How to use Instagram to advertise to your shopify ecommerce store! | Rihab Seb | Skillshare

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How to use Instagram to advertise to your shopify ecommerce store!

teacher avatar Rihab Seb, Digital Markter

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (1h 12m)
    • 1. Why You Should Be Using Instagram for Your Business

      4:07
    • 2. How to Build Your Instagram Store Profile

      9:41
    • 3. Thing You Should Know Before Starting Your Instagram Marketing Plan

      6:40
    • 4. The Instagram Influencer Marketing Strategy

      6:03
    • 5. The Different Types of Instagram Influencers

      14:46
    • 6. How to Find a Good Instagram Influencer

      18:36
    • 7. Instagram Pricing for Influencer Posts

      3:38
    • 8. How to Contact an Influencer

      5:12
    • 9. Seven Free Things You Should Be Doing to Benefit Most Of Instagram

      3:42
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About This Class

With the huge increase in the number of Instagram users, advertising via this platform becomes more and more trendy. In this course, you will learn how to use Instagram to market to your store and to your products.

Meet Your Teacher

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Rihab Seb

Digital Markter

Teacher

Hello, it's Rihab!

I am extremely happy you are here!

Since finishing college, I struggled with being imprisoned in my 9to5 job! So I dedicated my free time to focus on one goal: Starting My Own Successful Online business!

I walked along a path of failures before I was finally able to earn my living online and quit my 9to5. And ever since, it's been magical!

I tried several online businesses, failed in many, and succeeded in a few. Failures were and still are my biggest achievements because through them I learned how to improve myself and my skills.

Here, I plan to share with you everything I learned and am learning. I hope this will benefit you in building your own business and quitting your 9 to 5!

