INNOVATION SHOTS - Season 1 | Susovan Mazumder | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (34m)
    • 1. Intro

      5:46
    • 2. Shot 1 What is Innovation

      5:03
    • 3. Shot 2 Innovation is not Invention

      4:14
    • 4. Shot 3 Innovation Mindset

      6:04
    • 5. Shot 4 Pillars of Innovation - A framework

      7:22
    • 6. Shot 5 Setup for Innovation

      5:31
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About This Class

We need to think Innovatively about our professional & personal lives, career & business..
Innovation is for everyone
Compiling my experience & learnings from working on multiple innovation projects in Samsung Electronics and with many Clients and Global Agencies, into a series of videos - crafted for everyone in simple and enjoyable way, because, we remember and apply only when we enjoy something..

Meet Your Teacher

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Susovan Mazumder

Design & Innovation Consultant, Educator

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Transcripts

1. Intro: Pretty 20 has taught us many things and we have heard a lot of stories about how difficult it was. Many companies they ran out of business and many people they lost their jobs, etcetera, etcetera. And if something that continue and t has taught everyone of us, is that thinking creatively or thinking innovatively or innovating is not just for the companies to do on their products or the services. It's for everyone, it's for everybody to innovate in the professional and personal life. Whether you are a ca, a lawyer, a teacher, a student, working professional, independent, professional artists, anybody, you need to start innovating in whatever you do. And hence, what I have also seen in the last year is that there are a lot of talks about innovation and how is it important and how to do it, how everybody, everybody's trying. And hence, I thought that it is the right time to discuss about it in a very easy language. Because if you see on the internet the research about innovation, it's very complicated. There are a lot of things on the internet, but they are not very, very common man friendly, like user-friendly to understand as an individual and you need to be a certain expert to understand those. Hence, I thought of doing this series of talks about innovation and I'm calling it the innovation shorts. Why innovation shorts? Because I like to think innovation as a bottle of expensive alcohol. Why? Because I think when you take an expensive alcohol first few times you don't really understand why is it so expensive? You don't really have the taste for it. You have to develop a taste for it, for the alcove to enjoy it, which takes some time. And also, there is no point in rushing through the bottle entirely because if you do that, it can be messy. You want enjoy anything and also once it, but once you start developing the taste and once you start consuming it, by the time you reach 70, 80%, you feel that you are on top of the world. You can do anything and you are very confident. And as everybody suggests, you should enjoy it in small pigs to really enjoy the complete journey. Hence, innovation shorts, which is really short size or very small size of talks that I'll be having here on innovation one topic at a time. And these will be a series of shorts, which when you consume enough, you say about 70-80 percent of the whole topic. You will have enough innovation in your bloodstream that you start thinking innovatively, creatively in whatever you do. And that's the hope I have. No. Who is it for? One of the biggest misconception that people have is you need to have a certain qualification or a degree to be able to innovate. For example, you need to be and you need to be an engineer or a designer or something like that? I would say yes and no, big no. Yes. Why? Because I think you, you definitely need a certain aptitude, a certain intellect to be able to innovate. However, that intellect or aptitude is not tied to your qualification or your degree or your work experienced and things like that. Throughout this series of topics, I'll prove it to you that irrespective of whatever you whatever you do, whoever whatever you are qualified as, like as a doctor, as a CIA, as a, as a lawyer, as a teacher, you can innovate in your own field. And as I said in the beginning, this will be a series of talks. So feel free to pick and choose or skip whatever topics and choose whatever topics you think it's helpful. It's beneficial for you as per your business need or career needs. We will start with few of the introduction topics and warmup topic like what is Innovation, How to do, like how to set it, setup for eight, how to prepare for it? What is the mindset require things like that? And moving on, we will be deep diving into the innovation process. What are the steps? How we can use methodically do it? How can you teach yourself? How can you prepare yourself to be able to innovate and so on and so forth. Like alcohol, even Innovation is best enjoyed with people, with friends, colleagues, people with whom you can discuss and debate over it. So it would suggest that if you are watching this and you continue to watch, I would suggest you to invite boolean, your colleagues, friends, manager, teachers, students. However, whatever is your setup after each episode, take these topics and discuss with them, have a debate. It will be lot more impactful than just listening to these talks. And also I will try to plug in few Q&A shorts in-between based on whatever queries and comments I could see from your guys during the series. So this was just as an introduction about what we will be doing here. And I hope you will have a great time. Learning and exchanging thoughts about innovation will be a great learning for me as well as I make these videos and put out topics, it will help me grow as a professional as well. So looking forward to this journey and hope you will enjoy. I am so, so on. And this is innovation shots, chairs. 2. Shot 1 What is Innovation: If you Google innovations, you'll find many, many definitions about innovation. Like for example, when I searched Google yesterday, there are many results, which is like innovation is commonly defined as the carrying out of new combinations that include the introduction of new goals, methods and products, blablabla and somebody referred innovation as it can refer to something new or to a change made to an existing product or an idea or field. Also, there was another which is innovation means to improve or to replace something. For example, a process, a product, or a service in the context of the company's. All. These are fine, but I think these are not what fundamentally innovation means. And based on my experience working in innovation, I think innovation fundamentally means to exponentially increase the impact. So much increase that it changes the human behavior or the consumer behavior. So to exponentially increase the impact using the resources available around, you know, I wanted to focus on two key points here. One is exponentially increase impact. Now, this can be any impact based on your needs. It can mean your reach, your business impact the business you are in. Our cultural impact, social, social impact, environmental impact, any impact. And exponentially increasing this impact so that the consumer behavior, the human behavior changes. And the second part is with available resources around you. Not available resources with you, but around you. That fundamentally means you have to look around and collaborate to innovate. And as I always say, you do not have to be an engineer or a designer or an expert to innovate. You can be anybody from any profession. Let me give you an example. Suppose you are a math teacher and the maths teacher who is currently teaching a batch of 20 students at a time live online classes because of all the scenario covert. She is teaching our batch of 20 students at a time. Now. Match detail wants to increase her impact 2 thousand students at a time. That means she wants to go from 20 students, 2 thousand tours. Now that's an exponential increase of impact. And say, these all these thousands friends can together learn and practice formulas in real time. Now, as per the definition, the first is clear, the change in impact that the maths teacher wants. That's the problem statement. So now the second is the resources around her. One, of course, she can use the internet. She can use platforms like zoom or Google meat or Microsoft Teams and etcetera, etcetera, whatever is available with her smartphone or a PC setup with a webcam. And say her husband is an IT engineer or a software developer guide, or she has a brother or sister who works in IT or software development. She can collaborate with him or her to develop a specialized tool which can enable, which can save, for example, store a database of formulas. And when she is taking these classes, shake hands does, she can just pull in the formulas and the students can solve it real-time without her having to waste time to write a formula on a whiteboard or something like that. Thus, the maths teacher here becomes an innovator and creates an online real-time math solving kind of a platform. So that's a startup right there. And the math teacher became an innovator. And she has the startup idea. Hence, in today's short, what we understood is, what is innovation? Fundamentally, it's creating exponential impact using available resources. Hope you guys enjoyed it and take away the fundamental essence of what is innovation? A caution, do not innovate while driving. Innovate responsibly. Because as I mentioned early in the introduction, innovation is like a bottle of alcohol. No, I'm serious. If you innovate while driving, innovation takes a lot of mental space and thinking. So you will be easily distracted when you are on the road. So Alright, thanks for joining. I hope you had a good time and feel free to reach out if you have any queries or you want to know more. I'll see you in the next one. My name is also one, and this is innovation shorts. Cheers. 3. Shot 2 Innovation is not Invention: Most people confuse innovation with inventions. Things like Internet, flying cars, time machine, et cetera. These are novel inventions, not innovations. Invention is something that happens or is made for the first time in the world. And it has been never seen before. And usually these inventions becomes platform for innovation to happen. For example, Internet is an invention. It was the new protocol are the way to communicate information to and fro across geographies that high-speed, almost in real time. But Internet by itself did not create huge impact on our lives. It was only when Internet was used as a resource, as a tool to innovate on it. Those applications and those innovations changed the world and it made into what we now live in. Internet, had to be used as a tool to solve real life problems, to make it impactful. Hence, innovations like email, online payments, e-commerce, etcetera. These were the applications. These were the innovations that we witnessed and it changed the consumer behavior using internet. Now let's see an example. Try to relate with the definition of innovation that we saw in the previous shot. As we discussed in the last shot, innovation is ink exponentially increasing and impact with the available resources are, are new. So let's take an example of retail. Retail has been around since ages and companies have to depend on retail to reach their customers for their products or the services. Now, a problem that every business face is how to maximize their direct to consumer reach as much as possible, because that is how they can control their communication. They can maximize