Increase Your Brand Awareness Online - Tips and Strategies | Dan Grijzenhout | Skillshare

Increase Your Brand Awareness Online - Tips and Strategies

Dan Grijzenhout, Over 35 years of business experience

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17 Videos (1h 25m)
    • Increase Your Brand Awareness Online Introduction

    • Organic Traffic

    • Strengthening Internal Website Links for SEO

    • Why is it important to optimize your web site for SEO

    • The Art of Search Engine Optimization

    • Using LinkedIn to Build Brand Awareness

    • How to Create a YouTube Playlist Improve Your Brand Awareness

    • Building Brand Awareness With Pinterest

    • Advertising on YouTube

    • Online Marketing Leveraging the Organic Power of Facebook

    • Drive Traffic to Your Website Using Facebook Notes

    • Posting to Groups on Facebook

    • Are You Using KBoards Yet

    • What Is Google AdWords

    • Google AdWords Quality Scores Ad Rankings and Ad Placements

    • Creating Video Ad Promotions Within Google AdWords

    • Create Standout Shopping Ads Using Google Merchant Center and Google AdWords


About This Class


There are approximately four primary methods by which businesses look to improve their brand's public presence on the Internet today.  The first is to work at improving their organic viewing visibility in search engines such as Google and Yahoo Bing. They do this by taking steps to improve the structures and content of their online assets such as their websites - which is called SEO or Search Engine Optimization. 

Next they advertise on various search engines which is called SEM or Search Engine Marketing.

Businesses also build their presence on a number of social media sites; doing this in such a way so as to try to get viewers of their content on these sites to click on their content so as to be taken back to their websites or other locations where they can more fully present the products and services they offer and close sales to earn revenue.

And the last primary method is that they work hard at trying to become "authority figures" in their business niches so as to build external back links to their content selling locations. To do this, they contribute their thoughts to forums, they guest post on 3rd party sites and blog sites, they create published videos on sites like Vimeo and YouTube, they write articles and books, they interact with others on sites like Facebook, Instagram and Snapchat; and they do what ever else they can think of to get others thinking about them and talking about them.

This course touches on all of these areas; giving the student strategies and tips to employ so as to improve online awareness about their businesses. 

If you are looking to improve your own venture's online visibility, then this course is a good idea for you to take. Many of the ideas and strategies presented within could catapult your business to the next level of earning possibilities so consider making the small investment to proceed. And there is a money back guarantee paid by Udemy to you if you find the course does not meet your expectations. Having built this content, I don't think you will be doing that though.

I look forward to seeing you sign up for this course. See you on the inside!

Best wishes, 

Dan Grijzenhout - Course Creator





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Dan Grijzenhout

Over 35 years of business experience

About Dan Grijzenhout: For close to thirty years, I've been a professional business and information systems consulting professional working to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. I've built from scratch, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; I've been interviewed on the show "World Business Revi...

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