I like what I do, and I would love to be in t... See full profile

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Transcripts

1. Why You Should Be Using Instagram for Your Business: hi there. If you are looking to make money from your store and I bet you are advertising via Social Media Platform should be your number one strategy. There are so many marketing channels that you can use to promote for your products and your store, and this diagram is one off them. With its high popularity and visual interaction, instagram should be one off the best channels you consider spending your time. Your effort and your money on instagram will benefit your story greatly. So stay tuned with me because through this course, I'm going to show you how to use Instagram in the most effective way to bring traffic to your store and start earning money with your drug chipping stores. So considering Instagram, remember the following first, the said Graham users are loyal users with a very high interaction rate. If you're not believing me, think about yourself. How many hours did you spend checking instagram, scrolling photos, commenting, liking and all this stuff Instagram users love and second to 70% off Instagram users report that they have used this platform to look up companies and 62% of them follow a company at least on Instagram, so this is very important. People search for companies on Instagram. That's why your store should have a good profile on Instagram. And not only that, Instagram users follow these companies. So having a good profile, a strong profile is very important to start building your ways of followers. Three. Instagram is very popular and highly visual. There is a court, a very famous one that please use a picture. It's work 1000 words, and when it comes to pictures, Instagram is the gross foot is the ground is very easy to be used. Instagram is one off the simplest social media platform. That's why working with it is very fun and it's very smooth. Five is the ground gives you great results for your eggs and you will see through this course how toe advertise to is the ground 6 29% off Women used instagram and 53 off People who use instagram are between the age off 18 and 29. So if you are targeting woman in the strange off age, this diagram holds a great target audience for you. Seven. Marketing on Instagram is still a newbie on Lee, a small percentage off companies started using this platform. Thus, the competition is still small and limited compared to the competition you face when you use Facebook, For example, fill in your own instagram page and your own followers. Ways is something that will take time and a huge amount off work together the soonest you should be using one off the following marketing strategies we are going to talk about now. First ads Marketing like the one who use on you Do on Facebook, where the badge sponsored appears at the left top corner off the post. The second method is influential marketing, and this is where the true power off Instagram shows and this is where is Sir Graham stands out between the other social media platforms. In this course, you are going to talk about both types, but the one who will be focusing on is the influential marketing. Through experience and research, the smitten is considered the most effective one and the more profitable one. In addition and this course, I will also show you how to build a good instagram profile for your store and help to benefit from this profile. To move your instagram business to the next level. Stay tuned and follow me through the lectures. Because in here I have put all that I know about using Instagram for extort you. 2. How to Build Your Instagram Store Profile: Hi there and welcome to the video. First thing, comfort report is starting to know how to advertise to your stored energy of the products via Instagram. Let's start by knowing how to build an Instagram profile. Photos are stored. If you are planning to use Instagram to market produce stored and do the product building and Instagram professional business account, which is thought separated from your personal account, is mandatory. You should look serious and professional in front of your viewers so you can convert them into customers. Always remember, marketing is not about you, it's about your customers. So sharing your selfies on your storage account can rarely be of any benefits in your storage account. Nothing related to you personally should appear. People's trust, professional brands. So unless you are taking professional photos of you while modeling your products, your face, I'll stay behind curtains. So how to build your Instagram profile? Stay with me and the receipt together. The first step is your profile picture. The first thing to consider is your profile picture, and I highly recommend you to use your store logo as a profile picture. The second step is your description and bio. It's that text that shows up on your profile and lets you explain who you are and what this profile is about. A good start is to include a quick outline of who you are and what you do. So how to write a good bio? First, your name, your name on Instagram should be simply your brand name. It's helped people will know you and remember you. So keep it simple and professional. And although we want to keep it short, but if you have a specific niche and if you are known for something special, including this within your name as something good. Let's say you are a photographer who sells his photos online. You can have your name as follows. Live and colors, natural photography, your name and your usernames, and the only fields that Instagram considers its search results. So if you want people to find you when they search for your needs, including it in your name or in your username, will grow your chances of being found. Second, tell the reviewers what makes you unique. You via description it, sir, chance to stand out to catch your viewers attention and tell them why they have to click the follow button. Be funny and cheerful. And you'd bio, here is your chance. Instagram users are people who love colors, photos, and beauty, use emoticons, put energy and positivity and your bio. Three, don't choose keywords. Keywords on Instagram are different from the keywords on other social media search engine, Instagram uses hashtags. And since hashtags and bio or not clickable, you don't have to use them within your bio. You can always include your keywords and niche within your bio, but make it natural, including your keywords will not affect Instagram search results. It will only help you viewers to identify what's your profile is about. Step 3, your bio link, unlike other social media platform, Instagram doesn't allow links and posts. And fact, Instagram allows only one link. And it shows in your bio section, It's very common on Instagram to seize this link frequently. Basically this link should be your soul may link, but sometimes it's better to change it. Let's say you have put a product on some kind of exclusive sale. And you are planning to post several times about the state to encourage your followers to buy. The smartest way would be to tell your followers that the product link is showing on the value. And the same way, if you are doing a massive sale on several items, you should include the link of this category on your bio, that link listed on your bot. Okay. Thank you. Now we're going to see to Instagram profile pages and you add going to see how they use OA criterias to build that profile pages. The first profile is called the auditors. It's a profile indicated for knitting stores, yarns and the Christianity patterns that steward is called the auditors. That's why the Instagram page, it's also called We are knitters. The Stood don't use any logo and they only use their names. So Africa, for example, to this website, if we click on any of the package available, we can notice that they don't have a specific logo. They use their main brand name. So an E, for example, we have the package to this shirt in here. If we click on it, click on the arms, we can notice that they use their own name. They don't have a logo. So in their profile