profits, stay competitive, understand their customers, etc. Internet could enable this solution wherein the companies could reach out to their customer, could sell their products directly and communicate with them. And hence, the world saw a huge innovation, which we know as e-commerce. And companies like Amazon, Alibaba, eBay, they pioneered this innovation of e-commerce where companies could directly do business with the customers at scale. Now, some innovation like these creates so much impact that the human behavior changes completely. And usually they are irreversible. So they are such big and innovation that we, as consumers, we as humans, completely changed after, after experiencing these kind of services. Another great example of such an innovation is Uber. What do you think of Uber? Do you agree or disagree? Do you think it's a huge innovation? If yes or no? Why? Because one of the most important skill to have as an innovator is to think, why? Why is this true wise this falls, why it is this way? Why is this that way? And hence, I would love to hear from you what is your perspective about Uber and why? Anyways, thanks for joining today, I hope you got some clarity about what is the difference between innovation and invention and why invention is not innovation and vice versa. And feel free to comment, leave a comment or message me or email me about what is your point. And if you have some further question about understanding the difference, I would be happy to take up those questions. Remember again, do not innovate while driving. Innovate responsibly. I'll see you in the next one. Thanks for joining. My name is 07 and this is innovation shorts, chairs. 4. Shot 3 Innovation Mindset: Innovation begins with a mindset, individual mindset, team mindset, company mindset, business level mindset, etc, etc. Now, what is innovation mindset? Well, there are few traits that needs to be present to cultivate and innovation mindset. Or you can say these traits make up for the innovation mindset. Number one, creative curiosity. Why, why, and why? Thinking continuously and being curious about everything that happens around you that you see, that you observe around you is very, very essential for cultivating of creative and innovative mindset. For example, we work in companies and hundreds of people, thousands of people punch in and out every day, right? Without questioning, like what is happening, how is it getting registered, things like that. But there are one or two people in those, in those 1000 people who have this ridiculous type of curiosity, like, what if I punch? What happens if I punch twice continuously? What happens if I punch my Metro card on this punching machine? What happens if I take a Xerox off my ID card and then try to point it. Does it walk? So these kind of curious, like having curiosity in everyday things that you do is one of the key essential in cultivating and innovation mindset. Second, intellectual rebel, challenging the status quo. Do not accept anything that has been, that has been told to you that this is the way it is. This is how we will, this is how it happens. You have to question and you have to challenge it almost like a rebel. No, I don't agree to it. Please explain why. Why can't we do it this way? So that is, again, very important to cultivate mindset of curiosity and innovation. Third, keeping your customers or your users before the management. Now, there are always these, no, but that now the management can't do this. We can't do this. We as a company cannot do this and this and blablabla, well screw it. First B through to your consumer research to what your users, your customers, or say what you have learned as their needs and pain points. And try to stay true to it. At least 70 to 80% of the full process, full Germany. Of course, at the end you'll have to balance it between water management requests and what you can deliver. But at least 70 to 80% of the journey stay true to your customers. Forth. Collaboration. Use collective intelligence. Yes, you have to drive innovations, but you cannot. It's not possible for one person to know all the bits and parts and have all the resources within. That's why if you remember the definition we mentioned, using available resources around you. So that's why you always need to collaborate and use collective intelligence. A giant experimenting. Try to build fast tryout things. Jessica Tendulkar tried to do dugata and try to do try to make things tested, fail. Try again, try in different ways. You have to continuously keep experimenting in the process of innovating. You cannot just take 21 solution and just go on building it. You have to keep trying out different ways of solving the same problem. Number six, got age. You must have the courage to challenge your superior, your senior, or even your CEO, and have a conviction that the solution that you are proposing is what is needed, is the right solution. You have to, you have to have that courage to stand in front of your management and deliver your idea in front of them. A courage to think beyond what people say is possible and cannot be done beyond these, all those things, things like that. A courage to ask tough questions to people. Why is it like this? Why are we doing it this way? A courage to be vulnerable and to accept change. Like you must see that something is failing. You must accept that and then move on with the seconds with the next solution. And a courage to not play it safe to experiment, to push the boundaries? No, it's almost impossible to have all these traits in a single person in one verse. That is why more than often, innovations are done in small group of people or a team of people. And this team is set up in a way that collectively it encompasses all these six traits and hence collectively they are ready for innovation. We will discuss about these things in detail like how to form a team. What are the characters, characteristics of individuals needed in upcoming shorts as well? Let me know in comments DM e-mail. What do you think about these traits? And what you think about the innovation mindset? Do you think there are other trades which I have missed or there are traits which you know, that are there and you want to discuss with me, feel free to reach out and we can discuss it. Thanks for joining today. Remember, innovate responsibly, do not innovate while driving. And I'll see you in the next one. I hope you guys enjoyed it. My name is ozone and this is innovation shorts, chess. 