How to make a totally boss LinkedIn Profile (Intermediate/Advanced) | Elizabeth Rissman | Skillshare

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How to make a totally boss LinkedIn Profile (Intermediate/Advanced)

teacher avatar Elizabeth Rissman, IDEAS. ACTION. DONE.

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (15m)
    • 1. I. Introduction

      1:47
    • 2. II. Headline

      2:21
    • 3. III. Summary

      2:11
    • 4. IV. Highlights

      1:37
    • 5. V. Recommendations

      2:07
    • 6. VI. Putting it All Together

      3:03
    • 7. VII. LinkedIn and Beyond

      0:48
    • 8. VIII. Wrap Up

      0:46
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About This Class

Hi, I'm Elizabeth Rissman, and I'm going to show you how to create a LinkedIn profile that makes you look like a total boss.

By the end of this short class, you'll create a stellar LinkedIn profile that will not only impress potential clients, but also give you the added extra confidence to get out there and start networking. #swagger

WHAT WILL I LEARN?

In this short series, you're going to learn how to:

1. Define your headline

2. Create the perfect summary (I'll give you a cheat sheet)

3. Highlight your strengths (Without seeming like you're obnoxiously humble-bragging)

4. Collect endorsements (I'll give you a script)

5. Take your personal brand beyond LinkedIn out into the Internet and world at large (Eeep!)

WHO IS THIS CLASS FOR?

The CEO Entrepreneur who's looking to stand out from the crowd.

WHAT LEVEL IS THIS CLASS?

I've labeled this class as intermediate/advanced because it requires more critical thinking on your end than simply doing things on LinkedIn like uploading a profile pic and filling in your work history.

ANY QUESTIONS?

Any questions, just ask, always happy to help in any way I can!

Looking forward to seeing the new content you create!

Meet Your Teacher

Teacher Profile Image

Elizabeth Rissman

IDEAS. ACTION. DONE.

Teacher

Hello, I'm Elizabeth! I'm a digital strategist and creative project manager living in Orlando, Florida. (Yes, people actually live here, though vacationing here is pretty cool, too.)

My life reads like the story of many entrepreneurs - I've held a variety of jobs that simultaneously qualify me to do nothing and everything. I've worked on New York Times' Best Seller campaigns, I've created and managed websites with over 60,000 users per day,  and I've helped clients systematize their sales and marketing.

If you could know one thing about me, it’s this: I like pressing the “go” button. A lot. I couple swift ideation with rapid execution. 

Whether it’s a website, online content, or digital products, I thrive on the creative collab... See full profile

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Transcripts

1. I. Introduction: Hi, I'm Elizabeth. Risk in, and I'm gonna show you how to make a LinkedIn profile that's gonna make you look like a total box. During the short Siri's. You will learn how to define your lengthen headline How to crack the perfect summary. