them using them manually. So I really hope that you are going to get benefit from this and I hope that you are liking the course. So see you guys in the next class. 33. Find Hashtags Through Flick: Welcome back guys. And just now we are going to learn how to find hashtags the proper way, which is using the tool flick. Why am I calling it the proper way? Because I have used a lot of ways in the past and this is the best one or her phone so far. Basically, this is the tool or the website you can save, which we are going to use, and it is called flick. So let me open up my browser again and we will continue over there. So I have my browser open over here, and I have the Flickr website open. And the link of the website is flicked dot tech. You can see over here, let me tell you this a friend, this is not a free tool, it is a paid one. But if you want to test it out, you can simply click over here and start a free trial for seven days. So I already have an account. I will simply come over here and click on login. Okay, so flip, keep on updating the website. By the time you open this website, it might look different, but for now it looks like this. But there are a lot of things over here. You can see search collections, analytics, training and tips. But for now we are only going to cover search, basically how to find hashtags. We are also going to cover analytics there at how you can analyze hashtag. But it would be in the next tutorial or maybe one after it. So I will come over here and I will click on Search. So basically they did a search bar over here. I can click on it and I can select any topic I want. Let's just say that I'm making content later to cooking. So I will write. Looking over here and click Enter or Saudi tap Enter. And you can see that flicker shown me a couple of hashtags. But you can see that it has categorized them. Low competition, medium competition, sorry, medium competition and similarly high competition. So basically bigger the hashtag, the more difficult it is to rank on it. And that is why I flick actually tells you that wished hashtags you should use. The scenes, I am in the cooking nice. I can write something else over here. Let's just say I'm making food later to weaken. Basically vegan cooking. Or I could write dieting. So basically it is opening up everything interrupts. So cooking is over here. We can as over here, it is not overwriting it. It is basically showing me in tabs. So if I'm making content later to dieting or diet food. So these are low competition hashtags and these are the ones which I should use. Then I can also use some of the medium ones. And if I come over here, you can see that there is this group view and then that table you. So if I click on Table View, you will see the same hashtags, but with a lot of more information. Basically it is showing competition score, the potential reach, average number of likes, the posts made, the number of comments. So all of this might be very overwhelming for you and you might not be able to understand things properly. So what I would recommend is dared to simply stay on the group view and select hashtags from over here. And with time, you will learn that how you can use the Table View for finding hashtags too, or maybe analyzing them. So as I was saying, let's just say that I am making continuity to cooking or maybe vegan cooking or dieting. So what I will do is I can basically select hashtags. So I will select the low competition ones in the beginning. Never go for these high ones. You are never will do rank on these. For example, the hashtag diet or hashtag healthy food or hashtag gobs. These are not going to work for you because these are such big hashtags that they only work for the bigger accounts. And there is one more thing you can actually make collections in flick through what I will do is I overslept couple of these hashtags and maybe some of the medium ones. Let's just say that I have told hashtags over here. And as you click on these hashtags, you can click on any of the hashtags to select them. And let's just say that you want to remove any of them. So here it says 13 selected hashtags. You can click over here and you can click on Show in sidebar. So if you click over here, it will show you all the hashtags over here. So let's just say there are 212, remove them. So I can click this one. Let's just say I won't do have just done hashtags. And again, it is also showing low competition and we didn't competition over here. So for dieting, I have 10 hashtags and all. So what I can do is I can click over here and save it as a collection, CF2 collection to click over here, saved to Collection. And let's give it a name. I already have a lot of collections. So I will click on New Collection and let's call it dieting. I think I misspelled it. Dieting. Those are the rights feelings. Okay. And then simply click on Create. So with oil, the other hashtag groups, although the hashtag collections there is also writing over here. Similarly, I can go back over here, Insert, go to weaken. And let's just say I write, began cooking. Okay, so it is giving me an error because I put up a space over here. You're not supposed to put any spaces to begin cooking. So I have a lot of hashtags there again. So I can basically poppy hashtags from both of them. Let's just say I like these three and I like couple of DES and okay. So there is one mistake which I made. I didn't de-select than the previous hashtags. So I have to come over here and click on Clear selection because it deselecting all of those hashtags and I want to make a collection. So I will click on Clear Selection. Okay, so now I can click them and it is basically a fresh collection. I will select all of these, maybe couple of these, and then click over here and copy these. So I have 20 hashtags selected over here. I will click over here again and click on CF2 collection. From this time I will make a new collection and let's call it began. Okay, so there is this new thing over here. You can put up an emoji to I didn't know about this. So let's put up what would happen if I write Reagan or maybe vegetable. Okay, let's select this scattered over here and click on Create. So we have a collection over here for vegan hashtags. And similarly, I can go to search over I again, I can click on cooking. So I against let these hashtags. Again, I have to de-select the previous ones. Now I will select these hashtags. And just for the sake of demonstration, I will select a couple of these. Click over here and then save to collection, new collection and call this king. Flicked an emoji for cooking book. Okay, so let's select this chef over here and click on Create. So basically I have these collections over here. No cooking. We're going and where is the terminal dieting? So now let me tell you how you can use them. We basically have 20 plus 10, plus 12, basically 42 hashtags NOR, and you can only use 30 in our single post on Instagram. So while we're at it, let me show you how you can use them. We will open up the Creator Studio. So basically Creator Studio, Facebook Creator Studio, you will open this. So I have my account open over here. I went click on create new. Okay, So click on Instagram and then click Create Post and Instagram feed. Let's just say IRI had some caption over how to book adverts. For example. Let's give some space. And now what I can do is I can come over here. Let's just say I come to dieting. Let's start with Reagan. So basically there are 20 hashtags over here. So there is one way that I can click on specific hashtags and use them. Let me clear all of these and start again. So I can click on specific hashtags and use them. But you are not supposed to use same hashtags every time. So let me tell you a better way the way I use. If you come over here where it says Copy collection, there are three dots. You can click on them and then click on randomizer. And click on select ten hashtags. So it will randomly select 10 hashtags from this collection. Similarly, I can go to cooking. There are 12 hashtags by not selecting. Okay, the cooking is open. And I can go over here again, click on an Amazon and select ten hashtags. So it has automatically randomly selected ten hashtags. And then I can come to writing. It only has 10 hashtags, so I was like doors too. So I have 30 hashtags over here. So I can click over here and click on Copy to Clipboard. So they are copied. Now I can come over here and simply paste them. And how simple is this? Let me tell you how I use for my own content. So let's just say, let me clear all of these. Let's just say that I am making a post on Photoshop. So I have 20 hashtags over here for just Photoshop, but I always just use 10 of them. So what I do is I come over here, click on randomize it, and clicked on hashtags. Then I have this creative group. These hashtags work really well for me too. So I click over here. They'll normalize it and 10 hashtags. And as you can see that this is a new feature over here. It is showing me suggested hashtags. So if I click over here, it will add basically 81 suggested hashtags, new hashtags which are relative to, let it to the ones which I am using. So this is also a good way of finding hashtags. The program is automatically suggesting them to you. So I wasn't making a pause for Photoshop. So I selected ten from Photoshop, 10 form creative. Then I go to Design. And I can click over here again, there are no mise en 10 hashtags. So I again simply copy these and go over here and use them in my post. So flick is an amazing tool for finding hashtags. And you can basically use different sets of hashtags every time and test them out there, which ones are working best for you? So let me turn on my camera. I guess it is on. So I guess dad was pretty much it on flick and add how you can use flicked for finding hashtags. I guess my camera is all right. So yeah, there was everything good. And if you want to find hashtags using flick, I can give you the link. I will share the link with you and it will be an affiliate link. That means that it is going to support me. So I guess in the next class on newborn after it, we are going to cover these analytics over here. Did how can use analyze these hashtags and see which are the ones which are working best for you. And keep on reusing it to get the best reach possible. So I really hope that you guys are loving the course and see you guys in the next class. 34. Hashtags To Use According To Account Size: Welcome back guys. And in this class we are going to learn which hashtag you should use according to your account size. And the previous class we already learned, which are the low competition hashtags, the medium ones and the high ones. And this is using flick. But to be able to determine which hashtag is low competition and medium and high, maybe we need to have a flick prescription. Okay, So I have a chart over here and I will explain everything to you using this chart. Okay, So if your account is below 100, you should use 20 small hashtags and then medium. And similarly, if you are somewhere between 110 thousand USD, 20 small, it medium and too high. If you are between 10000 and 50000, he was 15 small and medium and 50. And if you are able to grasp 50000, todos dance mall, it medium, high and four, I'll draw because the old guard, the hashtags, which are extremely big, basically above 10 million for here is a chart over here. And consider the hashtag will be small if it is below 400 thousand, but did between somewhere 400 thousand to 1 million and consider it as a medium. And 1 million to 10 million is high and above 10 million is draw. But this is basically a genetic grade. Don't have to actually follow it, but following it will make your work much easier and you won't have to do a lot of testing like I had to do. This was a really small class on which hashtags to use according to your account size. Do you biased in the next class? 35. How To Analyze Hashtags: Hi guys. In this class we are going to learn how to analyze hashtags that we have already learned. But hashtags are how do their work? How to find hashtags? We have learned the manual where the flick way and how to steal hashtags. We also learned which hashtags to use according to your account size. And now we're going to learn how to analyze and Maria those hashtags. And again, for this we are going to use for it. Let me go to my browser and we will work over there. Now again, I have flipped open up over here and let me login over here. Okay, So let me tell you how you can analyze your hashtags. The legislator do have some hashtags over here. And then you may add some collections out of them. And then you started using them in your post. So in the Analytics tab, if you click over here, it gives you all kinds of information about your hashtags and how well your posts are performing. I will click on content over here. And this is the reason I love flexible much behind this. Okay? So as you're not hiding, forget. So basically, these are all the pores which I have done in the past 30 days. Yeah. It is showing the last 30 days. And