5. Shot 4 Pillars of Innovation - A framework: Innovation is not luck. It's not accidental. It's not a rocket science also. And it's definitely not an art. In fact, innovation is a very, very methodical yet creative process. And there is nothing called The Ultimate innovation or the perfect innovation. And also as a business, as an individual, it's never enough to just innovate ones. You have to continuously keep innovating. Hence, innovation is a process that follows a framework and that has few elements in it, which are scientifically proven. If you follow it, there is high chances that you or your company, your business keeps on innovating year after year. And today, I'll be discussing about a framework or what I call the pillars of innovation. Not about, not the process, but the pillars of innovation process we will take up in later because it's a lengthy process. There are mainly three pillars of innovation and whatever idea you have or whatever work you are doing. These three pillars must be met for an idea to become an innovation. Not necessary that all these three pillars should be in equal intensity. It can be 11, can be more, one can be less. But overall, these three pillars must be met for an idea to become an innovation. And by innovation, I mean, it should be meaningful and it changes the human behavior. And these three pillars can also be used as a template to evaluate any idea that you might have for a startup or an idea that you might have for your ongoing business that you want to experiment. You can use these pillars as a template. Pillar one, impact, whether or not your idea creates and impact. As discussed earlier, this impact can be anything based on your requirement. You are business needs. It can be reach, it can be brand value, it can be business impact, it can be sales, it can be cultural impact, environmental impact, any impact. But one of the key pillar is impact. And this is derived from the problem that you are currently facing. So whatever your problem is or whatever your business problem is, you deduce the impact based on that pillar to resource, technology design, infrastructure, expertise required to develop an idea. Usually, big companies have their own R&D is their own in-house expertise to, and they have all the resources. As an individual, you can collaborate with another individual. You can map down your own expertise. You can collaborate with the person who fills the gap. Startup can hire an agency. So in a way to fill your resource needs, you will need resource around you to develop a certain idea. Pillar Three, Consumer. Does your idea solve a consumer need for a consumer problem, or does it improve your consumer's lifestyle in any way? Basically. It is something that your consumer cares about. And the problem that you're consumer may be facing that you want to solve with your idea. And one important point is when it comes to the problem that you are trying to solve is to see whether or not the customer, the consumer, currently has any solution around it. If they have a solution around it, the impact with this pillar number May 1 get reduced. So try to see the problem that you're solving is how big the problem is, how much the consumer is facing it, how frequently they are facing it, and whether or not they have an existing solution to work around it. Now, imagine these three pillars as three circles in this diagram. Impact resource and consumer. Innovation happens at the intersection of these circles. Now let us take some examples and see if ideas which are not a dangerous intersection. What are those like? For example, if an idea is only at the intersection of, say, impact and resource. Those are the novel ideas like concept cards show cause, AI robot technology by say a big tech company or things like that. Ideas that creates a hallo effect on the customer's mind. Hence, there is an impact that clears that brand recall. And of course, because the company has the resources, has that technological progress to make those, they showcase these kind of products. They did not necessarily soil when a consumer problems right now, but they are a showcase of what a company can achieve. Suppose an idea is an intersection of resource and consumer. Now, these are typically the projects taken up within the R and D's and they filed patents for it. So these are very early types of early-stage solutions for prototypes. You can say where there is a problem that you're solving with the technology that you have. But not necessarily that those ideas are ready to be marketed at this point on the market is ready or there is demand in the market for these kind of solutions. So these are very early, early stage prototypes that you can see. Suppose an idea at least at the intersection of impact and consumers. Now, these are typically the marketing ideas. The PRI does the brand communication ideas because it takes into consideration the consumer's lifestyle, what do they, what are they talking about? And tries to create an impact in their mind? But not necessarily there is that there is a, there is a solution or there is a product tied to that. It's only when all these three pillars intersect. Innovation happens and idea gets developed, it gets marketed, and it creates an impact in the market