How to properly set up YouTube Ads (everything you need to know) I All YouTube ad types explained | Nikola Lugonja | Skillshare

How to properly set up YouTube Ads (everything you need to know) I All YouTube ad types explained

Nikola Lugonja, Online Marketing Instructor

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12 Lessons (1h 8m)
    • 1. Introduction

      1:05
    • 2. Skippable in stream ads explained

      5:29
    • 3. Non skippable in stream ads explained

      5:08
    • 4. Discovery (TrueView) ads explained

      4:11
    • 5. Bumper ads explained

      5:55
    • 6. Outstream ads explained

      5:30
    • 7. Sequence ads explained

      6:32
    • 8. Non video ad formats explained

      4:36
    • 9. How to link your YouTube account with Google Ads

      3:24
    • 10. How to set up a YouTube campaign (step by step) part 1

      19:54
    • 11. How to set up a YouTube campaign (other video formats) part 2

      5:47
    • 12. Thank you

      0:23

About This Class

Everything you need to know about YouTube Ads. Firstly, we are going to see different types of ads that are available: bumper, skippable in-stream ads, non-skippable, outstream, discovery, sequence ads, non-video ad formats... Secondly, we are going to connect YouTube account with Google Ads account so you can properly set up your ads. Finally, we are going to take a look at how to set up different types of ads and what are some important tips and advice to have in mind.

After this course, you will be able to set up your own different types of campaigns and ads on YouTube and other Google's partner websites. 

YouTube Ads (lectures):

  1. Introduction

  2. Skippable in-stream ads explained
  3. Non-skippable in-stream ads explained

  4. Discovery (TrueView) ads explained
  5. Bumper ads explained

  6. Outstream ads explained

  7. Sequence ads explained
  8. Non-video ad formats explained

  9. How to link your YouTube account with Google Ads

  10. How to set up a YouTube campaign (step by step) part 1
  11. How to set up a YouTube campaign (other video formats) part 2