How to start a podcast from scratch | Sorin Amzu | Skillshare

How to start a podcast from scratch

Sorin Amzu, Digital Marketing Specialist

How to start a podcast from scratch

Sorin Amzu, Digital Marketing Specialist

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12 Lessons (4h 47m)
    • 1. Intro

      6:39
    • 2. What is a podcast?

      5:34
    • 3. Motivation+benefits

      18:20
    • 4. Necessary things

      24:58
    • 5. Recording

      2:18
    • 6. Editing

      23:50
    • 7. A real podcast

      57:16
    • 8. Configuring the plugin

      19:35
    • 9. Distribution

      71:58
    • 10. Analytics

      27:27
    • 11. Monetization

      22:27
    • 12. Final thoughts

      6:14
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About This Class

Ever wanted to create a podcast of your own? Do you have a podcast, but find it hard to monetize it?

Either way, you've come to the right place. This is a thorough, practical, course on how to create your podcast from scratch. You won't need any expensive equipment in the beginning, so it will be easy to get started.

I will guide you every step of the way - from the definition of a podcast, to the software and hardware you'll need, how to record your first episode, edit it and push it out into the world. I'll also show you how to create repurposed content from your audio podcast, to share on social-media.

Finally, I'll give you tips on how to monetize your new podcast and the analytics you'll need to look at to improve it over time.

Hope to see you on the inside!

Meet Your Teacher

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Sorin Amzu

Digital Marketing Specialist

Teacher

I've been involved in Digital Marketing for over 10 years. I've majored in Journalism and have written pretty much everything from jokes to stories, screenplays, books and product names.

The thing I'm most proud of is the 1-2-3 method, allowing people to generate great product names FAST. I'm passionate about creating content that empowers people do DO and BE more.

