Idea Generation Tool: From Pain to Gain

Lisa Bodell, futurethink: Innovation Simplified

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1 Videos (11m)
    • Pain to Gain

      11:13

About This Class

A key to innovation is to understand your customers’ pain points and solve them creatively to create new opportunities for your organization. This tool will make you think like customers, list the hurdles they face, and brainstorm how you’ll solve them.

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Lisa Bodell

futurethink: Innovation Simplified

Our mission is to motivate change and build innovation capabilities for organizations across the world. Through our on-demand innovation resources and experienced team of Innovation Trainers, futurethink makes innovation a simple and daily reality for its clients.


We build your organization’s knowledge and skills in the 4 areas that are essential for innovation: Strategy, Ideas, Process, and Climate. Using our scientific methods and ideation techniques, innovation becomes an expected (and measurable) result, not a lucky one.

Lisa Bodell founded futurethink in 2003.