Instagram Ads for Beginners | Diego Davila | Skillshare
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5 Lessons (16m)
    • 1. Trailer

      0:43
    • 2. Linking your Facebook and your Instagram Accounts

      1:54
    • 3. Creating your First Instagram Ad

      4:02
    • 4. Important Tips to have a successful Ad on Instagram

      4:50
    • 5. IMPORTANT! Final Project

      4:45
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About This Class

Welcome to "The Step-by-Step Guide to Create Successful Instagram Ads"

In this class, you will learn a step-by-step process to create your first Instagram Ad. You will watch over my shoulder as we create a real Instagram Ad.

You will also learn, how to link your Instagram account with Facebook to reach more people, and the most important points to keep in mind to guarantee a successful Instagram Ad.

Also, I invite you to check the Complete List of my other Facebook courses. Enroll in all the courses you want. (you can also visit http://diegodavila.com/skillshare to access all my courses!)

Facebook Ads Genius: How to Reach 8000+ People with a $3 Ad!
Enroll here: http://skl.sh/2afkhPZ

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The Best Way to Guarantee Your Facebook Fans See ALL your Facebook Posts
Enroll here: http://skl.sh/2bx7551

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7 Secrets that’ll Boost Your Facebook Organic Reach Today!
Enroll here: http://skl.sh/295caoT

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Create a Stunning Facebook Page for your Business
Enroll here: http://skl.sh/1ZKRL8l

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Top 6 Ways to Monetize your Facebook Groups
Enroll here: http://skl.sh/1ZP1RVG

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Facebook: Use the Power of Facebook Pages and Groups to Captivate People!
Enroll here: http://skl.sh/2a5LV1N

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How to Create Irresistible Facebook Ads That Reach Millions!
Enroll here: http://skl.sh/29VDgu2

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How to Create a Super Optimized Facebook Group
Enroll here: http://skl.sh/291iUPR

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The Easiest Way to Spy on Your Competitors on Facebook
Enroll here: http://skl.sh/2bGTwly

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Facebook - Create Stunning Facebook Cover Image for your Pages
Enroll here: http://skl.sh/1T2puYT

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Boost your Facebook Post to Reach Millions of People!
Enroll here: http://skl.sh/28NLC7m

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Embed Any Facebook Video on Your Website For Free!
Enroll here: http://skl.sh/29ifyb2

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Facebook Ads Genius: How to Create Super Optimized Facebook Video Ads!
Enroll here: http://skl.sh/2dWGcLt

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How to Use Facebook's Call-to-Action Button to Skyrocket your Results!
Enroll here: http://skl.sh/2dcgZi3

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Facebook Landing Page: The Best Way to Collect Your Followers Name and Email (For Free)
Enroll here: http://skl.sh/2dl4y1I

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How to Download All Your Facebook Data to Your Computer (with 1 Click!)
Enroll here: http://skl.sh/2d3iKxY

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How to Download Any Facebook Videos Without Any Software
Enroll here: http://skl.sh/2eRs3Rs

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Facebook Ads Genius: Reach Thousands of People for Your Local Business
Enroll here: http://skl.sh/2fyjKZ5

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The Complete Facebook Page Domination Course
Enroll here: http://skl.sh/2k0pE6b

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The Complete Facebook Groups Domination Course
Enroll here: http://skl.sh/2iXcCZl

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Facebook Live Marketing Course 2017
Enroll here: http://skl.sh/2jH44H7

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Facebook Target Audience Domination: How to Reach the Right People on Facebook
Enroll here: http://skl.sh/2jp2C92

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The Easiest Way to Create Your First Facebook Ad!
Enroll here: http://skl.sh/2j0Jq5u

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Facebook Ads: Which is the Best Facebook Ad for Your Business?
Enroll here: http://skl.sh/2kktkkl

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The Step-By-Step Facebook Retargeting Guide 2017
Enroll here: http://skl.sh/2k9UNHC

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Facebook For Local Business 2017
Enroll here: http://skl.sh/2kQFd0I

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Meet Your Teacher

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Diego Davila

Top Digital Marketing Courses for You!

Teacher

Hi, I'm Diego. welcome to my SkillShare profile!

My Mission is to help entrepreneurs and small business owners to spread their message all over the world and make a huge impact in the life of their fans, friends, and clients.

My goal is to produce the absolute best material, best courses to help you to bring your life to the next level, next level on your health, finances, relationship, and to help you to conquer your goals so you can live a more fulfilled life.

I want to thank you for taking the time to improve your life and learn more and more, take a look at my courses. I created each one of them thinking about YOU.