See full profile

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Transcripts

1. Intro: Hello and welcome to How To Start a Podcast from scratch. I'm delighted that you are here. This is mainly a course on how to start a podcast for beginners. But I'm pretty sure it's filled with tips and tricks and stories that even if you do already have a podcast in your experience in the field, you might find something useful to apply to your own podcasts in this course. Sarin, I've been a digital marketer for over ten years and I'm really passionate about the idea of content. I've created three podcasts of fire. The first one was about startups in Romania. The second one was about cryptocurrencies. And the one that I've been working on for the past four years is around financial education. So let's have a look at the course itself. What will you learn if you take this entire course? Well, first you will learn what a podcast is, what a podcast isn't and what the differences between the two are. And we'll kind of look at a few definitions there to kind of clear things up from the get-go. Why you should start one, what the benefits are. And I think this is an essential chapter in this entire course. Because if you do nail the benefits, you will have the motivation to more forward past 5102050 and hopefully even 100 episodes. You can keep on going and keep this idea, keep this concept growing and make it even bigger than what it was when you started at what we what equipment do you will need both software and hardware. How to record and edit. We will look at a mock podcast that we will create together. We will go through the entire process of recording it and editing it so that it sounds great to your subscribers on Spotify, Apple Podcast, Google podcasts, and wherever you choose to submit it out in the entire online space. In the end, we will also look at how to measure your result, what KPIs you and you will need to keep your eyes on. And finally, how to monetize your podcasts so that the time that you spend being involved creating this project, this podcast, will not be in vain and you'll be rewarded financially for it. So in terms of the contents, the structure itself will go through the what is a podcast chapter. Then there's this, again important chapter around the benefit. Why should actually start one? And the importance of motivation throughout all of these entire process. What are the necessary things that you will need to get started and actually record a podcast, things like hardware, but also software. And most of the software that our recommend, if not all, is completely free. So you will not need to invest a lot of money to start one. And even on the hardware side, I will recommend in different budget spaces, a lot of different equipment that you can start with, with great audio to begin with. We will go into the actual recording any wall, see how to do it in a few different ways. And then you will have to see for yourself which suits you the best and which one is best for your particular scenario. We will go into the editing. Obviously. We will go through the entire phase, all of the steps that you will need from actually having the raw audio that you've recorded into actually editing it and sounding like a podcast. And then speaking about a real podcast, This is a chapter that I'm pretty fond of. I call a real podcasts something that is professional essential versus what it really means to me. And we will have a look at what few tweaks and secrets we will need to uncover in order to turn a podcast that might sound amateurish into one that's sounds really professional and has all the bells and whistles, so to say, so that it sounds great and looks great, looks the part for your audience, your subscribers. We will configure the plugging together. It's a free Wordpress plugin because we will use WordPress as a platform where you will host your files for the podcast, we will configure the plugin together step-by-step. And you will see that once you configure it, it will be essentially one step. That means that you will not need to configure it again, if you make all the necessary changes from the get-go, then you will just need to publish new episodes in WordPress and the plugin will do the rest for you. We will handle the distribution. We will look at how to get your podcast for free into Spotify, stitcher, Apple podcasts, Google podcasts, and all of the other podcasts systems that are out there, all the other platforms. We will look at analytics, what the measure for your podcast. What are the things the KPIs that you will need to measure? What are the important things that you need to look out for in order to improve over time. Monetization. This is a big step, a big part of it, a big chapter of this course. Because I've, I've gone to this step as well. And there are kind of pitfalls that you will need to avoid. And knowing that you want to actually monetize your podcasts from the get-go will make it so that you have a good foundation for what will come next and the decisions that you will need to make from the start until you actually get monetized. And finally, there are a few other ideas gathered together in a chapter called Final Thoughts. And this is kind of from my experience of over 67 years. And now around the idea of podcasts end the kinda things that you could do to help you along the way. Things that maybe I wanted to know, I could've done better or easier having this knowledge. So this was it for this beginning chapter. Thank you so much for, for deciding to take this course, and I'll see you in the next video. 2. What is a podcast?: Welcome back. Now, let's have a look at some basic concepts of what a podcast is. So what's the definition of this communication medium? Well, one way of putting things is that a podcast is an audio show digitally available in episodic format, usually and with a certain frequency, right? So it could be once a week, once a month. That would kind of be maybe once a bay. Although those are kind of rare and once a year that wouldn't really be a particles, that would be maybe like a project. It's similar to a radio show, but you can essentially listened to it anywhere you are. And how many times you want. This radio definition is the one that I give most often when I'm trying to explain what I do with this audio medium, especially to my friends that are maybe not so knowledgeable in the internet space. Obviously to my parents, who don't listen to podcasts, or maybe they do, but they don't really connect the pieces together and think of them as podcasts. So they're essentially similar to episodes of a radio show. And ultimately there are podcasts on countless teams and formats. And it's free and fast to start your own podcast, the course to help you do that, or I'll luck some additional skills for you to improve the podcasts that you already have. Now, on screen right now you'll see a list of podcasts. These are some of the most popular podcasts. Most of them are from the US. I do not believe that all of them are stuff like Joe Rogan experience, mark parents podcasts, Freakonomics, Radio. And some of these are ones that I listened to. And they're in different styles. Some of them are narrative, some of them are interviews, murder by our news. And they're in different teams. Serial, town, criminal are around the idea of making things x2, right? From a criminal perspective, from an innocent perspective. And then there's stuff like plaid mind talking about financial education, Freakonomics, Radio kind of similarly in the same vein, economics with a kind of a twist. And Marc Meyer as podcasts is just delightful to, to listen to overall. So a few numbers that you need to have in mind. There are over 550 thousand global active podcasts. And this is kind of a bit of an older statistic, so the number might be even higher than this at the moment, there are over 18.5 million published podcast episodes. And there are over a 100 languages used in these podcasts. So with all of these numbers on screen, you might think, Well, it sounds like it's a crowded market, right? It sounds like there are so many. How could I essentially, not necessarily one million, one and a half million in this situation, how could I create something that would be up there with the grades and will be high-quality. The good news is that this means that there's, there's a bigger pie. It's essentially similar situation with YouTube. It shouldn't be a deterrent. It shouldn't scare you that there are so many podcasts available. As with YouTube, you should be glad to see that there's a market there, right? But that means that there's all of these elements of an economy put in place. If people weren't making money from this, then there weren't really doing it because it wouldn't really make sense timewise to do it. And talking about money. One of the most recent statistics. It's talking about the US podcasts ad spending. So as you can see on screen, from 2018 up until 2020, it was under a billion. And then it's estimated that it will jump in 2021. Jump again slightly, slightly less, but still, still grow in 2022 to reach 1 over 1.3 billion. And so that means not only that, there's a bigger, there's a big pie involved. Advertisers are getting involved. So it's not just competing against all of these other podcasts, but it's the element I'm currently focusing on personally. It's that if I do a great job, I will be rewarded for it because there are advertiser's interested in this market. Finally, they're interested in it enough to put their money where their mouth. So this was this video all about what a podcast is. And I'll see you in the next video. 3. Motivation+benefits: Welcome back to the course. This chapter is all about motivation and benefits. So why should you actually start a podcast? What are some of the things that you will gain by creating one? Well, you'll see in the next slide why authors, loggers, loggers, entrepreneurs, and so many more types of people have started creating podcasts. And what the benefits are if you decide to start one today. So the thing we will talk about are number one, differentiation to discussion experts. Number three, partnerships and collaborations, number for trusting communication. And number five, a source of income. So before we get into all of those things, I want to quickly talk about motivation. When other element of motivation, it's going to be hard to even start a broadcast because right now you're probably asking, well, I've kind of seen some things. I know some people have started them. Maybe successful entrepreneurs have already started them, and obviously they will have the clout, the audience to follow them towards this new endeavor, towards this podcast thing. But what about me? I'm just a person. Maybe you have a business. I'm not motivated startup OK, because there's no, I don't see a reason for it. Without motivation. It's hard to start it in. It's even harder to continue going on this destroyed because whatever motivation you won't get very far. And I think that's true in life as it is with starting a podcast. It is a large endeavor, even if it doesn't look like it or sound like it, it is large. So it's, it's important that you do it for the right reasons. If you're motivated by money, money will not come easily, will not confessed in the form of a podcast. If, however, you are motivated in creating value and giving back to the community. And maybe in the future, being known as an expert in your field or a person that's highly experienced in your field. That's great, that a great motivation to start a podcast. So let's get into the reasons that you should start on what are the benefits. So as we talked about earlier, number one, differentiation. So these are just random covers of podcast. But imagine if these were people. So you're in a workplace, you're in a global marketplace of business, of employees, of employers, companies. How do you as a person stand out? How do you as a person working for a company or owning a business, stand out. So it's obvious that you should do things that other people aren't really doing. Or you should do a better job than other people are doing in the same field. So that means you should start a podcast talking about your experiences. Why your experiences? Because no one has your experiences. So if you make it personal, no one else can copy, essentially because those are just your individual experiences now as had your life noise and gone through what you've gone through. And so this is the reason number one, This is why I started a podcast. I wanted to really brand myself. I wanted to learn about people. I want to brand myself as this person that creates content was really creating podcasts when I started about 6567 years ago, not hearing Romania. Now they're blowing up. There's, there's loads of podcasts. There's competitor financial education podcast, and I'm happy, I'm happy that there are. But the O G, being all in the field with experience has allowed me and my co-founders to be able to branch out into other things. So now we're thinking about turning the podcasting to something more towards the video. We're thinking about creating courses, write books about our experiences with if all stem from this element of a podcast. So it's given so much to us that we would have never imagined it could. And it all started with the podcasts. And people are asking me about it. Like I used to do stand up comedy. So that was my differentiation back in the day. And lots of people were doing standup comedy, so I quit. And I am doing podcasts. People are asking me for advice or kind of microphones to use whatever the light setup that I'm using. And so I've become known in the field, in the podcasting field. Again, it all started with a podcast, but it can do so much more. So let's look at benefit numbered discussions with experts. I've been lucky enough to have been able to talk with experts on financial education podcast that I've been working on for the past four years. And it started off just as my own curiosity, I wanted to talk to experts in the field. Over time. However, I found that these kind of discussions could be helpful to other people. And so we just created more episodes like that, more interview episodes. And people seem to really enjoy them. And so we ask the guests for referrals. Hay. Who else could you put me in touch with? That would be interesting enough for the podcast. And usually they do. So. Once we got the ball rolling, we got people to recommend other people, guests to recommend guests. So then some of our work shortens. You'd have to scour the Internet for. These experts, that was great. And then two things started happening. Number one, we gain more knowledge, which was maybe part ego. But then the other side was that we started being seen as hanging out with these experts. So we were grouped with experts. We were seen as experts or people who had experience in the financial education field, which opened up so many doors for us. So a great example here is red-hot first podcast masters of scale. He's the CEO of LinkedIn. And here are just three kind of random people his head on the podcast. It's an, it's a really great podcast. I highly recommended. One would be Melanie, the cofounder and CEO of Canva. Yellow would be Phil Knight, co-founder of Mike. I just I finished Phil Knight's book, shoe Dog about a few weeks ago. It's a great book. I highly recommend that as well. And then Louise, who's the founder and CEO of Duolingo. And this allows a read to be put into this kind of same categories as them because they're mashed together into one single place. So login with experts who have value allows you to gain some of that value. You sharing that clout. So it makes sense and YouTubers are doing it all the time when they say, Oh, I crashed, inserts celebrity here, birthday party or celebrity whatever. And they get Cloud from that because people are interested in that, which is valuable. And then you happen to be hovering around that value and you gain part of their value and in time, you will grow to be known as an expert, as a person who has experience in the fields of the second benefit is these discussions with experts. They allow you to interview people well, a podcast or without a YouTube channel, it's kinda hard to do. It's, it's kind of hard to end for what have we seen for written interviews, people don't really have the time to kind of write down answers that I kind of think about them. But if you say heck, you have 15 minutes to answer a few questions. Podcasts, yeah, that works better. And so it's also interesting to the experts themselves. Number three, partnerships and collaborations. So this is David Dahlberg is a giant YouTubers and has done some amazing things. Together with seeking. Seek is a company that allow you to buy tickets online. Nothing really spectacular here. What is spectacular is what the partnership and collaboration ended up being. So they've than, more than one video. And he's kind of seen as a Spokesperson for the company, has an brand ambassador, if you will. So they had an idea of purchasing cars for his friends. He had an idea to give friend of his series tickets to see a baseball final, I believe. And then seek provided either those tickets or the money to purchase. Those are usually expensive cars. And in an interesting interview with one of the people handling partnerships at CTQ, talked about how even those videos were. No sporting events were available or concerts weren't even mentioned. And David only Sydow, these cars are that's a provided by cdk or via. What started happening is that the company became known for something else. The company became known for the facilitator of extraordinary things or amazing experiences. And for most of us, going to a concert, maybe a very special concert, a large concert, or a sporting event that we've been waiting for, for four years, tens of years, maybe some sort of special final that is a special experience. It's an amazing experience and CTQ is there to provide that experience for you. And so what David Holbrooke has done, even though he's from what I know, he's not a podcast himself, although he's been on multiple podcasts over the years, it's allowed him to partner up with a company to provide something amazing for the viewers. And that's something you can do as well. And I recommend that you talk to advertisers, get to that stage partnership level to create things together. Not to just ask money for like audio, intro spot. So work together, put your minds, your creative minds together, and figure out what you can create value for your listeners. Scholars benefit number three, partnerships and collaborations. Let's have a look at number four. Number four is trust and communication. And this is a very interesting graph. A formula by the workplace therapists, but says that trust is part. Authenticity. Vulnerability times credibility. Okay, so there's kind of a lot of words here. So what does that actually mean? So if you're authentic, if you're not really hyper, if you're not exaggerated, if you're not fake. If you're vulnerable, if you talk about your human side, how you failed. Like me, the yellow to podcasts that I've started didn't really go anywhere. But that's okay because I'm doing Firm one and I'm learning along the way, I can share this knowledge with you. You start becoming credible people kind of thing that you're trustworthy. And then when you have the trust of the people, you can get into some interesting communication. This is where the next slide comes in. So remember trusting communication, the two work together. I will only need to say a few words about this person before I show his image on screen and you'll know who that person is. Probably suicide forest, American lager, YouTube, large YouTubers. So it of course, Logan Paul. Now, this is the cover for his podcasts. Yes, he does have a podcast and it's over 2 million at the moment on his channel. It's called the impulsive podcasts. What's this? What this has allowed us to do is after that suicide forest, unesco, he's managed to rename people's trust, regained his subscriber, stressed, grow his audience, gain new audiences. I would say more adult mature audiences and unnecessary children or preteen or teams, audiences, subscribers, but rather adults talking about interesting adult, mature things. And people have kind of not necessarily forgotten. Somewhat forgave him for this. So it's allotting to regain the trust by becoming vulnerable. Again, talking about, hey, among human, Hey, what I am interested in recently, who was talking about Pokemon cards, how he was so in love with them when he was a kid. And he managed to purchase some very expensive ones who was so happy, household, authentic on camera. He was really, really, really happy and none of fake, exaggerated way like his flocks. And then he started becoming credible and so people started to trust him again. I don't know if there's a verb like read trust, but let's just pretend the recently people have started to read trusting. What do, what could you do? I'm not necessarily saying you should, but what could you do if you have people's trust? Well, you could turn the podcast into a source of income. And if kind of all of those things were kind of, let's say, just things that you should think about. This is kind of hard facts that I've looked into. So the tiny meet gang is a podcast video, but you can also listen to it on all podcasting aggregation platforms. Coca-cola, Al Miller, they talk about most things but it's usually kind of finite. So true there, patriotic. And they make about $80 thousand a month. Then there's bad things. Podcasts, Mar passive income. He's not doing patron. He's not asking for money directly. There's no ads in his podcasts or his is an interesting model. He's actually making over a $100 thousand a month through affiliate sales. So essentially, if he has a link to like Amazon listing of a podcast that he recommends, he would get a percentage of that sale. If you, as a viewer or listener, Click on that special link and make that purchase. And finally, the H3 podcast. And it's estimated that they make around $500 thousand per month. Through YouTube, Twitch, all the AdSense. And then the other types of ads that they run in the podcast itself. So these are just five benefits of creating a podcast. Today. I've left the source of income lasts. I don't want that to be the first thing on your mind when you are creating one where I just wanted to let you know that it is possible. Thank you for watching. I'll see you in the next chapter of this podcasting course. 4. Necessary things: Welcome back. And now we were talking about the necessary things. What are the things that you actually need to start a podcast? And hopefully these will clear some of the things up if you already have a podcast to blank. And you're wondering, hey, did I make the right choices whether it's software or hardware? Hopefully I can clear those things up for you. So the first thing, the first thing that you need is a purpose, and we will go through this in the next slide. What is the purpose of your podcast? Why are you actually doing this? And can you actually maintain that purpose for up to 25 episodes, more than 25 episodes, ideally, we will also have a look at the microphones and the different accessories that you would need for a microphone. And again, there's our options that are different tiers. You can also start with something as simple as the headset that you kind of still I think, received for free with your phone or it's something that costs only a few dollars to start with. And then also as you move on, you will find that there are other things that you need to add to your ensemble of tools to make your podcast sound that even better. We will also look at the recording apps, and some of these are actually free, actually, most of them are free at least for a period of time. And then depending on the type of podcasts that you have, the tools might already have a inbuilt recording capability. We will look at the editing apps and here I will make recommendations and we will use one of them that is for fluidized audacity. I think it's multiplatform so you can use it if you're on Linux or Windows and perhaps there's a Mac version, I'm not sure that you can use that to actually edit the podcast episodes themselves in conjunction with something that we will also talk about like a free service online. It will help you along the way. Lastly, in this section, in this chapter, we will look at the Wordpress site and the PAR Press plugin that I recommend as a setup as a combination. For your podcast, it's pretty much free to start with. And if you already have some hosting or already a WordPress website, then you're ready to go to the plugin is essentially free, although there is an analytics that an analytics ad on that you can use, and we will talk about that in a separate section in the analytics and measurement chapter. But essentially these are all of the things that we will cover in this. So let's start with the basics, the purpose. What is your passion? I think that was the question that I had early on when I was actually starting this journey. And for me, it wasn't clear in the beginning. I knew I was interested in things, but I didn't know whether or not that was actually my passion. It took me a while. It took me about three podcasts. I'm now I'm running my, my, my four-part casts ads. Going to be the longest running. So over four years. And we're actually breaking a 100 episodes as we speak. And. It's about financial education. That's something I realized I didn't really know a lot about, but I was really passionate about it as time moved on. And so that was, that was for me what drove me to create content in the first place and actually create more as time went on and not lose that purpose, that motivation to share this with the world. Another question that you should ask yourself is, What would you like to learn more about? And for me again, it was financial education, it was cryptocurrencies, it was entrepreneurs, it was startups. It was about companies. They all revolve around the idea of making money, making a better while sharing the information with the people around me. So although the things naturally came together, and I can safely say that I couldn't do a 100 more episodes on financial education. And they will still be more topics to talk about, whether it's me talking or the guests that I have on the interviews in the episodes. Other question that you might want to ask yourself is how niche you want to go. For example, I could have chosen the topic of credit cards or debit cards for the podcast. In my mind, that would have been a bit too small of a niche. I don't think all people are interested in credit cards. I personally don't use credit cards, I just use debit cards. And so I felt that would be a niche that would be too small. And it's similar to websites, right? If you're thinking about how you can reach a wide market, it's, it's good to be specialized is good to go niche. But if that niche is too small, then you might lose out on a wider audience that you could reach. And essentially, having smaller audience means that you might have smaller advertisers are interested in what you have to say and collaborating with you. So my advice to you is to figure out something that's wide, wide enough that you can have some niche topics now and then, and measure the performance of those specific episodes and see what, what works best for you. And again, this is something that I have mentioned before. Can you talk about this specific topic dispassion