it is showing me the reach the impressions like comments and see absorbed all of these pores. These pores did really well under 26 thousand reach. This one got 116,000, almost 300 thousand. And it also shows the hashtags which were ranked. So let me come over here. So this one did really well. And 19 out of 20 hashtags quartering. If I click over here, it shows me which are the hashtags which got ranked. And also at what category basically drop 910 to 15 and 25. Basically, either basilica integrity is dead, how high my watch was. So in all of these hashtags, I've already told you how a hashtag looks like. This. Bosch is ranking on top nine on all of these hashtag. Or missing is this. That is the reason it got so much read. An OU know which hashtags are working, but you can do is simply click on them. So these are the hashtag which are really working. Let me tell you a proper way to do it. But let's just say that these are the hashtag which are really working. And these are working on the content which is logo like. Okay, so logo making type of content. I haven't copy logo up, Logo Maker, anything which is related to Logo. And since these are six hashtags, I will click over here. They have to collection, create a new collection and I will call this logo. So every time when I haven't make our logo related content, I will simply use these hashtags. And this way you can make multiple collections and use them interchangeably. I can go to Analytics again. No worries. I can click on hashtags. And there is lot of insights on the distal Amy, my top performance, the hashtag which are performing the best, the mid-level ones who are performers. And there are a lot of other insight, but this is from the last 30 days. I can even go do the last 265 days, even instead, numbers on the loudest. And now it is showing performance from the last one, holy. Basically this is how you can analyze and Maria, you are hashtags in, I will share the link to flick, and now you can sign up and get started with using it. And it will really help you in doing Instagram journey. But this was everything one, how to analyze them when you use hashtags. See you guys in the next class. 36. Exercise 6 - Find Hashtags, Make Collections & Use Them: Welcome back guys. And just it's exercise diet and the exercise of the section through you. You are going to find under hashtags in your niche, you can do it the manual way or the way I told you, sneaky way or using flick. Then your second task is to create three collections of them. Basically make 2D or five collections of your hashtags. Then use them for at least a month, at least a month to use them for a month. And you will know how well they're performing and drag the best ones. Basically, I hope you guys are loving the glasses, will see you guys in the next section. 37. Section 7 - Ways To Get Discovered On Instagram: Hello guys, welcome to Section seven. And in this section we are going to learn ways to get discovered on Instagram. So as I've already told you before that there are two factors to grow on any platform. Number one is content creation and number two is content distribution. We have already learned how to do content intuition using hashtags, but there are other ways through which you can put your content out there. And all we're going to learn all of those. The second one is Explorer page. Then there are suggested posts, other accounts noting and life and your engine of growth. This is the most important one. You guys are going to really enjoy this section. So see you guys in the next class. 38. Explorer & Suggested: Hi guys. So in this class we are going to learn how to get discovered on the Explorer page and the suggested posts. As you can see on the screen, this is a scleral page. When you click on search, the Explorer page opens up and all the viral content from all over the Instagram is shown over here. But there is a thing, everyone's a fluorophore pages different because everyone likes to see different type of content. It basically shows you the content you are more likely to see. Again, it shows you the content which will keep you on the platform. We have already discussed this and dad does how it works. So as you can see on my Explorer page, it is showing designer did post Nerf, guns, DIY, and dogs. Even though I am a cat lover, but I also like to wash dog would use this way. Other people, Indonesia add more likely to find you. And if it is good enough, it will show up on the Explorer page and people can find you. The second way to get discovered is suggested posts. So when you keep on scrolling down, eventually you see the suggested posts. Instagram tells you that you're all caught up dead. You have already seen content from all the people who are already following. But then it shows you suggested posts to basically suggested both section shows you content from accounts which are similar to the account you are following. Yet for living a lot of character counts, you are more likely to see even more character count under the suggested post section. So when you keep on scrolling down, you see you are all caught up then the suggested posts. So this is another reason why you should make nice specific content. Because more specific your content is the more you are likely to show up in the suggested both. I hope you guys liked this class. In the next class we are going to learn how to get featured on other accounts. 39. Get Featured On Other Accounts: Hi guys. So now we are going to learn how to get discovered by getting featured on other accounts. Let me show you a couple of big accounts I've been featured on. So these are three accounts and you can see that these three are my posts, but they had been posted by other accounts. The first one is logo. Well designers, they are at 293 thousand followers. Second one is design perspective. They are at 103 thousand. And the third one is logo designers club, and they are at 295 thousand. So did I ask what pay these accounts to feature me? Well, not at all. Event, you're making good content and people are actually liking it and your content is being ranked on hashtags. The big curation accounts start to notice it. So basically creation accounts are the ones who post other people's content, but with proper credit. And a lot of these are really big. Some are even up to 1 million when you are making nice specific good content and it is getting ranked on hashtags. These big accounts will definitely notice you impose your content on their account and they will obviously tag you and direct