How to run your first Facebook/Instagram ad. (How it all works step-by-step) | Fuad Agoro | Skillshare

Playback Speed


  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

How to run your first Facebook/Instagram ad. (How it all works step-by-step)

teacher avatar Fuad Agoro, Helping folks make their first $1 online

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

13 Lessons (1h 8m)
    • 1. Intro

      1:21
    • 2. Why Facebook/Instagram Ads Work For People

      1:18
    • 3. Creating your Facebook Fan Page

      4:03
    • 4. Creating a Facebook Business Manager

      4:18
    • 5. Creating a Facebook Ad Account

      6:15
    • 6. Adding a Facebook Fan Page to your Business Manager

      2:32
    • 7. Creating the Facebook Pixel

      6:30
    • 8. Verifying your domain

      4:00
    • 9. Event set up for verified domains

      5:35
    • 10. Creating a custom audience

      6:41
    • 11. Creating a lookalike audience

      5:11
    • 12. Creating your first Facebook/Instagram Ad

      19:11
    • 13. Outro

      0:52
  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

26

Students

--

Projects

About This Class

I am walking you through the entire setup for all of the different tools and systems you need to be able to run ads on Instagram & Facebook.

With the IOS 14 update there are a few but impactful changes to how we are able to run ads on Facebook/Instagram.

If your goal is just to be able to run ads and you don’t want to get stuck and frustrated with all of the different buttons and updates then this course is for you!


I’m not only showing you what buttons to press but also what all of the different things do, and why you would possibly need to set them up.

Hope you enjoy it :)

Meet Your Teacher

Teacher Profile Image

Fuad Agoro

Helping folks make their first $1 online

Teacher

Hello, I'm Fuad.

See full profile

Class Ratings

Expectations Met?
  • Exceeded!
    0%
  • Yes
    0%
  • Somewhat
    0%
  • Not really
    0%
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.