LET's STAY IN TOUCH :)

Step #1: Join our Private Facebook Group (for students only) > Click Here Step #2: Subscribe to my YouTube Chan... See full profile

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Transcripts

1. Trailer: Hey, guys, welcome to the class and happy and excited to see you here. And sure you will love all the strategies you are about to learn and to experience here on this class Today you will learn how to create Amazing adds that you already know how to grate on Facebook will create that or Instagram step by step for on the beginning, with all the best strategies that I will share with you here in this model, if you already know how to parade at on Instagram steel I recommended toe What? This model unsure you will like it and you will find something that you are not doing on something that you can do to improve your current ATS. By the end of this model, you will have ads running on Eastern for your target out. 2. Linking your Facebook and your Instagram Accounts: in this video, I'll show you how to link your Easter Graham account with your Facebook account. As you know, Facebook is the owner off instagram so that you can use basically, when you link, you can use Instagram to post on Facebook on also, I'll show you in this model how we can use Facebook ads. We can create Facebook ads for Instagram is a super powerful tool because remember that most people most of your audience, maybe also using instagram. So if you are telling, they don't, then on Facebook is a great thing. But if you are also targeting, then on Easter Graham, that's the best way to go on. Today I'll show you how to that. So here we are on the eastern front App on my fun. You can open your phone right now. Open the Easter from ad and you click here on the profile icon at the bottom, right hand side at the top here below the battery. I can we have the settings? I can click on that and now scroll down until settings. So here we are settings on the first option Here, you see, that is links account Click on that. And now we have all the options. You can basically link your Instagram with all these social media platforms. The 1st 1 off course is Facebook on you see here that you already see my name here because I already link my account with Instagram. So all you need to do right now is click on Facebook. Enter your use earning and password. And with that, you will have your account link with Facebook. In the next video, we'll start creating the Facebook ads on also the instagram at super optimized to reach all your audience that he's using instagram See there. 3. Creating your First Instagram Ad: Welcome back. Now is time to parade your first instagram at on Waldo that using Facebook? Yes, using the fax Facebook at manager. So go to the Facebook ads manager. When we're here, we click on the right top right hand side, create at and now we have here that the three main marketing objectives awareness, consideration and conversion. You already know how to use these if you watch the prior video to prior models here on these cars. But for these specific ad, we can use any off this option. I'll use the 1st 1 which is both your posts. So click on that. Continue. And in here let's clothes the's in here we have the audience as you already know how to set up the audience. We have the detail targeting the connections, the placements on all these information, which is exactly the same thing before for these specific case to make it easy. Let me select on exiting out in so we can move forward. And here is the main thing you see Policeman's placements show where you're at will appear where your ad will be showing to your customers. Now by default East select automatic placements which is the recommended option. Click on Edit Policeman's and in here we have other platforms you can see here. The check marks the check. Smart. If he said it is the colony selected with the check mark, that means it's actives on these case for this other we're creating here. The ad will show on the feats on the right color and also on instagram. You see that instruments check? That means that at World Show on Instagram using your Facebook page for this specific ad we select. Remember, we select toe boost on opposed a Facebook post, So if we remove the check more here, it will also remove it on each so graham, because you see it remove on instagram because we're poor. We're boosting one Facebook post. You can not boast a Facebook post if you are not advertising Facebook. So that's why it's pre required for other objectives that we can select here on the objective page. You can select the instagram only if you want. So here is the first step where you need to make sure Instagram is check So you are targeting people in your region. People that are also in eastern moved. Moving down. We have here budget and schedule. This is exactly the same time before I and go on not going on into deep details here because you probably already know how to use it if we go next. Here we have the ad preview. So we have some options. Desktop new feeds, mobile, new fits victor phone and instagram feet. So if we take on Easter and feed, we see exactly how the ad will looks on instagram and you see here on their left side Eastern account, you see Diego Davila page, and you can also add more instagram account if you want. If you are. If your account is not linked with your Facebook, you can click here toe add on instagram account. So when you are satisfied where you're happy with these specific image when you're happy with your at on instagram how well looks like you can click on place order. So these east How you create the instrument at is super easy. Probably you already know how to do it because East integrate is 100% integrated with Facebook. The only thing you need to make sure is that you have the check mark here on the placements so he'd emplacements edit placements. You have the check, marketer Instagram. If you do that, you will have the INSTAGRAM option available in the next video. We'll talk more about some tips that will be very useful to have a successful instagram at sea there. 4. Important Tips to have a successful Ad on Instagram: Let's talk about your Easter graham at and how you can make it irresistible and how you can make sure people will take action when they see your ad, because that's what we want. The end goal here. East O influence people. So they click on your ad and they join to your email lease or they buy your offer or whatever your goal is with your at here. We have a preview off the Eastern at we just created in the last video, and if we go, you can see here we have the image we have that the headline here at the bottom, and we're not seeing any links. So people are conditioned to click on links. When people ceilings, they just want to click it. This is how the mind works on. We're used to that because we received emails constantly, will receive notices with links on then, and all we need to do is click on the link and to see what's going on. What what's the offer? What they want to share with us. So in here in East, a grand on this is that ad. We have the image we have learned more so If they click on the match off, they click alarm or they will be read directed toe the page. But they aren't. We're not seeing the link here. If we go to the Facebook up the Facebook preview here, let's see their stock