for over 25 episodes? And I think that's important because it's around one season or one-year of doing it. If you're doing it once every other week, once every two weeks. And it will allow you to think about a lot of different ways of communicating that topic. So if you're just going for that niche topic again, right, credit cards, you might start and say, oh, I've got these four ideas, 55, Yes Dan ideas. And then you're really struggling to find your content ideas, new concepts, new topics for your content. And that's a shame. So again, going back, think about these wide topics. And then move on from that, go into different areas and see what works for you and how your audience reacts to what you are saying. And finally, you need to decide on your main theme. And there are podcasts out there. They're tar, just interviews. So the main name would be talking with successful people and that's fine. I find that a little bit cheating because that allows you to have nicknamed guests for no reason that they're just famous and successful. If I had the rock, for example, as a guest for an interview, that would probably get a lot of downloads. Are those new subscribers, perhaps a lot of traffic, a lot of advertisers are interested in sponsoring or partnering with neon that specific episode. But I find that, that if it's not interesting enough as the conversation itself, it doesn't really matter who the guest is because you could have the rock and kind of habitat like boring episodes if you're asking the wrong questions. So for me, I find that what works best is that I focused on something that brings value to the audience. And then the rest is kind of second place. So we never relied on growing the podcast on influencers or celebrities. Maybe we should have, maybe we will in the next season. But for now we're comfortable sharing knowledge with people and talking about the topics that we're interested in that we find that are really providing value. And we see comments and receive replies to the episodes and we think we're doing a good job. So Purpose, Passion, motivation, these are all key elements before you actually start buying. Purchasing software. Pieces of software are different. Microphones are, figure all of these out, maybe even write them down on a piece of paper and clear your head. Make it clear for you where you are actually focused on starting the podcast. And then this is similar to what I had in terms of hardware when I started my first podcast. It's kinda funny story. I had this idea for a podcast and I had bought the domain. I didn't really know what I was doing. I didn't really know where that where I was going to host the files after they were done edited. But I had one guest one guest said yes. And you have any questions prepared? As in this picture, I didn't even have this. So I had this microphone connected to headphones. Does doing similar courses like this day six years ago, seven years ago, that they really work to connect it to the computer. So I had to find something that at least sounded better. All of my podcasts as of this moment, our audio only. So there, there's another visual element. So I didn't really care about how I looked when I was using this, wearing this. But I knew I wanted something that was better than the microphone from the mobile head had headphones. I had so I went in, I bought pretty much the only one that they had, the only model that they had the in-store because the next day I was supposed to actually record the interview. And it was around $10.15 dollars maybe. And I found a cheap at that time. At least. He connects via 3.5 millimeters. One is the actual headset. You can listen and the other one is the microphone you connected to your PC. There's different colored lines going in the wires that connect the PC to the headset, and then the microphone itself, which obviously didn't sound that good. But it it worked. That was the important part. And then the guest didn't even have this person only had the laptops. So I was hearing the room around him. It didn't make for great audio on the first interview, but it's something that I learned about. So it's, it's great to start with something. Although nowadays, microphones have been getting really good and they've really gotten cheaper. So this was what I started with. You can start with this if you already have something like this or you, if you're really strapped for cash, I think this is a good way to start. Then I move down to suffering that had both USB and XLR. So USB is the traditional way like your blue microphone, bro microphones connected usually troll through USB and it CVCs connect, connected to your laptop, to your PC. And it works. There's no like driver's needed. And so I had this microphone that looked like African microphones. I was really excited about that. And you could actually plug in headphones to the microphone is off so you can shoot yourself. If there was an option, if there was a delay, if you were maybe screaming. And so that made it much easier to monitor how the podcast went elite on, on my site. So I was really looking forward to this microphone. This was maybe 60 to $70. And early on didn't really have the money, or at least I didn't want to invest in something like this, like kind of saved up for a few weeks, a few months to actually get 0s and pull the trigger. And I was delighted to have it. And then I still have it kind of as a secondary micro faster. I think it's good. As opposed to the first one that the headset, which is kinda mostly made out of plastic. This is cloud just like metal. You can feel it in the mesh, in the body like it's maybe the buttons there that toggle it on and off and like before the volume are kind of classical racism and I can feel it in your hand. It's, it's heavy. And for me, at least in my mind, I've always been kind of an entertainer like telling jokes. And so it felt like a real microphone. So all of a sudden I started thinking like, oh, this is a real podcast. I should take it more seriously. Because truth is, I wasn't really doing that. That was kind of going through the motion as like, oh, sure. It will sound better, but Who is really interested in this, but having this, I think proved to the audience that I'm really passionate about the subject. And I managed to move forward with more confidence once I knew I had this microphone and people actually complimented me on this hill. Oh, what are you using as a microphone? Please recommend me some some tools, some equipments, because I want to sound as good as I was, just incredibly proud of that moment. And moving on to the fourth, all of these I've, I've used along the way. This is, although it looks like this one, this is the XLR version essentially of distances from a company called Odeo technical. The one in the middle is LD. And the one and the begin the headset is probably genius or something like that. And in the packaging it said like, oh, it's perfect for Skype polo. That doesn't really mean anything because it can use any of these four Skype or other tools such as a Zoom, Google neat, and all that stuff. So the first one came with that little desk mount, that desk pipe tripod that I used initially, but then I again, kind of save that poor or started thinking more about how to make this more professional. So we've got a boom arm as they say. And we'll see in the next, in the exer, exercise a page, the section of this chapter. And it worked, I think it, it did a better job than the oldest systems, although it kinda sounded different, let's say, I think one of them captured Audi often GLD systems may be from all around, whether it's the last one you are geotechnical was very unidirectional. So I only managed to capture my voice, which made it sound essentially better without background noise around it. And then I had it, Yes. So I had the the last one set upon the boom arm and it was a very long cable because otherwise, so I am recording all of these on my PC. It's not the laptop isn't die. They'll have Aleppo. So he needed to have a long cable and he did. And I think that was a really good option. This was again in maybe in the 80 to $90 range. And it was the first partnership that I had done with a e-commerce company that was selling equipment for an engineer's and people interested in just the audio in general and musicians. And so I was able to use that for about a month and mentioned it on the podcast. So I've always been looking to upgrade. And this microphone that I'm using at the moment is the audio technique aversion that the XLR version of the one that you see in the end. The third one, which theoretically gives you more, more sound or cleaner sound going in higher-quality sound. And it's been, it's been really good at being using it for years and years. And this one was a bit more over a $100, but, but not a lot. Other things that are useful. This is called a pop filter. You ideally connected to the boom arm and then you have that circle there in front of your mouth when you speak? I used to have it at the moment kind of a tip. I'm not speaking directly towards the microphone capsule and speaking idle towards it or slightly above it. And then kind of boosting the sound afterwards. This pop filter does what it says. It helps you to remove those, those powerful sounds that you hear with bees, with powerful consonants. And that helps you manage again to squeeze out better sound directly from the recording process. And that's a very important similar to DSLRs where you have the raw format quality, quality out. If you don't have the quality when you go in, it's hard to make it sound really good. Not impossible, but it's, it makes it harder. So this one I would recommend once you move forward. And then again, newer microphones or are more expensive microphones like the shore SM7 V or similar in that range. I think a Blue Yeti has some microphones there. They do a good job, an enough of a good job that you don't really need this. So look at the specifications, talk to other podcasts, see what they're using it, how it sounds. Talk to them about their techniques and see what, what they say, what they would recommend. And then this is what I was talking about earlier, the boom arm. It helps me because I usually speak with my hands a lot and he helps me to move things if I need to do things on the computer, keyboard mouse wise. And it really helps to bring in the microphone right where you are. When I was using the audio technique are the USB version. I hadn't because I didn't have the boom. I only had a small desk tripod. I had to lift it up on a bunch of books. It wasn't pretty again, it wasn't videos on, nobody saw it but it worked. I just didn't like that there had a bunch of books in front of me, so I didn't really like that, that feeling. But this feels very nice. Again, looks very professional. People have coming complimenting him an hour. I was sharing some like behind the scenes, things like all you really have your setup. There's like, yeah, I do. It's not a lot. It's grown over the years. And there are setups right now, I think for even for $50, you could probably buy the boom arm or microphone and the pop filter from companies like newer. And if you, if you search on, on Amazon and other e-commerce stores, you will find packages that come with, with all of the things that you need to get started. I just wanted to share some of the things that I used along the way. Event in times, in terms of the software. I used to use this call free Skype call recorder, which does exactly what it says. It records audio interviews done on Skype. You might not need it right now because the Skype, if you've updated to the latest version, that they have this video recording and video or audio recording feature built-in. And it's essentially unlimited. It doesn't have a, a time duration and duration that you need to fit your feature interviewing. And then once the actual discussion is finished, the coil is finished. It saves it to the Skype servers and you can download it and you can use it. When we will talk about the actual editing. Hell mentioned why I don't really recommend this feature anymore. And I've moved to something called Zen caster. And this is what I use for all of my interviews that I do. This is because it record, it allows you to record your own track that's high-quality, uncompressed, it's up MP3, WAV files. And then the interviewee, the guest, also saves their own file, their own recording of what they've said. And then it all saves on their servers and casts or servers and can save it back to you. And so if for example, I was coughing during your interview, if I was using Skype, I would've heard that cough on guests recording as well. Whereas with this with this solution with Zen caster, there separate, they're completely separate from my cough would be just on my recording. And if a person the guest was speaking at the time, that wouldn't influence it. So for me, this was recommended by a fellow broadcaster and it's really changed the way I do interviews. And they do have, I think, a 14 day trial or kind of an unlimited package at the moment. That's free booted. It saves in MP3, I think, but you need to check it. There in the most recent offer on their website. In terms of the editing software, I only recommend the audacity. There's Adobe Audition that costs money if you're looking for a cheap, essentially free, it's free version of an editing program for audio or desktop is the best way to go. And it's easy to get started with. There's a community of people creating different like plugins and Tutorials. Anything that you might have in mind questions. You can find these online, can find answers to your question around audacity. And the editing that we will do in this course will be strictly inelastic. The MP3 tag, again, it's a free tool. It allows you to add tags. I did the tags for your final MP3 file like stuff like name, date, and a cover for your file itself. And these help podcasting aggregation services like Spotify, Apple Podcast, Google podcasts, learn more about your actual episode file. So it's just some technical things that you need to have in store. And especially if people are able to download your episodes, is to have these in place, to have it all look really clean and professional. Then in terms of what we were talking about earlier, I recommend going with the combination of WordPress and power press. And these two, the WordPress is the content management system. Our press is a plug-in, a free plug-in from blueberry. And they have an atom that's about $5 at the moment that gives you enhanced access to analytics. But once you get started in the beginning, I don't think that's really needed. So you can find WordPress host. So actually you cannot use this on wordpress.com. You have to install WordPress. I think you can find hosts from about a dollar a month to maybe $10 a month to stop work. And I'm not using an expensive I think that one that I am using is about five to $8 a month. I've installed WordPress, and then I have just configuring this plug-in and we will have a dedicated chapter in this course all about how to configure the plugin for your new podcasts. So that was, it was all of the necessary things that you need in order to get started with your podcasts. From the purpose, the motivation, the software, the hardware. So I hope you'll find this chapter useful and I'll see you in the next video. 5. Recording: Thanks for coming on the podcast. My question is, how did you get started working on your blog? Thank you. Further questions. So in the four years ago and my idea was to create the sister, grown-up sister who give me advice, advices. I imagine. Because I'm on the older csa advice. A brother or sister and sister was named sell exchanges. Mutual friend. Okay. Thank you so much. Andrea for I had was how did you get started with our starting point? Gives me advice about life. Older sister in my family. I didn't have one, so I created the first I thought about. My sister was my friend. Thank you. 6. Editing: Hello game from behind the mic. In this chapter we will look at editing. How do you actually edit the podcast episodes so the sums and create. And then you're ready to move on to the next section, where you'll be actually pushing those episodes out to the podcasting aggregation systems. In this chapter, you will learn all about Audacity, a free multi-platform audio editor. You'll see how to reduce background noise, mix audio tracks, merge segments, and edit podcast episode from start to finish. So let's jump arrive into Audacity and get started. So here we are in Audacity and this is my audio editor of choice. I've been using Audacity since my very first podcast. I like it because it's free, it's fast, it was very easy to learn and it's available on multiple platforms. So here I've imported the initial audio that we've recorded skype, so the native Skype recording ability. But that didn't really go as planned in that Skype doesn't actually record as WAV files or MP3 files, even though as you've seen in the recording chapter, we've recorded only the audio or rather we had only the audio turned on. We didn't have any video. It actually saves a video file nonetheless. What I did was lookup on online converters, so online, and then I used that to extract the audio that you see right here. And inserting an audio in Audacity is fairly simple. You either go to file and then open, or you can simply drag and drop the MP3 file in audacity. So the interface here might look a little bit jarring. There's a lot of things to play with. But once you get the initial setup, right, you won't have an issue with that because it will save the settings for further recording. So right here you have your microphone and you should be able to select the one that you have. It's either a USB microphone or an XLR or something in between. If maybe you have like a jack connected to you, like a 3.5 millimeter Jack connected to your sound card. Then it's whether you want a mono or stereo recording. And something that you should know is that podcasts are usually Mano or rather the file that is for Apple Podcast, Google podcasts and all of these files are, is a more of file. Even though you can export it as stereo. I always go for Manon because that allows us to have more control. Because in certain instances, as you see here, there are two tracks. You might end up with one track that's only for the left channel and oh my only hear it in the left side of headphones for example. And the other might just be on the right side. So just to have things clearer are always export these as mono files, mp3 files. And then that allows us to actually hear the recording in both channels, whether it's headphones or speakers. The next toggle here, the drop-down menu is for the speakers. And once I had an issue that I had the audio interface that the microphone is plugged in. I had that set up as speakers and I couldn't hear what was being said here when I wanted to play some audio, all I did was change it to speakers. So once you save these files, they will come up and the next time you open up or ESD. Next, there is the audio recording levels. So I usually said that tube MAX, Usually it's, I think it's the default. And for the volume of what is being played back. So the playback volume, Notice that this is set too high. So if you have an issue when you're recording your own audio for intros, outros, or for other means here. If you don't hear it, if you don't see these kinds of volume spikes, this might be the issue and you need to turn this. The second thing here to note is that this, this is the playback level. This is very important to look at because you want to have your podcast sounding Well, but you don't want it to sound too loud. And there's a section here, and you don't want it to go to the max, right? It will show you in levels, in color levels actually. So let's just give it another go to see how it looks like. So notice that it goes into the green and sometimes the yellow, which is kind of, let's say, dangerous. But we do have enough volume that it's a good amount that we might not need to amplify it, to boost it some more. And these are the left and the right hand side channels. So in this example, let's look at it again. So both channels were activated. That is great. So we're starting with good, good settings right off the bat. However, this is not the audio that we want to use. And there's a few, there's a few reasons for that. One is that this is an MP3 file extracted from a video file from Skype. And that's not really the best way of doing things is not the cleanest type of volume that you can get out of your microphone or your actual recording. And it would be a shame if all if you've already invested some money into either an USB mike, XLR Mike to have poor some quality going in. So a poor foundation for your podcast. So what we will actually do is we will open up and the other file that we have. Recorded in Zen caster, and this is a higher quality sound, it's in WAV file. And what OS you will notice is that there are two separate tracks. Even though this looks like two separate tracks, it's actually the same file in stereo. So if we were to go here and say, I want to split the spirit stereo track to mono and then close this up and have one single file. What you end up with is essentially one single mp3 file for two voices. In this case, because we are talking about an interview, not the most ideal situation. So even though there are programs like empathy, free MP3 Skype recorder, which might allow you to record your own voice and the guests voice separately on two different tracks. You're still recording in MP3 file. Mp3 files. And then there are, there are also compressed as they, as they come in. So I don't recommend that if you can start with Zen casts or that would be my best recommendation. So let's go ahead and go into Zan caster. One thing that you will notice as these voices are kind of lower, It's still in the green. I can still hear the but it's a little bit low there. This is where I've imported. So essentially I've important both files, my voices at the top and then my guess voice is below it at the bottom. When I talk here, we have some echo coming in from the guests recording. So her recording is actually my voice as well. And we can check that if we click this button here called solo, what this does, it essentially meets all the other tracks, or this one is mute. And it's activating these middle button. Once we have the solo here, we can give this a listen. And it's kind of a ghost sound of me talking and hearing some. The essentially the first question. What we need to do here is, first, have both of these tracks available to actually see them. And we want to have these as clean as possible. So one way of doing this is to actually select the section here. And the way selections work is that if you've ever used anything in paint or Photoshop, it's kind of similar. You simply drag and drop sections here, wherever you are you need to, and we need to select this section. And then there's an effect here calls amplify. Even though amplify sounds like you want to have the sound and make it larger, boosted up, increases volume. We actually will set a minus a negative options here, a negative value. So we will go with something like minus 40, then we will click OK. And then by magic, all of these has been removed. Just to make sure we, we'll click the solo button again and play only this section. And as you'll notice, I'm actually speaking over this muted section and there is absolutely no sound here. So what have we done here? We've muted the sections so that when the interviewer, that's me in this situation is asking the question, there is nothing underneath that there is clean audio. Now, the other thing is that for if you notice that when the GSD speaking, my audio is completely clean. Now, why does that happen? Well, if from from my microphone, what is what is being picked up? Just what is essentially in front of it and near it. And the speakers that I'm using are, are not loud enough for the sound to come to the microphone itself. So the microphone only is able to pick up things that are around it and you can't hear if there was some sort of a buzzing sound or the computer was acting up, or in this case the speakers, you wouldn't be able to hear that, which is perfect because in a situation like this, you might not have the perfect setup. Like a very good anti, anti sound room that's treated towards, towards removing extra sound or echoes. So you do want a microphone that helps with that, then this particular one does just that. As I was crawling here, I noticed that there is another section. So we will quickly selected click effect, amplify and again, a negative value, and then it's gone. As we move around here, we notice that there is a bit of blank space here. And what's cool about Audacity is that it allows you to select across tracks or you don't need to select this and delete it and then select this as well. You can simply select before the actual question, drag down, and then select until the beginning. And then you can click, Delete on your keyboard. And then that saves the file. Essentially it, it removes that section. And if you want to save the project, you simply go to File Save Project and Save Project As and this will save it similarly to what a PSD file is for, for Photoshop, or you have full editing capabilities for this particular recording. So now there are some more tweaks that we need to do. Notice that after I ask the question, there is quite a bit of delay until the guest actually answer. So what we want to do is similar to what we've done now is actually remove the space here. And depending on your podcast, you might want to have this pause lowered, or have it higher and higher value longer, longer, or shorter. Depending on kind of what the Moody's. If you wanted to have something that's very dynamic, then you might even want to have the answer kind of underneath your questions so that the, it sounds kind of like a situation where you may be in the same room because Usually when people speak, it's not they don't really wait for each other that oh, I know what you're saying. I'm gonna cut you off there. It's let's say rude, but it sounds natural. So depending on what the mode is that you're trying to build up too, you might want to reduce or increase that length. The opposite of that is maybe when you ask a very serious question or a powerful question and the users are, are hooked in like, oh, knowing all of these things, how do you make your first $1 million? And dramatic pause and then the person answers. Because for maybe four big questions, you don't really want the person to answer really quickly to jump the gun on an answer. So now that we've done that, we see that there are, again, some spaces here may be the guest is thinking about things, but there was an error with the connection. I like to remove these as much as I can. And then there are other situations where you might identify like sound or or something of that nature. So I tried to isolate it and then simply deleted from the recording. But the way to do that, again, is to select across the entire tracks. Because unless you do that, your audio will essentially get desynchronize because if you delete a section here, your next question instead of it being here, it will be even before that and the answers won't match up. So always if you find something that you want to delete, delete, or call across all the tracks. And that's for the guest or for the interviewer itself. So there's a few more sections here because I like to keep things dynamic. I