Impactful storytelling - With stock footage, voiceover and music. | Johannes Tvedt | Skillshare

Impactful storytelling - With stock footage, voiceover and music.

Johannes Tvedt, Filmmaker and social media strategist

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11 Lessons (29m)
    • 1. 01. Intro

      1:10
    • 2. 02. The project

      2:20
    • 3. 03. Choosing the right topic

      1:04
    • 4. 04. The power of a good story

      1:07
    • 5. 05. Writing down the story

      2:33
    • 6. 06. Empowering voiceover production

      2:31
    • 7. 07. Finding stock footage

      4:30
    • 8. 08. The importance of music

      3:17
    • 9. 09. Timeline production

      7:22
    • 10. 10. My storytelling project

      0:43
    • 11. 11. Final Thoughts

      2:23
25 students are watching this class

About This Class

Welcome to the class where you will learn how you can create your own impactful message without needing to go out and shoot the content by yourself. 

Learn how to use stock footage combined with a good written story, a voiceover and a breathtaking song to create the message you want to tell. 

In the end you will end up producing your own short video based on the steps I will be taking you thru. 


Ill be going thru sections like these:

1. Finding the right topic.
2. Writing your message
3. Recording your own voiceover
4. Choosing the right stock footage
5. Timeline production

Welcome!

