Idea Generation Tool: Plus 3, Minus 3

Lisa Bodell, futurethink: Innovation Simplified

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1 Videos (10m)
    • Plus 3 Minus 3

      9:43

About This Class

By breaking down a product, service, or experience into its many discrete parts, you can more easily distinguish areas for improvement. This exercise will help you find ways to enhance your current offerings by refining its component parts, or by removing those parts which aren’t working.

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Lisa Bodell

futurethink: Innovation Simplified

Our mission is to motivate change and build innovation capabilities for organizations across the world. Through our on-demand innovation resources and experienced team of Innovation Trainers, futurethink makes innovation a simple and daily reality for its clients.


We build your organization’s knowledge and skills in the 4 areas that are essential for innovation: Strategy, Ideas, Process, and Climate. Using our scientific methods and ideation techniques, innovation becomes an expected (and measurable) result, not a lucky one.

Lisa Bodell founded futurethink in 2003.