Transcripts

1. Intro: Today is the day. Today is the day. I'm going to show you every single thing you need to do in order to run ads on Facebook and Instagram. I'm going to cover everything from creating a Facebook fan page. So making sure that your Instagram account is the right type of account. So you can run ads. I'm going to show you how to set up the tracking which Facebook calls the Facebook pixel. I'm going to show you how to create a business manager, which is basically where all of the businesses stuff, I'm a setup and every other little thing you need to do like the Ads Manager where you're actually going to be selecting the pitchers in the photos and everything you want to look at. People wants to look at when they're showing your ads and how to look at all your numbers, what the different things mean, like in review process, accepted, declined. I'm going to show you all of this stuff in this course, so make sure you stay tuned. So if you want to dive straight in to the teaching, goats and video three, but if you want to learn about how I've been running ads nonstop since 2013, I've been traveling the world doing it. Watch the second video so you can learn a little bit more about me. But once again, if you just want to jump straight into it, go to video number 3 and I'll see you over there. I can't wait to finish this course or you can actually start running some hairs and hopefully that's due date us tonight, depending on the time of the day you're watching this video. But anyway, that's enough rambling. I'll see you in the course, please. 2. Why Facebook/Instagram Ads Work For People: All right, so why do Facebook ads work? Now? You have to look at it pretty simply, right? So with all marketing, you have to have the people there that are going to potentially by your things. Now Facebook has billions of people on there. When I say Facebook, I'm talking Instagram, WhatsApp, everything that Facebook owns, right? So they have billions of people using their products and services every single day. Now the reason Facebook ads work is because there's people using the stuff every single day. Now, as long as people are using Facebook, people are using Instagram, people are using WhatsApp. Everything's going to work, right? Like you're going to have the potential to reach these people. Something catastrophic happens and no one's using Facebook and Instagram anymore, this will be a dead platform. But the reason I've been able to travel the world since 2013 nonstop is because of this. People are using this platform. Now I'm not saying this is the only place to go, but this is the reason I have faith and Facebook because people use it. Like if you're doing marketing, you have to be somewhere where people are to see it. And that's what you get when you pay for Facebook ads and Instagram ads, whatever you wanna call it. So this is why I trust it. And I can't wait to show you every single little step you need in order to run your first Facebook ad or maybe just to have everything set up correctly. So you're not worried about anything. I'll see you on the next video. 3. Creating your Facebook Fan Page: What is happening in ya'll, so by the end of this training and like I mentioned earlier, you'll have everything set up or at least know everything you need to set up in order to be running your ads on Facebook. Now I don't want to make this thing super long and just be talking all want to get straight into it. So the first thing we're gonna do is create our Facebook fan page. Now you may have one already. The way you'll know this is by going to this link. So if we go to Facebook.com slash pages, this is where we can go to either create a fanpage or see if we have fan pages. Now, if you do have a fanpage created, you will be able to see that over here on this left-hand side. So if I click See All Pages here, I can see all the different pages that either I've created or I have access to. Not as quite a few obviously, because I've been running ads and all that stuff for a very long time. But if you don't have one created, what you're gonna wanna do is find this button here that says create new page. Now you want to click on that. Now all you have to do, give it a name. So obviously, whatever name of your business or if it's brand just about you, you can just put your name or whatever you want to name the page. You're going to put that here. So let's say we want to call it Face Time story, Adam and something random, right? And now we need to select a category. So if we type something in and let's say maybe novel, so let's say maybe it's a, maybe a book or book series. And the book series right now we have a description, so whatever you want people to, so basically when people are scrolling on your page, you want them to know what your page is about. So that's what you want to put here in this description. So it's kinda like if you're used to, Instagram is kinda like your bio. So this is everything that you want to put in description doesn't have to be too long. But I would suggest having something like it's a lot better like to have something there verse nothing. So if people are in your page and a little curious and not exactly sure what your pages about. This is where you can let them know exactly what that is. All right. Whatever you want to put there, that makes sense for your business to that page, that's what you want to put. And then after that you just click this button here that says Create page. And now our page is created right? So on top of that, you can go over here and manage all these different things, right? So you have here your Facebook cover. So this is like the banner that you have at the top. You can change that, you can change your profile picture. You can do all of these different things here on your fan page. And you can see what it looks like a mobile, you can see what it looks like on desktop. All right, so if we want to change the images, we just do that over here. So here we can upload a picture. So you just click it then you can obviously pick the picture that you want to show up as your profile picture. And a cover photo would be this photo here, which would be like that banner photo. And then after that, you're pretty much good to go. You can add as much as you want, but like the things you definitely want to make sure you have, like I said, the description. You want to have some type of description in there and then a profile picture and a cover photo. After that, you could just add all the information that you want to, but those would be the basics. And yet that is it for creating your Facebook fan page. 4. Creating a Facebook Business Manager: All right, so now let's talk about a Facebook business manager. Now, a Facebook business manager is essentially a place where you can deal with all of the different moving pieces when it comes to running your business on Facebook. So when you talk about if you have maybe multiple things going on, maybe you have a few different fan pages, a few different ad accounts. You want different people working on different things. So you maybe have someone that's running your ads. You have someone that's managing all the messages on your fanpage. And maybe have someone else just looking at your numbers and your finances. On the way you can manage all of this stuff is with your Facebook business manager. Now, you, it's possible to run ads without having this. But I would highly, highly, highly, highly, highly suggest that you have this setup before you run any more ads or if you haven't read any ads before, I would suggest doing this first. Now, in order to do this, what we're going to need to go to this link, which is business dot facebook.com slash overview. So business dot facebook.com forward slash over view. So we're just going to let this load up. And then here we are on the Business Manager page to create one. So it's going to be a different length that we go through once we have it set up, but a few. Either maybe you set up one before, but you need to create a new one or you never create a one before. You can always go to this link in order to create a business manager, right? So what we're going to want to do is go over here to the top right to where it says Create Account. You want to click on that, then you're going to name it on. So for keeping the theme from the last video of the fan page, I believe I called it Facebook. No FaceTime or stories. Right. And then you name obviously put whatever your name is or yeah, whatever name is gonna show up on your tax documents and all that stuff, and then your business e-mail. Now your business e-mail, you want to you want to use the same e-mail that you login to your Facebook account with. The reason being, is that things can get a little weird and tricky. Like if you're using a different e-mail as far as like verification and