Influencer Marketing: Awareness vs Revenue Campaigns

Chelsea Matthews, Founder & Creative Director, Matte Black

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8 Lessons (20m)
    • 1. Introduction

      2:48
    • 2. Campaign Types

      3:50
    • 3. Determining Goals

      3:40
    • 4. Awareness Vs Revenue

      1:57
    • 5. Which Is Better?

      2:03
    • 6. Case Studies

      4:16
    • 7. Project

      0:42
    • 8. Conclusion

      0:57

About This Class

If you're currently thinking of integrating influencers into your campaign, launch or marketing strategy, than you know it's tricky to understand how to get the most 'bang for your buck'.

In this course, we will explore how to best define the goals and anticipated results from your influencer campaign(s) - whether awareness or revenue campaigns - and which platforms are best for leveraging it all.