picture, they have put their names In year, they have the link in the description. They have told us why we have to pick them. They, they have told us that they sought luxury arms for knitting and the crew shutting. And they have given us the link of the stored in their bio. So in this page they have used the brand name as the Instagram profile name. They have used their brand name and their profile picture to make that people remember them more, to make the viewers more familiar with this brand. And in the vial is actually they have told us what they make them special and they have given us that link. Now let's go to the second page. It's called liquid you active pages dedicated to solve, to store that. So that says World yoga active wear. So as a perfect feature, they have used the brand logo and that is the ground name profiling. They have used their store name and in their bio section they have told us what makes them flat special. They have told us that they saw Golgi or the active ware to support our daily life. They have limited at this in print and they are made and grays, Brazil and there are shipping to all the countries and they have added the store a link. So this is awesome. Also on our criterias, they have used the brand name as the Instagram profile name. They have used their logo and that profile picture. And in their bio section they have put what makes them special plus the link for their shop. So this is exactly what you have to do while designing your own Instagram profile for your store, you have to respect all these criterias. In addition, I recommend you to add some keywords in your bio section I have told you before, you can also have your special hashtag added to this section on so if you want. 3. Thing You Should Know Before Starting Your Instagram Marketing Plan: hi there and welcome to the structure Using Instagram to market to restore order products can be done toe two different ways. The 1st 1 is using instagram paid ads to bring traffic to restore. The 2nd 1 is to use instagram influencers, toe market for your products and your store Although both techniques will benefit your store The 2nd 1 the influential marketing is the method that proved to be the highest that the one with the biggest effect Through this course we're going to see how to use these two methods to market to your products and they will be deeply focusing on the influential marketing. But before we start with this to marketing procedure, we have to make sure that we are working our way correctly on Instagram. And to do that, we have to take good care off these two things. First we have to set up our business instagram account. We have discussed this deeply in the previous lecture. Second, we have to know how to create Instagram posts and what works best. Instagram is very different from Facebook and with it and the world off. Instagram visual effect is the big boss. So why on Facebook and Twitter course with images get twice as many comments and likes as supposed without images. Instagram is the platform that cherish photos the most and lots lots off analytics. Consider that INSTAGRAM popularity is due to its image based posts. So to know how toe create good instagram posts, we have to take good care off two things. The Post photos and the Post descriptions. Let's start with the photos. I don't know what kind of photos you should be using in your instagram posts is something very critical for any INSTAGRAM profile. Now I'm going to give you some tips and tricks about how to choose good photos. For years. The grandpas first take detailed photos off your product 60% off. People prefer to look at the day's on photos instead, off reading them within the description. So take the take photos off your products and make it easier for your viewers to interact with you. Two. Don't use photos with wide background. They are not catchy, and they are not attractive. Third, remember that instagram uses square sizes off photos. So why designing your product photos? Take this into consideration. An awkward crop will make your photo look unprofessional foot. Create a brand style by reserving a consistent theme or style for your photos. Instagram offers a wide variety off filters for photos. Pick one of them and stick to it so your posts will all look similar and to create a sense off family unity with your customers Assigned not. Researchers showed that Mayfair filter no filter and the inquiry filter ended up with more lives and comments that other fritters five offer promotions and exclusive announcements. Toe followers if you followers Bonuses Special offers Insider announcement. 41% off Instagram users stayed that they follow or what were a brand to take advantage off sales and giveaways. So when you create this within your profile, you are encouraging followers and people who are encouraging people to follow your instagram profile. You can include your promotion as attacks overlay on the photos, which is stylish, and it has a big buzz, will effect and will attract your viewers. You followers attention post description. This diagram. Users are not on instagram to buy products. They are there to enjoy their time, so you have to be very cautious and avoid being pushy in anyway. So in your post description, just tell them how to get what they want. Don't write to control your viewers. Decision to buy or not to buy. Don't use post description like you should buy this yar because it's protect for knitting a scarf. Say something more smooth like our customers love this young and find that perfect for a scarf knitting. So if you're planning to net a nice scarf gift for your beloved one, this yard is worth considering. In the first post description you wear trying to control your word, your viewers decision and the 2nd 1 you gave your viewer that choice. The ability to truth. Finally, don't forget to post a big times knowing which time is better. It's something related to your audience and your experience. One off. The most key points on instagram are the hashtag, so not using them on your posts is a ways off a valuable assets, and using too much of them might risk your engagement rate, especially that lots off analytics say that engagement go down when I post is with more than five hashtag X. So include Hashtags and your post wisely brain stone for keywords Levin for your brand and nish US popular and trendy hashtag x and don't and don't go with board General keywords use more detailed ones because with those, competition is lower. So it's easier for your posts to reach people, and you can always create a hashtag for your brand. This is very recommended, and this way people can reach all your posts by simply clicking on this hashtag, and this will also enforce your branding Lee. 4. The Instagram Influencer Marketing Strategy: The influential marketing strategy is quiet, easy. Instead of putting your money on random ads, you pick Instagram influencers on your store needs or sadness. You contact them and you pay them to market to products. So who add Instagram influencers? They are loose personalities on Instagram who have already a great number of followers, and a large community of people who are interested on their main activity and niche. Let's say you have a store that sells fitness accessories. You went to some kind of a fitness Instagram influential and they posted your products. The followers of this influential R1, 100 percent interested in your product. They are basically the best target audience you can ever get. And not only that, these people trust and other influential think yourself, if you are following someone who you trust and has like-minded content that you adored. And this someone gives a recommendation for certain kinds of products, wouldn't you likely go with the influential recommendations? Absolutely. Yes. This is what happens with lots of followers. And what makes this marketing strategy very effective and powerful? I study made by tap and influence conclude that this marketing procedure has 11 times high return on investment rate that any other traditional marketing method. So to understand better what is spent on influentials, I'm going to show you two profiles of Instagram influencers into a different kind of hobbies or niches. The first one is yoga. She's a yoga instructor and she's very famous. She has 1.1 million followers and she is a very well-known and Facebook, she has too many posts and she's very, very famous. So this is, for example, this woman, for example, is our Instagram influential and the niche of yoga or africanus a field check her prof, heard posts, we can see that they are all related to yoga. She has heard on her own websites for sure. And she gives also private sessions. This is the kind of off your Instagram influential. I was talking about the audience of this profile, this 1.1 million followers are listed in that target and Beneish of yoga. And they are very important target audience to any store that sells your God maybe fiddly stuff. So if you have a story about fitness that about yoga, dealing with this intervention might be very, very good for your business. Maybe it's a little bit difficult to work with this information because she has too many followers. So probably she's very expensive, but she's a very, very, very strong, influential and vanish or fugue. Or. Now let's go to the second profile. This profile is not bad and it's always related to this man. And he's an artist, he's a Christian artist. He's very famous also on the award of a shape. It has 4,848 thousand followers and this is very good and Punish of Russia anything because there's a small niche target looks like fitness or yoga. This man also as an Instagram influential, it has too many posts they are and relate to the same niche, which is crochet yarn. So if for example you said you have a sore that says Christianity, so he's already been oxidized or maybe a store that sells the yarns. Doing some shout outs with this influential, where it will be very important for you because the audience of this what awards luncheon are very interested in the word of crochet and yarn. So the point is you have to search for Instagram influential, who has an audience? Who has one of those who are interested on your store main niche. This is very important because this way when you do a shout out, you can make sure that the people who are receiving these ads, you'd adds a really very interested on good. Unless you are studying understood. Many factors are behind the good results. The influencer marketing drugs. Influencing have a follower base of people who are 100% interested on their niche. Their followers adored and thrust them. A kind of person in relation exist between an influential and his or her audience. Especially because influentials share bits of their personal lives with Burson and photos and stories of them. The rates of influential till this moment are considered as affordable when compared to the great results they get. Lots of them are unaware of their true power. So in many cases, you might be surprised of the low prices they asked for. Working with influential will make your products exposed to a new interested people. And some of them will start to become part of your own followers base. That's why working with Instagram influential marketing is not really a choice, something that you should be doing. So stay tuned and meet me in the next lecture. 5. The Different Types of Instagram Influencers: hi there, and welcome to this lecture before proceeding with picking our instagram Hi there. And welcome to this lecture before proceeding with picking the instagram of launchers we are going toe work with. Let's start by knowing that different taxes off instagram influences and see what that time that most recommended INSTAGRAM profiles are divided into two categories. Personal profiles and general accounts. The personal prefer ice. This are the one person based provide ice. This kind of profiles is based on the identity off the influential or and his or her person . In this profile, you find related posters to the influential life and bits off his or her daily activities. You also find so many personal stuff, memories and stories. This kind off profile is very powerful. The photo words off an influential off this kind adore him or her and feel very related to the influential that they trust him at consider their relation as familiar and personal. At the end, we are more likely going to trust someone who trusts us with his family photos, for example, or his person memories. Let's check this profile, for example, and see how an instagram personal profile look like high. So now we're going to check this instagram profile. It's a person instagram provide for a yoga teacher. The Instagram profile. It's got beat, Sugar Girl, that this is the nickname off this yoga teacher. And here there is a photo of her and in the bayou off this cliff, I we have the name of the yoga teacher. We have the Hashtags, and we have the ring for her. What Personal website. So this is a person instagram profile. It's up profile. It stays on the personality off The Your God teacher. It's a very famous provide with one million followers, and it's a very active for five more than 5000 us too much. If you check the person here, we can easily notice that this yoga teacher shares many yoga post, and there's something very natural. And she also shares too many personal and, uh, at emotional post about herself, about her life, about her family and about what happened. And this is what makes a personal profile different from a general poor. For a person shot profile is provided based on the, uh, one shirt personality, something there is too many personal stuff within a personal instagram profile. So if he's got in here, for example, we can notice that she has too many yoga post. That's what there is here. For example, this is a personal post in this post. This yoga teacher shows that the difference between Hurt heard life before your God in their life after you go. And then here she shares a personal story about this thesis improvement. She me. So this is a person and post this kind off post is very important because it makes the followers feel more familiar with the with the influential. And not only that, they build a familiar are friendly relations between the followers and the If we scrubbed out in year were fined for so many and many personal posts, for example, this is a post off the yoga, a teacher with her Children. If we click in here, we will find seven photos off her Children in different ages, and you can also share See that she has at a huge discussion off the post. This is very important because she's sharing bits off her life with her for hours. And not only that, I've been following this new gratitude for years, and I notice that she always tries to reply to the comments even if she has a huge amount off comments. She tries to fight the comments from time to time. For example, I want to show you this person here initially applied to several several comments, and this is very, very important because when the followers see that the influential is replying, tow them is taking care off the comments. Also, the relationship between the forwards and everyone should becomes stronger and more Some idiot. But, Monsieur, if she had backed any comment in here Yeah, and he, for example, she has replied with a modicum, but she did the effort off replying to her followers toe check that Interaction Day and the comments to like slates off this Provide, for example, we are going to use an Excel sheet. You will find this excess shit within the reference off. This, of course, you have just after downloaded. And to use it to get the interaction rates and the comments to, like rates off instagram profile, I usually take into consideration at least 20 posts. You can choose truth that that you can choose to work with the latest many posts or you can choose any random 20 post to get your numbers. I usually work with the latest post, so let's begin with this one. For example, this is the exception I'm going to use. You just have to fill the blue says. And here I have put the instagram page name the number off four overs and that I read that I can keep or the information within the same. So in here you add the number off lives and the number of comments off the first