Idea Generation Tool: Kill a Stupid Rule

Lisa Bodell, futurethink: Innovation Simplified

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1 Videos (11m)
    • Kill a Stupid Rule

      11:04

About This Class

Sometimes, the rules just don’t make sense—so why not change them? As consumers, industries, and the global economy evolve and change shape, why shouldn’t the rules we live by change as well? This exercise will help you identify those rules that constrain or confine your organization, and find ways to change them for the better.

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Lisa Bodell

futurethink: Innovation Simplified

Our mission is to motivate change and build innovation capabilities for organizations across the world. Through our on-demand innovation resources and experienced team of Innovation Trainers, futurethink makes innovation a simple and daily reality for its clients.


We build your organization’s knowledge and skills in the 4 areas that are essential for innovation: Strategy, Ideas, Process, and Climate. Using our scientific methods and ideation techniques, innovation becomes an expected (and measurable) result, not a lucky one.

Lisa Bodell founded futurethink in 2003.