login in and doing all that different stuff. I just say to make it as simple and easy as possible, just use the same e-mail that you log into your personal Facebook account with or whatever facebook account that you're using to run your business might use that same email address. So once you have that in here, you're going to click on Submit. Now, I'm not going to click Submit because I am, I'm at the maximum for this phase, my regular Facebook account, and I can't create any more business managers of all. Once you have it created, it's going to take you to a screen that looks similar. It's gonna take you to an account that looks similar to this. So you're gonna see a page that looks something like this. It's gonna look a little different. If you haven't created an ad account or anything like that, you're not going to see that obvious. He's iconicity, any alerts of stuff getting rejected or anything. But this is what essentially you're going to see once you have your business manager created. And that's about it now if you have another one, what's going to happen every time that you want? So go to your business manager versus going to Facebook and clicking around, just go to business dot facebook.com. So anytime you want to work on ads or anything in your business manager or anything like that. First is going to facebook.com. Just go to business dot facebook.com and it's gonna take you straight into your business manager. And yes, so that is it for the business manager creation. 5. Creating a Facebook Ad Account: All right, so now let's create a Facebook ad account. Now, there may be a few of you, maybe you've already ran some as before and you have the Ad account create. So just like with the fan page, you don't have to worry about that. But I wanted us to create our Facebook business manager first. So we can either add our old ad account that we have in there or we can create a new one while we're inside of our business manager. All right, so what we're gonna wanna do it to get to business manager, the one we've already created. So make sure if you haven't, you go back to the previous section and create one there. We're going to want to go to business dot facebook.com. Now once that loads up, you should see your business manager here. If you have multiple, Obviously you'll see different ones. So I'm just going to go into one that I've actually created. So we're not showing anybody else's information IN. So now we're inside of a business manager, right? So what we're going to want to do in order to create an ad account is go over here to the bottom to where you see this little wheel. And we want to go to business settings. So you want to click on business settings over here at the bottom left. Now from here, first thing you're going to want to do is it's going to populate here under uses a should go on their people. So you wanna make sure, uh, you yourself are here. And then you have your at your e-mail and everything else in here. You want to make sure that's first things for us, right? So if we click on edit, we also wanna make sure we're admin. So you want to make sure you have admin access to your business manager. So we have that here so we don't have to change anything. If not, if it was some other role employee, whatever, just change it to Admin and then update that. If you have to change it, if not, then you're all good to go. And then what we're going to want to do now is go over to Add accounts. So we're going to scroll over here to the left-hand side. Under accounts and off It's not opened and it looks like this. Just click the drop-down menu that we're going to want to click on add accounts. Now from here, if you haven't added anything in here, it's going to be blank. And it should probably just be this blue button proudly be in the middle somewhere here, right? Well, wherever you find that that blue button. So even if you have to just add your old ad account or creating a new ad account, we all want to click on this blue button that says Add. So whether it's here in the middle, we're just going to want to click on that. And it's going to give us three different options. So the top thing is if you created a Ad account already, so maybe you have an Ad account with your personal page and you want to add it into your business manager, which I would highly suggest doing. That's what you're gonna do here with this option. So if I click on this, it's going to add for the ask for the Ad account ID. So if you have your personal ad account, so whenever you are on Facebook and you're running ads usually however, usually ran that. You want to grab your Ad account ID and you want to post post that in here. So when she posted in here, then you'll be able to add that account. Right? So now, for those of you that maybe once I add someone else's ad account into your business managers. So maybe you're working with a friend or family member or whoever it is, but you want to add that ad account into your business manager. That's what you would do here with this second selection. So if we click on that, we're going to, we're going to choose the page or we can search it by the, the ID and then we'll be able to do it that way. Now for the, for the most part, most of us are just going to create a brand new ad account. So in order to do that, we're going to select this third option here that says Create a New Ad account. So we're going to want to click on that. So we're going to name it. And then the time zone. So whatever time zone you select this, basically it's going to give you the refresh rates. And what I mean by that. So basically it's your numbers are going to be different depending on your time zone you picked. So if you travel a lot like me, I would I would select like your hometown time zone. So like it's going to be a big difference between So right now, right, It's, it's ten AM on Sunday here in Bali, but back home in Chicago, it's 10:00 PM and as the day before. So like if I'm looking at the numbers right now for most of the accounts I have, I'm using Eastern Standard Time like New York Times. So would it be 1111 PM there, right, but it would still be yesterday. So basically like if I'm looking at numbers and I'm like, Oh snap, nothing's happened today. Yes, because my time zone is back in America and they're behind the time zone that I'm currently in here. So like, if you do move around a lot, this is something that could kinda affect things. So just make sure that you select whatever time zone that you're your hometown as in whatever place that you're going to be used to seeing the time in. And then obviously we got the currency here, so I would select the currency that you usually deal with. And so that's why I'd have there. And then you click Next. And then you should see your ad account in here. And what you're going to want to do after you've added your ad account in here. So you, you created it. You want to make sure that you go over to your name under here that says people. And you want to make sure you have admin access. So we here, we already see that it's over to the right. So I have admin access already and same with other account for click it. I have admin access, so I don't have to change that. So you just want to make sure that you do have that. Once you do create the Ad account. And after that, you are pretty much good to go when it comes to the Ad account. 6. Adding a Facebook Fan Page to your Business Manager: All right, so now that we have our business manager created, we either add account created and add it into our business manager. Now we want to add our Facebook fan page into our business manager. So it's going to be very similar to the Ad account setup. So what we're gonna wanna do is go to business dot facebook.com. Like I said, anytime you're working on your Facebook business, you want to go to this link here. So now we're going to want to go to business settings again. So we're just going to click at the bottom left where it says business settings, this little wheel, and click on that. And now we're going to want to come over to the left-hand side. So these tabs where it says accounts. So if it's not opened, is click it, open up that drop-down menu, we're going to click on Pages. Now, like I said before, if you haven't added anything in here before this Add button, it might be in the middle. Wherever is, just find that Add button, the blue Add button. Click on that. And then we're going to get those same three options that we got with the Ad account. Only this time we have our fan page created. So we don't need to create a new one. And we don't need to request access because we're the ones that created it. And remember when I was talking about using your business e-mail, the e-mail that you login to Facebook went to use as your business e-mail. This is another reason so you don't have to request access and do all these different things. So what we're simply going to do is click this button here at the top, this link at the top that says Add a page. So you're just going to type the name of that page in that you just created. And as you see here, it comes up first, click that, and then you're going to want to click Add. I'm not going to add this just because this is a business manager I use for something else. But once you do click Add, you're going to see it come up over here. And the same way we do with Ad account, you just want to make sure your admin, so you should see your name in here. Then you want to make sure that you have full control over everything that's here. And that is how you add your fanpage to your business manager. 