tried to be as respectful as I can towards the listener's time. And then there are certain things that you can't really pick up when using speakers, so you will need to use some headphones. I usually use a pair of wired headphones to edit the podcasts. And now we're in this selection tool, which is the F1 shortcut. And if we switch to this zoom tool, which is the F4 shortcut. Looking to see this section here, you might not hear it on the speakers, but I see it. And from what I've heard, this section flows nicely. So the, everything is, there is no missing like vowel or letter or anything. So I think this can be removed. So what I want to do is to actually delete this section. And this section as well. If I want to zoom out, essentially I select this, but instead of using the left-click, I use the right-click. I think it's a similar situation in Photoshop or other photo editing. Software. And we noticed that this section here is h1. And usually after all this time editing podcasts, I've kind of started to notice where they will be placed. And it's essentially a pause and then there's either another pause or a word. So the person is thinking and then the brain is saying, hey, don't just leave the pause there. Don't just end. Say something. Sometimes it's easy to spot these things. And what we want to do is to essentially select that again and deleted. And then these whole audio will throw even better. Let's hear what else is there in the end. I think again, this audio might be kind of that ghost audio. We will select solo. We will, we will either delete this section or we will use the amplify. So let's, let's look at deleting this section. And this has, well, now, because I don't like having these kind of empty spaces here. I will go to this particular section which is the ending. And I want to move this earlier. So let's look at how to do that. I've selected the segment that I'm interested in. I hover over the time shift TO F5, I click it. And notice that my pointer now has a different shape and I can actually drag this kind of here. Now, I still don't have this full section here that I would like. I might not even need it because this is empty vocals as well. I only need a piece of T, So let's have a look. If we can copy a piece from here. I've essentially just selected it. Click control c for copy, and then go to the end here, control V, paste it. And then once we're here, we can select and delete this as well. But there is here a kind of a line. This implies that there are two sections. And the easiest way to patch this up is to simply click it and voila. So now let's do a little recap of all of the kind of surgery things that we've done on this particular episode or recording. So the first one, the first thing we've done is just. Importantly audio. Then we've looked through the episode today recording at some kind of issues that we wanted to fix. One was this kind of ghost audio on the inner interviewees track, both here in the beginning and at the end. Then we've looked at some spaces where we fought. Spaces like this, where there was too much room, too much empty space. So we've selected it and deleted it, and we've selected across both tracks. We've also looked for that empty space. Sections like this. We've also done for the section where the ghost audio with use the amplified to in the Effects section in the Effects menu, and used a negative value to reduce it to essentially 0. So there will be no sound, but we would keep this section here because these two will kind of get sandwiched together once we export the file. So these will be merged into one single mono mp3 file. And then we've done similar things here and we've kept the length the same. This is not mandatory. I just like it to be a little bit neater and cleaner in the end. Now, this is essentially the basics. This is a very short episode. Obviously, I believe the longest I've edited a single file was around two hours. And that takes a while for me. I believe it takes around two hours, three hours to edit 11 hour of worth of podcasts of recordings. Because I'm doing to people. So my voice and the interviewer's voice, I'm excluding, I'm extracting, I'm removing those and, and all of those sounds and removing pop sounds. And then I'm trying to level this out so that it flows really well. Now for the editing itself, this is most of the work that I do. Then in the next chapter where I'll talk about what a podcast still needs to be a real podcast, where you will see how to create a cover. You will also see how to add intros, outros, and finally, mix all of these things together. We did. We can finally export this file and edited to add text to it in order for us to be able to push it onto Wordpress, select the files using the blueberry par Press plugin and finally push it out towards Apple Podcast, Google Podcasts, Spotify and so on and so forth. So I hope this was useful. This was kind of a crash course in Audacity. And I'll see you in the next chapter all about what a podcast still needs to become a real podcasts. See you in the next video. 7. A real podcast: Hello again and welcome back. So in the previous chapters, we've looked at recording your actual audio, editing it, but then there's just a few things missing, as I'm probably sure you've noted. So let's have a look in this particular chapter at what a real podcasts actually needs. So you'll learn what intros in outros are, where to find free high-quality music, how to edit it n, integrated within your actual podcasts. And finally, how to design a great podcast cover. So let's start there. Let's start at the end. How to create your cover, which will somewhat serve as your logo as well. So let's get into Canvas and have a look at how to create death. But before we go into Canva, which is my design program that I quite enjoy, let's have a look at some covers and kind of get a feel for what exactly is out there. So there are different categories of covers. Now, there are some kind of do's and don'ts that I like to keep in mind when I'm designing a new cover for a podcast. So one would be to ask myself a few questions. One would, one question would be, is the host same all the time? So in this example here, we've got billboards, one of his podcasts. We've got Mac Marion's podcasts. These host will undoubtedly won't change for the foreseeable future. So it makes sense for them to keep using the same cover with them. The host has part of that specific cover for the podcast. Whereas when, when we're talking about things where there is a team behind them. So perhaps unsolved murders is would be an example of maybe there's an entire crew handling it. Then I would suggest going with something not necessarily more generalized, but avoiding having this person, this Pacific host, as an element in the podcast cover itself. The same goes with the Tim Ferriss Show is very well known and it makes sense to use that branding that he's already created within the podcast itself, within the cover itself. Again, see here for the Nickelodeon animation podcast, it makes sense to gather up all of the popular characters in one place. So then you will know all about these kind of things. And then there's the specific and the way that they're writing their, their logo and having a look at other types. Notice here that there are a few different options of essentially writing the same thing. This is called the nuclear option. And what I like to do also is think about kind of the teams author, the teams of the Podcasts. What are some colors that would function well? And I usually just start playing around with some specific things. And so once we have all of those questions. Answer, We can start signing. And another tip is what I like to do in terms of having a clean cover. If that's what I'm looking for. I'm also adding simulate. Demoed Media is a podcasting company. And I think they've been recently been bought out by, by a larger company. And they have these very minimalistic covers. This is one for a show called Startup all about startup companies. Have you worried I quite enjoyed this because he plays around with a few elements. There's the title, there's some characterized them that is portrayed here, but in a nice kind of associated style in crafts style. And then there's the elements of time. So you kind of start to get an idea of what this is about. And you have the inlet on top for every single podcast letting me know that this is part of those series. It's, it's part of a larger company. So if you decide to launch multiple podcasts or you have multiple podcasts had the moment it makes sense to have this as a little thing, maybe not necessarily on the top. I've seen it lower, hearing the right-hand side corner at the bottom. Just to give people an idea of Hades are in from the same company. So I've listened to some, I enjoyed them, and I would like to listen to some more. So as we mentioned earlier, as I mentioned, as the program that I like to use, the tool is Canva for designing. I've also used Photoshop in the Basque Trello is really good. And I do enjoy account by the moles because it's easy, it's simple. And it allows you to have these templates already set up that you can kind of play around with. So next, let's go right into Canva and see how we can create a cover that looks great and is quick to create. Here we are in Canada and the thing that we need to look out for is to set the proper size of the maximum size that is recommended for most podcast aggregating system is 3 thousand by 3 thousand. So it's a square pixels and that's what we will go for and we will click create, new design. And once we start that process, we will see that we have all of these examples, templates there, mostly for logos, but you can also use them for what we are after a cover for our podcast, docs podcast. So I really enjoyed this one. This could go. Omg looks really nice. It says, oh my gifts. If we had something similar where we had like something that would stand, the acronym would be oh, man, great something or rather. Because it works for us if we were to change this. Creative talks, podcasts, CTP, and then people don't really know what that is. But it is interesting because it is used. And this speech bubble that is recognized, so you want your logo to be recognized. He also wanted to be really seen as smaller sizes. So you're essentially going to be seen, is going to be seen and perhaps even smaller and stuff on Apple podcasts and podcasting apps. So even though we're creating it at such a large size, it will be seen in, in, in a smaller size, in, in all of these different apps and across the web, it needs to be readable as small size. There's things like this. With elements. There are things like this which are just square simple. I like this because it looks larger, it's powerful. You've got the gorilla here. This very simple and obviously all of these scenes, they are logos, essentially logo templates. They are meant to be used in specific industries. I like this one x, X, X central. So if we try to change one creative docs podcast, but then you're left with this letter here. Could be a C, this could be something and we can move it around. Don't forget to move all of the elements around. And in Congress, it's easy to select a few of these layers together. And then we shouldn't be able to group them. So now we're together in, just need to click one and then hold shift. If you're on Windows, click the other element and then right-click and select group. This could be something like this, larger than c, which we're not sure about. So let's, let's just keep on looking. This is interesting. But it's kind of, it's fun. It's, it's the whole confetti idea. I think this looks great. We're not sure if it's going to fit docs. And in this example, this specific frame is paid. So I think it costs, I think about dollar. Then there's this, which I totally enjoy. So let's see if this works. This we can remove if we click it and then deleted, that works. And because this will be larger and we will need to go into here and see if we can ungroup this element here. Maybe it's even more group. There we go. And then we need to increase this. And then move this out of the way. And maybe make this a little bit larger. There we go. We have something here, but remember, we need to have this looking great at smaller size. So think it looks pretty good. There is some elements here that could work together and we can talk about them in the podcast itself. You can read it. And I think it looks, there's good contrast. So I think this is actually a winner. We could try to have something I can under variant. Let's see if we can. We shouldn't be able to duplicate this page. And then the first, let's call this version one and then this version two. And for Version two, I'd like to keep this larger. Make it centered. And notice these lines, these pink lines, a light to align things very easily. So this is totally centered. All of the Bryce, We don't want the centre quite right there, wanted higher but centered. And then I wanted to do for this version is to actually make this larger, this element for the specific texts itself. And I think we might have done something here. Critics talk, if tops podcasts, terry Go. And then we shrink dish right back. He shouldn't be able to, should be centered now. And again, let's have a look at how it looks like smaller. So I like this. This is a very interesting element. This could serve as kind of a, a logo or a theme. And we already have a few colors that we could use around in like covers and the episode images and things that we use on social media. So this essentially clue could function as a basis for the branding for the entire podcast. I really dig this. So then what I think I'm pretty happy with these results, then what we need to do next, you simply save these, both of these as high-quality PNGs. So we do get an archive. The first one looks pretty good. I don't know about you. I mostly in love with the second one. I really dig the colors. Maybe they're not perfect as of now, but I do enjoy this text here, looks like. So. Give me a few more minutes and I'll come back with another version that I think will fit well in this category of podcasts, Legos. Okay, and I'm back. So I've worked on a third version. So the things that I've done is I've changed the background. And this is because I have used different colors here as opposed to these ones here. I wanted to be one that would be really different. And this one, this kind of yellowish, pinkish Caralyn squeamish, really looked like the background. So I wanted to avoid that. I wanted to be. The separation between the background and the actual elements here. So let's pretend that this is kind of the logo or a low element. I haven't changed this. I really like the way this looks. Again, seeing them smaller. I think this really stands out. And what I've worked on here is I've used the element of a color wheel or color Cauchy calculator. You can search. If you search for color wheel, you will get similar results. And you essentially start with a simple color. And then because I was using free colors in total, I use the in terms of the harmony, so the colors that worked best together, I used the split complementary. So I had triadic, I have other ones available and I enjoyed these ones. And then you actually get the color codes. And then it simply a matter of selecting each one going here and then select the new car and pasting back in. As you notice, there is a bit of overlap between these because I liked this effect here. And the way I'm, this isn't how it looks like in the beginning. The way that I did that is I actually selected one. They're grouped right now. And I went here to this transparency option. And let's see if we can ungroup them and select just one. And we should see that there are they should be all of them set at eighty-five percent. Initially, I said them at around 70, but it didn't really work. So I played around with the colors, the transparencies until I got this. And essentially this would kind of mean that it's about colors. It's about mixing things. I think it talks a lot about what the podcasts, at least the mock podcast is about. So I'm really happy with this. I will continue to see if there's anything that I can do to improve it. I will download it and I will have all of these options to choose from. So this is all about how to create, how to look for podcasts covers, how to create them, how to download them. And let's move on to the next section where we'll look at music, especially for intros and outros. Okay, so let's talk music. Now, it's very important from the get-go to understand that there are such things as music rights. And that means that whoever created a piece of music should be credited. So the music should be attributed to that specific person or group or entity. Now there are certain exceptions to the rule where you purchase the actual track and then you do have the fair use. You can use it if you've purchased it. Now the three options that we'll look at kind of go from two, really, really good, but they've all free. So the first one that I want to talk about is Freesound is a very old website and it has. Essentially what the title says, free sounds. It has sound but also music. It's one of the oldest, and unfortunately it hasn't really kept up with the times. So you can't really do a search for specific tracks. What I've used here is used search for instrumental because I want the track to be underneath the vocals for the intro and the altro. So I need something that doesn't have any voice in it already. So if we search for instrumental in this search box here, we get a lot of results, 70 over 70 thousand sounds. Some of them, you can see here are about a minute or two. Some are just a few seconds. And you can actually see this graph of the actual sound. This is only six seconds on the people who are actually explaining what the track is about. You can preview, if you click here. And it gives you a lot of information. You can go into a bitrate, type and sample rate channels and all that. I've used this for the first podcast that I was creating. There weren't a lot of free websites to use music from when I started. So this was a great resources. It was a great resource, but then things are obviously changed and some other better websites came along. And the second one that I want to talk about is full you, I would say is it's pronounced, but I just call it icons eight music. And this is obviously a large improvement already. You can filter by genres. There's themes, there's moods, and then there's partic, particular artists here. So if you like something from them more than for example, you can click on them. And it would show you all of the tracks from this particular group. Some of them are tagged, for example, beautiful is listening in channeled material, solid background. So we kinda want something that's background. We kind of want something that's instrumental. But these filters here are really, really useful. I used instrumental. And I got these. Looking at these, there's some stuff, there's abstract, experimental, not really looking for that. And I think some are dark atmospheric. Again, it's kind of a happy podcasts. I'm not really looking for those. Let's pretend I would've chosen to download the first one. I previewed it, I liked it. If I click on his Donald button, I get two options. Essentially, I can download the wav and mp3 file in high-quality, and I combine this specific track for $9 or buy a subscription that's around $13 a month. And I should have access to all of the tracks for me to use. The other option. And this is why I'm calling this free website, is that I can download the 64 kilobytes version, which is kind of low quality, but it will do for what we intend to do. But then we also have to copy this, which is essentially a link that we should paste in the description of our podcast episode wherever we publish it. More press and in the description for other podcast aggregators and YouTube and all that's tough for the systems to know that, hey, we've attributed the track, that track doesn't actually belonged to us, we're just using it. And here's the rightful owner, the person or the entity or the group who actually created. So attribution is very, very important. Now, I'm not going to use Freesound or this Icons eight Music website. What I'm actually going to use is the further option, which I consider at the moment to be kind of the best. It's, let's say a tie with icons eight music, but there's, I think better tracks, better selections on this third option, which is called upbeat with a double P. And I like this, I like this from the get-go because it was very colorful. And again, you can filter by a lot of these kinds of background vibe, moods, teams. If you wanted to be cinematic, but the music style is and you have a premium version as well. It's $7 per month. And you get essentially all of the music tracks, unlimited track downloads. And it's, I think it's a very good deal. But for now, I just want to focus on the Free Music. And I've actually scroll through these eyebrows some music and I fought about what would be appropriate for this particular mach podcast that we're creating. And I've gone into good vibes. And then after it loads, again, we have some filters here like what kind of energy we want, moderate, energetic, growing, what kind of vocals? And this is, I think, unique. There's o, I can have the lyrics as male or female. I can have it as an instrumental. I can set the duration. I think these are very in-depth filters. So the track that I chose is the highway by Trinity. So what I've done is essentially played it. And you can see here it's similar to icon's eighth. And I really enjoy that. And then I just clicked on download. It told me that, hey, you have mine more free downloads this month, which is fine by me. And then I had the track that I figured was the best for me to use in the intro and outro of the podcast. So let's now jumping into Audacity and look at how I've worked with this track to set it as the intro and the altro. And we are back in Audacity. And if you remember last time where we left off, we only had these two elements. So essentially my voice asking the questions. And then Andrea who was answering the question in the final me again, thanking her for this short interview. Now what you may see here and here is that we have two new sections. So this is the intro, This is The altro. So let's just give it a listen to hear what we'll be working on to explain later how I got to this particular point. Okay, so that was the intro. Go ahead and play the outro for this mach podcast episode. Okay, so that was the altro. So I have both the intro AND altro extracted and edited from that Trinity music file. So let's go ahead and jump into a separate audacity file that I've created using file and new. This is essentially the new file, well, where I've worked on the intro. So the elements that you see here are my voice. So that's one, that's another one and that's another one. And then these elements here are the music. So it looks complicated and it looks different from what I showed you earlier as the intro, which was essentially just one single track. And as because after I've worked on this, what I've done is to make it simpler for me to work on these files because essentially these are for individual tracks. And having them in my original interview, in my original podcast episode would have gotten complicated. I already had two, and these four would have made it six. So it would have been hard to actually see them and seeing them so they would kind of align properly. So what I have done after I've edited these files, I've gone to file export and export as wave, because this is kind of the highest quality here. And I want to work with high-quality. And what this does is essentially it saves the file, but not as an audacity project, but as a WAV file that you can use later on in any project, not just in Audacity. And you can also play it in stuff like VLC media player. But the advantage of doing such a thing f of exporting it at this moment is that it allows you to have a single tracker. So as you've seen earlier in the intro is one single track and it's mixed together. So these are, these two elements are the same essentially this end the intro As the wave file has one single track. And the same goes for the outro. So my voice. And then two pieces of music. And then I've gone to File Export, Export as wave. And then again, I've inserted this final altro WAV file in here with a simple drag and drop. And I had the intro, the outro ARE had essentially the final edit of this podcast. So it's almost, almost a real podcast we'll talk about later why it's not quite complete yet. So let's go ahead and look at how I created this intro and outro. So what I've done here, I've imported the Trinity trek into this. Timelines, simply drag and drop. And what you see here is that these track is stereo. And again, I'm not a big fan of stereo because if you get a lot more space, that's crowded so you see more things on your own. You're editing time on that you don't necessarily need. So let's go ahead and click on this arrow, split stereo to Mano. Then we have two separate tracks. And we simply click the X button or close. And then we have one single track, which will be mono. But that's fine because the final podcast itself will be Mano as well. And we'll assign great again on speakers, headphones and whatever you listen it too. So there won't be any separation between left and right, your Herod. You'll hear it in stereo, but you won't hear it as spatial audio. So it will be essentially great audio no matter where you hear it. So what I've done here, I'm essentially going back with all of the steps that I've done. Hand gave this little piece, Alyson. So now this year, let's zoom in a little bit. Notice here that there's this track file and then there's kind of a drop. So there's, there's still sound here. But it's very low. So it goes up to here. Whereas this goes up into the orange anymore reds in terms of the volume. So this is obviously lower. So the way I felt about it was, Well, this is, this is nice. I don't really want to have complicated life editing this. So I'm not going to try to squeeze my voice inside of this space. That's a bit too much work for me. So I said, Okay, can I just grab this section? So I just selected it. I've used this simple selection tool, the basic one. I've selected this piece of audio to start. I clicked control x. And you can do this as well with edit and cut. So I removed it from this track. Then I pasted it here on the second track. But notice that they look kind of difference. There are different from one another. White. Why's that? Well, first I fought well, this is very loud. I don't want it to be this loud because it'll be louder than my voice. So what I've found is I've selected it. So if you double-click into any section, it will select that specific section, right? So that's very useful to do when you have sections like this. So you're, you're, you're sure you're selecting all of it. You can do this as well. But that's really not so precise. And sometimes maybe you don't really select all of it's just double-click inside of it and you will select everything in that, the entire segment in session. Once I've selected that, I went to affect amplify. And I've simply used a negative value of minus four in this scenario and just kind of looking at it, I didn't really need to listen to it again, I saw okay, it's shrunk. Its lower. It's kind of lower than my voice, but that wasn't really enough. So let's