Idea Generation Tool: Who Else? Where Else? When Else? How Else?

Lisa Bodell, futurethink: Innovation Simplified

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1 Videos (10m)
    • Who Else Where Else

      10:16

About This Class

This exercise prompts teams to explore new ways of using their products/services/offerings by asking four simple questions: Who else? Where else? When else? How else? The goal is to rapidly come up with as many ideas as possible, using the prompts in the worksheet as a guide.

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Lisa Bodell

futurethink: Innovation Simplified

Our mission is to motivate change and build innovation capabilities for organizations across the world. Through our on-demand innovation resources and experienced team of Innovation Trainers, futurethink makes innovation a simple and daily reality for its clients.


We build your organization’s knowledge and skills in the 4 areas that are essential for innovation: Strategy, Ideas, Process, and Climate. Using our scientific methods and ideation techniques, innovation becomes an expected (and measurable) result, not a lucky one.

Lisa Bodell founded futurethink in 2003.