way you will get an immense amount of following. The basically there are different ways through which you can get featured on different accounts. So types of features, number 1 is mentioned when account simply put your username and their caption, it is called a mention. The second one is 30 share. They can simply tag you or share your content in their story. The third one is guest post. So I guess posted basically a fresh piece of content where to post on other account. But they get from it, basically content and what you get from it is followers. The fourth one is histogram life. You can go live with someone on Instagram. And direct way, dear following altogether to notice you. And the last one is curation accounts. Basically condition accounts reports your old content and dad where they get to have your content. And they mentioned you in that post and you get following and credit. Let me do two, how you can get featured on other account. Let me hide my face so Ducati the contract properly. So if you want to get featured on ledger accounts, don't just DM dad and me share my post or give me a shout old, there are some rules and ethics to get featured on other accounts basically. Okay, So the first one is engaged with their content like comment and share their posts. So you basically have to make a connection with them. Don't just go to them and ask for a favor. First, interact with their content so that they would notice you. The second one is interact with them in DME. When you find a really good piece of content by another account, simply message them and thanking them for that piece of content and try to build a relationship with them or even give them feedback. The third one is provide them value. So basically you can provide them value to a free post. Just tell them that you will make a post for them. And if they want, they can give you credit or naught. And there is an anti-narrative chance they will give you credit for it. Or you can help them with their design or any other service which you can provide. What furnace create a relationship with them. Again, I have discussed this before. You have to make a relationship with the other person. And lastly, only then ask them for, I guess port. Because even in real life you don't just go up to a random person and ask them for a favor, you basically get into good terms with them and only then ask for a favor. So after you're done doing all the things I have mentioned before, you can basically follow a script. Basically how to ask for a guess post. You can do something like this. The account name, hope you're doing great. I may content related to your niche, which are similar to yours. And I would like to submit a guest post on topic x, y. I believe that it will provide value to your audience. And then you can say, and let me know if you do something like dead. Also, if you have a topic in mind, I can make a post on there too. Let me turn on my camera. Okay. So basically, when do write something like this, you are telling the other person that you want to give them value. You're not disturbingly going up to a person and asking for a favor, have built a relationship with them. It could even take weeks. But when you will send them a message like this, they will be happy that you are open to other topics as well. And you actually want to give them value will give the audience well. So basically this is a script for a guest post that you are asking the other account that you want to post your content, a fresh piece of content on their account. But you can also do collaborations with other people. So this is a script for collaboration. Okay? You could start with something like this. In the account name. Hope you're doing great. I am a content later to the niche which is similar to yours. I would like to collaborate with you by making a post on topic, whatever you want. Let me know if you do something like that. Also, if you have a topic in mind that we know it is very similar to the previous script. But this really worth if you have made a connection with that person. And also don't need all of this in a single message. Make sure dare to send the first message, and then the second and then the third. You different messages basically, because you should be messaging other people like the way you send messages to your friends. And normal like to read a lot of text in a single message. When you break down all that text, it is easier to read and it is basically a more welcoming. And now some final thoughts on this. Never asked for a free out. If your content is good, they are eventually going to notice it. Honest, I have never asked for a shoutout in my whole Instagram carrier yet. Maybe when I was beginning out, when I was at maybe a 100 followers, I asked all my friends to share me on their stories and all. But I have never asked a big account to give me a shout out because I trust in my own content. And when your content is good enough, they eventually notice you and they start to share you. So I hope you guys like this class and maybe it might be somewhat motivational for you. So see you guys in the next class. 40. Engine Of Growth: Hi guys. So now we are going to learn how you can get discovered on Instagram using your own engine of growth. Using this, you won't only get discovered, but you will also grow. Okay? So what is your engine of growth? Basically your audience. The more you will get care of your audience, the more you will get discovered and the more you will grow, the how to take care of your audience. Basically, reply to all of their comments and DMs, and not just apply them. Generally held them out. If they have a question, simply answer it. And if they have a request, try to make a post on it. And then this is an important one. Make friends not followers. You should have fans and friends, not just followers. And lastly, be human. Social media is called social for a reason. The more you will act human, the more you will empathize with your audience, the more you will understand their problems and tried to solve them, the more they will believe in you, trust you, and then they will start sharing you. And this is your engine of growth. Let me illustrate this with you. But basically it all starts with your content. Let me hide my face. Okay? So basically this block is your content that when you post your content, you will get comments and DMs. And most of them will be from your own followers. And when you will answer those comments and DMs properly and you will take care of your audience. Share