push this a little closer to this as you see, they're not quite the same yet. Okay, so what happened, the start and the end kind of look pinched. So what I've done is I took the selection tool again, selected the first part, gone to effect, and then fade in. What that does is it shrinks it in this position, in this side. Then obviously I've done the same thing for the right side, selected it, clicked on effect and then fade out. So even though it doesn't look quite the same, I believe I actually selected this section here as you see here, because it's shrunk down dramatically. So I placed this at the beginning. So it has kind of an upwards momentum. Let's give it a listen. It starts off slow and then it builds up to its kind of the highest volume of maximum volume that I allow it to have in this audio. And then, because I had this section here and I wanted to kind of sift through my audio to have it underneath it. And the one my my voice to be without any any music beneath it. I had my voice, I record it. And the way other than that is very simple. I created a new file. And then the handy record button. Remember, select your microphone, mono recording, select your speakers. It will remember your settings for all of the files. And then I simply spoke into the microphone and I had to section I had three sections. The one that saying this is the one that says the creative docs podcasts. And then this is episode one, essentially. And I knew that I was going to combine it with music. So ideally to have it as one single sentence, I had spaces between it. And then I simply took again the selection tool, selected this section here generally call pivot again Control C or edit. And then copy. And then I went back to the file and I pasted this as my voice. So now I took this section here and made it into this. I lower, I amplified a with a negative value. I applied a fade in and fade out. I recorded my voice, I placed it on the timeline above it. And you can play around with these elements here. You can say move, trek up, morph, track down more threat to top. More fret model because it's important to layer these so they sound right? And then I've also added an amplification of about 68, whatever sounds good to you. So it doesn't really go into the red because you see the voice that I had here was kind of 5'10. And then what I've done here, I've applied this effect amplifier and a positive value of six to eight. So then I had kind of these, the first section. Then I copied the next section, which should be this. And again it has this little stuff. This little section is also pinched. So let's go ahead and cut that, paste it here. And if you remember, we've already have it selected. We went effect amplify, again, a minus four. In this scenario, I didn't really go for a fade in at the beginning. I did use a fade out effect, Fade out. Now I use the fatal because I had another piece of voice. So essentially the second one would be here. And again, I've applied the same amplify to my voice as well, and it's important to keep it consistent. So if you use and amplify of six here, you use the same six here and the same six here. So let's go ahead and delete this to have a cleaner workspace. So this is my voice. This is piece of music. This is my voice again, the second part of what I'm saying. And this is the essentially the second part of the music. I've have it, I have it here as as soon as my voice ends. The second part begins because I felt like the temple work to the way it did. I had it as such as though it started up, right as my voice ended. And I thought that was a cool effect because remember in the original track, you had pieces of audio that we're loud and then dropped. And in some very natural because that was how the TREC was created. And then again, the audio started at the top. There was no crescendo, let's say. So I wanted to replicate that and essentially insert my voice within those lowered volumes spaces, but not stretched the audio so that it would sound weird, just cut up pieces. So then in people's minds, they could pick up on the audio, but also on my mess or so. If, if now right, hopefully, you will appreciate the work and the final product. It should sound good. It should sound like uneven product. And you should be able to pick up on the music and he shouldn't sound jarring as though there are pieces from different pieces of music, or the music is taken from intro AND altro. So each should flow together essentially. And then I've done the fade out for this section here. Because there would be my voice again on top of it. And I wanted to have kind of like something underneath it, but not for the entire section. I'm always scared of having music across the entire sound of my voice. Because I always struggle with kind of volumes and mixing good, right? So the solution that I came up with was, well, I can have this audio and parts of my voice and then parts of my voice could be just clear as day. So I've done this section here as well. Let's clean up again. And then finally, we have kind of three elements here. We notice that we have 123. So in this section here shouldn't be this one. Again, selected Control X or edit cut. We have a selected, we've gone to effect amplify minus four. And then a simple effect fade in, and at the end, effect fade out. So these are the effects that I've added. I've added the final voiced by head from here from the recorded intro file on top of this piece of music. And essentially because these three pieces of music are one next door to each other. So there, if you laid them next to each other, in continuation, it would be the beginning of the track. So in people's minds, you can kind of start something, stop it, continue it. And the brain will kind of take that first part and the second part of the music and say, oh, this is a full truck, it's a continuation. It wouldn't sound weird. Of course you have to do it with one track or tracks that are very, very similar. So the brain thinks, oh, it's kind of, yeah, this flows well into the other part. So this is how I created the intro. We don't need this anymore. We can close it. And again, because we have many different tracks and will get very crowded on the timeline itself. Once I had this in place and once I configured it as I needed, I chose file, export and export as a WAV file. So now let's go ahead and look at the altro. So for the outro, I've done essentially the same thing. I had three pieces of audio recorded. I created a new file. I recorded myself saying three pieces of text. I've used one single track because it would be easier to select files. So x segments of this particular element. And then I created a new file again for the outro. And then I used a kind of a, it's a very similar method to the intro, but a bit different. So let me explain. So I have this is my voice, this is my voice, and this is my voice. And as you see this time, I have chosen to go with two pieces of my voice on the same track. And then the third one here, and then only two pieces of audio. So let me import the original MP3 file again, and I'll explain why I've chosen to do this. Here we have the exact same file has previously. So the trinity music track. Again, since hysteria, we will click on this, which is the menu. We will select split stereo to mono, and then close the second track. If previously in row, we've used elements from the beginning. So from the first section of the track, in my head, it makes sense to use the ending. So on the last parts of the song of the track that we've downloaded to use them for the actual outro. Why? Because they've already been engineered, edited, and put together by someone who knows music, My someone who has a vision for this particular track. So they already know how the track should end so that it flows. Well, you don't have to do all of this thinking. The thinking has been done for us in the creation. Now, in this instance, we do have three pieces of voice. And initially I felt about using this section. And then these tiny sliver. And then this final section as the music underneath my voice the same way I did for the intro. However, selecting this and adding it here. That's easy. Selecting this effect, amplify minus four again, and then zooming in a little bit because it's a shorter segment. And then going kind of something similar to this fade in. And they're kind of something like this fade out. Right? So it's very similar to what I've created here in the beginning. So this is, again, the process simply edited and I've used it previously in the intro as well. The voice is simply my voice, and then I've added an amplify on top of that. Again, I've used the same number, the same values, about six or eight to all of these elements. And then I had this final piece, which is kind of short. So let's go ahead and. Cut that and initially I have it somewhere here. However, it sounded like he was kind of too abrupt. So let's kind of take a look at, take a listen actually to what it sounds like. And there's multiple ways of doing this, but the simplest way is to simply click solo, which essentially means all of the other tracks and then simply go here and play it. The issue with this is that one it's short. And next, it's hard to add a fade in and fade out to something that's so short. So it starts at 22 seconds. It says here, and it ends at 23, so it's barely 2-3 seconds long. And then the third thing, the third reason why I chose to discard this, not use it, is that it seemed too abrupt, even though in its initial form. Here at the end, it merged okay. With what I had. It didn't seem to gel as well as for the intro. So they didn't have flow together this section previously, the one before it, and this section here. So what I chose to do was to take the final piece, which already had lower volume. As you can see here, it's half as loud and layer it here underneath. To cover. It doesn't cover this section. So the second part of the voice, but it starts right after this ends. And then it covers all of the final element. And then it also, it, it essentially allows the brain to start with something to gain that to heal on, on one level two here, that B2 here, that music. On top of it. You hear the actual voice, my voice. And then it continues with that track, with that audio into a fade out that's already been applied against one has fought about this, engineered it so that it sounds well, it ends in that fade out. So there's not, I haven't done any sort of manipulation or editing to this final section here. I know I've used no Amplify Effect with a negative value as opposed to this one. Because it was already, I think it was already good enough as it was. And I think there's something very satisfying for the brain, where things flow together really well, where they connect. I'm not an audio engineer. So audio engineers might know the technicalities of why would sound better than others and how to properly mix them together. I think for beginning, for beginner podcasts, I think it's, it's good enough and it's a good starting point for you to have this set of skills that you can evolve from later on when you want to create another podcast or build on top of what you already have as your first podcast. So if we go back, this is the final edited podcast. And we need to do a little bit of more work so that we can finally finally added into WordPress that get width, the blueberry Popper's plug-in and then push it out to Spotify Apple Podcast, Angola podcasts. So the first step is you need to go to File, Export and export this as a WAV file and then export the entire file. So this is kind of another tip that I've probably mentioned throughout. When you're making changes to your file, make sure you actually save it, right, because otherwise you will lose the work or does it it doesn't have issues. It's usually pretty stable. I've really had it crash on me entirely so that I couldn't use the file that I was working on. But save, I usually make changes and save it as control S. So I use a shortcut frequently Like a lot I have to kind of each. That's a major change. So save that, that saves it as an editable file. When we export it, it's essentially we have in Photoshop, we have the PSD file, editable file, and the final JPEG file or the PNG file. And that's the thing that, that all gets pushed out to the online communities, for example. So once we've exported the WAV file, it's time to go to the next step. The next step is the final edit. So as you've seen in Audacity, This is already at a high enough volume. However, you notice that these are at a low volume. Because these have been recorded using zen caster there high-quality, usually uncompressed WAV files on there. Really high-quality. I could add an amplified effect on top of this for each segment. But from my perspective, and having edited over a 100 episodes, podcast episodes so far, it's kind of, it started to be an unnecessary step. So I used to do this, I used to amplify every single piece of voice and then export that as essentially the final MP3 file. Why I stopped doing that is, from my perspective, time was very limited. So I prefer to find some technology, preferably cloud based technology that will do this work for me while I could do other things like added another episode or work on other pieces of the podcast like transcription or emailing guests or publishing on social media or working on graphics. So the solution that I found is this online tool called alpha ionic, and it has a free version and I'm leaving gives you two hours of editing per month. And what it does is essentially boosts the audio where it needs to. But it also applies a leveler, which means that all of your audio will be kind of at a similar level. So you won't have spaces, places where you have low volume and then where you have a higher volume. It will be a constant volume trout, which saves me time in the long run. And the way to use it is very straightforward. Once you create your user, you are your account. You're going into new production. And then you can select the file. And this is the WAV file, WAV file that we've exported previously from Udacity. I don't mess with anything here because we'll do that in another program a little bit later. And then there's adaptive leveler filtering. The loudness normalization already checked. Sometimes I like to check noise in harm reduction. It really depends on the guests audio. If I've listened to the episode of the podcast, any sounds, okay, then maybe I don't use it. I've I've seen and I've heard that it does make an impact. But when there isn't anything to essentially reduce, I don't see a need to apply it. And one important thing here is the loudness target. And I just go with minus 16. And it says in there, it's used for podcasts and mobile. So I've just used this as the baseline and it works great. Next, we will go into start production. It tells me, hey, you have all of these credits. I click Start production again. What it does, it, it first it uploads the file. Then it goes into a state where the servers are processing and then editing the audio. You can close this browser because it will run in the background on their servers. You will get a notification. When the edited file will be finished. And they're there is because it's a very short file. It's managed to complete it in just a few seconds essentially. So at the bottom, you will see that this is the intro. This is my voice, this is the guests voice, and this is the outro. And he says here, input. And then the output is what gave us the final MP3 file that we will use. And notice here that you can click on download. You can also click and preview it. Preview either name put or the output. And so you notice that there is already a very big boost hearing the middle where the voices used to be and there are still are. But you can clearly see that had been bo 8. Configuring the plugin: Hello and welcome back. This is a chapter all about how to configure the plugins. So we will be using a WordPress installation as the content management system together with the blueberry power Press plugin, which allows you to add all of these recorded episodes that were edited, that we've added things on top to make it into a real podcasts. We take those episodes, we put them on to the WordPress website. We configure the plug-in and then we are free to push these out into Apple podcasts, Google Podcasts, Spotify, and so on and so forth. So next you'll see how to configure the plugin to create your own podcast within WordPress. Okay, so here we are in the WordPress installation of this demo site. And what we've done is we've actually installed the power purse plug-in and we've activated. The first thing that you will see is this screen here. And it asks you if you've already started the podcast, if you already have an RSS feed, which is essentially just a link that lists all your episodes together with specific information like titles, descriptions, and so on and so forth, that all these podcasts aggregation systems need to understand the content that you're producing. So in this situation, even though it kind of sounds that it doesn't really make sense because you would want to click on something that says yes or start for something like that, you actually have to click on No. Which will essentially start the process to create the podcast. The podcast title will be the creative docs podcast. Does your podcast contain explicit content? No. And this is important because some systems, I believe Google podcasts as well as Apple Podcast market as explicit content if you mark this as yes, and our adult content. So it is important that is fair presentation of the content that you produce. Next, let's look at a category. Perhaps it will be in business. Somewhere around marketing. It could be an arts, visual arts. Let's go with arts and visual arts. Then let's have a look at the podcast artwork. So essentially the cover. So I've now gone ahead and uploaded the final version, the first version that we've created together in Canva. And now we can move on to the next step. Again, it might sound counter-intuitive, but it's something that you should understand. They are trying to essentially get you to pay for hosting for blueberry. So this seems much more attractive than this option. But it's not something that you are looking for, at least not at this particular point in time. Since we are already in WordPress, we will use that as the hosting for our episodes. And there's nothing wrong with that. This doesn't give you any extra, Let's say powers. It works just the same. I've been using WordPress as a hosting four episodes for all of the podcast, and I've never had an issue. So the next step is to actually click law. Thanks. And he essentially signaling to the plug-in that you want to self hosted the episodes. Now, again, it keeps asking you to sign up for evil for a frame globally count, we will click on no thanks. Okay, and at this point there are two options that both seem interesting and useful. So the first one is to actually create an episode, and the second one is to skip it and go to settings. We will skip it and go to settings first. So as you see at the moment, we do have the creative talks podcast, artwork. We do have the name set. We do have a number of episodes and it's set to 0 at the moment. And we can't really submit it to Apple podcasts. And the moment we need to have at least one episode that is published. So let's go ahead and look at the different settings that we need to configure for the plug-in itself. At the top here you will have your RSS feed and this is what you will submit different podcasting aggregation systems. We do have the feed title here or we're in the fifth settings, options underneath fields. So we don't have the showTitle, We don't have a description yet, so let's write one here. Next, it asks us for a feed landing page URL, but as you see here, we can leave it blank to leave it as the homepage set as the homepage for the WordPress installations of whether website where you're hosting the actual episodes. Now, this is important in the show, the most recent. At the moment, you don't have any episodes that are inserted, that are uploaded, that are published. Once you will start getting episodes, you will want to show the maximum, essentially because they're in the past, there's been errors with things like Spotify, where we've had a 100 episodes and the feed only showed 50 because this option here was just set to 50. And why contact that Spotify. And they told me, Well, there's nothing that we can look at the feed. And you will see that you're only showing the top 50 or the latest 50 episodes. So in order to avoid that, set this to either the maximum or let's say a number of a 100 for now. Next, a fiddle language is also important. So let's just have it set as English. If you want some kind of copyright texts like created by or you cannot use this without my permission. Feel fair to edit here. And then let's go ahead and click on save changes. Now in the podcast at artwork section here under feeds, I have checked the use the Apple Podcast image above as the apple episode image itself. And then I've clicked on save changes. Next, let's look at podcasts SEO. In the podcast SEO section, I've clicked on specify custom episode pipelines for podcasts feeds. And I've selected the first default option, which is fifth episode Title replaces both title. This means that the name of the episode itself will overwrite the post title in WordPress. So this is something that is done because you can have a post within WordPress that says, here is episode one. I'm so happy to launch his podcast. But then the episode itself could have a different name like Season One, Episode one, and then interview number one. So this helps you to have consistency from podcasts to the post itself. And then secondly, to get more information out there and have the systems understand your podcast butter have also checked the schema.org or the objects in micro data format. And then you can happily and easily click on save changes for these updates. Next, in the rating settings options, I will choose the general audience for this particular podcast. And then whatever content you have, you will need to select the pacific category here. And then obviously click on save changes when you're done. Because Apple podcasts is such a big deal and there is such a large market for podcasts within the Apple, Apple ecosystem. This is an important setting here in the Apple settings, there are options that we need to be careful and we need to fill most of them in. So let's go ahead and do that now. So it does say that the following settings will affect the display of your podcasts. Listing on Apple podcasts, or when I how your podcast appears in Apple search results. So we do have a podcast title, we don't have a show or a program subtitle. So let's go ahead and think of something right now. Next, we will need to add a program summary or show summary. Next, even though we've selected a category previously, we will need to select a specific one for Apple Podcast itself. And again, I believe we've chosen ours visual arts previously, so we'll select the same one here. Next, it helps that you add a second, third category, because this will allow you to essentially have a main category and then kind of niche categories are subcategories. The author name could be simply your name. Then you will need to enter the author e-mail. And it's clearly says here that EPA will email this address when your podcast is excepted into the APA podcast directory. So make sure you enter the correct email address, one that you have access to. Again, something that's required whether or not your podcast is explicit. So this one isn't, so I'll select clean or explicit content. Then in terms of what the phenotype will look like, do I wanted to be episodic displays the latest episode first or serial displays the latest episode last. So in my example, and every time I've used this, I have chosen the episodic option, which indeed is the default option. Next, these final three options are not to be messed with because this is essentially saying to the items or Apple Podcast, Hey, I've got these new podcast URL and it's smooth, which should pitch should replace the previous URL. So unless you actually needed to not use this option, next, you can block the entire podcast from appearing in the Apple podcast directory for whatever reason, again, do not check this because it will block it from appearing. And then the final option, if it will mark it as a completed podcasts. And if you've just started creating it, there's really no sense in actually checking this. If however you are at kind of the end of a podcast or you're moving onto one new one, then it does make sense to check this and then click on save changes. Next. In terms of the website options, I usually just leave these as the defaults. So there are things like media, where to actually show the player the Subscribe page if you actually needed shortcuts for par press. And this is useful because you can have the playlist layer essentially show a list of, of episodes once you have more than one. And you also have this new as they've marketed the skip the position in player short code. This essentially allows you to cut up your episode the same way you would do with chapters or timestamps within YouTube. Imagine if you have an interview that lasts for an hour, you would want to give the users, the readers, listeners, the opportunity to actually jump within that specific episode. Let's say you have ten teams. You will be able to use this specific feature in the episode, in the post that you create in WordPress to actually guide the listeners to just skip to specific moments in the episode itself. Next, in the destination section, you have options to submit your podcast to all of these podcast aggregation systems. If you click on Apple, for example, in you click the how to submit a podcast to Apple, you will get to a new page that on the blue, blueberry website that shows you how to actually do that, what the requirements are, and what kind of accounts you need. Because in this case you will need an account for iTunes podcast connect or Apple podcasts as it's supposed to be called now, similarly, it's a similar process for Google podcasts that you should submit it there. And once you go through all of these options individually, you will soon have your podcasts inserted into all of these podcast aggregation systems. Now, before you actually send your podcasts to the podcast aggregation systems, you will need to insert your actual episodes so we're back into the blueberry plug-in homepage, let's say in the welcome tab, the first step here, and what we need to do is actually click on create new episode. So we will now need to create a new post featuring that edited episodes that we've created earlier. So here we are in, in WordPress, we will give this post and name something like creative talks pod cast episode 01, and then inside of it. And in terms of the description, you don't need to add anything special, but let's just have something like a description just for this exercise. And what else we need to add is the MP3 file, edited file itself. So we will go to add media. And then we will actually select, we can also drag and drop the file itself. So now we've inserted the MP3 file itself. What we, what else we need to do is to select it. Click this little. Crayon icon here that says Edit. And we need to copy the audio source on the actual full source of this amplitude file. Control a to select everything Control-C to copy. We can close out of this since we've done no changes to the file itself. And over here, if you notice there's a section called podcast episode, we will paste Control V, the file itself, the full address of the file. We will click on Verify. It's seen at as, as done as verified. We should give it a title. These are optional. So let's just go head and saying this is episode one, because this is just the title. Well, actually believe it's asking us for let's say it might be asking us for the name of the podcast itself again. So let's try it like this. Episode number 01, season 01. And then we'll leave this blank for now. And let's go head and actually save this. But first let's check out if there's anything else that we need to add. So the artwork should have been updated, but let's see how we can change that. So I've actually selected the podcast artwork from the Media Library. Remember we've inserted that previously when we set up the power mulberry par Press plugin. So I just inserted it here. And now we should be able to save this and it should be the final step in our process. We're now back in the blueberry bar Press plugin. And as you see now right here, the number of episodes has changed from 0, which was initially to one since with mate that both public and within that Bose, there is that mp3 file and we verify that and we've added all of those details in order for the plugin to understand, hey, that Haidt, this specific MP3 file is the episode that I want to add to the podcast. Because if you're running a blog, maybe you want to add other types of mp3 files, maybe such other interviews or discussions that are not part of the podcast itself. So unless you do these specific steps that I've shown you, they will not be added those specific post with audio files, mp3 files will not be added to the podcast itself. So let's move on to the next step now that we've done all of this to see how to actually inserted into HEPA podcasts. 