fits you see here on Facebook is differently. Casts. We have the image. We have an amazing the headline talking the client talking your client about your offer and we have a description here at the top on the link. So if you are, if you re, if you're at rich one link liquor, let's say people link click like all people, that they see a link and they just click it. They even they don't even read the description. They just click on the link to see what's going on. If you reach a quickly, ah, link liquor person, you you have the link for them here, so that's great. There are other kind of clients that they like to read all the description. So if you have, if you're at reach, one of these people is fine because they have all the description here. They have to headline the sub headline All the information on their people are more visual , so the image is the most important thing. So you see here, the black Friday, it Bigler, he's here. This is the image. Some a girl on the bed just tryingto learn Jeremy courses or whatever these images on this . So we're telling all these people that act different when they see. And if we go back to the Instagram here, you see that we don't have a big headline. We don't have a description. I mean, we can click on more here, so if they click on more, they will see all the description on everything. But the first impression here is the image. So that's why that's the first step here that we need to try to use here for instagram on image that East self explanatory, if possible, so you can add tax on your image. In this case, we have tax here, so the client will know when they see the ad. Way will know that what this is about that's the end goal here that when they just watched , when they see this at, they immediately know what we're talking about. So if they are interested, they will click alarm or or they will click on the links. Another tip used to put the link higher on the description. So you see here Black Friday on you, Jimmy Starr. Now. So if we go to the more the desktop feet Well, you see Black Friday, new to Mr Now. So one option is to have these headline here at the top on the second line, we can move this link to the second line. So by doing that, we will be showing the link here on the small space that we have on instagram. So make sure you are using a grey image that is self explanatory for the images, not self explanatory. You can add some tax. So when they read that, they immediately no what you are offering them on, they can take action if your images not optimized you. You're at one have great results. You want you won't have conversions and maybe you won't have good clicks, people that will actually buy your brother. So that's why it is important that you spent time speaking up the best image for you at that's all for now. I hope you like I hope you like these specific cheap on this instagram tool I invited toe. Try Instagram because you will invest just a little bit off money on Be probably you will find great audience are interested in your product and services that are living and using Easter from every day. See you in the next video. 5. IMPORTANT! Final Project: Hey, guys, Welcome to the final project here on this sculpture class. Unhappy to see you here at the end. That means that you are taking action. Most of students that enrolled in my classes on statistics shows the more students that by online courses they don't even start the course. And here you are at the end off these class. So you are a winner. Congratulations. The final project we have in the follow up until we have three main steps. Step number one is to watch all the lectures. If you are here, probably already watch all the letter. So if that's the case congratulations. You already completed that Number one. If not, I invite you to go back on. What? The electors that are missing. So you are you absorbent. You learn all the strategies that are ensuring with you in this class. Step two is to leave you review in the class. I really appreciate you review the review, helps the course to grow on toe, touch the life form or more people. More and more entrepreneurs, people than like you are looking for ways to grow online. Toe have acute instagram follower toe to increase the number off people that you're rich with your single iStar imposed. So that's my goal on your review. Helps the class to get to these people to show to more people on increase the number off people using this astrology thought. Thank you very much, I read absolutely all the reviews on If you leave your review, I promise I'll take a look on that and probably I give you a reply saying Thank you very much. Step number three Super Important East to create. Go to the Projects area here on a skill shirt on you will find a blue bottom saying Scotus . Create a project. You need to click on that on the blue bottom. On into the project, I asked you to share the link to your INSTAGRAM account. You can share the whole link eastern dot com slash your user on. That's important because we have more than 15,000 students 15,000 members here in my inner community, on a scale shirt on by sharing your Easter room here, you are sharing that with all the people that are enrolling the score so people will start looking so your project they will probably click on your link and visiting your instagram account. Maybe you never know. They will start following you on Instagram. And also we have a chance to see your instagram ad running on your account. So thats the goal on I think that will help you to increase the number of subscribers and also important to get feedback from the community. Thank you very much. I know your time is the most valuable asset. You have always said that in all my courses. But I need to said to say that to you again because really, I your time is super important for me and an owner that you decide to invest your time here on the scores learning this great strategist, I hope you you can produce amazing results. We discharges. You just learn in these specific class. Remember that their results camp when you take action. So please take action. Put into practice all the Gwanda for strike of the Euler on. I hope to see your assaults here on the projects area. If you want to invite you also to join to my other classes. If you scroll down here on the project class description, you'll see the complete least off all my Facebook marketing courses. Facebook is tied with Instagram. They work together. They were very similarly you know not Not that now because you see that in order to create an at on Instagram we need to work through Facebook So I unsure you will love all these courses that I have about Facebook is great great content on I'm sure you will really like all these courses that I have here. If you are a premium member on a scale shirt off course, you can enroll in all these for free because you already pay your membership on If you're another premium, I invite you toe take toe step up and just signed for the premium membership You can try it for I think it's 99 cents for the 1st 3 months and you can watch unlimited classes more than 14,000 classes here on execution. Off course you can also and rolling all my top marketing classes here are unsure will take your business to the next level. I hope to see you in my other courses And I hope you are having an amazing day. See you there