post. Okay, so you just after the number off likes and the number off comments and you felt this information for all the posts you want to fill, you can also add me as many posts as you. So after putting this information, you will get your INSTAGRAM Interaction restaurant here and your comments right session. You can easily notice that the actual a show off this profile is look, and this is do it with a huge amount of followers. This this diagram Refin has remembered with the number of followers off that instagram profile goes up, the interaction issued goes down. This is very normal and just something you were not this more and more when you work with instagram. So if you have a story about that size fitness swears, for example, medicaments you to check many yoga. Many fitness of launchers toe do the calculation off the interaction ratio and the comments to like a show for these. If lunchers, check the best. Actually, racial was the best process and decide with whom you are going toe pork. The general accounts. It's a page with professional identity that represents several people or maybe a hobby. Ornish. This kind of profiles have a lower engagement rate than the personal profile, and I'm not saying they are bad. But when you make an advertising these with a general page, you can't wait to get the same results you get when you deal with personal provides, interaction rate is evaluated as following interaction. Rate is equal toe interaction over number off followers with interaction, the number off likes and comments per post. Let's check this profile, for example, so now we're going to see an example of a dinner and preferred this preferred. It's called yoga. It has 1.2 million followers and 786 posts in this pro fine way find the photos off many yoga teachers at many yoga poses. It's something up. If I skated for someone, especially that sacrifice, a general fine with different people and different effort was the only thing that I think all these photos is the main issue. And it is you have passed more exercise to create that the actual issue and the comments to like racial what this pro fine and for the person find me obscene before. So for the first profiled, the yoga bitch provide, I have put the numbers off. The last many posts is I have been the same for the general Refine called Yoga, and I have ended up with my different numbers. Hope stole. For the person profiled I have as interaction issue initial dutiful 7% and as common Khristich traditional 0.28 for the yoga. The fight. I have zero point for survivors in the actual issue and currents. The right station is 1.9%. We can easily notice that the number off the personal profile is very higher, and then I'm But then, if you go with a person filed with a number of hours lower than this one. Like lower than 500,000. We would get better results than this one because I, as I told you before, the interaction issue and the comments to rightly should go down when the number of followers go up. So if you work with ranchers with less than 500,004 overs or maybe 300,000 followers, they would get better, better results than these ones. And even though in our case with one million followers, we have noticed that the inter acceleration on the Commons right issue for a person per fi is way better than the acceleration and the comments to rights issue, I won't remind you again that this excess she will be added to the reference off This car's so please download it and you, everyone should with personal provides can also be divided into two types. The micro influencers. Those are the influential who have a number off for hours between 5000 and 100 thousands. They have usually ah, high interaction rate on their posts. The these influencers are not aware yet off their importance on instagram, so you can easily negotiate with them and ask them to lower their prices. Usually, I would consider an interaction rate higher than six or seven as a very good interaction. The second type is the macro intra ventures, with a number off pullovers exceeding the 100,000 followers. They normally have a lower interaction rate than the micro influencers. The greater the number of followers is, the more likely the interaction rate will go down. Macro influencers are usually more expensive, especially that they are aware off their through advertising power. Choosing to work with micro or macro influentials is really up to you. There is no formula that say's, which is better. Many people prefer to work with influentials above 100,000 followers and the row through 300,000 followers. They think they have a good number off followers. While keeping a good interaction rate, I recommend you to try and do your own. Ellis is sometimes five. Micro influentials will help your sales more than one macro influential, and they might cost Youlus. Do your own plan. Contact influentials with different followers number, try them and see what benefits you more. So I have done this small exercise for you I have picked for different yoga influential pages with different number off for hours, and I have calculated the interaction issue and the comments to likes ratios for these four different pages and I have compared between the four of them. The 1st 1 is the one we have started with the Beach Yoga page with one million followers. The 2nd 1 is this one with 405 405,000 followers, and the 3rd 1 this one was 128,000 followers as a force one is this one with 5 54,000 followers. So in the Excel sheet you would find in this lecture reference I have calculated the interaction s ratio and the lie a common sarai expression for each page. And I have did a graph to compare between the four pages so on the first page have paid with them highest number of followers. The enter actually ratio was the lowest, but also the comment selects ratio was the lowest. When the number off full over decrease, the inter actually issue increased and this but what I was telling you about but then on the interaction ratio is increases each time the number of followers decreases, and this is very important. That's why I told you that working with five micro influencers might be more profitable for you than working with one macro. Everyone shits. The comments selects ratio is also changing with the number of followers. It's also increasing with the number of followers. But in here, for example, the comments toe likes ratio. It was greater than this one. Even though the number of four overs in here is lower, there's not really a big sign, because sometimes if we did, if we do this is assassin different page. We will get the same results. The number of comments like special will also increase each time the number off pullovers decreases. But this page might be a little bit especially, for example, or maybe the last 20 post West waas were special. You can bend your conclusion upon only the space age, so you have to do your own research and you know comparison. But I did the small exercise to show you the actual issue always always increases once the number of followers decreases. That's why you don't have to always go with macro influences. Sometimes it's better to work with micro influences. You have always to consider the Inter actual issue when you want to consider what influential are or what page you are going to work with. 6. How to Find a Good Instagram Influencer: Hi there and welcome to this lecture. This lecture is one of the most important lectures of this course. So please take good care, take notes and be focused because we are going to discuss some very, very important things. So let's start. In this lecture, I'm going to show you how to find wooden Instagram influencers without using any paid tool. Searching for influential is very easy. The first method is you go for Instagram search bar as you put the hashtag related to your niche. If for example, you have a store that says knitting and crocheting accessories, the obvious hashtags to think about our knitting and cross-checking. I advise you to be more creative and try some relative hashtags like knitters, crush shatters. We'll often it yars missing and the cross-cutting and everything that really crosses your mind. You can also