Transcripts

1. 01. Intro: My name is Yohannes, and I'm a filmmaker from Norway. In this video curse, I'll be teaching you how you can tell a story. True stock footage, like a good voice over a music funded right, clips to use and actually just come up with the perfect message you want to share with the world. A lot of people think that stock footage is not a cool thing to use. But to be honest, I think that stock footage has a lot of potential because all the clips you find out there on the Internet it's made by professional video makers. So the clips you'll find will be typical in slow motion. There will be taken with pretty good lenses, so you will actually have the possibility to shoes from a lot of different clips to create and make the perfect message or the perfect story. You want to tell all these things together, finding the perfect stock footage, finding the perfect music, writing down the perfect story you want to tell about recording the voice over as well, and just editing it to be the perfect 60 seconds video is what we're going to go through today 2. 02. The project: So in this project, I want you to do some different steps, and it's were important that you follow the steps throughout the course. The first thing I want you to do is to find the right topic for you. What do you want to tell about? What did you want to create a story around, or what kind of message do you want to go out with? It can be a product that you like. It could be a passion that you have. And in my case I, for example, gonna make a story and make a message about me being fascinated about traveling because that is one of my passions. And it's one of the things I want to tell about. So find a topic that represents you and that makes you happy to work around. The second thing I want you to do is to write down the story I said told in the beginning, the story shouldn't be more than six seconds long, and in a little while I'll be back again to tell you how you should think when you are going to write the story. Then I want you to find the perfect song and a perfect song is based on the feelings that you want to create on your message. Is it a sad Is that the happy or is it a fairy tale kind of feeling? It depends, and it's up to you and I also going back to that later on. But find the song the perfect song for you. Then I want you to find the right stock footage, and the way you're going to find a stock footage is based on the words that you're going to use in the story you're gonna tell. I'll be back again with what kind of platforms are used to find the right stock footage and how I do it when I actually searching for the right clips to use in my story. When you have written down your story, I want you to record your story, and the only thing you need to do is to use a microphone like I'm using right here or another kind of microphone, and actually just tell the story the way you want to tell it. Is it a happy story? Is that the sad Sorry? I don't know, but you know better than me, ho you want to tell the story, and you have to do it with passion the way you want to do it in the worry and we have are written story. We have a voice server off the story. We have a lot of different clips from stock footage that we can use in the story to represent the different words and the feelings, and we have the music. The song you want to use that also represent the feeling of what you want to tell right now are going to go through all these kind of steps to explain you and learn you and teach you how you can make your perfect message. Let's go. 3. 03. Choosing the right topic: so they were the first step to actually create and make the perfect story is to find a topic. As I told you, it might be a product. It might be something you love to do. It might be a person you're interested in. It doesn't matter. Like, for example, it could be about basketball. If you like to play basketball, the idea is yours. Did you write down a story about how much you like basketball, for example? In my case, I going to make a story about traveling because I am passionate about traveling, and it feels right for me to tell about that and create a story around that. So my project, which are going to show you later in the process it's about me traveling. It could also be about the product. And I cool thing with that is that you might need to use ah product and tell a story about the product for a client. You, for example, have in the future. So let's say we want to make a story about the iPhone then. Actually, I want you to yeah, use iPhone, asked the topic, find information around iPhone on Internet and write your own story about the iPhone. But most important of, though, is that you find what do you like to tell about? 4. 04. The power of a good story: telling a story has a lot of power, and you might also know how to tell that story. You have to use a lot of psychology to understand how you can actually impact on a person and the better words he used you better. It is for you because more easy, you're gonna make it for yourself. And more precise, you're gonna be with the people you're going to show your message to. Its were important that your story also is transparent. Because in today's world, everything is about being transparent. A getting with making a power in the story is that you relate your topic into some kind of knee sure into, because that's gonna make it even more easy for you to actually tell the story you want to tell. Also, it's important that the story is authentic, that its stride forward and that it is direct with all these competence to get her. I'm pretty sure you can make a story or tell a message that can impact on the people you want to impact In the end, what I'm trying to tell is that telling a story has a lot of power and you have to find your power and your way to do it and your right to make it. Use your creativity and let's go to the next day. 5. 