7. Creating the Facebook Pixel: All right, so now let's talk about the Facebook pixel. So the Facebook pixel is essentially Facebook's name for it's tracking. So if you talk about Google and YouTube, they have Google Analytics on Twitter. I believe it's called the pixel as robo with Facebook, they call it the Facebook pixel. So this is essentially letting you know what is going on on your, on the websites and the ads and all the things that are outside of Facebook. Because Facebook obviously doesn't control anything that's on the internet. So in order to, for Facebook to be able to see that they need to have some pieces, some piece of tracking there. So you can see exactly what's going on on these different websites and when all these different things are happening outside of Facebook and Instagram, right? So to explain that the Facebook pixel a little bit deeper for people that don't really understand that. So if you understand cookie, you understand tracking, I don't need to explain to you why you need to do it, but maybe you're a little bit new to this and you're trying to grasp and understanding of it, right? So let's say you have a business where you have clothing stores, right? So maybe you have a few clothing store is around your city or around the country. So let's say you usually spend a thousand dollars on advertising a month, right? You pay another company, you pan other company at $1000 and they do your advertising, right? So basically, what is happening, like if we're putting it in relation to a Facebook pixel. So option one, they say, you give us the money, we do the advertising and then obviously we'll see what happens, right? So you can do it that way where you don't know anything that's going on. You don't know if the advertising is bringing the results or it's just people that would be coming in anyway, you don't know how many people are coming in from the advertising, all that stuff. You just know that you're paying them and they should be doing something. Or you have option to where they say, oh, we can give you a report every single day of every person that comes into the store. When do people come into the store, whether they pick up something and actually are about to bias often the type of items they're looking at, how long they're staying in the store. And the actual amount that you're getting back from the money that you're spending with them. So you have those two options, right? You have the option of just giving advertisers of money and you might be getting a whole lot of money from their actions. You might not, but you don't know because you're not tracking anything. Or you have option two, which would be like the Facebook pixel. When you put the Facebook pixel on places, you can actually see what's happening with the money that you're spending on advertising. So this is essentially what you obviously want, right? You want to know what's happening with the money because it could just be that you're getting a whole lot of organic traffic and not much is happening from the paid advertisement where you're not going to know this unless you're tracking it, unless you have something there that will tell you what's happening. So this is essentially what you're doing with the Facebook pixel. You are putting something in place. So you can see what's happening with the money that you're spending on Facebook. So you can say I spent a $100 this week on my ads and I've had this result, this many results, right? But if you don't have your tracking in place, so you can say, Oh, I spent a $100 and these are my total sales. But you're not exactly sure what brought in that total sales like what what that total sales is made from? Like is it from mostly organic? Is it mostly the Facebook ads? Is it from something else? You don't really know if you don't have the tracking in place. So you are a 100 percent want to make sure that you put your Facebook pixel in as many places as you possibly can see your website. If you're using Shopify, you want to have it there? Yeah. Pretty much anywhere that's not Facebook and Instagram. You want to have your Facebook pixel setup. And I'm going to show you how to set that up now. So what we're gonna do is go to business dot facebook.com once again, and we're going to go into our business manager. Then we're gonna go into business settings. And so now we're inside of my business manager. We're going to want to go to business settings. So we're going to click on that wheel at the bottom-left to get into business settings. And now we're going to want to scroll over to the left side. That's where we see data sources. So you wanna find this drop-down menu. This is data sources and you're going to want to click on that. And now we have an opened up and we want to click on pixels. So now what we're going to want to do is find the Add button, the same one we used for the fan page and the Ad account, and we want to find that Add button. Now this is obviously different than the last few things we did. But basically you're going to name your pixel. And then you can put in your website if you want to go through and set it up this way. If not, you just click continue and then you should see it populate over here. Now once again, you want to make sure that your pixel, you have full access to it. So you want to go over here to manage. Another thing you're going to want to do is once you've pixel is created and you have full control over it, you want to go to connected assets. And you want to add your ad account in here. So in order to do that, you just click on Add Assets. And then you should see your ad accounts that are in your business manager. You want to select it and then click Add. So you wanna make sure you have it connected to your ad account. That way whenever you're creating ads and doing all that stuff that I'm going to show you later on in in training, our you'd be able to do that effortlessly. So once you have those things set up, that's the main thing you need to have done in order to be able to actually start using the pixel. So that is it for creating a pixel. And now we're gonna go over a few of the things that you can do with the Facebook pixel. 8. Verifying your domain: All right, so now let's talk about domain verification. So now we're starting inside of business settings because I showed you guys a few times now how to get here. So you should know how to do that. If not, go to business dot facebook.com, make sure you're in your correct business manager. Look to the bottom left, so find that wheel for business settings and then you'll find yourself right in here. So right now, the biggest difference that we have with running ads before and after the iOS 14 update would be the domain verification. So you have to make sure you have your domains verify that you're running your ads to. And the way that we do that is by coming over here to brand safety. So you're going to scroll down on the left-hand side where we have all these different tabs. And you're going to click on this tab that says a brand safety. Then you're going to click on domains. Now what you're going to want to do in order to add a new domain, is you're going to find the Add button like we did with all the other steps. Alright? So you're going to click on Add. You're going to type in the name of your domain. So let's say it's so you can, once you, you entered in your domain, you want to make sure it's correct, like double-check it and make sure it's the right thing. And then you're going to see it pop up saying not verified because you haven't verified it yet. Now there's a few different ways that you can verify your domain. And the way that I did it on. So if we open up this drop-down menu, I did it this way. So update the DNS TXT record. So I'm, I'm actually not going to go through the steps of doing this in the different places you can, because there's so many different places that you could have your domain registered. But if you've done anything with domains before, it shouldn't be too complicated. And if you have someone else managing your domains and all that type of stuff