9. Distribution: Welcome to this chapter all about distribution. So it's great. You've published your podcast technically, so you have it in your WordPress blog on your WordPress site. It's kind of set up. It's kind of already done. But how do you actually get people to listen to your podcast? How do they reach you? Write? So this is what this entire chapter is all about. You'll learn about audio grams, quotes, snippets. How do you share those to places like Facebook, Instagram, tick tock perhaps. How do you place your podcasts? And a new kind of format since it's audio and we wanted to be kind of video on YouTube. And then how do you get it to those mainstream podcasts? Aggregation services like have a podcast and Google podcasts and Spotify. So let's start with kind of the elephant in the room, right? How do you get your podcast? Until Apple podcasts? Let's have a look in the right now. The first thing you will need to do is go to podcasts connect that apple.com. You will need a username and password, so you need to register a new user if you don't already have one, There's been a bit of confusion with their URL. So before it was called ITunes connect, some of the URLs are still iTunes Connect. But essentially you need to reach this specific URL. Then if you do not go to the podcast section immediately, if you're in one of these section in the get-go, just click on my podcast from this section here. Now, this is what it looks like for me because I've done a few tests and I have the official podcast here, the one that surpassed a 100 episodes. What you need to do is actually click this tiny, tiny plus sign and you'll be taken to this new window, this new screen where it will ask you for an RSS feed. Well, what is an RSS feed? As I've mentioned before, it's a simple URL that contains a file that translates what your podcast is all about. How many episodes there are, what they're called, what their summaries are and so on and so forth. For podcasts aggregation services like Apple podcasts and Google podcasts and Spotify. So let's go ahead and go back to our WordPress installation. And yet that RSS feed. So within WordPress, There is this section here called feeds underneath the blueberry par Press plugin. And notice here at the top where it says your podcast RSS feed, and then this will be your links. So this is my link. You will see obviously something different, but it's essentially the base domain of your website slash feed slash podcast. It's usually as simple as that. So let's go ahead and copy that. And go back to Apple. Podcasts. Connect, paste in this URL here and click on validate. Now, obviously, since this is a test, some things here will not look as nice as they should. For example, the description. Specifically for Apple podcasts, you can change this in the special Apple Podcast section. Underneath your actual boast, the one that we've created for the MP3 file. The website link looks like this because you need to change. At least it'll essentially one thing in WordPress options where it allows you to change the way URLs are handled because you can have it show up at something like page ID, but this isn't as user friendly, our SEO friendly. You can change it in the settings to be something like slash podcast name and the episode name, essentially, what you've set has your post name. So we should take the post name, but you should check with your Wordpress settings to change that title seems lies the categories. Okay. The language is yes. English. It is audio and it is not explicit. And then the status here is prepared for submission, so it seems to be okay, do not click the validate because this is what we've done previously. Let's go ahead and click on submit. Okay, so there we are. We have the first confirmation. If Apple podcasts you're successfully submit your, your podcasts for review, Apple will send you an email once the review process is a complete. If there are any issues here, perhaps you will need to refresh the page and submit your podcast RSS feed again, and each should work properly. Also, don't forget to check in your browser if you have any thing, any extension that is blocking certain scripts that might have an impact on this entire process. So you will receive an email from them saying, hey, it's up or it needs a few changes or is being rejected, hopefully not. And so then you will know and you'll be able to get back here and you will see that green circle saying, oh, it's its life. So let's now move on to Google podcasts. Adding your podcasts. Podcasts is similar to Apple podcasts, but you have to search for podcasts. Manager dot google.com. This is the screen that I'm on right now. I already have a podcast that are managing here. You will need to go to Add show and then paste the same RSS feed as before. And if you receive this error saying that this field is missing an email address, add an email address to your RSS feed. There is one simple thing to do. First, check in your WordPress installation under feeds, and then under Apple settings that you have a e-mails set in the author e-mail section. And if you do, all you need to do is remove the final slash from the feed URL. So we know that we have the e-mail associated in the feed itself. But there is an error with this. So we simply remove the final slash, we click Next Step. And notice that now everything seems to be ok. We have the cover, we have the name, have the default description. We can move on to the next step. Now it tells us that there are two emails, basically, one that was set up for Apple podcasts. And while for Google podcast, podcast manager, it will send a code to this kind of new e-mail address if we click the send button. And now in the final step, in the verify ownership step, we need to enter the code that we've received via email and click on submit. And there we are. Ownership is verified with submitted your show to Google's podcast index gets started. Right now. It says that this show is currently not available on Google. Once it becomes available, data will be collected. So it's a matter of time before Google actually indexes your WordPress blog, especially if it's new. If it sees It's already on Apple podcasts, you will say, oh, I want to have it on Google podcasts as well. So the steps that we are taking now is helping Google understand that our podcast is a real one and it, that it should index it and allow you to see stats for it. And we've done all the necessary steps to prove, to prove it, we have indeed ownership over the podcasts. The secondary option, an alternative way of doing this step for Google podcasts is to simply kind of publish episodes for Apple podcasts, let's say. And then in time, Google will index the website, understand that it's a podcast that submitted that there is published there and will essentially show your episodes in Google, podcasts in, in search in Google. And then you'll be able to go to podcast manager and essentially claim the podcast that is already available on the internet. But to speed things up, I think this is a better way. So we are essentially pushing data to Google themselves. Now that we have Apple podcasting, Googled podcasts all set up and we're just essentially waiting for validation from them. Let's go ahead and push our podcast on Spotify. So two down, Apple podcasting, Google podcasts Only Want to go. Maybe the most interesting of the mall, Spotify. So if you go to broadcasters data spotify.com, you will need to create an account. After you do that and everything is fine with your user and password. You'll need to go to your dashboard. You will see a few information and this is where I have a podcast that I have already created. And right here where you see these three dots is vertical that click. And then select, Add or claim your podcasts. We'll click on get started. And let's go ahead and paste the same URL that we've done previously, the RSS feed. So for this example, it's already seen, has working because we have seen these data have been populated already. So we don't need to remove that final slash at the end as we did for Google podcasts. So just keep in mind that sometimes these URLs are kind of tricky. Ideally, you will have the exact same URL for all of these systems. But in this scenario is just a little trick that perhaps Google will solve in the future. So let's just go ahead and click Next, and it's right here at the bottom. Again, similarly to Google podcasts, it asks us to verify that we indeed have ownership over these podcasts. And it sends a code once we click that sand Code button to the email associated with til the RSS feed and at EMA is inserted in the feed itself in the, in that specific file that describes our podcast. And we can change that e-mail if we need to. Go ahead and click on Send code. Now that we have the code, it's as simple as submitting it. It says we are verify and we will continue by pressing the Next button again, right here at the bottom. Now, it's asking us for a few details. In this example, I will choose Romania for the counts. The primary language is English, the hosting provider. Let's see if we can choose essentially other because we're not really hosting it on any hosting provider that specialized. And in podcast is just a simple WordPress blog. But as you've seen earlier, it's enough and it does the work beautifully. And the category, let's say it's art entertainment. We can choose three subcategories. Its art, its design, and let's say it's entertainment. Again. Let's go ahead and click on Next. It's asking us for kind of a final review. And it seems to be okay. So let's go ahead and click the nice little green submit button. Again, kind of some confetti or it looks maybe like paper snow. Regard your podcasts, it will take a few hours to shop on Spotify. You can find your podcasts here once it's ready. So you've seen how to submit your podcast to Apple podcasts and Google podcasts and Spotify. So essentially the big three, there is a larger list within blueberry power Press plugin that I've shown to you earlier. You can go ahead and look at the instructions for each and every one of those, but I believe these are essentially the three main ones and I think they would cover 90% of your needs. And what's interesting to note is that once you're on these three, or at least on, at least these three, you will also be within, your podcast, will also be within podcast apps because those rely on grabbing data from these podcasts aggregation system. So if you use apps on your phone to download podcasts, soon after all of these three will be validated in your first episode will be up those podcasts systems, those apps will surely grab your podcasts as well automatically, you don't need to do anything for your podcast to appear there. So let's go ahead and continue on this journey of distribution and have a look at how do we distribute our podcast that we've created to platform such as Facebook, Instagram, YouTube, and perhaps ticked OK. So let's have a look at how to create an audio gram and what is actually an underground. Well, it's basically this symbol here that C, it turns your audio into this kind of waveform which you usually animated and is put on a nice background, maybe together with your podcast or episode name, title and possibly a podcast artwork. And that can be used to be shared on social media platforms and not just on the posts themselves, but even in the stories for Instagram, for Facebook and so on and so forth. So here we are in the first tool that I want to show you that I use to create all your grams. It's called headliner airliner app. And it does have a free mode, but if you do use a referral link that is free within your account and some friend of yours or a colleague or someone else creates a free account on nobody has to pay here, you will get seven days free of the pro version, which includes no watermark and then ATP export and so on and so forth. All the good stuff essentially. So even if you start off free or with that referral that you can use for free, it's a great app to use in order to create these kind of audio grams for your podcast episodes. So we will go into the audio wizard, which is the first option here. And there are two options to actually get started. We can actually upload a file, which is what we will do. Or we can go ahead and go into this podcast section here and actually search for a podcast by name, enter an RSS feed link or based in this crippling, which is essentially the system that allows you to edit podcasts in kind of a complex way. I believe it's a very complex program. It is very powerful and it does have kind of a, kind of a free plan, but I enjoy the workflow that I'm currently talking about and explaining to you. So let's go ahead and go back to the upload section here. Choose our final edited file. So because there are multiple options, as you've seen in the beginning, this option here only allows for up to ten minutes of audio, which is perfect because an angiogram shouldn't really surpass that. And when you're exporting the final video file, there are restrictions in terms of social media platform. So all your Somalia opt of one minutes. I'm only allowed to two or five minutes. So it's best to just keep it short. I wouldn't really use a, an audio grams style video unless I was using it for YouTube where essentially I was taking just the audio and hours. I was wanting to, I wanted to put the entire episode up on YouTube for people to have another way of checking it out and me having another distribution channel for, for the podcast. So right now I have imported the audio. It's the same mach episode that we've recorded and edited before. And now we see this waveform here. And this blue section is essentially the section that we want to keep. If it was far the audio file was, then that I couldn't have selected everything. But since this is only a minute and 20 seconds, I can select it all. So now it says the limits for these these files if you hover over the duration. So you have Snapchat is ten seconds stories 15, Facebook, ten minutes Twitter to CMS and twentieth-century Instagram is a minister. And let's go ahead and try to go for a maximum of one minute. And what we need to do here is kind of listening to the episode itself and select a portion, only a portion of the episode itself to be turned into an audio gram. So in order to do that, we simply click around. And as you can see, there's this red line and that represents where your audio will start playing once you click the Play button. So I have kind of an idea that my guess is as my guesses answer Start here, but let's go ahead and take a listen. Okay, so her answer starts right here. So we can go ahead and market just to know that we want to start here. We will go back here and let our coarser transform into something else. So I can move this blue line up to here. And so we know that our audio gram, we would start with that. And then we know that the her answer will probably end here. So let's try ahead. Let's go ahead and try to listen to that as well. So there is kind of her answer and me saying, thank you. So this is where I want to cut up this audio essentially. So let's go ahead and go to this section here and drag it here. Okay, that seems about right. Okay, so let's do a quick recap of what we've done so far because I feel there's been a lot of steps and I don't want you to miss out on or get confused. So I'll show you in a second where we go into the next step. What and in what a template. For an audio gram looks like and get a better idea. But I'm sure you've seen these online before. We've imported the recording edited MP3 file we've uploaded to headliner. Now we've edited with selected just a section of the MP3 file that we want to feature in our audio gram. And we cut it up to be shorter than a minute. And he says here that onscreen it's about 13 seconds. And now we're ready to move on to the next step and it's time to make a decision. Do we want to add captions to the video? Well, I think it's kind of a straightforward answer and it's yes. Since a lot of video online is actually viewed without sound. So you can look at stories without sound. On Instagram and Facebook. You can watch videos on, on Facebook, not just in stories without sight and he starts usually without sound. And relatively recently, even YouTube has added the option to at least on more bile when the video is in your focus to immediately, to essentially start playing without any interruptions and without your having a sort of limits or you can watch a full video without sound, without actually tapping or clicking on it to watch it in kind of the full screen. So you're just watching it kind of tiny the way you would see it in that feed for you do. So I would say always add captions if it's possible because usually people start off not listening, not viewing the video, using some not listening to the video as well. And we need to make it interesting enough for users to say, oh, I would like to tap and go head and listeners because it seems like it's an interesting episodes. Grab their attention. Over here, we will click on, on the language is English, but you can select other languages as well. And let's go ahead and click on Next. Now it's asking us what the aspect ratio of the final video we want to be. The final one is portrait is best for Instagram Stories, Snapchat and tick tock. The one in the middle is square bus for kind of general use. Twitter, Instagram and Facebook. And landscape barn is best for YouTube and websites. Me your embedding it on a website or uploading it somewhere. And let's go ahead and go with square. Okay, so now that we're kind of in a way where we look at templates, but not quite if we click on templates. And now we are here to look at all the templates that headliner has in store and they might not seem that impressive. That's why this is kind of the first tool that I recommended I use for creating audio grams. The second one is get audio ground-up calm and we'll look at that after we finished the entire process with headliner here. But it's a very good starting point for just getting started with audio grad, just getting your feet wet as they say. So there are a few different options. If you hover over them, you will get a chance to preview them. And the episode art here is just a mock placement. You will replace it with your own podcast artwork. And obviously that will look much embed their angle and get a chance to see it once you actually get to customize it. So there are even 3D ones, it might become interesting. And you have some specific title. This once has classic. This one's has an interesting volume option though it says sound on. We have these. Maybe it's kind of a more spiritual or fantasy or horror type. Guess I wanted to give it kind of a team. And we will go ahead and select the final image is kind of a combination of previous ones where you have the artwork, you have the audio gram here, the waveform that it's moving. But you also have kind of this call to action. Take a listen which, which I enjoy, which we will see that we can also change. So once we click that, it's loaded into this final option here in the customize option in the customized screen, the fourth screen. Before we actually get into more advanced, a little bit more advanced editing. So there are a few things that we can do here. So we have gone into the template section and we've chosen one. It can have a look at waveform. And what that does is it opens a new screen here. It's selects the waveform that we have selected here, that, that is chosen here. At the same time, we get to change it into something else that we might enjoy even more than the one that's shown here. So as you see here to the right, this one is selected where we can choose another one. And there are different options. These are kind of just straight lines. And then there's these kind of funky ones. And if you're using something like this, I will suggest having this in the background of these artwork itself. Kind of, these should be kind of animated uses, kind of a more of a simpler one. This is a bit more colored. You've maybe seen these four radios or online for places may be like Soundcloud or just general. All your visual village stations, I think when I'm back in the day had it. So let's go ahead and choose. Maybe this one seems a little bit funky. And we have this circles here, this we can just use to drag. So let's try and drag it all the way here and it snaps in place to do kind of the center of this square format. And another option that I like to use is to go here to this options. And so by the way, for generation and the generation as Wi-Fi, it usually gives you a better quality, but it says, oh, it's slower to export. Its not really an issue for about, in our case, less than a minute of video. So the changes are kind of saved here immediately. You don't have a save button, should just close this up. So we've edited the waveform. Now we do know that the podcast artwork is not here. So this is just a template, that blank template essentially with standard image, a stock image. So let's go ahead and replace our image for the, for the section here with our podcast artwork. So if you go to image. And then we have this final option here that says replace, click that. And we have two options. Either create one would counterpart, which is interesting because we've used the outcome but to do that or uploaded. So now that we've uploaded, it shows up here in that same square section, but also here kind of in the background, which is a nice budge. And he says, An interesting tip, double-click the image to toggle, putting, fitting or filling the Canvas. If we were to double-click, it would expand over all of it. So I wouldn't really recommend that unless you would be playing around with things like layers, or you would remove things from this image. But for now, I think this looks pretty cool and it's attractive enough for people to kind of stop scrolling for a second at least. So again, there is no save button. It's saved here, which is close this up. So we have looked at templates, was chosen the template. We've selected a different waveform. We've added the image that we want. It's time now to go on to the next section. So there are three pieces of text. And take a listen here. We can edit that this new episode out now and the name iPod cast. And we kind of want to get rid of a few of these. And I'll show you why after we say these are the Lidice. By just clicking this and notice that it's disappeared again, they'll have to save anything. And again, delete this as well. Perhaps we want to edit this, so we go ahead and click on Edit. And here we have the text here. And if we double-click, we can change it. We can delete it. And then these are simply MOOG's that have been inserted from this section. And we can go ahead and actually search. And it will find, for example, sound. And we ultimately find this one as well. And there are multiple that we can use. And there are options that we can select. There's the shadow below what, how, how we want to show this. You want it to be justified to the left or center. If we want to underline it. If we want a specific color for the decks, but in this case, I think it looks pretty good. I wanted to make it bold. What font we want and what psi. So pretty typical things. Once we're happy with the changes, we can simply click Save. But in this situation that we haven't really changed anything so we can click on council. So we've changed the text, or at least we've removed pieces of text. We've looked at how to edit these, these decks here is fairly simple. If we just click on edit decks and we go crazy on what we want to do. And then we have the final two options, progress and background. Progress is a very interesting one. You don't get a lot of options, maybe, like in some advanced audio gram video that you've seen online, you essentially get two options. I know, but it's better than nothing. So you have this one here where this buyer will fill up until the end, until the end of this section that we've chosen. Or this one which essentially does the same. And this one is more similar to perhaps a, an audio player or something from an iPhone I think is very reminiscent of that. So let's go ahead and select the first one. We don't really like the color. Maybe we can choose something else. Maybe we can go for a green, we want something to stand out. And so we've chosen this and again it's saved automatically. And then the final option, which perhaps would have been kind of the first ones, is the background. Now, we do have the specific color here, but perhaps we'll want them go little bit darker. Let's see if we can do that. There we go. I think that looks better. Now we don't have even that screen that we have to close it just automatically has done that. And I believe we have options for the waveform itself. Yes, right here. We can choose this as well, and we would choose this hex here from the background. We can copy it from there, based here and have it the st. So I'm pretty happy with the results that we've done so far, what we've changed. Let's go ahead and actually name our project creative talks podcast y. And let's go ahead and click on Create. Now, it asks us how we want to proceed right now we can't really export it as it is because we have captions built-in. So we need to configure a few more things in there. So we will go ahead and open the Advanced Editor. Okay, so now we are in the actual editor at controls everything in the headliner app. And as you see here, there are a few layers that we can play with. We can also add some things like different media. We, if we want to. But I think if we get started with a good template, we customize