Influencer Marketing: Awareness vs Revenue Campaigns

Chelsea Matthews, Founder & Creative Director, Matte Black

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8 Videos (20m)
    • Introduction

      2:48
    • Campaign Types

      3:50
    • Determining Goals

      3:40
    • Awareness Vs Revenue

      1:57
    • Which Is Better?

      2:03
    • Case Studies

      4:16
    • Project

      0:42
    • Conclusion

      0:57

About This Class

If you're currently thinking of integrating influencers into your campaign, launch or marketing strategy, than you know it's tricky to understand how to get the most 'bang for your buck'.

In this course, we will explore how to best define the goals and anticipated results from your influencer campaign(s) - whether awareness or revenue campaigns - and which platforms are best for leveraging it all.

4 of 4 students recommendSee All

You definitely feel Chelsea's depth of experience. Very well organized in giving you a breathe of influencer marketing. I learned something new here, which I didn't get in other courses. Thanks.
This class has been so amazing! I would love to work for matteblack one day. The information Chelsa provided is so organic, and I literally have pages of notes from both classes provided.

36

Students

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Projects

Chelsea Matthews

Founder & Creative Director, Matte Black

Marketing Business