Instagram Bio For Virtual Assistants | Lorena Chaffer | Skillshare

Instagram Bio For Virtual Assistants

Lorena Chaffer, Brand Strategist / VA Coach

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6 Lessons (16m)
    • 1. Intro

      1:06
    • 2. Lesson 1 - Business Account + Profile Details

      4:54
    • 3. Lesson 2 - Branding

      2:26
    • 4. Lesson 3 - Feed

      2:20
    • 5. Lesson 4 - Stories and Highlights

      3:38
    • 6. Final Thoughts + Project

      1:53
13 students are watching this class

About This Class

Welcome to this class on setting up your Virtual Assistant's Instagram profile.

This class is for you if you're just starting as a VA or thinking about starting, and you want to set up your Instagram account for success.

(This is not a marketing course)

In this class we will cover:

  • How to create a business account and why
  • Your IG handle and title
  • Your profile description + picture
  • Branding
  • Tips and tricks for your feed
  • Stories and highlights

For the project of this class, you'll have to share your finished profile in the project section and I'll review it and give you feedback on it! You can also access a PDF in the Project Section, with all the information shared in the class.

So, if you're ready to start creating a killer IG bio, let's begin with the class! 

Transcripts

1. Intro: Welcome to this class on sitting up your virtual assistants. Instagram Profile If you're wondering what is a virtual assistant in how you can become one , I have a previous class on the first steps to take to become a V A. So who is this class for this class is for you. If you're just starting us a V A or thinking about starting and you want to set up your instagram account for success just to clarify, this is not going to be a marketing course. I'm going to teach you how to have a killer. Is Tower Bio ready to lab new clients in this class? We will cover how to create a business instagram account and why you should do that. Your instagram handle entitled your profile description and picture your branding tips and tricks for your feed and stories and highlights. For the project of this class, you'll have to share your finished profile in the project section, and I'll review it and give you feedback on it. So get ready to take some notes and let's start with the class 2. Lesson 1 - Business Account + Profile Details: having a business account will help your schedule posts and save a lot of time. And it also gives you access to more instagram features like the Instagram insights. You can see here more clearly what's working and what's not. To come up with the best strategy for you. You can see when is your audience most active. Your engagement rates, your legs, your shares, your comments, your traffic So the people clicking in your profile or website and new followers having a clear view off your analytics will help you see if there's something you need to change in your strategy, like experimented with different content or changing the times of the day that you post also instagram business accounts. Congrats their audience with promoted posts and ads. This will help you in the long run. If you ever want to create an ad on the platform, - your instagram handle should have off course your name or your business name. In my opinion, it's not necessary to have anything more than that. I personally used the handle Lorena Cha for Dr VSO. You see the V A there, but it was because I already had a personal account and I didn't want to miss. Take them. You can either use your own personal account as your business account, or you can create form, form. Scratch that. It's like your personal choice. Now the important thing here is your title. It needs to have your job title there. So, for example, mine is Onley creative virtual assistants because I already have my name in my handle. Having virtual assistant in my title makes it possible for potential clients to find me. Another example could be your name slash virtual assistant. Now that you have your handle and your title, that's them along to the description for your description, you should already know who your ideal client would be, so you can see more about that. In my previous classes, I said how to become a virtual assistant here. I recommend using what they call a brand statement or I help statement. Basically, this is a sentence that shrinks all your business values, who you serve and how you provide solutions to them. You can create your brand statement completing this phrase I help to buy or I help, too. I will show you a few examples in a bit. Another thing you should always have in your description is a call to action. This can be your latest package offer or your latest invitation or simply the invitation for a cold. For example, mine is simply book a free call. Always make sure to add a link to your description that matches your call to action. As you can see in my profile, I have the link right below the invitation for the free call. Your profile picture should always be a picture off your face and not your logo. You can use your logo in your graphics in your website and in your portfolio, but keep your profile picture personal to you because people want to follow people and not necessarily corporations. Make sure this picture has good lighting and it seems professional now. You don't have to hire a professional photographer for these. You can take a picture with your phone, but make sure that it looks good in your profile here, a few examples that you can use to get inspiration from. As you can see, all of this accounts have the virtual assistant there in the title, and some of them have their names also and you can see below that that they have this brand statement where they clearly say who they help and how are they helping them make sure to be really specific and really clear here, because when people land on your profile, they should already know right away. Who are you helping and how And you can see you know that they have the cold action and the link that matches that call to action. You can say this if you want for inspiration later. 3. Lesson 2 - Branding: Now let's talk about branding. I want to start this step saying that a pretty branding is not the most important thing to get clients. But in my opinion, it shows how professional you are and how seriously you take your business. Today. We're talking about branding specifically for your instagram, your Web site and portfolio Branding may be related to this, so if you already have a website and you want to continue with same branding, you can do that in your instagram. The idea is to pick the following things. Brand the colors. I think this is the first thing you need to pick. You can gather inspiration from Pinterest like you can see here. In this examples, choose between 3 to 5 colors that you would use in your graphics in your logo in your stories everywhere. Brand logo. You don't necessarily need a logo off course, but if you want Teoh, if you want to create one you can created now as part of your branding, an easy way to create a logo is to use combat dot com. So let me know if you would like a class explaining these more in detail. Brand funds If you're thinking about creating graphics and sharing them on instagram, and you probably are, you should pick two or three phones that you will mainly use in your graphics. A free and very fast way to find funds is to go to that fund that come there. You will find hundreds