and all your web stuff. Basically, all you gotta do is send them these directions and copy and paste this thing for them and there'll be able to do that. Yeah, So once you, once you do have this, so basically so you go into domain registrar, find a DNS records, and then you're going to add a TXT record to your domain. And then the value of that, if there is a value, it's going to be this at symbol. And then you're just going to copy this. And then make sure you save it and make sure you have everything say is so it's actually a Save record on your domain. And then once you do that, Like it says, you got sometimes takes 72 hours were literally I've had it done within my 10 minutes at like waiting ten minutes and then it was fine. So basically, once you have it in there, you haven't saved, you're going to click over here to where it says verify. And once you've given enough time, It's an everything's in the right place. You click Verify, and then you'll have your domain verified. As simple as that, It's nothing 22 too complicated. You basically just have to follow these steps. So you gotta go to DNS records at a TXT record, copy this and they're on. If they need a symbol, just put the add symbol, save everything, come back over to the screen, verify it, then you should be good to go. You can do with these other ways as well. But I, I personally think this is the most simple way to do it. So yeah, so once you have that, you have your domain verified and the next step we're going to do is adding events to our domain. And I'll show you exactly how to do that on the next video. 9. Event set up for verified domains: So now let's set up the vents to go along with our domain. So another big thing that happened with the iOS update is the amount of different types of things that you can track. So before, you can literally track every single thing that you possibly could with Facebook, with as many domains as you wanted, right? But now, with every domain that you verify, you only have eight different things that you can track at a time, right? So I want to show you how to set those things up and how you can set up the hierarchy of what's most important downs or what's least important to you when it comes to tracking these different things. So we're going to want to go to that link that we all know is also well business dot facebook.com. All right, so now that we're inside of our business manager, we're going to want to actually not going to business settings this time what we're gonna wanna do is find this three dots button over here to the right of this Facebook logo. You're going to want to click on that. And if you don't see Events Manager here, you just going to scroll down until you do see it. For most of you guys, you should see it under Manage Business and you should see Events Manager over here. So you're going to want to click on that. You know, my forehead is shot him with this light. Now it's very important that you have your domain setup already before you do this and also your pixel setup. So you won't be able to do this without them. So that's why it's really important that you go through these videos that I have in the order that they're in, just so you are able to do everything effectively because you can't, you can't do this without a pixel, right? You won't be able to set up events without having your pixel created. So just make sure that you are going through everything step-by-step. And if you've done this stuff already, That's cool. Like if you have the Ad account already and you have it in your business manager, perfectly fine. But just make sure you have all of these things done before you tried to do the steps on that our head. So what we're going to want to do is come over here to where it says aggravated event measurement. So you should see this purple button over here and I'm not sure if it's going to be purple for you. It should be for everyone. But I'll just go to aggravated Event Measurement. Click on that and then you're going to click on this button here that says Configure weather events. Now what you're gonna do, if your domain is not in there, you can click on this button here that says managed domains. And then you wanna make sure that you have it in here. Remember how we verify it and did all that stuff. So that's why I'm saying you have to make sure you do the steps before and make sure that it's in here. So since we have that already, we're going to, we should see our domain here. So once it's verified on, you should see your domain added in here. So you're just going to click this drop-down menu. Then you're going to want to click on this Manage Events tab. So now what you're gonna do is you have the eight different events that you have. So you see here it says Events lot fields three of eight. So I have three of the eight events feel that I can possibly use. So now you're going to want to click on this button that says Add event. And then you should see a pop-up over here. You're going to select your pixel. Then you're going to choose your event. So we have all these different events here that we could have setup, right? And then you just select whatever event you want, put it in there. And then after you do that, you want to make sure you click Submit. So after you have them here, you basically you have the highest priority one on top which should be purchased for most of us, right? Like if people are able to buy something, that should be the thing that we're trying to get the most. So it would be highest priority. So that's what we're going to have here at the top. And then I basically sought the priority by things that are closest to the sale. So if I have ads, a car, that would probably be second, maybe lead after that, and then after that it'll be viewed content or whatever it is, right? So basically the highest priority would be prejudice and then whatever it is, whatever event is closest to the purchase, That's basically how I order them. And that's how you can order them as well. You can choose however you want to, but I suggest doing it that way. That way if Facebook is prioritizing the things that are going to actually generate some income for you, various things that aren't really gonna do that. So once you have all that setup, exactly how you want it to look, click Submit, and then you are good to go. You have your event setup, you have your domain verified, and you're pretty much good to go when it comes to the, to the iOS 14 update. 10. Creating a custom audience: I had. So now let's talk about audiences. So there's a difference between a custom audience and a lookalike audience. I'll get into lookalike audiences and a little bit. But a custom audience is basically just a group of people that you tell Facebook that you want to create. A custom audience could be all the different people that like your Facebook fan page. A custom audience could be all the people that have watched 50% of any of your videos on your Facebook page or your Instagram business page. A custom audience could be a list of emails that you've got from your business that you upload to Facebook, right? All of these different things can be custom audiences. And I'm going to show you how to create them and also what you can do with them. So in order to create a custom audience, we're going to be inside of our business manager and like always. And in this time we're going to want to click up here again to where it says all tools. And then you want to scroll down to where it's, where you see it says advertise, then you want to click on audiences. Now I'm just gonna switch these accounts so we're able to see everything. So now what we're going to want to do is click on this blue button here that says Create Audience. So we're going to click on this button, Create audience. And then from here, we have these three different options. Here are actually four different things we can click on. But for right now we're dealing with custom audiences, right? So we want to click on that. And then there's all of these different ways that we can create a custom audience. So this can be from a website. So if we wanted to make an audience of people that the people that go to our website within a certain amount of time, we can do that. If we want to upload a list, like I'll say an e-mail list, we can do that. App activity, offline activity. I don't really do those. And then we have these ones. So we have videos. So we can make audience off of people that have watch specific videos or percentages of specific videos are all of our videos. We can do different things off our Instagram account. If we create lead ads, we can create audiences from that, from events from our Facebook page, all of these different things, right? So let's say we just maybe wanted to create a list off of our e-mail list. We wanted to create an audience, Sorry, off of our