with everyone that this person actually helps out people so you can contact them. And they will most likely put up a story about you. And what will happen is obviously they will have an audience of their own. Their audience will start to notice you and they will follow you. And when they will follow you, they will see your content and they will have their own question. And basically this is an engine of growth. You are constantly answering DMs, you are constantly answering comments. Basically, this is how you can make your engine of growth work. Even of all the things are not working and you are just focusing on this, making good content and helping more people. You will get such massive growth that you won't even need. The other method. I have an example of this, I guess 80 or 90 percent on my audience came from my engine of growth. Obviously, there is no way to measure it. But after getting a 170 thousand in just one year, I came to realize this, that your engine of growth is of utmost importance. I hope you guys are learning a lot to you guys in the next class. 41. Exercise 7 - Interreact With Your Audience: Welcome back guys. So now we're going to do the exercise for Section 7. So your first task is dealing tied with accounts in your niche. Important part is daily, you need to interact with the accounts in your niche daily. Well, at least in the beginning. The second thing is answered all the comments and DMs of your followers. You can just take out r or half an hour from the whole day and answer all of these. And lastly, and collaboration requires two accounts which are same size as QR. This is really important. You can't just send collaboration occurs to account which are way bigger than you, then collaboration occurs to those people who are close to your own audience. So if you want to collaborate with the person who has 10 K followers, make sure that you also have somewhere close to a thousand or 12 thousand. I hope you guys really like this section. So see you guys in the next one. 42. Section 8 - Compound Effect & First 1K Followers: Hi guys, welcome to Section eight. And now we are going to discuss some really important thing. Well, the number one is the compound effect. And we're going to discuss how to get your first 11000 followers. Then think this diagram gurus misguide you with. And lastly things we don't bring you followers. So basically now we are summarizing and wrapping up the whole course. Don't worry, there is also a section about Instagram for Business. But I hadn't heard you to put data on after this one. So I really hope that you guys will get benefit from this to see you guys in the next class. 43. Compound Effect: Hi guys. So now we're going to learn about the compound effect. Okay, So what is the compound effect? Everything you do with consistency starts to get compounded. I know this is not an official definition, but basically this is how it works when you start doing something over a long period of time and do start doing it consistently, the results of those little action starts to get compounded. Basically everything you do gets compounded. Lesions help content, whatever you do, it all combines and compounds to grow you. Basically, growth is not linear. Let me explain it to you with the help of a chart or my own growth. So basically, this is my Instagram growth chart. You can see that it starts from March, basically, this was March 2020 and then the end of the year for me is March 2021. So in the start, the first month, I had 0 whole numbers. Obviously, I hardly get any followers in April and May. And I came up to just 11000 followers. Then in July it was 5000, and in August it was 10000. So basically in one month, I gain as much followers as I gained in the last four months. And then September came, won't decay. Again. I can see that in just one month I gained as much followers as I gained in the previous months. You can see that it keeps on compounding. In October I gained 30000 followers. Then in December, a 100 thousand. It took me two months more to get as much followers as I had before. Then January, a 130, February 150. And in March I ended up with a 170 thousand followers in just one year. So as you can see that in the start it is extremely difficult. And most of the people could in the beginning, the poster content for a month or two and then they get discouraged and they stop posting. And there is one more thing in all of this is dad from March, don't you don't need to March 2021. I have posted every single day. That is 365 posts in 365 days. We have already discussed yet how you can post every single day. It takes a lot of work and effort and time. Let me turn on the camera. So basically when I started off, there were people who would add 10000 and even 20000. I even know people who would add fifty thousand and seventy thousand, but I literally blazed past them. Why? Because I was putting in more effort than them. I was focusing on my hashtags and while they were slacking off, I was at maybe 6000 or 7000 and they were at 60000. Now I know people who had this much gap and they are at 70 thousand and now I'm at a 170 thousand. So this is the difference. So the day you will start slacking off, that is the day you will ruin your reach, you will ruin your account, and you will basically have to start over. And I really hope that you will get motivated from this and you will keep on posting, keep on managing your account, and do will keep on making content consistently for your account and making sure that you are doing everything, which I mentioned in this course. And the next class, we are going to learn something very basic, but it is extremely difficult for a lot of people. And that is how to get your first month 1000 followers. But I guess there is this data out there that 70% of the accounts in Instagram are below 100. So in the next class we are going to discuss exactly how to reach 100 followers. Let's start taking baby steps and then we will think about the other milestones. Will see you guys in that class. 