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Idea Generation Tool: Plus 3, Minus 3

Lisa Bodell, futurethink: Innovation Simplified

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    • Plus 3 Minus 3

      9:43

About This Class

By breaking down a product, service, or experience into its many discrete parts, you can more easily distinguish areas for improvement. This exercise will help you find ways to enhance your current offerings by refining its component parts, or by removing those parts which aren’t working.

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Lisa Bodell

futurethink: Innovation Simplified

Lisa Bodell is a bestselling author and the Founder and CEO of futurethink. As a globally recognized expert on innovation foresight, simplification, and change management, she has helped thousands of senior leaders ignite innovation at Google, Pfizer, Citigroup, Lockheed Martin, and more.

Lisa's first book, Kill the Company, won the Axiom Best Business Book Award and was voted Best Business Book by USA Book News and Booz & Co. Her latest book, Why Simple Wins, provides tools ...

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