email list, we'll select this option here that says customer list, and click on Next. And then we need to get the template so it tells you what type of settings they need to have for the file that you upload. So it has to be a CSV or a TXT file. Now anywhere that you are downloading these emails from, there'll be able to give you that option or you can convert it. So you click Next. If you have your customer value here, I would say like this. If you don't, then it's like No. And then from here you upload your file. So you would go in and make sure you have it downloaded obviously already. We find it. So if I just find CSV file somewhere on my computer and I like them up and one of my old list. So you have here, you name it, and then if it is a list, I would put the date of it, so the name of the list, wherever it is. And then also I put the date that you're uploading it or the date that you downloaded that list, right? And then you click Next. And then it's going to tell you the fields that you have. So we have email and country. Satan is actually needed for 17 of these different things. So they just basically can identify all of these different fields. Perfectly fine, doesn't really matter. Then you click on this button here that says importing create. Now it's uploading and it's going to tell you, there's, so this surprisingly had a 100% success rate of upload. Usually there's gonna be some areas. It might not be able to find the emails connected to the Facebook account or something's missing, or the emails might be wrong. A lot of the times that will happen, so don't worry about that. If you don't get a 100 percent uploaded, most of the time, you won't get that. But once you have that created, you can just go over here and then you'll be able to see your list. And so we have all these different options for the custom audiences, right? So it's not just that. So if we wanted to create an audience off with people that have watched our videos. So we just select the video, click on next. We select basically if we want 3 second views. So basically I'm Facebook. In order for a view to be counted, someone needs to watch your video for at least three seconds. Anything under three seconds isn't counted as a view. So anything over three seconds is counted as a view. So just a little piece information there. So let's say we wanna do people that watch these 50 seconds of our video. And then we got to choose the videos. So we got all these different videos here to choose from. Click confirm. And then we're going to name it. I would name it fit the percent video view. Then you have a description if you want. And then you create the audience, right? And in all the different audiences that you create, you'll see them right up in here. And yeah, that's about it for custom audiences. So you can go through and just look at all these different options. It'll tell you what they need in order for you to do it. Then you just go ahead and create all these different custom audiences. Now once you have the custom audiences created, what you can do is actually use them in your targeting. So when you're running ads and you want to run ads to specific groups of people, you can use these different custom audiences that you've already created. And next I will show you how to create a lookalike audience. And it also would a look alike audience is. 11. Creating a lookalike audience: All right, Let's talk about lookalike audiences. So a look alike audience is that. So we've created our custom audiences, right? And let's say we created a custom audience off of an email list. And maybe arc company who have something to do with fitness, right? Maybe we have a free e-book that we gave people when they came to our website, right? So they put in their name, they put it in an email, and I got our fitness e-book about weight loss. We've got a weight-loss e-book. Now what we can do, we can upload that lists that let's say maybe we have 500 people on that list. We upload that list, create the custom audience. Facebook, right? As we learned on the last video, how to do that. So now we have these 500 people that are into weight loss that are specific, that specifically have KM and downloaded our e-book. Now, after spending money on ads for awhile, maybe after like a $100 or so. You start to see that the same people are seeing your ad, right? Like out of that, that list of the 500 people, or maybe you spend a few $100. You'd like Danny's people are seeing this ad over and over and over again. But you want to find more people that are similar to that, more people that are similar to the people that are on your list. Now this is when you create a lookalike audience. So a lookalike audience is essentially a way bigger group of people that you create from your custom audience. So it could be your e-mail list, that could be your fan page. It could be all these different things that you can create a custom audience off of. And a few, a few other things that you might not necessarily create a custom audience off of and just make that group a whole lot bigger. So for talking in terms of the email list, so let's say we have 500 people on that list. You can create a lookalike audience. So you're finding people that are very similar to the people that are on that list. And you can have anywhere from like a few thousand to a few million people that Facebook is helping you find. And these people should be very similar to the characteristics of the people that you gave them from the list. So this is essentially what a lookalike audiences. It's a lot bigger group from the, from the characteristics that you're giving Facebook. So you have a whole lot more people, It's a target. And the way we're going to create this, we're going to be inside of our business manager, of course. And we're going to want to go to audiences again. So we're going to click on this thing up here that says all tools, these three lines. And then we're going to scroll down under advertise to audiences. Click on that. Or it might be under your shortcuts. Now if you've gone through this a few times already. And so now we are inside of our audience dashboard as I like to call it. So if you see up here, so now what we're gonna do is click on this button up here that says Create Audience. And we're going to click on lookalike audience. Now we need to select the source. So the source could just be our pixel. So we can create lookalike audiences off of our pixel in different things that happen with that. Or if you wanna do our list, we want to click other sorts, right? So here you can see the type of audiences that they have. You have, sorry. So you have your, maybe you have different leaves. You have stuff off of your page, whatever you have, right. So let's say we wanted to do it off of the leads. We just click this button here. And then we select a location or region. So maybe we want to select the United States. And now we have percentages. So as you see here, a look-alike percentage consist of the people most similar to your lookalike audience source. Increasing the percentage creates a bigger, broader audience. Basically, the smaller the percentage, this, the smaller the group of people, but the closer they are to the original source that you gave them, the source being the leads or whatever it is that you have. So here we have 2.5 million people, right? But if I go all the way up to 10 percent, I got 25, 0.4 million people. But these people aren't going to be as close to the sources. A 1% would be. So basically the 1% would be way closer to the group of people that I'm asking for them to create a lookalike audience off of. So basically, I generally start with 1% and go from there. But 10 percent can be really, really, really, really effective as well. It just kinda depends, but I usually start with 1%. And then after a while, if I'm wanting to try some other stuff out, I'll keep increasing all the way up and so 10 percent. So that's what a lookalike audiences. And I really hope that you do use these because it's a very powerful tool. And yeah, I can't remember any account that I've ever used where we haven't used a look alike audience. So I definitely recommend using that. 12. Creating your first Facebook/Instagram Ad: All right, it's that final time to actually get these ads up and running. So we should have everything set up that we need in order to run out. So we have our ad account setup, we have our business managers set up, we have our fan page setup, we have our pixel setup, we have our events setup, we have all this different stuff, right? So we needed, we needed to set up all these things in order to actually be able to run some ads. So obviously going to need some content that the ads are actually going to be right? So your photos and your videos and all that type of stuff, you're going to need that stuff as