explore more hashtag. You can also explore more hashtags by simply checking the hashtags do find in knitting and the crew shutting pages. It's really very easy and anyone can do it. The second method is to use the arrow needs a follow button and AV profile. Let's say you search for, let's say your search led you to this page. You simply click here and that list of related profiles will show up. You have to explore it and see what fits you. The third method is to use Google search. Now, let's see how do we know that this influential are the influencers we found are the right ones for us. Number 1, the influential you pick should have contact info and he may address or a kick account would be enough. Second, followers number. There is no right or wrong number of followers to stick with. But as I told you before, I recommend you to go with micro influencers, or at least with influencers between 30000 followers and 500 followers. Maximum. Studies showed that the engagement rates go down when the number of followers go up. Let's see this graph together. When the number of followers, but with fewer than one thousandth, the engagement rate was 15, 15%, and this is a huge one. The number of followers where was between 110 thousand. The engagement rate was 7.4%. And this also good. The number of followers with was between 10000 and 100000. The engagement rate went down to 3.3%. And when the number of followers exceed, then 100 thousand followers, the engagement rate reached 2.4%. So we can easily notice that the number of followers is very important because when the number of followers increases, the engagement rate decrease and you want to work with a page with a high engagement rate. The third is make sure that the influential followers are really your target audience. If you are selling stuffs on your essay, for example. And the influential followers are from a UK, for example, even if these pillars are truly interested on your products, they are not really what you want, who you want to target for engagement rates. As I told you before, interaction rate is the number of likes and comments over the number of followers. This is how we see how often people like and comment on someone posts and interaction ratio exceeding 4% is okay. Usually, although I prefer to go with ratios above 6%, likes to come in through H0 is the number of comments over the number of likes per post at issue between one to 5% is usually okay. To calculate the rates of a profile of a certain proof Instagram profile, you have to consider at least the latest 20 posts. You have to get the number of likes and the number of comments of the latest 20 posts at least, and calculate the ratio. And that evidence of this lecture, you will find an Excel sheet where you put the number of valid as 20 posts and industry. It gives you the engagement rate and the likes to come in ratio. Five, both description. Check the posts of the influential, read them carefully. Do they look authentic? Do they fit that profile niche and a post content? If yes, this is awesome, It's mean that the influential is true. And it means that the influential is taking good care of his own page, of the descriptions don't fit the influential page. Or if they look spammy, you have to reconsider working with this influential six seconds, the influential reply to the comment on his or her posts. And this is something very important because if an influential replies to this comment, this is a great sign that he is highly engaged with his audience and that he is, his relation with the followers is very well-respected and it's very familiar and it's very built on trust and on a kind of friendly relation. 7, read their followers comments, and this is very critical. We need real followers to benefit from the shoutouts we are going to pay for. If the comments are just words like nice, beautiful, cool, or I like it. These comments are most probably fake comments. We want to make sure followers are through people, not rowboat. Make sure the comments are authentic if they are, this is a very important social proof. If the comments look spammy, if all the comments are like nice and beautiful and cool at all these stuffs, you have to avoid working with this influential ache. Second up, people who like the photos. Are there any people? Do they have a profile picture? Click on some of the names, check them and their interests. Don't check each follower, do a simple spot, check for followers, check their number of followers in comparison with the number of following. If the number of followers is very small compared to the number of following, this mean that this profile as a probably a robot. Nine. Check the influential stories, make sure they are authentic. Avoid influentials where there's avoid influencers with stories like follow me. So I follow you back because this kind of influentials are not real. They are using the follow for follow method. This method is not really valuable because it gives a high number of followers, but a high number of uninterested followers who are not really your thought, your target audience. Ten seconds the influential has a history of marketing. Check texts on photos. They give you an idea of the influential usually markets for products or brands. If the influential market, many posts for the same thing or the same company, this means that they are getting these companies and these stores are getting results from their promotion on this influential profile. And a good sign that the bayes follower base on this influential, the followers days of this influential is a good target audience for these stores and these companies. Evan, fast growth. We check post history to be sure that the number of followers of this influential grow in a gradual way. We do that to make sure that the followers of this influential are not fake. They are read. How we do that. It's very simple. We check the posts and recheck the number of likes and comments of these posts if the number of likes and comments grow and, and gradual way, this means that the number of followers of this influential increased in a gradual way if there is a huge spikes, for example, between 1 and another post, let's say one post with ten lights and the other one with 100 likes. This mean that something unusual happens that these followers, that this huge number of new followers are most probably fake. A very smart strategy is to keep track of the influential you are very interested in. For example, of the same brand, advertise on the same profile many times, as we said before, this means that this implementation is bringing says for this brand and this is a good signs. But most of the Instagram ads are not permanent. That's why you have to stay online and you have to follow up with your influentials to check their paid posts because they will not last forever. This mean if you are interested on some, on some influential, you have to visit his Instagram profile many times per day. Check his paws. Make sure that make sure if the same brand or the same company as advertising with him. Remember the posts are not permanent. That's why you have to keep track of the influentials all the time. Hi there. So now we are going to check and Instagram influencers page and you're going to cite together if this is a good influential or not. The Instagram profile I have, it's called the hook Nuuk x and an ease of crochet. It's a personal Instagram profile based around the identity of Jessica. Carry that as a darker shade fashion designer. It has 199 thousand followers. It's a good number of followers and a small niche like crochet, and it has 100 posts. It's also an active profile. The first thing to check is the contact information. In the bio section of this profile that is no contact information. There is the link for the block, for the influential. So we are going to the block to check if there's any contact information in there. So in here we can notice that they have contact. I'm going to click on it and check what kind of contact information we can have. Okay, perfect. We have our contact form if we want and we have also an option if you want to work with Jessica, Look, we can