of funds that you can try, download and start using right away. You can also choose phones within combat if you're planning to use it to design your graphics. I recommend that you don't go too crazy with every fund so that your graphics make sense and they don't look too crowded. Now let's will want to your brand aesthetic. Believe me, planning this ahead will save you a lot off time in the future. What I mean by aesthetic. It's basically the style that your page will have and the filters you will add to your photos. Here are some examples off styles to give you inspiration. You can plan your filters using Life room or the V's go up on your phone or your computer. Just play around with the settings until you find something that you like and you can stick with, and that's it. Let's move on to the next lesson 4. Lesson 3 - Feed: tips and tricks for your feet. Obviously, what you boast in your feet is totally up to you. But here are some tips from my experience. Makes your posts between inspirational some days. And you, Kate, if you can show your audience your expertise what they should know how you can help them share your experiences and shared the work that you're doing with your clients. Cheryl posts like quotes and graphics tend to perform well. Don't overuse them. Don't. If you want to have a more planned feed, you can use some of these styles layouts so you can see here we have a layout with borders with vertical and horizontal borders. We have here the line in the middle layout with tiles in the middle. Here we have the tiles layout, which is, I think, the most popular one where you post a photo and then a quote and then a photo within a quote again. And we have here off course, the possible feed layout. I actually have a course when how to create apostle feed layout using combat. So if you feel like this style would feed your brand, go and check it out. It's actually really easy to create. Try to be consistent and very patient. All your efforts will pay off when you start getting clients. This is something that I personally struggle with at the beginning because I was posting consistently and not seeing results right away. So you have to stay consistent, stick with it and be really patient. No longer efforts will pay off. Show your personality in your feet. Don't try to be like everyone else. There's already too many people on Instagram, so try to be different and try to show the rial you the real personality and what you have to offer. I hope this steps help you to start navigating the world off. Creating content don't hesitate to follow. Another V is also to get some inspiration and see how they create content and how you can adapt that to your own content creation. And let's move on to our last step 5. Lesson 4 - Stories and Highlights: instagram stories and highlights. Now, when I first started a savvier I was terrified off showing my face on stories. Also, English is not my first language, so I was afraid that people would judge me. I know this may be the case for some of you, so I really want to encourage you to show up on stories. Even if you're scared to do so, I promise. Once you start and make it a habit, the fear will go away and will fade. Stories are a great place for your ideal client to really get to know you, your personality, your gestures and your energy. It may sound weird when I say it, but you really get to know a person through their stories, sharing videos, talking about your service days, sharing your day to day life. Your experience these maybe your family things you're working on is always a good idea to start connecting with your audience and with your ideal client. I also recommend that you keep some stories on your highlights so that people have more info about you when they come up with your profile and they have more content to watch. Here are some ideas for your highlight stories. Me slash life. So stories sharing more personal aspect of your life like your family, your house, maybe your pets, or you can also share the behind the scenes of your business. What are you working on your day to day habits and stuff like that? Clients slash client love. This is very important. Every time a client compliments you are thanks you for your work sharing on stories and save them there. You can also share and save testimonials here so that this way people can see that you really know what you're talking about services. I recommend that you film some videos or that you create graphics specifically for your stories talking all about your services so people can have easy access to them every time they need Teoh or if they come up with your profile, that could easily go down and go to your services. Highlight and see everything that you do and everything that you can help them with. You can also add your prices if you want to. It's not a necessity, but if you would like to do that, you can do that here. Too many trainings. These are very used right now and very popular. Basically, a Mediterranean consists in you sharing a few tips on a topic that relates to your services . For example, my main service is content creation, so I can do a mini training on, Let's say, the three things to create a content calendar or four things you should add in your content . These are short to the point videos on stories that you show your expertise on so people can see why they need your knowledge in their team and why they should hire you. You should definitely say the best ones in your highlights for people to binge. Watch them projects. You can adhere any other side projects you're creating courses, freebies, e books, etcetera. If you want me to create a class on how to design your highlight stories, cover on Kamba or maybe a photo shop, leave me a review here and let me know 6. Final Thoughts + Project: Now you're ready to create your instagram profile and start sharing content. I really hope this class gave you the tools and inspiration to start taking action for this project. Make sure to go through the following steps. First, create a business instagram account. Keep in mind what you have learned about how to create your instagram handle. Create a title for your account that describes your job position. For example, your name slash virtual assistant. You can go back to Mali a one for more information and examples, create a description for your account. Make sure to follow the formula. I help Teoh by and ended with a call to action. You can find examples at Model one. Choose a profile picture for your account. Remember to show your face in your picture and choose a high quality one. Take the time to create your branding. Choose your brand colors, phones a logo If you want one and anaesthetic, create an image with your branding and share it in the project section. I would love to see it create your first post in your feet. Taken into account. What type of feed your choosing to create. You can go through that on Model three and see examples. Share your first I G stories and create highlight stories. You can see all about that on module for Take a screenshot off your finished profile and share it on the project section and shared the image off your branding as well, and I'll review it for you. Take the time to go through the models and implement them for your INSTAGRAM account. I can't wait to see your project. You can also ask me here any questions or send me an email and I'll be happy to help you out. Thank you again for taking this class and I'll see you in the next one.