Increase Your ROI with Content Repurposing | Jessica Thiefels | Skillshare

Increase Your ROI with Content Repurposing

Jessica Thiefels, Organic Content Marketer

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9 Lessons (32m)
    • 1. Intro

    • 2. Turn Your Content Into Social Media Images

    • 3. Blog Posts with Branded Content

    • 4. Content-Based Emails

    • 5. Educational Customer Materials

    • 6. Gated Content

    • 7. Round-Up Guides

    • 8. Bonus: Turning Content Into Ads

    • 9. Conclusion


About This Class

The content that's created from blogging is a crucial piece of organic marketing. But, for many business owners, it can take a long time to develop one piece of content, most commonly, a blog post. Between planning, researching, writing, editing, finding images and finally publishing, you could spend upwards of a full day, maybe even a few days, on the entire process.

Then what? Share the blog post on social media and send it out in a newsletter? That’s not where the life of your content needs to end. In this course, you’ll learn how to increase your business ROI by turning that one article into a variety of other content pieces that can be used to drive traffic, boost social media engagement, educate customers and more.

In each lesson, we’ll cover a new way to transform one of your articles into another valuable content asset. Your project will be to create that new repurposed content at the end of each lesson. If you choose to complete every project, you’ll finish the course with SIX new pieces of content!

The class is ideal for small business owners, content marketers, blog managers, or anyone in charge of content management.

While there are no required resources, you’ll get the most from this course if you already have published blog content.

Don’t hesitate to get in touch with me via Twitter, @JThiefels with questions or thoughts! If you want to learn more about me before taking the course, head to my website where you'll also find my blog, The Organic Content Marketer.





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The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Jessica Thiefels

Organic Content Marketer

Hello, I'm an organic content marketer. In this pay to play world, I use authentic, impactful content—both on-site and off-site—to drive brand impressions, traffic, SEO, sales. After seven years in this business, I've worked with companies large (worldwide) and small (5 employees), and have written for more than  500 websites worldwide, including Forbes, Virgin, AARP and more. The power of content cannot be underestimated, and I love showing that to clients and readers.<...

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