05. Writing down the story: So right now we are there that we want to write the story and we're going to write the story. We have to think about a lot of different things. It's important that you use metaphors to describe what you're going to tell about. You might need to have some good writing skills that if you don't have it, you can also, for example, higher it from somebody else or make a friend of you help you with the story you want to tell. The most important is that you? No, what you want to tell about and that you have, like some words that can describe it. Then you have to find a way to describe it. Don't make their sentences too long or done making too short either, but something in between because you want to breathe when you're talking. A great way to be inspired about how you can write your story is to read other articles from utter inspiration writers that you know about. That's the way you can actually kind of like understand a psychology that other writers used to impact in their kind of message or their kind off content. So take a look around yourself. Like seeing your network go through your different kind off newspapers who are like magazines where you normally maybe read stories. I, for example, read a lot of stories through the platform medium, which is a platform that makes articles about, like, self improvement, you know, business, all kind of stuff. Creative stuff. And, yeah, things that is important for me. And then I always learning ways to tell the story. I want to tell which is the way I learned to actually of right and be better and better to write the story. So in my case, my story is about traveling, and I tried to actually explaining the way I feel that I want to impact in my story about my passion off traveling. I'm gonna show you right now. My documents. It's right here. And this is kind of the way I have wrote on my story. So here we are. I go like my biggest passion is to travel. Yes, a taste of being able to feel and touch new cultures, meet new people and eat new food. So if you see the first sentence there, I'm trying to explain who big my passion is about traveling on. I'm trying to use words that feeling and touching new cultures and like, meeting and eating you food because that is what I feel when I'm traveling and I'm doing what I like to do. And that's why I also use those kind of words into my story. In total, I found out that this story right here is around 60 seconds when I write it down. And I'm gonna show with you later when I'm showing you my final project. 6. 06. Empowering voiceover production: So we go into, like, choosing the topic. You've been finding out what you want to tell about. You have been writing down your story as well, and we're ready to actually empowering it with making a perfect voice over. My biggest passion is to travel yes, the taste of being able to feel and touch new cultures. The voices use has a lot to do because it depends how you want to use your voice. Actually, on what kind of feeling you want to put to your story. It could be a happy voice. It could be a sad voice or a fairy tale based voice. I don't know. It's up to you. It's all about finding the right attitude of how do you want to make your voice sound when you are actually telling it to the people you're gonna tell it to? One important thing when you are making the voiceover is that you take some great breaks between the sentences, do it over over again so you can actually kind off feel it more and more and you can listen to it and the only thing you need to actually make the voice over. It's a silent room and a microphone Wish I'm using right here. This is more than good enough years. Go to a little bit more silent room and you'll be ready to make the voice over right now, I want to show you my file. When I was making my voice over and you can hurt, I tried over over again before I actually got to the voice over, I wanted to have. So we're going to my folder where I have everything sorted out. When we go to storytelling course voice over, we're gonna listen. Right now, my biggest passion is to travel so you can see how I actually kind of like trying to take some breaks between how I tell it So I can put some effort into the word passion because the word passion is, for me one of the most impactful words in that sentence. So that's why I'm saying for me my biggest passion. Listen to it. Warmer time. My biggest passions is to travel. My biggest passion is to travel. So if you listen to it, you can listen that the last time I said it, it felt so much better because I put it so much effort into it, and I was actually doing it much better because it felt right for me and I was like more concentrator in it, So you will find your way to do it. Just try sometimes. And I said told you, remember, Happy story, sad story, I don't know, fairy tale kind of story. Just be engaged and tried the best ways. Maybe listen to a fairy tale kind of story before you do it and get inspiration by auto people who make stories as well. 7. 07. Finding stock footage: it's right now. We are in a part when we're gonna find the right stuck footage to insert to the story. And since we already have written down the story and we have a voice over for it, what we going to do is that we actually going to take out the words that represents your story. We're going to go into that's stock footage platform that I use, which is sorry blocks to kind of use those words and search for them in the searching area at the platform and find clips that kind off explains and relates to that kind off words that we have in our story. So this is the area I used to find my stock footage. It's called storey Blocks. You have both the video, audio and images there, and we are going into video. And what we're going to do as well is that we're going to go into my text, which is right here. We're gonna gonna explain you why. I think when I'm kind off finding the right clips I want to use in my story. So to begin with, you can see that the first sentence is my biggest passion is to travel. So I'm telling about me, which is, like, on a person, something, something big, like my biggest passion. So maybe big might be award and passion ist of hers. A word and trouble work. So maybe let's begin with being passionate ID and find some clips around there. So let's type in her passion ated on. We might find some clip with people that are passionate ID here. We can see a lot of different clips. Actually, you can see people that are passionate ID and you can actually just go true. A lot of clips so you can kind off find that keep you want to use to your story. Let's say that we, for example, want to juice this clip rife hair. I'll find someone here. This seems like a pretty good clip. I guess we were down about it. And then we have one clip where, for example, can use it in my story. Then we're going to search after travel. Andi, we're gonna see that it is a lot of different clips right there. This is a clip I'm already using because I mean, this clip actually represents the feeling I want to show When I'm talking about traveling in itself, you have the plane. It's landing at the airport. The sun is going down. You get this Wiebe off like you want to be there, you know? So you can. I said don't allowed that clip as well. And we already have two clips that were percent a little part off the story we're making. We could go to another