it. We have a idea for the vision that we have, what the objective is for this specific design is all your ground video. I don't think we need to change anything here. We just need to tweak things and essentially exported suddenly we have this final audio that we can share on social media. So up here there is the captions, caption sections. And we will need to have a listen and go through these essentially by hand in order to have a really good captions element here, adapt your elements so they do sound nearly identical to what the person is saying without any mistakes. And if we can't add the specified time. So for this example, we just want to quickly do a few changes is fairly simple. We just click in the box whether we can also play this specific section here. So that was the end of the file itself in the MP3 file. And as you notice here, if we scroll back, the captions here are over here in this lower section. And this is why we've removed that podcast name and episode titled previously because we already have this section here, this podcast artwork. And if you're using this in social media. We'll add some other texts as well, which will say essentially the same. So I like to keep the audio grams clean, simple and not overcrowd them with a lot of texts. So we can actually go back to the beginning. And if you've ever used a sort of video editor or some sort of timeline, this will be very simple, very reminiscent of that. And we can go ahead and change things if we want. Also, for example, maybe we don't want to have this baker listened section here to show up from the beginning. And we can change that we need the system. Or if we make a change in anatomy to anything for like 1 second or two, it will automatically saved. There is no safe, I think it does by itself. But again, if we've done our homework and edited things properly from the get-go, if we had our vision for, for what we want it to look like, there is no need to make any dramatic changes here. And essentially, I think it looks pretty good. There are unnecessarily things that I would change. And it's time now to give this export. And there's this button here. And now it asks us where we want the video notification, the audio gram export notification become it's usually the email address that you used for the account or you can change it or you can have multiple ones if you're working as a theme there. If we want a specific frame rate, 24 is usually used for something more cinematic. Actually go for the video. The, I always said it too high and then the video size, I tried to go for 1080 over 1080 because again, for smaller pieces of audio, grounds for small pieces of audio, it doesn't make that much of a difference in the time that it takes to process to render. So the higher-quality them better. Because I'm using a pro trial at the moment because I've used that offer where I could refer friends, people who will have joined the free account using my special link. I do have another benefit of having that pro trial count. I do have priority. I don't have to wait around, so it will take even a faster. There are two more options here. I can add an intro or un altro, either that I've saved previously or half year, we then headliner. But for this example, I think again, having that initial Division, I, I like the way it looks. I just want to export my video. Ok. So the video is done. It only took about ten to 15 seconds and we can download it here. We can upload it to cloud storage accounts like Google Drive or Dropbox. And the final option is to simply download the file at which is what I'm going to do. So once I have it, I can open it in a video player like VLC or media player. And then I can look if there are any mistakes. And the next step would be obviously to publish it on a social media account. So this entire workflow was used to, in headline or to create an audio ground video of a short piece of an podcast episode. And you can replicate these if you follow the process step by step, and then you can do some upgrades along the way. And Helena is a great app. If we go here to the initial section, you will see that there are also automated videos. And I've also started playing around with this. And this helps you when you have more than one video in your RSS feeds or you've been doing it for awhile. If you connect your RSS feed to headliner, it automatically knows when you publish a new episode, it sends you a notification that they've started work on all your ground for your video and you can check it out if using some form, some form of AI to select snippets from your published episode without you having to do anything. And you can go straight into the editor and kinda things and it makes things a little bit easier. And that's number one. And number two, it helps you because sometimes you just forget to those if you don't go into the flow of things, she we're just getting started. Maybe you forget to do all of those necessary steps. So that's really great. It's still embedded at the moment, but it's nice to play around with and I'm sure it will get better over time. So this was the entire process in a headliner. Let's go ahead now and look at the other applet I recommend for audio grounds, which is get audio gram. Here we are in get audio gram.com and I'm using the free account and it's similar to headliner in the sense that I can use this referral system and you can't earn ten credits per referral. So again, the person only needs to create a free account. And I believe there yet some free, free credit and you also get free credit and it's up to 100 total points of these credits usually mean that you have usually one template to use an export. So it might not seem a lot, but if you get ten, then you could essentially until you start paying for the system to use it for a few episodes to see, really enjoyed and want to use it for them. Actually pay up, pony up the money and pay for the, for the platform. So we have a few options here. We can create login, we can convert an episode, we can get credits. And we also have the audio grams that I had used previously. Let's go ahead and just click on Create audio gram. Now, we can look very similar to headliner. We can search for a podcast, and this is the podcast that I've created that I've used previously. And we can also choose a file. So let go ahead and choose the edited mp3 file that we've recorded and edited before. So again, very similar to headliner. We've selected the edited audio. We've uploaded to this. System called get audio gram the waveform has been loaded and it asks us to select a part of it. So it has this section here as well, similar to headliner. So what can we upload it essentially between ten seconds n and one minute. It's recommended because you can use it on all platforms. And it's interesting that it shows up. Linkedin also shows up here as opposed to headline where I didn't see any mention of LinkedIn. And then there are specific, specific things here. If you want a ten minute long or over ten minutes long audio gram, you can publish it to YouTube and Facebook only. You can't use captions and usually you have to use two credits over two credits for there. So the first option looks good. And again, I don't really recommend having audio grams are larger than a minute because these aren't just supposed to be teasers for people to kind of listen to the entire episode. The only reason, the only platform I would use a full audio ground force or maybe it's an hour long interview or a discussion or a podcast. General podcast episode is for you to, when you haven't recorded a video version. But you want to have something that's interesting kinda. Nonetheless, set of playing in the background. Because if you're playing it in the background and you don't really need to have this, but having it as, as more exciting for, for viewers. And again, because viewers can look at YouTube on their mobile, in their YouTube feed. And they could just scroll to that specific episode. And if have captions and an angiogram, they can essentially look at your video. Kind of tried to understand what you're talking about using those captions, See that it's animated and B may be interested in after they would click tap on video to watch in its entirety. But again, it's kind of an, an edge case here. If you're going for a strictly audio experience, if you're just starting with, with audio, which I usually recommend. Youtube is a bit further down the list of places to share your audio to or your final podcast content to. It's definitely on the list, but it's not that high up. So again, we want to select just my guests as audio. Let's try ahead and match at again. Okay, so it's bow here. And I believe it ends around here. We just want to have a rough idea for this example to understand how it works. So very similar to headliner or get audio gram or headliner is very similar to this. There are essentially kinda just four steps. So we've uploaded the audio, we are now selecting the clip from the MP3 file from the podcast episode. Let's go ahead and click on. Create audio gram. What kind of audio around do you want to create? We can create a traditional, just a static title and then this waveform that's moving cure or a caption one where they automatically transcribe the speech is play animated captions where? Well, if we're looking at these two, I would say just always use captions. I think it's best the AI does it for you, so you don't need to think about to do the transcriptions yourself. So these tours are kind of magical like that. They safe. So, so much work in, in the process. And it didn't really used to be like these were a pain to create. All these tools are amazing and they're online and it's free to start with. So there's literally no obstacle in your way for you to start using them. Let's go ahead and click on captioned. So what is now doing? It is getting that audio, it's ingesting it. And then the next step is to actually transcribe it. And we will have kind of a typical interface similar to headliner where we can edit the caption lines. And we would want to go ahead and look at these and see if there are any changes that we need to make. So it seems pretty good. We can also edit the timing with weight, can add or remove a page break. But as you've noticed, as the audio played, it highlighted or made the text Boulder, where it's linked up to the audio, to the actual text. And this is important because you don't want this to be distinct in your final audio and video. So when a person says the word create, for example, you want to have that shown up and even highlighted because it creates that sing in the listeners or viewers. Brain Putin wife, his hearing and what he's actually seeing. And there's again, that satisfaction of seeing these two put together. And I believe if you use this properly, if you really work at having great audio and editing these captions to have them near perfect, let's say, or really, really good. And then it will make your audio gram and your podcasts overall look much more professional. So let's say that this is done. And we've noted this is we would want to change this as well. And now we want to approve captions. And here we are in the first step where we can actually go head and look at the templates that they have available. And we have this final section here which is called my templates. And we had it in headliner as well. That makes it very easy for you to create, to, to start with a template that's already here in audio gram or headliner previously. And then once you make the proper changes for your specific Guest and your team to actually save it as a template that you can reuse in the future. There are categories here to the left, there's motion templates. So these are subtle motion to keep fewer engaged, their standard, they're scarce, there's premium. And you can also filter by square portrait or landscape. You weekend. We, if we want to do a little bit of a scroll, we, we can see the types and notice that this is called Premium, and I've used this before. It's really interesting and I do believe animate it. So I think I'd want to use these. All of these have this little icon here where it says plus one. It's essentially the number of credits that you need to use in order to be able to use it. And so I have right now just three credits. And so I can use three more of these templates for a, for a podcast audio gram. So let's go ahead. If I remember correctly using this. If not, we can simply go back here and select another one. So let's go ahead and play it. Okay, so this doesn't really move. I don't really like this. I like that the entire design I live that texting, but they're not really highlighted. So it's not the theme that I want to go four. So let's go ahead and choose this one because this has the animated text, because I've seen it in the preview. And we do have a subtitle here, and we should have it as either creative or episode 01. We should change the podcast on Walmart. So now we've done the first two changes. We've selected and the podcast, or we've changed the subtitle here. And what we want to do next is to actually change a few more of the things to make it more in line with our theme of the podcast, podcast audio and that we want to create. So next, there are a few options here. We can change the person in the background or kind of the style of what we want to show here. We can also change the color and we can select a new one or add the color. I quite like the green that is used here. And let's go ahead and see something else. Looks better. We've used the blue previously. So this looks pretty, pretty good. And we can also ha 10. Analytics: Welcome back. We are now in the analytics chapter, so we're looking at what we need to measure. What are the KPIs we need to look at in order to improve our stats overall as time goes by. So this section is chapter, it is split up into three parts. This first part is the general analytics from the blueberry plug-in. We will then move on to iTunes. That's now called the podcasts connect. That is the section within Apple podcasts that allows you to see the analytics. And then we will also look at Fortify analytics. And kind of the differences between all of these three and the y. You might need to check all of these three out along the way. And they don't really provide the same kind of information that we all talk about. Why? So in blueberry, again, if you've bought the $5 a month add-on to the free plug-in. You'll get access to all of these stats. This is a complete history of downloads. If you see here there's a section called history, and it says complete, you can go and filter it and look at specific task stats for December, November, October. You can also select Customers, select the specific month or week or arrange view if you want to say look at from January until May, if you look at, if you want to look at the data for that. And then in this middle section here it shows you the total, which is kind of not really want what you want to see because that's kind of misleading as go back into complete. And then if you click on one individual episode, you will be able to see the stats for it that are just for this specific episode. So let's go ahead and look at distribution for example. Again, we're just looking at the statistics for one episode. We can see that it's been listened to in mobile applications, in intelligent personal assistance with I wasn't really sure what it was. If you click on this, it tells you that it's stuff like Siri, Google Home and Lexus. It's being listened to in web browsers. And broadcasters are usually stuff that Apple podcasts in Google podcasts, and then tablets and iPad web browsers. And obviously the most listened to the, in terms of the distribution is the, are the mobile applications. So then makes sense in terms of at least for this episode, just looking at it at a microscopic level, tell people to subscribe to you on stuff that's online in order to have those subscribers all bundled links so that when you do launch something, they will actually listen to the episodes. It will get to them in, in due time. Platforms. That is. Again, similar to the distribution, but it's split up by the operating system. So we see that people on iOS are listening to this specific episode a little bit more than people on Android followed by people on Windows. So it's really listened to on mobile applications. And I believe this is kinda the idea, right? This is how podcasts came about. Essentially, at least in, in general knowledge. It was kind of at least if not coin just promoted by Steve Jobs when he had the iPod and he had that pod thing that all these are pod casts, similar to radio casts, let's say. And so it's not unusual that people are still listening to them maybe undergo. For me at least I am usually in front of the computer, have really listened to podcasts, undergo or are on a mobile device. Like a surely understand why, why people do that. The client, this is where you actually get a chance to actually go a little bit deeper. So people can actually listen to from the Google search app. They could listen to the episodes if they're there. They also listened to this particular episode on Chrome, on desktop, iTunes. And then in terms of the main ones, there's this cast, the box FM, and the shift network or in terms of the iOS app. So again, tell people to actually subscribe, make it something that's really visible. I highly advise you and it's kind of necessary to actually, when you publish the episode, to have something on your WordPress website, a specific post. Make it really clear. Get it high up there, get it below at the end. Mentioned it in each and every episode because unless you do this, unless you mentioned to people that they should subscribe, your chances of Demetri subscribe, we actually go down. But when you do it, I've seen a tick of an uptick of growth coming from those things. Moving a little bit further down, we see there's Geography tab and we can have a look at where our listeners are coming from, at least for this specific episode. And since we're based in Romania, most of them come here. But since there are people that are, have emigrated or are just, let's say on the go on holidays. We see that it's also being listened to in other countries, which for us is humbling and really exciting to know that we're not just reaching Romanians in Romania, but remains all over, all over the world. So gives us room to grow further on targets. This is similar to what we looked at before. And people have been listening to through the power of just one person actually downloaded the episode itself. So at least in terms of looking at one specific episode, there's things that you could look at, but not really a lot. If we go back here, we can have a look at the data for all of the episodes right there. So the episodes combined. And it's similar data, although it's at a larger level. Again, similar mobile applications followed by web browsers. There was of the platforms, iOS, again, number one and then Android. And this is kind of interesting when you are putting together your, your rate card with you or want to talk to advertisers, partnerships. For collaborations. You want to somehow put all of the data in context, and usually not all the time with usually iOS devices are more expensive. And that's important because that would mean that people have or higher purchasing power, then other audiences see, you can mention that in your rate Carden and put it in a context that advertisers actually understand. So for us, maybe we can partner up with someone at sells products that are highly more expensive than, than other e-commerce torch, for example. And that we respect the pulse on jobs and livelihood. It makes sense to use this data for your own, for your own use to grow the podcasts further. And that also monetize it in a way that makes sense for you. Again, looking at the geography, we can also see some kind of data around where we get listened to and what all the other countries are. And so this is kind of all of the things that you can have a look at in the blueberry podcasts plug-in analytics section. And then now it's time to move on to Apple podcasts in the analytics and measurement section there. Okay, and now we are in iTunes, Connect, podcasts connect as they call it. And we have the podcast analytics as you see here, there's the better section. There's that tag on it and says that, hey, it's not actually final for awhile. They didn't really have this entire dashboard. And whether they have worked on it and pays, develop something that's actually quite useful. So again, these are stats for all of the episodes, but they're just in the last 60 days. If you go here, you can change it to weeks, can select specific and also go into months and select a specific month, month. Let's just leave it at 60 days for now. We can see that 11 devices in this example. This is the number of total unique devices that show has been played on. The amount of hours that have been listened to in total in this timeframe, to a 145 hours. And the time that a user has listened to a show, a podcast per devices, 45 minutes. Which for us is pretty good because we tend to have episodes between, let's say 15 minutes and roughly an hour. So we think that helps us that, that says good. We want to have a lot of people listening to most of the episodes. We think that we provide in value from the start to the end obviously, but we will look at data to see if users actually agree with us in terms of their listening habits. How many of them are subscribed versus not subscribed? Seventy-six percent. Very good. I think you can always go higher than that. And again, it's important to tell people to actually subscribe. Otherwise they won't really feel the need. Right here in the top countries or regions by device section, we can have a look at where the listeners are coming from. No surprise. Again, top is Romania than in Germany and believe in the blueberry plug-in. We had the United Kingdom, but we see United Kingdom here as well. And remember, this is strictly for Apple Podcast, so it doesn't cover everything. So if you had to think about things visually, you will have the blueberry plugin, which covers everything though those are kind of the entire analytics for your entire podcasts. And then similar groups there. Slices of that. You get iTunes, you get Spotify, map report, cats, Googled podcasts and things of that nature. So get analytics that are specific to those platforms themselves. So there's no need to actually compare these because there are different things. But essentially Apple podcasts are part of the blueberry plug-in analytics section. Then you have the actual episodes themselves and you do get some, some pretty good stats here. For example, in this scenario, you have duration of about 35 minutes for this episode. 74 devices have listened to this episode. The total time listen forties episode is 26 hours. Time per device is 21 minutes. And then it does the average for you, which is good, the percentage that is 61%, that is about more, a little bit more than half. So it's not ideal. If we scroll down, we can actually click on these and reformat them. Really filter them to show the highest on top. So we see these actually the one that I've worked on. It's an update on my financial portfolio into very short episode is 1340 minutes. But people have listened to an average per device, 12 minutes. So that is an average consumption, 93%. So what can you learn from this, right, is if it's a ladder stats, especially when I started looking at the data, I was like, okay, so what do I actually need to know? What are the KPIs, what do I need to measure, and what can I learn to improve from that? So 93% means that they've listened to the episode enough that they've almost gone to the other. You can't think about it in terms of respecting people's attention and time. Do they have time to listen to 45 minutes nonstop for the episodes? Some some do, some do have that. Joe Rogan For example. I was actually just the other day listening to or watching the neural and podcasts who he had Dave Chapelle on the entire interview. The entire discussion in their episode was about 2.5 hours, I think, and I just kind of skipped through it. On the other hand, I had watched an Elon Musk interview a few weeks ago, those over three hours and I headed kind of running in the background while I was kind of playing on my computer. But I listen to the whole, the whole thing, the whole three hours, it was fascinating. So from this, you can ask yourself whether it, whether it's good or not, that they're consuming content in this manner. Whether people have gotten their value from what you said in the first maybe ten minutes, five minutes. And then they would just seemed like filler to them. But then what you can actually do, you can actually go into a specific episode. So let's go into this one. We want to have one that's 55 minutes, for example. And the average consumption is unfortunately just 40%. So you can actually click on it. And similar to blueberry blueberry podcasts analytics, you can actually see these individual analytics per episode. What makes this incredibly cool. And I think Spotify has this similarity as well. You can see how many devices have started to actually listen to the episode. In this case, it's a 130. And how many actually end up in the end, right? How many listened to it until the end? So from a 130, you only managed to get to about, let's say 50 and it's about the end. Alright? So, uh, more than half drop. So where does this drop actually happen? Well, there's a 130 here and then it drops to about 9000 and gradually goes down. And then there's another dip here that you can actually do if you scroll here and you can see the cursor changes or they'll hand. You can actually click here on the play button. You can actually listen to where users have dropped off. So maybe here, people who are really excited in the beginning and then, oh, it's the first 45 minutes. Oh, you're just talking about this topic or I know this person needed, this person doesn't need to present themselves, things of that nature. And so you've lost from a 100 to a 140 people already are devices right underneath you see the staff that you had in the previous tab. Just these are specifically to this episode there you can see them much cleaver. And it also seen the top countries or regions for this episode itself. So. For us, it's, it's really being kind of eye-opening. We've tried to talk to our subscribers more. We've tried to change formats because it's really important for us to grow the podcasts habits reach a lot of people. We think this is valuable information. It's stuff that we think it's evergreen, isn't like the ligase him that just kinda expires the moment you put it on area, put it somewhere. And we do want to, to evolve and grow, not just in numbers, but also in quality. And so this data really helps us do that. We've looked at the overview here. We can go into the trends tab. And this is stuff that's again, a little bit of more in-depth information. And you can filter it through devices, countries, or regions. And what this means is that this is 311 is the total number of unique devices that the show has been played on. And underneath, because we've selected the last 60 days, we see the time graph. There are spikes. For example, here in November, 25. Unique devices. You can split them by episode, by subscribed devices control region, total time. Listen. So there's a lot of things that you can do here, but again, it's kind of raw data. You need to find the insights and the