Insider Secrets to Insanely Great Websites - Defining Your Purpose

Cindi Acker-Hein, Creative Strategist + Writer

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7 Videos (14m)
    • WebWrite Class 1 Intro

    • WebWrite Class 1 Lesson 1

    • WebWrite Class 1 Lesson 2

    • WebWrite Class 1 Lesson 3

    • WebWrite Class 1 Lesson 4

    • WebWrite Class 1 Lesson 5

    • WebWrite Class 1 Exit


About This Class


Why do you need a website? OK, did you just read that and think something like, "Duh, I want to make money."? I'm with you, my friend. Let's just improve your odds a little, OK?

In WebWrite Class 01: Defining Your Purpose, we will look at your website from a customer messaging perspective. Why will people come to your website? What information will they need most? Nailing the answers gives you a massive business advantage. Even if you use the same DIY website builder as the competition, you’ll blow them away with your purpose-driven messaging.

By the end of the class, you will know:

. Why the purpose of your website matters

. How to use the three customer purpose categories to plan your success

. How to nail your own website purpose using downloadable Class Project


This class is suitable for everyone. Please note it is a business planning class that will make it easier and more effective to plan and write your own small business website; This is not a technology or design class!

9 of 10 students recommendSee All

Simple, fast and to the point. I like it!
Cindi is very easy to listen to and explains in plain english the basics. There is no limit of age to learn and teach, Thank you.
Jacobo Zafrani

We are here in life to learn everyday

Good start to thinking about content for your site
Chris Baldwin

eLearning consultant





Cindi Acker-Hein

Creative Strategist + Writer