44. How To Gain Your First 1K Followers: Hi guys. So now we are going to learn how to gain your first one thousand followers. A lot of the things which I am going to mention in this class, you're going to find them really generic, but they are super true. And when do we'll reach 5000, maybe 10000 followers. You will realize that how much these work, okay? But the first one is will community. When you are starting off, you need to build a community. In the beginning, your hashtags won't work. No one will find you from the Explorer page. You won't appear in the suggested pose. No one will even know who you are. But the basic immunity with two will build in the beginning. That will be everything you will have. Even if you are able to gain 50 followers or 200 followers, take care of them, will the community with them? I know don't, it doesn't seem a lot on Instagram. But if you have 200 people in a single room, you would know how much impact it can. First you have to build a community, then make friends. Indonesia have discussed this before and I'm going to see it again. You need to find people who are in your own niche. There could be bigger accounts or smaller accounts, but you need to find them and do need to make friends with them because these are the same people you will be collaborating with in the future, or you might be even doing business with them. The venue will help them, they will help you and you all will grow. And I have already explained it to you that how you will grow, your competitor is also growing. The third one is cleared useful content. I know this is also really generic, but you need to define your content. You need to define your niche. I'm not telling you don't instantly start making amazing content. Login can do it in the beginning. You need to test out your content and start making what makes you happy. But at the same time, you need to make content which will be useful for people. Because if you're not making useful content, there will be no community. The fourth one is Ignore numbers but analyzed data. Yes, I'm telling you to ignore the numbers, ignored the likes or comments and the Saves and the shares and all that stuff. But at the same time, use dad numbers to analyze their data. Basically, this is all about mindset. If you are looking at those numbers for the sake of comparison, you will always feel bad about yourself. And I'm telling you you're going to give up her. In Chile. Most of the people who are watching this class, who even came up to this eight section, they are willing to give up in the beginning because they will be in two numbers and all. But there will be only hardly 10 person or the people who will gain 1 thousand followers or who will continue their Instagram journey. And those will be the people who will be looking at the numbers for the sake of analysis. Look at the numbers and see why people are not sharing your content or bipolar not saving it. And then analyze your content and make new content, fresh content accordingly. And lastly, Be patient. Again, extremely important that you are patient because in the beginning, like I told you, I hardly gain any followers in the first two months, but I kept making content and eventually I started to grow and I was able to define my niche. So all of this is gonna take a lot of patients, make sure that you are extremely patient in the beginning and even later on, I guess. But this was all about how to grow your first one thousand followers. I know a lot of this is very generic, but I have explained everything in the previous sections too. Okay, let's make it a thing. Anyone of you who gains up to 100 followers, simply take a screenshot of it and post it on Skillshare. And I will give you a shout out on my account. But we have our Dean low P. You guys in the next class. 45. Misguidance: Hi guys. So now we are going to learn how Instagram gurus misguide you. I know there are a lot of people out there. We're putting out content on Instagram, on how to grow on Instagram. And they are putting out some really bad your two eyes. I'm not pointing out anyone. There are a lot of amazing creators out there, but there are some people who are putting out misguidance. You. Let me make it clear for you. Okay? So the first one is engagement is everything in the beginning. There are a lot of people out there who want you to engage, engage, engage. They want to do like comment and share everyone's posed. So basically this is the correct version or we'd engage only with, but it's literal, don't suck up to people. Basically, I myself engage with the content which is little to me. I don't care if it is bolstered by a small creator or a big one. And setting up to be Berlin never gives you following. Second run is removed, goes followers. If you don't know who was followers are basically fundament followers you and then doesn't engage with your content. They are known as ghost followers. And a lot of Mr. Zhang gurus have put out just misguidance debt. If you don't remove your ghost followers, your account will get penalized. This is false. Don't ever check to see who is following you. You basically don't have to care who is following you. What you have to do, make good content and distributed. And the last one is comment on big creators account. A lot of histogram would we say that you have to comment on Baker's account? Basically suck up to them. This is also false. You are better off making amazing content than wasting time on doing this. But basically these are some of the myths and misguidance out there. I wanted to clear it out for you. I hope you guys are loving their goals, will see you guys in the next class. 46. How You Don't Get Followers: Hi guys. So this is going to be a quick class on how you don't get followers. But there are a lot of things people believe which brings them following. But let me clear this out for you. Okay, so the first one is sucking up to people basically commenting on every piece of content you could find. I know there are a lot of people out there who told you to comment on every piece of content out there. And there is even a strategy by Gary Vee. And it is called the Euler AD strategy to go to different people and comment on their posts. Basically, you do this every single day, day in and day out for how many months and weeks? Let me tell you this is bad advice. The second one is asking for childhood. Don't ever asked for shortcuts. I have already discussed it before. If your content is great, people are going to share it themselves. 