word. Yes, So we have a little bit more to work with right here. So let's do them next. Kind off. Um, synthesis there. Some people are scared to try because they for him. So we might go in again and search off scared, and we might find some clips where people are scared. This is a clip I already amusing in my project. So if you see this guy, this guy seems to be pretty kind of scared, or you can feel that you don't know what to do. And that's a perfect clip. I'll say to use in the story. So we might download that Kleypas well to use it in the story. That's the way I think when I'm actually trying to find the right clips, I want to use in my story, and it's important that you kind of you some time to really find the clips that you mean where percent the way you want to tell the story. I do thing you can do as well. When you were actually having all the clips you want to use, you can do as I don't have a folder right here, and I call it the stock footage. My project you can see here are all the clips that I'm gonna use when I'm going to add it later on. And all of them have a name that represents what kind of part off the story I'm talking about right here. We, for example, have time lapse over daytime, which represent a little bit of the feeling off, like traveling and being in there, you know? So it's up to you, But be careful. So you have all the clips sorted out in a folder, so it doesn't get too difficult for you later on, when you're gonna edit 8. 08. The importance of music: The next thing is to find the right song to find the right music. And as we all know, music has a lot to say. You have to feel you have to understand it. You have to, like, be engaged by it. And the music is actually what gonna kind off put the feelings into the story and or the message you're telling. The platform I used to use when I'm searching after music is called Epidemic Soul Music, which is right here. And the cool thing here is that you can browse through different kind of categories that can takes you into generous or moods movements, and you can actually use go to it. So, for example, if you are making a video with where you want to have some happy dancing kind of music, it is a festival you might go into electronic and dance. You might, for example, going to I don't know, that's a soft house. And the cool thing is that you can combine a lot of different things appear for simple. You go can go to energy, you can go to medium, you can go to lengths. Normally, I just news to leave it like this, and then you can go true and find different songs that are no copyright than that can you can use on your videos An important thing when you're finding the song is, too. Don't have any music or something that has a vocal over because you don't want the vocal to take focus out off what you're telling. So the best thing would be that you find a song that is kind of instrumental where no one is singing and listen to the song sometimes so you can kind of feel it, you know, because it's important. So what you could do as well is that you can see two different kind of small 62nd 45 2nd videos, and you can kind of see what kind of story they are telling you and what kind of music they used at their story. To get the feeling or engage you as a person who was watching this video, that's a cool way to actually be a little bit like to get like ideas of how you can work it out when you are making your story and you're putting some music effort into it to describe how you want it to be? How you wanted to feel and again three things that goes over again as a toll earlier. Is it a happy song? This is a sad song Or is it kind of fertile song? Or is it something else? You know better than me. In my case, my song is a song which is I try to build on that traveling, fairytale passionate, that kind of thing. So I'm going to show you the song that I'm using my video. This is to some pretty much fairy tale kind of song. So you can hear that it's a impactful song. I kind of get the right feelings. I want to. I used to tell my story. Andi Yeah, it's actually the way I've been thinking when I'm Waas. Finding my son was to have something that can impact in feelings because, yeah, I like to make videos that engage and I also have some kind of impact inauthentic, direct and like feeling full way 9. 09. Timeline production: So right now we are in the ending point where we're actually gonna edit the clips together . We're gonna insert the voice over the text. We're gonna insert like the music. We're gonna find the clips, we're gonna actually build the story in the timeline and in premiere, which is the program that I used to edit on. So right now we will dip into my premier program and I would go through step by step Hawaii do my process off editing it to be the final product. And after we will be going through how I added it in Premier, I would show you my final project of hope. I did my six second videos. So let's go into Premiere Pro right now. So, as you see here, I have bean dividing it up in different folders. It's something that I always do. So we have, like the footage and footage folder. We have all the different clips. We have the music and a voice over Dfx wishes kind of flow was and stuff it up. You can see right here that we have different sequences. So if we go into the d O, which is the voice over you can see that right there. I got the voice over and you can see that this more clips her in between is where I caught it. Because when I'm told earlier, when I'm making my voice over I off course and have some longer breaks in between each sentence that I say so I can kind of, like, find the right way to say it. So But a cool thing, then, is that when you're in the editing program, after worse, I will be like putting the voiceover in here, and I will actually work it out from here and caught it, as you see. Oh, that they are totally different. Then what I do after than when I have bean cutting all the voice over to be the perfect story, which is for me a 38 seconds. I will copy this part right here, and I will put it into a notter and sequence where I also gonna put the music under, and then we're going to get out, told it in you twist because then we're gonna actually listen to the voice over bet with the music that I decided to put in the background. So is gonna is gonna make more sense. Not because now you're actually kind of gonna feel the wipe off what I'm trying to tell and I can actually use press play, and you can kind of feel it right now. So let's no, our biggest passion is to travel. Yes, the taste of being able to feel and touch new cultures, people. So a sumo. Listen, you can hear that It sounds