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Instagram Essentials: Build Your Brand, Grow Your Community

Scott Bakken, Photographer & Socality Founder

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7 Videos (26m)
    • Introduction

      2:37
    • Finding Your Aesthetic & a Cohesive Theme

      3:34
    • How to Build Your Social Influence

      4:20
    • Community Engagement & Telling Your Story

      1:30
    • Strategy

      0:56
    • Product Placement & Authentic Captures

      10:30
    • Wrapping Up

      2:04

About This Class

Join Photographer and @Socality founder Scott Bakken for a fun, beautiful 40-minute class on finding your voice and building your online community through Instagram!

Inspired by the Socality community of photographers and adventurers that Scott created, you'll learn how to use your social media presence to build your own community. Scott shares insightful tips on identifying and photographing your surroundings and editing for a unifying aesthetic. You'll learn how to connect with people from around the world on social media, and make your voice heard through your online presence.

You'll be on your way to building your own online presence by the end of this class. You'll capture 3 photos of the place that tells your story– all with a unifying aesthetic that will begin to define your voice.

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Photos courtesy of @scottcbakken

274 of 295 students recommendSee All

Great, inspiring course on how social media can connect and the importance of authenticity
Kelly Hodgkins

Brand Strategist at IMS

Really beautiful course!
Christopher Cardoen

In love with learning!

Such an inspiring class! I cannot wait to try the things out, also I will use his advice for using photography as a little coping/readjusting mechanism for when I will move back to a very cold part of the world again too.
Jasmine Barnes

art. design. food!

4,240

Students

19

Projects

Scott Bakken

Photographer & Socality Founder

Scott Bakken is a photographer, adventurer, traveler and founder of Socality. He lives in Calgary, Canada.

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Photography Creative