31, are seeing critters to collaborate with you who are not from your niche. So if you are someone who was later to sports niche, let's just say that you have a friend who has a very big cooking account. Don't ask them for a shout out. Don't ask to collaborate with them because, because you won't get any following from them and even if you get any following from them, there is a likely task that they are going to unfollow you or they are going to become ghost followers means there won't be any use for you. And lastly, making people like comment and share your content. I won't ask your friends and family to like and comment your content. Yes, In the beginning when you're starting off and you have 0 followers or maybe ten followers, ask everyone in your circle, it could be your friends, family, spouse, anyone Our them to follow you and give you a shout-out. Because in the beginning you will need it. But after that, when you are up to my guest, the under 400 followers don't ask people to do this and just focus on your content. Well, this is the end of the section area. And in the next class I'm going to give you the exercise. And after that in the section line, we are going to learn about how to use Instagram for Business. This is going to be really exciting to see you guys in the next class. 47. Exercise 8 - Define Your Goal: Hi guys. So it's time for another exercise. Okay, so this one is very simple. For this exercise, you have two tasks. Number 1 is what goal you have set for your Instagram account. And the goal should be something like this, that I am going to make this many pieces of content for my account nor dead, I'm going to get this many followers, Omega goal, which is doable. But you want to do yourself and you will have to put effort and not a ball which would depend upon other people. And the second task is, what is the worst piece of advice you have gained from an Instagram grew. So basically you can write both of these in the comments section or the project section on Skillshare. Do you guys, in the next section? 48. Section 9 - Instagram For Business: Welcome back, guys, suggests we are going to start off section line. And in this section we are going to learn how you can use Instagram for Business. So basically we are going to learn Instagram for business. Then how do create a product or service according to your niche? Then we're going to learn how to drive traffic to dad product or service. And finally, we are going to learn how to read, how to create an offer and why it is important to create just one offer. This is going to be really exciting to see you guys in the next class. 49. How To Create A Product Or Service: Hi guys. So now we're going to learn how to create a product or service for your Instagram. Not for your Instagram, Basically for your audience. And that audience Should we need specific? And this is the first thing which we defined while creating a product and the artist's audience. But basically you need to have people in your niche. And dad is the reason in the beginning, I told you about positioning and then how to find your niche. Because when you will follow all of debt only then you will attract people which are in your niche. And only then do will be able to create a product for them. Okay, The first we will define audience. There should be according to your niche, 34, repeating this again. And there. Second thing is only a small percentage or dead people will buy from you. But you have to realize this, that there are a lot of people who will never buy from you. And then there are people who might buy it from you because they followed your account. You are already giving them free stuff, information and now it's time to monetize them. After defining your audience, you have to define a problem, but you basically have to define a problem in your niece. Pick a problem Indonesia to search the problem, figured out what are the problems people faced in your niche? No, Let me give my example. I have already defined the audience. My audience is later to design. From the very beginning, I was attracting people who are into design. And then I realized that there is a problem. And the problem is that there are not good enough courses out there, which are easy to understand. So I create it simple and easy to understand design courses on Photoshop and Illustrator. I also did a survey on hashtag around at what things people want to see in those courses, and finally, pollution. So after defining your audience and then realizing what problems exist in your knees, you have to come up with a solution and your solution should be faster, easier, and better than others. In my niece, I've made courses with videos which are hardly two to five minutes long, that people can watch them easily and they are faster and easier to consume. And obviously I tried to make it better than the others. Again, audience problem and then the solution, this is how you create our product or service. And the next class we are going to learn how to drive traffic to your product or service on Instagram. I'll see you guys next class. 50. How To Drive Traffic To Your Product: Hi guys. So in the last class, I taught you how to create a product or service. And in this class we are going to learn how to drive traffic to their product or service. So basically there are four places in holistic and arm where you can put links and that is where you can get traffic form. Okay. So the first one is Lincoln Bio. This is the obvious one and this is the one most of the people use. But you can see that this is my account over here. And at the very bottom there is this link. You can simply go to the settings and add this link and make sure that this link is working because you might be getting a lot of clicks on this link. And if it is not working, you're going to lose a lot of leaves and a lot of sales. They're going one is message is basically dM. You can also share links Indians, if any customer or client messages you that they weren't your service or product and simply send them a link. For example, over here this guy was asking about my Photoshop classes and I simply send a link to him and that way I was able to gain a sale. So the third one is stories wiper. Those stories swipe up is a feature which you only gain after getting 10000 followers. This way, you can explain your offer in the story and people can then swipe up and get to your offer. And lastly, IGTV swipe up. A lot of people don't know about this, but you can actually put links in IGTV video. What you can do is create a video, basically I in IGTV video and put a link in there. And then what you can do is you can put your IGTV in your story and then people can swipe up. It actually acts as a swipe up. And they can go up to your IGTV video. And in that video, they can see the link and click on it. It is like Gusto do cyber pack without 10000 followers. But basically this is how you can drive traffic to your product or service. You guys in the next class. 