How to plan a (How-To Video) That Boost Audience Retention

Kramer Ammons, If you think you can your right!

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9 Lessons (22m)
    • 1. How to plan a (How-To Video) That Boost Audience Retention

      1:22
    • 2. How to capture an audiences attention

      1:27
    • 3. The Most Important Lesson

      3:18
    • 4. How to Open a Story Loop

      3:47
    • 5. Examples Of Opening Story Loops

      1:54
    • 6. Connect To Your Audience Emotionally

      4:19
    • 7. Make Your Content Manageable

      2:40
    • 8. Empower And Address Their Fear

      1:58
    • 9. Class Project

      0:52

Project Description

To-Do: Create your first "how-to" video by applying storying telling concepts below. *Remember, keep it simple so your audience will take action!

Video Outline:

1. Intro - Grab their attention within the first 7 seconds by opening up a story loop.

2. Use one of the 6 techniques to open up the story loop (Example: Statistics, Pain Point, Aspirational Identity, How-To, Secrets of, If you are...{desired result})

3. Create an emotional connection. 

4. The meat of the How-To Video (tell them what they'll get + break it down into a few easy steps)

5. Outro - Address their fears and empower/motivate them!

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Student Projects