well. But as far as all the technical stuff, we have all that stuff setup. So let's actually go inside of the dashboard so I can show you what the different things are that you actually need to know about when you are ready to run some ads. So as always, we're going to go to business dot facebook.com at. So from here, I believe you should see the same thing. It says Audience Manager. If not, you're going to want to come up to the Tools tab as we have been doing. And under advertise, you should see ads manager. Now, you're going to see a dashboard that looks very similar to this. If you've never ran ads before, you're going to see basically no results, right? But the main thing that we want to understand are these tabs up here. So we have the tab that should be selected already, which is campaigns. We have ad sets and we have ads. Now these are three different sections. And as you can see here, we got like the little squares representing different things here. So a campaign is essentially where you'll be housing all of the different Targeting and videos and photos and copy and all that different stuff that's going to go along with the ads. The ad sets is the actual piece of targeting. So this is what differentiates when you want to show it to different people. And adds is the actual piece of content. So whatever like whatever photo, whatever video you have, you said all that stuff within here. So just to run through it in reverse, ads is the actual piece of content. So the photo, the video, the words that go along with it, the link to your website, you do all that stuff in here. Ad sets is the targeting. So when he wants to target different people, you want to test different things and do all that different stuff. You do that with ad sets. The campaigns is the overall objective and what's holding all of these different things, right? So when we're thinking of campaigns, campaigns are basically what we're telling Facebook we want to happen with the ads that were running for this particular thing, right? So if we go to Create, make sure we have campaign selected. We have these different options here. So we have awareness, consideration and convergence. So awareness, this is basically just when you want your piece of content. So your photo, your video, just seen by as many people as possible. That's the only goal. You just want it to be seen by people you don't care what happens when they see it. You don't even care if they click on stuff or share stuff and do all that. Like your biggest thing is just getting the word out there, right? That's brand awareness and reach. I never do any of those type ads because it like, I mean, if if you're working for a different company and the data's want that to happen. You can select that. Now. These ones I have done so under consideration, consideration, consideration. We have traffic. So traffic is basically getting as many clicks, many, many people over to your website as possible. So that's what traffic is. So when someone's like, I need this amount of eyeballs on my website, I need you to make it happen. That's what you're doing with traffic. You're basically saying like, I, I'm going to get as many people to click over to this website as possible. That's what's happening with traffic. And engagement, would basically be when you just want some action on your actual post. So like if you want shares and likes and people just to watch the stuff and do all that type of stuff. Engagement is what you're going to look for. App installs, pretty self-explanatory video views of video views is pretty similar to engagement, but the main goal obviously is to get as many views on a video as possible. So with engagement, it could be shares and comments and all that stuff that you're after. But we're video views, it's solely that you're just trying to get as many people to watch the video as possible. And remember, like I said earlier, a video view is only counted when someone watches your video for at least three seconds. And then we have lead generation and messages. So lead generation would be if you do a lead ad and like your whole, your whole goal is just to get leads with Facebook's version of that. So you can set all that stuff up in there. And then messages would be something that is within Facebook as well. You can basically set your ads of so like there's an automated message and all that type of stuff. Now for the most part, what we're going to be running when it comes to ads is going to be convergence. So either lead generation or convergence. And the reason I say that is because you want to make sure that when you're running your ads like you have a goal, your goal is to be in profit. So we want to make sure that we're able to see that. And I think the best way to do that is through conversion ads. So that's what we're going to set up here. So if I click on conversions, we can name the campaign if we want to do all that different stuff or we can do it later. I'll just click Continue so we can do it later. So now we have our ads Setup open, right? So here we have our campaign. So our campaign is this folder. Ad sets are these four squares, and then the actual ad is this icon over here. So we can name the campaign. Let's say it's a video, PDF download. I don't know, just naming it whatever you want it to be, right? So now we have the campaign setup. So you have different options, or you don't have been options anymore. But you can select all of these different things, right? But we want to do conversions. So after we have everything set up, how we want it, we're going to come over to the ad set. Now an ad set. We want to, if we are selecting conversions and we want to optimize for a conversion, you want to make sure that you're selecting a website. Now it can be whatsapp Messenger app, all these different things. But for the most part, unless you're dealing with those, we're going to want to select website and then we can select our conversion event. So our conversion event can be obviously whatever we want it to be. Now, one thing you're going to want to keep in mind is that in order for this, so there's different there's different stages that your ads can be in, which I will explain in a little bit. But basically, you need to have at least 50 conversions a week per ad set. So per targeting in order for the Facebook pixel to be fully functional and to be able to do its thing. It might be a little confusing. You might not understand what I'm saying, but just so you're aware, like you want to watch, you wouldn't want to pick purchase. If you don't think you'll be able to get fit the purchases a week in each of your ad sets. So we want to select something that we can get us and maybe we can expect to get at least 50 leads per, per ad set per week, right? So we're going to select the lead. And then it saying, your ad may not be optimized for convergence because we haven't received any activity just because I haven't really used this account or anything on it, right. So we can just ignore that. And then down here we've got a few things going on. So we have budget. I like to do daily budget. Just so the main reason is because you should be in your ad account every single day looking at your numbers, sometimes multiple times a day. So you shouldn't really be worried about spending too much money. Now, as far as a budget to pick, I like to pick a budget based off of whatever it is the result I'm trying to get. So for this example, we're doing leads, right? And maybe I know I can afford to pay $5 per lead. So I would set my daily budget F5 dollars to start with. Now, I can't just you can do whatever budget you want, but that's the way I like to set it up. And you can also do a lifetime. So if you know that you have a webinar coming up or something that's time-sensitive and you need the ads to stop at a certain time. You could just do a lifetime budget and have a start date and end date, and you can do it that way as well. But if not, if it's something that you can always be running, are you just going to check it a lot? I would just do daily budget. So we got some more options. So you gotta have the Add Scheduled all the time. If not, you can do the lifetime budget and change all that cool stuff, right? So now we have the actual targeting. So this is where we select the type of person or people that we want see you in our ED. So if we created our custom audiences and once a target people in our custom audience, we would select this box here and then go over to custom audiences. And you'll be able to see that all of those here. You'll also be able to see all the different lookalike audiences you created here as well. And if you wanted to pick one, you just select it. And then it's given us some information about iOS. Alright? And then there we have our audience selected. So this is where you would add your