access the the contact information from you. So this is perfect. We have the contact information, the first criteria is checked and we have a good number of followers. And this is also another criteria as CATIA. Let's check. Now let's check the post of this influential. The first thing to check are there and the actual issue and the comments to likes ratio. I have done the exercise before and I have filled all the number of numbers of the last 20 posts of this influenza. And I have got this diagram and the actual ratio 1, 26. And as comments to write a shoe 0.7, they show these numbers are a little bit low. They are lower than the limit I have given for you. So this is something that you should take into consideration while considering why deciding if you want to work with this influential or not. But let's complete, but let's continue with our exercise and check the other criticisms of this profile. So let's check. Description are well-written and I read button and our goods. I'm going for this post here. We can notice that the influential put a huge effort and and writing the description of her posts, for example, if we scroll down here, you can notice that she has used too many hashtags and the first comment, and this is something I told you that you should do. She put all the hashtags in here and her first comment. She put either, I use effort writing the description, Let's check and other posts for example, this one. Also the same thing she always put effort of writing her posts. Let's go to another one, for example, this one. So also we have a very good description. So and also we have had the tags and the first comments also. And we have the tags and the first comment. So this influential put a huge effort on picking beautiful photos for her profile, for her, for her Instagram profile. And this is something that we could not as easily, you can check all the photos are very good and very beautiful and high-quality photos. She also puts a huge effort on writing description of her posts and something that shows up, shows us that this influential is very serious about her work. Now let's check what kind of people like and follow this diagram profile I'm going to post for example. Now let's see, the people who commented on this post. Doc comments look very authentic. There is no nice and cool and very good that are long comments when he very well written comments. See here we have, we have tags, we have a discussion and this is very good. This shows us that the comments are authentic, that the comments are good. Let's check another post also. For example, this one. Okay, here we cannot see also that the replies to her comment, and this is very good because it shows us that the influential is serious about her followers. And the dilation between this intervention and her, and her followers as good and strong relation. So in here we can, we are going to check the comments. Also, all the comments look authentic. They are long comments were written comments, comments related to that post. And this is very important. So now let's see what kind of people or comments on this influential posts and make sure that they are authentic followers. Let's check this post-war example in here. We are going to pick random commenters like this. And you are going to check their profiles. So this step first profile, it looks like a very authentic profiles. The number of followers is larger than number of following. We have personal profile picture in here. So this is source alphabet, this profile is authentic. Now let's go to this profile. It's the same in here. We have personal profile picture. We have the number or the number of followers lower than the number of following. We can pilot fuel if you go. And here also we have a personal profile picture, the number of followers, that the number of borrowing for this profile look like an authentic profile. If you go in here also, we have the same thing. If you go in here. No, it's not the same thing. Let's check this one is also, I will provide you with too many posts. Personal profile look authentic. Same in here. So this shows us that the people who commented and life on this influential posts are authentic, interested people and this is very important. Now let's see if this influential has any history of marketing. If we scroll down in here, we can notice that many of their posts are paid post like for example, this one. In this post, the whole group is advertising for this crochet hooks from this stored. So this instagram influencers use her profile to market for some brands. So in here you cannot disperse this up with a paid post where she market for these hooks. Let's check if there are another post and other papers. If we click in here, for example, and we check the tags, we cannot as a tag, many brands, many are brands in here. This is also a paid post where she is advertising for these brands. Let's check for another post also. In his great example, She's advertising port. We are letters. She has put too many texts for you undertake. Just put attacking here also. And she's using her provides market for discipline. Let's check also in here if we have some Thanks. Hasan, here we have too many tags, which is advertising for all these yards. Yards. Also, I have been following this influential for a very long time and I know she, that she advertise for many brands using her stories also. Now we are going to check if you can, now are going to see if we can't sack who studies also. And here also, you should have too many tags. So this Instagram influencer has a history of marketing. She's been marketing for the same brand, same brands over and over and does a very good sign because this means that she's a very good crush. You can also check the Instagram story of the influential and see if he or she is marketing for any brand. If we click in here, for example, to check the study of this influential marketing for anything in here. Yeah, here for example, She's diving some kind of yarn and she's marketing for it. 7. Instagram Pricing for Influencer Posts: Hi there and welcome to this lecture. In this lecture we are going to discuss the pricing list of the influential posts. The pricing list for Instagram influential posts depends on many factors. The first one, for example, and the number of followers. The second one is the engagement rate. Third, the price will differ depending on the kind of offers you are going to make with the influencer. If you are asking for a post, for example, the price will be different from if you are asking for a post, a link and w plus as a story and to the fair also, if you're asking only for a post plus unlink and w, The fourth is the postulations. That fifth is the number of ports you are negotiating on. Searching the Internet, you will find infinity pricing lists and they are wildly different. My recommendation for you is to never check them, but to build your own pricing guideline list. To build your own price guideline list, you have only one solution and it is to contact influentials, check their price, says, Try and analysis. With time you will have a good idea about how much a post-course and if it's really worth it or not. A small advice when an influential offer, his or her pricing list for the first time, don't negotiate from the start. First, compare the prices, the influential Dave, to your guideline prices. Try one posts with the influential. Check what kind of results you get. They'll go and negotiate. Negotiating from the start who seem rude and unprofessional. And it's not really easy because you don't have any analytics about what this influential is going to really give you. Now, let's see together how to measure the success of an Instagram page. Post it. This is very important to build your own pricing list. And it's very important to know if you are going to work with the same influential and other time. And it's very important also to help you improve your ads and your photos and all these stuffs. So to be able to follow up with the, with your paid post, you have to do an Excel sheet where you compare the following steps. First, the number of visitors to receive. Second, the