Idea Generation Tool: Kill a Stupid Rule

Lisa Bodell, futurethink: Innovation Simplified

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1 Videos (11m)
    • Kill a Stupid Rule

      11:04

About This Class

Sometimes, the rules just don’t make sense—so why not change them? As consumers, industries, and the global economy evolve and change shape, why shouldn’t the rules we live by change as well? This exercise will help you identify those rules that constrain or confine your organization, and find ways to change them for the better.

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Lisa Bodell

futurethink: Innovation Simplified

Lisa Bodell is a bestselling author and the Founder and CEO of futurethink. As a globally recognized expert on innovation foresight, simplification, and change management, she has helped thousands of senior leaders ignite innovation at Google, Pfizer, Citigroup, Lockheed Martin, and more.

Lisa's first book, Kill the Company, won the Axiom Best Business Book Award and was voted Best Business Book by USA Book News and Booz & Co. Her latest book, Why Simple Wins, provides tools ...

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