so much more beautiful right now because we have the message and we have the perfect song in the background. Well, of course related or combined to my story, which is like, what I am doing better. And right now we actually have an idea of the feeling we want to deliver. So then we will go over to the next sequence, which is where I actually copy, Um, no voice over and the music and I will write the captions over. As you see, this line right here is the captions. Because, you know, in video is really important that we also actually, yeah, put captures into it and actually text the story because you know, when you're watching true Facebook or instagram, for example, which is Yeah, the platforms were normally sharing this videos truth and most of the times the videos begin without sound, so it's really important than you also put text into it or captions as they call it here. So you can. So it can be easier for you to understand a total. So now you can see let's play again. We have the captains, we have the music and we have a voice over. My biggest passions is to travel yes, the taste of being able to feel and touch new cultures. And as you see when I'm putting in the captions as well, it's always important than you take some breaks between them as well. But it's because it's not cool when you have all the text like put it in together and you don't don't have breaks between it. So it's the same as when you're producing the voiceover, take breaks, then we're actually have everything ready. And, of course, I already edited. This project's finished, but I'm like showing you how it looks like in my editing program when I'm creating it. So we're gonna dip directly into the main project in itself, and here you can see that old. This line right here is the clips. So in total, we get 1234 lines or fight with this one as well as you see, Captain Clips. Music. Ah, no, I mean voiceover and music. So one important thing is that when we're working with building the story, um, with the footage that we're going to use, it's important that you find the right moment to pit in the different clips that you already dont out it from storey blocks. So I'm going to show you right now how I do it. So this is the beginning off myself, right? My biggest so way have this clip, my biggest passion, this guy walking through the mountain and like being so passionate and here I've got the next clip. I put it right in here, and now it makes sense. Then he says travel. And then comes the next clips that I already have put it in here, which is from the airplane. It seems like this. Yes, it tastes of being able. Then we have this audio clip that we found earlier, and that's the way actually, I build it. You know that you can drag it long to be longer or shorter. It depends like so if we, for example, go into this clip right here and we listen to the story to feel, then he say's to feel so I have a clip. Then I will take the clip with this guy, feeling the air that I also found and put it straight afterwards. So I don't get this. And then he say's cultures and I have a good get clean pair of that represents culture because we see a woman from another country and it represents the word culture for me. So then it goes like this, and that's the way it actually works. Like all these clips are already sort of loud. So I already have the story finished because I already made it from before. But like normally you years, like go into your footage folder when you're editing and then you're dragging the clips, you're watching them here and then you're dragging them into the timeline while you're listening to the story and the words that you have in your story. So actually, that's the way I edit it when I added my story. So what I actually gonna show right now is my finished projects 10. 10. My storytelling project: My biggest passion is to travel. Yes, the taste of being able to feel and touch new cultures, meet new people and eat new food. All the dates are totally different and it's piece like an adventure is turning around every corner. Some people are scared to try because they fared the unknown. But let me tell you something. There you it is outside your comfort zone. You will get to know yourself. So do me a favor. Take the next step and be embraced by the beauty of seeing the world. Do you want three? 11. 11. Final Thoughts: so guys we just went through. Actually, hole. We can use stock footage, some amazing voice over some special music and text, a beautiful story to create a message that you can use on social media or different platforms to impact with the story you want to tell. A lot of people say to me that the stock footage is not always the best thing to use, and I can kind of understand it because real footage from Riel senior Reese, when you're actually are out there, filming will be so much more better for your story. And I understand that. But working with stock footage that are made and produced by professionals with really good land sense, especially when you don't have the opportunity to go out and shoot the content, going to make it so much easier for you. So I mean that working with stock footage, it's actually not a problem. It's actually a pretty good thing. You just have to know how to use it. And as I told earlier in my course, is really important that you use some extra time when it comes to finding the right clips that this gripes this story you are telling because the better you are at that point, the better the story gets, and then it won't feel so fake. So it's up to you. You have to invest in time in it. I told you I use storey blocks to find my clips. It's a pretty good platform. I guess I pay something like $40 a month and I can actually don't know as much as possible an epidemic. So music is another platform that I used to download the music, which for me it's a pretty good platform as well. And I can find everything I want get inspired by other creators, and that is what I do and read and actually, years be embraced by all their creators out there and learn from them as well. I hope you learned a lot out of this on the course, and I hope you also going to start the process of creating your own message as I showed to you guys. It isn't so difficult. Just make your first project 45 to 60 seconds long. Write the story, find the right stock footage and and go. I mean, just follow the steps that I told you in the project. And I'm pretty sure that you're going to be able to make a pretty great video where you have a message to tell some amazing stock footage. Good luck. And I'm looking forward to see the different projects that gonna be made in this course. See around Johannes.