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Idea Generation Tool: Who Else? Where Else? When Else? How Else?

Lisa Bodell, futurethink: Innovation Simplified

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1 Videos (10m)
    • Who Else Where Else

      10:16

About This Class

This exercise prompts teams to explore new ways of using their products/services/offerings by asking four simple questions: Who else? Where else? When else? How else? The goal is to rapidly come up with as many ideas as possible, using the prompts in the worksheet as a guide.

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Lisa Bodell

futurethink: Innovation Simplified

Lisa Bodell is a bestselling author and the Founder and CEO of futurethink. As a globally recognized expert on innovation foresight, simplification, and change management, she has helped thousands of senior leaders ignite innovation at Google, Pfizer, Citigroup, Lockheed Martin, and more.

Lisa's first book, Kill the Company, won the Axiom Best Business Book Award and was voted Best Business Book by USA Book News and Booz & Co. Her latest book, Why Simple Wins, provides tools ...

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