number of new customers and purchases. You can also check the number of clicks and visits, and you can do that using the Google Analytics. Also, you should have the engagement rates for your posts, the number of new followers on your Instagram profile. You have to calculate a profit from the whole process. And to calculate the profit, you just have to do the following. Profit is equal to the earnings after Instagram shout-outs minus the product prices multiplied by the number of items sold, minus Shopify fees minus other virus, various fees minus Instagram feeds. In this way, you will have an idea about a profit. This paid posts blogs to you. When you do this excel sheet, you can compare between different Paid Post and you can decide if working with certain influential is really worth the price you have paid or not. 8. How to Contact an Influencer: Hi there and welcome to this lecture. In this lecture we are going to see how to contact and influential. You have a stored and some products and you are planning to use Instagram to market for new products. So your main goal is to drive more traffic to stored and in result, to get more sales on your story. Should extending or even building your Instagram followers base is also another good. Working with influentials is the safest, most effective way to reach both of your goals. Together. With influencers marketing, you can make sure that the visitors restored is receiving and the followers on Instagram profile as gathering are interested, authentic followers and visitors. They are people who are very interested in your knees. And they are more likely going to be during your customers. Especially if you've stored is an ESA dedicated storage where a visitor can find several related items to buy. So now you have chosen the influential you want to contact. You have a list of them and you are ready to start contacting them. The next step to do is to prepare a template email to send to all of them. So what was this includes? First a small introduction about art and about to then second, information about your products and some positive feedback of why they're influential should be positive about marketing for you. Third, a high-quality image of your product. For your website Generale and your personal contact information, your message should be short and direct. Below is an example of how message for an instrumental should look like. But you can always write your own version and use your own version. You might be better than me. Let's try 23. I just put, I have just put this template to help you start. You wouldn't find this template and the reference of this lecture. One of the influential replies you and you both agree is to work together. There are a few things that you should not forget. One, the post total Instagram audience are visual people. I have said that many times through this course. So when you consider advertising on Instagram is be very aware. Designing a highly attractive photo. You photo quality and resolution should be very good. The post content or description, the more authentic you description look like, the more sales you will get. Your description should not look commercial. A good idea would be to check the influential posts and get inspired by his or her previous posts. You can also ask the influential for advice. He or she is very aware of their followers States they might help you with optimizing the content. Don't forget to include your call to action clearly within your post, like by now, stop now, go to Instagram profile or to the store. Link in the Bible. Agree with the influential to include a link in his bio to the product page, to the product page. Make sure your product page as well, optimized and load step so that traffic will be directed to store smoothly. If you are not going to pay for a link in the bio, you can ask the influential to tag you and you'd replicate the same post or your Instagram account while keeping selling of the product you are selling on your bio? Or you can do both. You can ask them to answer to include veiling in his bio and to tag you in the photo and you'd replicate that photo in your Instagram profile, right? Keeping the link of the product, the dot product you are advertising port on your bio section. First duration, influential. Use really offers several pricing depending on the post duration. I recommend you to go with posts from one hour, 24 hours. Maximum adulation exceeding the four hours is un-useful use really, most engagement comes in the first hours. Of course, don't accept to pay a commission of say's put influential. Just go with fixed price for force. We will be discussing the cost of a, in a separate lecture. So stay tuned. The date and time of a shout out. That's something you have to decide depending on your experience and this is something you better discuss with them, influential. You can also browse the influential force and do a small analysis about the times and days with the highest engagement rates. Payment methods used PayPal for payment. This is the most secure payment method. 9. Seven Free Things You Should Be Doing to Benefit Most Of Instagram: Hi there, and welcome to this lecture. In this lecture, we are going to talk about the 73 things you should be doing toe benefit most off Instagram . We have discussed all of the seven points before, but I want to do a small summary off them to make sure that you didn't get all of them. First. Create an interesting profile. As we said before, Take your time working on your bio. And don't forget to add your contact information to profile. Second, adding hash stocks to post the amendment to do us more research and see what hashtags are. The trendier in your niche Hess tax will help you reach a wider audience and get new customers using them. You can make more people aware off your business. You can also use hashtag for your special offers on your store products categories, and this way you will make it easier for your viewers to navigate your different categories and offers on your instagram profile. Has tax also will help you build your own brand. Don't forget. Use a reasonable number off hashtag X through many hashtag X within a post mike look like span. If you need to include several Hashtags. You can add some of them on the first comment off your post. Three. Both frequently take it off your instagram pose, prepared them in advance and keep a posting plan. People like to interact, so replied to their comments and to the quays. Four Post videos and photo galleries. Proft from instagram features to make your post more attractive and alive. Instagram users like visual interaction, so videos and galleries are very important. Five. Use Instagram stories. Instagram stories are different from instagram posts, where in post we use really use beautiful photos, well chosen photos, photos you's and stories are not. The life span off a story is only 24 hours. That's why people don't put huge effort on picking their stories. There they choose spontaneous, funny and authentic photos. The photo you use to put as your profile picture on Instagram or in Facebook is totally different from the one you used on your stories. You can you the stories to create ah, more personal and the human relation with your followers. Six. Not a market images with your link as I 20 before instagram doesn't allow you to add links so edgy rulings as watermarks. Your images on Don't forget while designing your photos, that is, the Graham only take squarish photos, so make your design fit within a square. In this way, you will not get on Awkward Crop seven at Capo Code. Your photos and run contest, as I told you before, is the ground. Followers love to get announcement and Sainz and exclusive offers. That's why adding coupon codes and running contacts is very important. Johnny Contest is very funny. You can just ask your followers to tag three off their friends on a post, and you promised them that one off the comments will win some kind off product. It's very easy to run contest. Instagram and Facebook are always always always crowded with contests. People like them. People like to win things. That's why keep this in your mind.