Idea Generation Tool: Forced Connections

Lisa Bodell, futurethink: Innovation Simplified

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1 Videos (10m)
    • Forced Connections

      9:40

About This Class

With Forced Connections, you’ll be surprised how easy it is to invigorate or create new ideas for a product, service, or process. This tool helps people shift gears by providing offbeat inspiration. The next time you find yourself in a stalled brainstorming session, use this tactic to help participants stretch their thinking.

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Lisa Bodell

futurethink: Innovation Simplified

Our mission is to motivate change and build innovation capabilities for organizations across the world. Through our on-demand innovation resources and experienced team of Innovation Trainers, futurethink makes innovation a simple and daily reality for its clients.


We build your organization’s knowledge and skills in the 4 areas that are essential for innovation: Strategy, Ideas, Process, and Climate. Using our scientific methods and ideation techniques, innovation becomes an expected (and measurable) result, not a lucky one.

Lisa Bodell founded futurethink in 2003.