Influencer Marketing: Influencers Are Essential to any Marketing Strategy & Here’s Why

Chelsea Matthews, Founder & Creative Director, Matte Black

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
8 Lessons (23m)
    • 1. Introduction

      0:40
    • 2. Why Is It Necessary

      3:19
    • 3. Types Of Influencers

      1:27
    • 4. Types Of Influencer Strategies

      10:13
    • 5. Determining Goals

      3:41
    • 6. Case Studies

      2:12
    • 7. Project

      1:01
    • 8. Conclusion

      0:36

About This Class

edf97fc8

Influencer marketing is a given in any marketing strategy today. It doesn't just have to be a campaign, they should be working for you across key brand channels, and driving traffic and conversions on a consistent basis. 

In this course, we will explore how and why influencer campaigns are an integral part of your marketing strategy, the types of influencers you can think of aligning with, and the types of campaigns and goals often executed.