that it changes the consumer behaviour or their lifestyle. This framework maybe a little difficult to digest initially. But, but once you start debating and argument going with this and discussing with your colleagues, with your, with your team. And you then, and you try to map various ideas that you know and you think these are innovations and you try to map with these on this framework slowly and steadily, you will start seeing a pattern. And that is when you will realize, yes, these are framework, but how they are also to be adapted as per your business needs and your idea. I hope I could explain this framework in a simple language and could trigger thoughts in your mind regarding what is, what are the innovation framework, what are the pillars? Let me know in comments as usual, DM me, email me what you think and what do you have any further questions on this? I'll be happy to answer. Thanks for joining. Do not innovate while driving. Do not think about these while driving because this can distract you on the road. My name is ozone and this is innovation shorts, chess. 6. Shot 5 Setup for Innovation: You cannot innovate sitting in cubicles. Period. If you want your team or your department or your organization to be innovative throughout the cubicles. Because innovation has to be inbuilt to the setup, the environment, the arrangement that you have of your surrounding to cultivate, triggers and motivation for keeping yourself creative and innovative. Because what does the definition of innovation say as what our discussions earlier create an exponential impact using resources around you. Hence, to use returns that all you need to create an environment where things need to be easily accessible and readily available whenever you wanted. It should be within your line of sight at all times. Because innovation needs brainstorming, continuous discussions, trying out things, debating, and arguments. And cubicles are exactly opposite of that. Cubicles just confine you into your space where you are not getting distracted by anything and you focus on one thing. And to discuss anything, you have to move out of your cubicle, go to somewhere, go to a meeting room or somewhere and then discuss. And as I always say, innovation needs a surrounding that triggers discussion, that triggers debates, that triggers imagination. You need to feel free to talk around with people. Have quick discussions, and there is no such thing called Timepass or just a plain discussion in the field of innovation, every discussion can lead to something on the other. Now about this whole environmental setup and availability, Let me give you an example. What do you think? Who is more likely to innovate on farming technology? A person who is surrounded by farms, agricultural equipment who has grown up in between farms player in the fields, or someone who has grown up in Mumbai or say working in good Gurgaon, staying in Dail of buildings and watching farming and farming technology farming videos on YouTube. Which of these two thus environment that you are in plays a huge impact on whether or not you'll be able to innovate and think creatively. You will always hear people talk about motivation. You need to be motivated from within to innovate, to think creatively and all. That's all bullshit. Motivation is highly overrated in our society. You need to create a surrounding and environment that triggers imagination, that triggers discussions with your colleagues, with your friends circle so that the whole discussion becomes your motivation inherently. For example, which of these web environment will trigger ideas in your mind that you're sitting in a, walking in a cubicle with those gray partitions around you and your Windows desktop. Looking at the skin with an office planner on your desk and a coffee mug given by your HR on your desk and working on spreadsheets and PPTs, or an open desk space where you, where everyone, your colleagues, they have their own type of things around them and on their tables. You can cross talk with them. You can think out loud and have a discussion whenever you want. There are books and reading tables in-between the setup. You don't have to go to some place to read or have a meeting. You can just sit together, come together at any point of time and discuss, and then go back to your desk and walk. Which of these do you think? We'll trigger creativity and innovative discussions within their team? For example, even in our education system, like I've seen designed, design schools, they have a very good setup where it's a very collaborative and open space. And there are things happening and people discuss anything. Whereas if you compare to an engineering stroke, college classrooms, they are still those kind of very dictator type, one way communication kind of a setup where there is a stage where the professor stands and there is this rows of students just listening to him. And there is not much discussions happening. And I feel more and more companies, beams, agencies, institutions, to start adopting this open type of a setup where everything is within reach, like walk, play things together in one area so that people can start engaging and discussing things around whenever they feel that really triggers innovation culture within any organization. I hope I could help you visualize, imagine how to set up your environment if you want to trigger and innovation mindset, innovation culture within your teams, within an organizations. So thanks for joining. Feel free to reach out if you have any queries around it. If you have any specific doubts that I could help you with, depending on your setup, what you are into, and what is the kind of work and wham and that you are in. And we'll be happy to talk. And thanks for joining today, remember, do not innovate while driving. I'll see you in the next one. My name is O1. This innovation shorts. Cheers.