Idea Generation Tool: Assumption Reversal

Lisa Bodell, futurethink: Innovation Simplified

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1 Videos (11m)
    • Assumption Reversal

      10:39

About This Class

Use this tool when your company or teams are stuck in a rut, uninspired, or looking for disruptive thinking. When employees realize their perceived boundaries are self-imposed, they learn how to regain control and find fresh motivation.

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Lisa Bodell

futurethink: Innovation Simplified

Our mission is to motivate change and build innovation capabilities for organizations across the world. Through our on-demand innovation resources and experienced team of Innovation Trainers, futurethink makes innovation a simple and daily reality for its clients.


We build your organization’s knowledge and skills in the 4 areas that are essential for innovation: Strategy, Ideas, Process, and Climate. Using our scientific methods and ideation techniques, innovation becomes an expected (and measurable) result, not a lucky one.

Lisa Bodell founded futurethink in 2003.