Instagram Essentials: Build Your Brand, Grow Your Community

Scott Bakken, Photographer & Socality Founder

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7 Lessons (26m)
    • 1. Introduction

      2:37
    • 2. Finding Your Aesthetic & a Cohesive Theme

      3:34
    • 3. How to Build Your Social Influence

      4:20
    • 4. Community Engagement & Telling Your Story

      1:30
    • 5. Strategy

      0:56
    • 6. Product Placement & Authentic Captures

      10:30
    • 7. Wrapping Up

      2:04
33 students are watching this class

Project Description

Capture 3 photos of your surroundings in a cohesive aesthetic

ASSIGNMENT

Your assignment is share 3 photos of your surroundings with a consistent aesthetic! Sharing photos of your favorite local places is a great way to get yourself out there online, and build your authentic story and voice.

  • Describe the place you live
  • Photograph 3 images of your place- whether its a coffee shop, your favorite park, or your studio space
  • Edit your photos for a consistent aesthetic

You are encouraged to explore how your home is represented through your photos. The goal is to set the scene for the story of you!

DELIVERABLE

Use your Project Workspace to share where you live, what inspires you about your place, and share photos.

  • Introduce yourself, share your Instagram handle!
  • Introduce the place you live
  • Share your 3 photos

RESOURCES

Additional Skillshare classes on Instagram & Mobile Photography

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Photos courtesy of @scottcbakken

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