insights for yourself. And moving on into episodes, it's primarily a list of ni, episodes that you had seen earlier. Again, clicking on each of them takes you through this graph that we've seen earlier. So essentially the two places that I look at the most is the overview and then clicking through to individual episodes from this table to actually see how, how much of this episode has been consumed, right? Listened to my, the subscribers. So this was all about, this part was all about the Apple podcasts section and the analytics side. Let's go ahead and look at what Spotify has in store with their analytics. Okay, and here we are in Spotify analytics. This is the section that you will also see once you have it. Have your podcasts, shear, they've connected. It's a special tab and again, it's something that they've been working on and that you didn't really have this in the beginning. And hopefully they'll grow different more because similarly to Apple podcasts, it's a bit bare bones, but let's see what we can look through it. And so for this section we have, again the total. We have over 18 thousand starts people that actually start to listen to the episodes that the streams are measured by Spotify and catalog has when a Spotify user listens to 60 seconds or more listeners, is the number of unique Spotify users who've started. An episode in your cut catalogs or just started to listen. And then the followers are the number of split by users. So clicked Follow on this particular podcast. So 15 over 1500 followers, we think that's pretty good. It doesn't really transform into 1500 listeners per episode we wish it did. But it's actually because it's lower than that, because it's similar to YouTube, right? If I go and subscribe to a channel or if I like a page on Facebook, doesn't mean that all automatically see every single episode or post at that brand or company or person actually posts online. But it's important to see this in terms of growth and we're proud to have reached to this number and we're looking to grow even more against similar to Apple podcasts. You see these episodes hero can filter them. Telling people how many people have started humming streams you got how many listeners and when did you publish it? So let's go ahead and click on one. And if you remember, you have this section here that is similar to Apple podcasts. Unfortunately, don't have the Play button here, so you don't know. You have a 100 Dan, a 100% retention, or how many people actually started? A 100%. How many people have started, in this case? 228. And how many people you were left with? About 40% for this particular episode in Spotify. So again, these are just tailored towards Spotify users. They're not they're different from Apple podcasts. And there's no reason to compare them with blueberry analytics because these are different. They're contained within blueberry analytics. How much time they've listened to this. On average, it's about a 45-minute episode. In average, listen to about 14%. Calling people have started and actually streamed n when there seems to have been a spike here on the 22nd. Listeners, again, 22nd to time Dell was the peak. Very interestingly, different from Apple podcasts. You do have genders here, so this is very important to putting your rate carr, Well, I have this type of audience for us. It's skewed more towards men. You do also get ages. And usually for advertiser is advertisers, at least this is the most important part, 18 to like 45. Because the, have the attention they've started to come into the workplace. They have some disposable income. So they're easy to sell to, but they're good target to sell. Again, countries, Romanians, The first for this particular episode. And then we have united, United States and the Netherlands were so glad we see Romanians forum all over the world that are tuning in. I think this is kind of the power and the magic of the Internet. Now we've seen the episode section. If we go into audience and we can select, let's say, all time. And we've seen this beautiful chart, just growing. Listeners, again, growing. Unless change this to maybe something else. Let's see if we can do that. From November of 2013, December. So we can see how much it's grown listeners. And then I think the most interesting chart here is the number of followers. We started with, essentially 0. And then it just grown over time. And this year we got a big bumps or 20-20, we started with 423 subscribers or followers, in this case m. We are now at over 1500 within the span of a year. So we do believe that our focus for this year has worked at the same time. 2020 has been a crazy year. People haven't been indoors much more. So that also has helped us with we'd like to think that we've had more to do with with that growth than the actual people staying at home. So it remains to be seen 20-20. No matter how it is, we still want to continue the podcast and grow at. And these sorts of charts really helped us put things into context. And again, these are things that you can put inside of your red cards. Show, hey, look when we're on a steady growth and the cilia hockey-stick growth like a really exponential growth. But a growth nonetheless were not languishing. We're not like flat. So we're growing and advertisers be interested in collaborating with us. This is the gender section for all time, for all of the episodes. And again, ready males, cute, but not exclusively the ages. This is interesting since Spotify and I think Apple Podcast has data for this as well. But since he's not really showing you this information, what artists are your listeners listening to? There's Ariana Grande and there's drapes define Kruskal is a Romanian artists. The weekend and the lyrical Ghana Romanian artists. Where are they coming from? Predominantly from Romania and get this nice graph is nice chart, it's nice map. And again, Germany, United Kingdom, when might need to do something there. Maybe interview people who have gone there, who are living there, Romanians who are working in these countries. Because it seems that there's pockets of people that are highly interested in this topic and we might end up with some very interesting interview for our episodes. So these were the three sections that three parts, one was blueberry analytics, the second one was Apple podcasts, and this first one is Spotify. Together, you can grab all of these details and look at how you can improve on your own podcast. Asks your subscribers more about this. See where your subscribers are coming from. Have this information put in, into your red card and give context to it so that advertisers make sense of who you are and what your growth has been so far. Thank you so much for watching and I'll see you in the next video. 11. Monetization: Welcome back. This is a chapter all about monetization, and this might be something that's kind of the most interesting part of the course in the sense that it's something that people are kind of struggling with. I feel like people kind of understand the basics of starting a podcast, creating episodes, whether it's an interview show and getting those people gain those guests to appear so they could actually do the episode. And then all the editing is kind of then in terms of monetization though I feel there's some, some rumors going around. And even though the market and the industry has really grown and developed over the years. And there are companies that offer advertising services to insert ads within podcasts. And also manage the relationship between a broadcaster and an advertiser and brand. I still feel like people have a hard time finding sponsors or partnerships and actually making money from their podcasts. Or hopefully this chapter, clear some of these things up and gives you a few ideas on how you can start. Or if you already have your podcasts monetized, how you can improve on its monetization system and add some things layered on top of what you already have. So the first thing that I want to talk about is affiliate marketing and have grouped these into elements starting from the easiest to hardest and kind of the most rewarding to get. So affiliate marketing is very straightforward, is relatively easy to understand. You promote a product or a service. And within a, with a special link. And then when one of your listeners purchases that product or service, either Dan or within a specified timeframe, you get a commission. So let's pretend that a product is a $100 and the commission is 5%. If that listener purchases that a hundred-dollar product, you will get $5 back. And what's important to note about affiliate marketing is that the listener or the person that clicks on the link itself does not have to pay extra. It's the brand. So the person actually selling that $100 item in this scenario, that will, that will be the one that's paying you that, that $5 and it might not seem like much. Five-star is kind of in the middle. It it really depends on what kind of products you you would be advertising or will be affiliated with. If it's more expensive products, then that commission will go down to, let's say 1% 10000, $5 thousand product, let's say. But you will still make money. Truth, commissions. And the, one of the most well-known is the Amazon affiliate, Amazon Associates. So you can become one. And then you can simply promote gear that you're using or various other products. And then you earn a commission on the sales that are generated to your special affiliate link. And then I'm sure you've seen these, the Coinbase and we ball where you get something in return. If you use their service, if you sign up in those specific actions, like funds in the account and purchase, either creep door, some stocks or ETFs. Click bank is the one of the largest affiliate networks available. And then there you can go and actually find products or services that you can link to. And if someone purchases the product or service, you get a commission. And what's interesting is that in most situations there, it's easy to become an affiliate. There are other systems. I'm not sure if male chimp has it, but they believe ME, alert light or some some other systems, a marketing space, have them where you just sign up for an account. It could be a free account, but you do have a built-in referral link that you can use. And you can even earn money without asking for us a specific confirmation from that company so you can get started for free and without asking for permission. So that's great. It's important that you actually market those, those links that you actually share them around and provide value and explain to people that, hey, this is a service that I'm actually using heres, some percent off or here's a special offer or simply, here's a service that I'm using. I may receive commission if you purchase it. And it's important for all of these in all, affiliate marketing mentioned that you are getting paid if the person is actually purchasing the product. And something that's interesting right now on screen, the bus proud affiliate Marketplace, specifically for podcasts, is something that they came up, came up with relatively recently. A bus product is a podcasting coasts here essentially upload your, your audio there. And it does more than that. Obviously you can. And your audio to various podcast aggregator such as Apple podcasts, podcasts, Spotify and so on. And they've come, they came up with this afield marketplace where you can from your podcast dashboard when bus proud applied to be an affiliate for some companies. And then they will usually get back to you within 24 to 48 hours. They will provide you with that referral link. And then you can use that to promote those specific products or services within your transcripts, within your show notes, descriptions, or wherever there is. I can insert these special referral links. And what's also important to notice boss process, they take no commission. So whatever the company pays if the, if a company pays 5%, if you apply to Company X through the bus affiliate marketplace for podcasts, you'll get that 5%, nothing less than what the company is bank. So that's great. I feel like affiliate marketing is a great place to start with. Because again, for certain systems and platforms, you don't have to ask for permission. You simply start using those, those links naturally, where they do make sense. The second way of monetizing your podcasts is true sponsorships. And this is an example from the H3 podcast. And as you see in the description there, there are two links. One is liquidity and the other is harris. The first one is a shaving company essentially that sell subscriptions and I believe they do more now they saw men's products usually and they tried to sell you on a subscription. And notice that there are formatted so that the company knows where a a potential sale is coming from so that Harrys.com slash three. And then on the other website and on the other platform, you have to use the code. Again to verify that you've come from this particular spots up. This is kind of a mixed situation where the company is paying for a a spot in the description essentially. And I believe they do also mentioning in the episode itself. And in some cases they actually do provide a discount if you use the specific code, usually for subscription it if you're a new user. So it makes sense to kind of give you some incentives early on and then kind of try to hook you down the line width, a subscription for like six months or 12 months or whatever they have in store. So against parser ships are interesting, they're powerful and they're a little bit harder to get than regular affiliate marketing. But with some, some platforms will be able to communicate through you if you reach a certain number of view. So brands like, like Harris and, and the bigger, bigger ones, Dollar Shave Club was a bigger one. Yandi is also advertising to podcasts. They will, they will reach out to you, kind of let say, automatically once you reach a certain threshold, let's say 10 thousand listeners or viewers per episode on a consistent basis. You will start to see ad requests in your inbox. The type of monetization. The third technique is something that's a little bit more. Easy to understand. So the other ones were maybe a little bit more technical. But this one is simply merchandise and it's on screen right now. What's on screen right now is an image from Generation Y. They have various products. These are just some of the products that they sell. They also sell mugs and caps and all other types of merchandise that you can brand. Some interesting pins, shirt. And so once you reach a certain level and if you have crazy stories to tell a great branding, great design, then you put this elements together and you come up with things that people might actually want to purchase. And you obviously receive part of that sale. There are various ways of doing this. Let's say more advanced option. The most advanced option is to kind of do all of the things in house or have some sort of shipping partner that deals with these things. But then that would mean kind of higher costs for the end-user, but also higher profits for you. Podcasts are because you get to control more. But then the easiest way is to start with the platform. I think red bubble is one of them. The spring is another one where they handle everything and they sell, let's say a teacher for $25. And you might get, let's say $5 or $10. You won't get as much as we do, let's say advanced option. But there's little to no hassle because you will not be mailing the t-shirts yourself. The Sprint Company will. So it's give or take. It really depends on your availability, what your audience size is. I will recommend starting with something like this spring course that allows you to just create a design. And they will handle the rest. 40 including shipping, accepting payment, and giving you the part of the sale that is that is given to you. Finally, Another way of monetizing your podcasts, and again, we're increasing, let say the odds and the costs that the cost per product and the amount that you can actually make. This is an example of from Pat Finn and these are just some of his courses. He must have like tens of courses at the moment. And notice that there are three right there around podcasting. There's one around webinar's affiliate marketing and email marketing in this example. So Pascaline is all about small businesses, creating digital businesses, helping you grow your business online. So it's only normal at his courses are around. Specific topic. Now, creating a course is not that difficult. Hmmm, essentially creating one right now. The difficult part is convincing your audience, I believe, to actually purchase that specific course. Again, it really depends on the audience size. If you do have a larger audience than it does make sense. After a while to start selling your rearrange things. You can start selling stuff on skill share and Udemy. But you again receive just a small commission of the sale. Having your own platforms such as teachable that would power you're on. Course platform, will allow you to earn more from your specific course. So my recommendation is to start with the few things that you can do kind of easily in for free and then move on towards the step that is the next technique for monetizing your podcast. And we only have two more to go is speaking, speaking engagement. So obviously width situations where people are inside, more and more with people interacting with digital content more and more. There are many more opportunities to speak. So let's, let's put it this way. Let's pretend there are 1000 workshops, events, and conferences happening all around the world. It's difficult and expensive to actually fly to go to these events or conferences. Obviously, it's great if you manage to find someone that pays you to do those things. But having the time is also something that's important. So it might be inconvenient. You might have a podcast as hobby at the moment, and then you're working full time or maybe you have a business. So it's not the easiest thing in the world to simply get up, leave your regular life JOB, business, and then go towards another country, let's say. But could digital conferences or digital webinars, you could essentially do more than one a day. So that's an important factor. And Pat Flynn does this, Gary vein or check does this. And notice here that there are some events that he's going to like Canada, New York, London plan also some that are virtual. And he's getting paid for, for all of these. Now I'm not saying that, hey, podcast is enough to help you. To get to a speaking engagement, I'm just saying it doesn't hurt and it's one step. Among others that you can do. Podcasting is, is great for branding. And especially if you're doing video, people know who you are. And if you do it consistently enough, people will trust you. And as we've talked about earlier, ones, people trust you, then it's easier to arrange some sort of a transaction. And now the final monetization technique is actually a series of things that you can do. And I've grouped them into this other category. The first example is from the last podcast on the left. They've chosen to go with patriarchy and they're earning over $60 thousand a month from their followers, from their patrons. Some would say this is a kind of donations. I would say it isn't because you're actually getting something back on nations would be just to provide them with money, with nothing in return. Then to the right is the angry video game nerds game or one of his games. He's not a podcast or per say, but he does create a lot of content. So an example of a person going from one medium to another and all of the things that you can do to monetize your brand. And then the last example here is, will it fly? A book by path Flynn and his written multiple books. And again, not necessarily based on his podcast or inspired by his podcast. But it allows you to start thinking about doing things in, in this area. So I actually had a discussion with the publisher. At the time I was creating a podcast. I was developing a podcast around startups in Romania. So I was talking with a lot of entrepreneurs. And I simply call them. I said, hey, look, I'm interested in kind of seeing if there is a project here that we can work on together. I was thinking moral in terms of a digital book, and I met up with them to give me some good advice. They essentially told me, hey, you need to grow your presence because right now it's a risk that we're taking. And I appreciate that I buy for that was good advice. They gave me a copy of a book that they had published around entrepreneurship. And so that gave me some guidelines into what they were looking for. So essentially, if I could do it with a five to $10 headset and a few interviews to actually go in front of a publisher and talk to them and see what doors may open. Then I'm sure it's easy when you actually actively search for these opportunities and you go for them on a global level. So let's look at these again. On screen. All of the different types of opportunities. Going from affiliate marketing, I believe that's the easiest one to start with. And if you just search for affiliate marketing programs, if you just look at the descriptions for your favorite podcast, you will see that they use them and you can try to go and actually get your referral link as well. Sponsorships are essentially getting brands. Notice you. And with advertising platforms now you can actually join as a publisher. And it's getting easier and easier to get sponsored. Merchandise. Again, it's easy to start with because there are no upfront costs with sites active spring. With courses. You can record this course, a course on your laptop if you already have one and it's perfect. It doesn't need to be great. It does need to be valuable, insightful, and if you already have an audience, it will be easier to sell to them. And then over the years. You could also introduce this patriotic or buying a coffee or other systems where your audience essentially supports you. And then these speaking engagements that I've seen become very lucrative, especially as you're building your brand using multiple types of content. Then you might have soon in a short amount of time, a lot of different income streams that you could associate just with your podcast or starting with your podcast. Hopefully, I've dispelled some of the myths and allowed you to essentially dream bigger and instilled a desire in your mind, in your heart to go out and reach out for these opportunities. And finally, monetize your podcast. Thank you so much for watching this chapter, and I'll see you in the next video. 12. Final thoughts: Hello again from behind the mic. First off, congratulations. If you're watching this video and different mass keeping ahead before you've actually finished the entire course. Congratulations, you've finished the entire thing. If you follow the steps along by now, you will know how to create a podcast and hopefully you have even started to so because my hope is that this course really motivates you to actually make the step that we're actually thinking about to actually create the podcast. Not just having a year head, but actually make it into something that's digital and available to be poison. Once again, congratulations. Now, final chapter is not necessary that the final in this entire course, since I'm looking for more feedback, I'm looking to add more content as I get some more information from people like you, understanding what you would like to see next. How the podcast medium is evolving and kind of the ideas that I get around what new things I could add to improve this entire course. But I will take this final chapter to talk about a few different things that I had in mind. One would be the Spotify bang around a $100 million recently for the Joe Rogan Podcast to move exclusively to Spotify. Obviously this is a big deal. Your oven is one of the biggest, if not the biggest podcasts in the world. And they paid him essentially licensing fees of around a $100 million. And Spotify's billing, it's video podcasting features at the moment. And it got me thinking, thinking into something from the past where serious exam was paying and kind of still paying and increasing the numbers. Howard Stern to move on its platform. They're paying him around $80 million a year and like thing there, negotiating at the moment to do a 100 or even a $120 million a year. And that's very interesting because one is, let's say mainstream radio, even it's like if it's digital or satellite radio, where the other is, is Joe row and it's a podcast, is not seen as glamorous, as interesting, as big, at least in traditional circles. But looking at numbers, it seems like it doesn't really matter. So one thing that I wanted to underline and really pushed the idea true is that once you have people's attention, the money will follow. So it doesn't really matter what you are, your teenagers, but your topic is, it doesn't matter the quality that you provide for people. And if you have a sizable audience and they say large enough but sizable audience and interested enough audience so that advertisers are focused and they're starting a conversation with you so that you can actually make money and not just have it as a, as a side thing, as a hobby. And then another thing that I had in mind was that it's up to you. If you want to make this podcast success indefinitely up to you. And I know it sounds corny, but if you don't want success, it you will feel it. It's, it's something that your audience will perceive. So it's really important that you should want to reach for the stars because otherwise, your podcast we want really succeeded, might remain at a steady level. It might grow, but it will reach this kind of plateau where it will kind of language there. And then maybe you will lose interest in that over time. And it's a pity because your podcasts could, could be the next great podcast. So it's important not to let it sit there. It's important always look for ways to innovate, to really find ways to grow it, to make it better all the time. Engage with your, with your users and see how you can progress. Even yourself as a, as a, as a person has a podcasting. And the first thing would be the idea of collaboration. Don't take everything onto your own shoulders. And I'm talking from my own experience as well, creating a podcast, running a podcast growing up our podcast, monetizing a podcast is very hard. Starting one, naming one, creating all the graphics, creating the branding, getting ideas, pushing content every week, ideally or every other week, editing everything, making it sound good. Spawning feedback there. It's really a project where you will need a team. If you don't have that team, it's not an issue, but it will require a lot of time. And you might again lose motivation, loose hope. But given all that, we've talked about throughout this entire course and looking at the raw numbers, I think the numbers are actually in your favor because those other podcasts, I don't see them as competitors. I see them as potential collaborators. My advice to you is to ask around, find people to interview, find people that know things around this podcast medium who have done it longer than you have and find ways to again, improve, improve your podcasts. So this is the end of this, let's say base course. Thank you for, thank you so much for tuning in, for paying attention. And I really do hope it's been useful to you and push you towards actually creating your own podcast. Congratulations again, and good luck moving forward.