51. Exercise 9 - Define Product & Offer: Hey guys. So this is the end of Section 9. So we are going to do another exercise. This is a very simple one. Again, though you have two tasks. Number 1 is define a product or service in your niche. So it doesn't matter what niche you are in, there are always going to be problems in new and bigger. The problem better would be the reward for it because you will be able to charge a lot for it. That could run is create an offer for your product or service. This is very simple. We have already discussed it before. You are very close to the end of the course and the section 10 is going to start after this one. Though. See you guys in that class. 52. Section 10 - Obvious Don't & Summary: Hi guys, welcome to the last section of the whole course. And this is very simple and very obvious and we're going to talk heart-to-heart. There's two things in this section. Number one, less obvious dorms or Instagram. There are some really obvious things which a lot of people don't understand. Let me see if my cameras on and I want to make sure that you understand them and you don't make those mistakes. And I think you have an idea of what I'm going to talk about. And the second thing is obviously there's somebody, this is going to be the summary of the whole course. And I'm going to make sure that you make the best out of this course and you succeed in doing Instagram journey though. See you guys in the next class. 53. Obvious Don'ts Of Instagram: Hello everyone. So now we're going to discuss some very obvious dawns of Instagram. So basically there are some very obvious things which a lot of people do, but they shouldn't be doing. And to make sure that you don't make all of those mistakes, I'm going to point them out for you. Let's start with the first one and that is, don't buy followers. I know it's really tempting to buy followers, but it is going to ruin your account. Not only you will get penalized by Instagram, the followers you will get, they will become ghost followers. You can have a following of 200 thousand or maybe 1 million. And if people are not buying from you, you cannot monetize that audience. Audience is useless. Let's cover the second one and there it is. Don't join engagement groups that you may or may not know about them. So basically, people create a cone on maybe Facebook or Telegram or maybe WhatsApp. And people share their posts with each other and they tell each other to comment like and shared into the spores. They are just totally against that histogram policies. And again, Instagram will bend, you fought it and it will penalize you because Instagram's algorithm is extremely intelligent and it can understand if you're using an engagement group. So please don't use them. Simply grow organically, grow slowly, and that is a much better way to grow. And the third one is, don't worry about niche in the beginning. I know I emphasize a lot on niche and positioning. At the start of the course, there was a whole section on both of them. And they are important. And you should decide your niche and position your account accordingly in the beginning. But if you want to try out new type of content, do want to pause different kinds of things in the beginning, not completely different to when I started off, my account was completely different. I started posting a bold productivity tools. I was boasting about freelancing. I was also posting about estar ground tapes. But later on my account basically start to drift away from all of that stuff. And I started posting tutorials on Photoshop in Illustrator. So in the beginning, try to define how you want to position yourself and try to, to find your niche. But there is no harm in trying out different kinds of content. Don't dry out completely different kind of content. Just make sure that it is at least close to your niche. And as you go along, as you start posting, you will start to understand what type of content you should be posting. So let's go with the last one and that is, don't try to be a perfectionist. I know it is very tempting to make perfect kind of content and then post it. So let me make this clear for you. Do content pieces which I made, which were the worst ones in my eyes, they did the best on my account. Because quality or perfectionism is subjective. Something that is really appealing for me, which I added like, you may not like it. And similarly, if I am making something as a content creator and it might put the power for me. There are going to be a lot of people who are going to appreciate it. So whatever you make, simply put it out, don't try to make it perfect. So these were some of the obvious don'ts of Instagram in the next class, which is the last one, I'm going to summarize the whole thing for you. So see you guys in the last class. 54. Summary: Hi guys, I hope that you are doing great. So I'm going to basically summarize the whole course for, you know. So Instagram is not just a social platform. I know most of us use it for socializing with each other. Washed in pictures, then sharing memes and stocking our x's. But histogram is we're more than that. It is a great tool if you know how to use it properly. As far as discourse is concerned, this was just a guideline. I know I shared my own experience with you guys, but there is no guarantee that you are going to get the same results as I did. Because it all depends upon how much you optimize your account and how much effort you put into making good relations with other people and making good content, which actually helps out people. I know there are some initiated perform better than others. But if you do properly, if you work hard enough, you can easily monetize your own niche and make the most out of it. And let me make this clear for you guys. More follower doesn't really mean more revenue. There are a lot of bigger colon and who doesn't make anything at all because they didn't make a relationship with their audience. You have to make a connection with your audience. You basically have to give out free value and only then they will be interested in buying from you. And lastly, Instagram always keep on updating. So the journey basically doesn't end here. Basically, if Instagram at least one new feature, I will definitely make a video on it and upload it on Skillshare. I really hope that you guys enjoyed the class. And also in the first video I mentioned that I am actually a graphic designer. So if you want to take my glasses on Photoshop and Illustrator, you can definitely take them. And I will hopefully see you in another one of my courses. So deck here and bye-bye.