custom audiences or your lookalike audiences. Another thing we can do to his exclude people. So for example, maybe we're trying to get people to sign up for a webinar, sign up for our list. But there's a lot of people that have done so already. And we want to make sure that people that have already done this aren't seeing our ads. So what we can do is click this button that says exclude. And then you can select that audience of people. So if it's the list or whatever, you can exclude those people. So people that have already taken action that you're advertising for are not seeing the same ads. And here we can select our location. So you can do it by city, you can do it by region. So if we wanted to put Europe. I can do that here. And you can do all these different things. You could do City, you can do within a radius of a certain city and all that cool stuff, right? You can do include certain cities, exclude certain cities. You can do all that stuff we're targeting. You got your age. Obviously, you can select the age of the people that you want to target. And then you got genders. And then from here, you got some more. This is where you put in your actual keywords. So if you wanted to target people that we're into Naruto, I can type in our route, so in there and then hopefully something should pop up. So I got 72 million people that like Naruto, right? So that's what I'm trying to target, that's what I get. Now, if you wanted to find more keywords, one thing you can do is click on this button here once you have your keyword entered and click on suggestion. Now we can see all these different things. So we've got Dragon ballsy, Dragon Ball, manga, One Punch Man, enemy movies, all these different things, right? So we can have them. And then we've got languages. So obviously you want to select the language that your ads are in. I wouldn't put all languages. I will just put English or whatever your languages that you're putting your ads in. And then here we have placements. So we have automatic, which I pretty much recommend unless you're you have specific pieces of content for a certain placements. I generally do automatic just because Facebook's really good at it. Sometimes I do only feeds just to test it out for but for the most part, I think all placements is the best way to go, but some people might tell you otherwise. And then we have cost controls here. So if you wanted to do bids and all that stuff, this is a little bit more advanced. I don't really get into this stuff, so I don't really want to explain. I've tried it, but yeah, it's not something you absolutely need on your first day of running ads. And then we have our attributions settings, which basically means the amount of time. I'll read what it says. The attribution setting ensures a conversions or system optimizes that are the same ones you want to measure. For example, with a one-day click and view setting, our system would learn from the conversions that happened within a day and show you ads to people likely to convert within a day. So that's what the attribution settings are about, right? So you have these different options here. I usually do seven-day clicker, one-day view. And now let's get to the ads. So it's a go-between your campaign, your ad sets and you ads, you just click over here, right? So the top one and density like this would be the campaign. The middle one is the ad set and the bottom one is the actual ad, right? So now it's important that you have all your stuff connected already, right? So you need your fanpage connected, and you also would need your Instagram account, account connected if you're running ads on Instagram. So you wanna make sure you have. That's why I'm saying you want to go through these things step-by-step so you're able to do everything you possibly can. All right, so now we have our pay selected, our Instagram account selected, and now we can create our ads. So I don't want to do dynamic. Dynamic is something that we can be, but I just want to keep this explanation as simple as possible. We're going to select a single image. And now we can add our media. So this is everything that will go into the actual ad itself. So if I add, let's say I just wanted to add a photo, an image. So we have all of these images are images that I've used before that I've uploaded or you can upload a new one. All right, so let's say we just want to use this one with me on the boat. Right? Click done. And now we have our primary texts. So this is the text that's going to show up above the photo. So I would suggest if you are going to have text here, I would suggest having the link included in here. So wherever it is that you're sending people to, you also wanna make sure you have it in here. So we unlink. So we've got a headline. So headline is going to be this bold letter here, as you see it says headline. We've got our description. So description is going to be this small texts that goes onto here. And then we got our call to action buttons. So depending on what the person's going to want to do from the ad. So if they're going to watch more book now contact does download whatever it is you want to do that. You want to show you here? I usually do learn more just because it can be used for pretty much everything. So that's what I like to have there. And then here we're going to need to enter our website that we're sending people to. We can preview it if we want to click on this button. And then you can have a display link. So basically if we don't want to show the www dot or the http slash, all that. You can just have it show up how you want it to here. It just has to be part of the actual link. And then from here you want to make sure that you have your pixel selected. So you want to click on this if it's not, and make sure you select your, your domain. And after that, you're pretty much good to go. So you want to double-check everything, make sure everything looks good. You have the right website links that the text is right, the photos, right? All that good stuff. And then you click over here to where it says Publish. Now, what you're going to see, once you do publish it, it's going to say in review under delivery, right? So the delivery has a few different things that you're going to see. So right now it's in draft because I haven't uploaded it right. Once I upload it, it's gonna say review. Now once it's accepted, hopefully it does get accepted. Then I'll say active. And then there's a few other statuses that you could see, right? You might see limited learning. So limited learning basically means that Facebook's not getting enough data or information from the ads that you're running. So it's a fixed that you basically need to increase the budget that you have on the ad so that they're able to be enough information to come through. Now one thing you might see that you don't want to see is add that rejected. You might see rejected, right? So with that, if you do see an ad that gets rejected, what you wanna do is come to the actual ad. So find it, click on it, click on Edit. And then you should see an explanation of why the ad was rejected up here. You should see that. If not, if you don't see it there, go to your e-mail, your e-mail that you log into your Facebook with, and you should see it there. Now these are the two places. Like if you don't see here, you should definitely be able to see it in your email. And then from there you just have to basically fix whatever it is that they tell you is the reason they rejected it. And then after that you should be good. So as long as your, your ads are active, you're good. Limited learning. Like it's okay to be there. You don't want to be there. But the one thing you definitely want to change or fix is anything that's rejected. But after that, you are pretty much good to go. And you have your adds up and running. 13. Outro: Congratulations, congratulations, you made it to the end of the course. Now hopefully, you're watching this as you're actually doing the step. So if you didn't, you just wanted to take it all in, go back and re-watch everything, and then make sure you're doing everything with me step-by-step. Now, with that being said, a lot of the times Facebook does change things. Like a lot of the times, what you're seeing on my screen might look different to you because it's in the future. So sometimes it looks a little different. So if that does happen and I don't happen to update it, make sure you leave me a comment on a video and specifically at the section that it looks different and I'll do my best to update that within a few days. This was my very first Skillshare course. I really hope you guys enjoyed it. I enjoyed making it for you. And I have so much more to come, so please let me know what other things you guys would like me to teach you. And our guests. I'll see you on the next course.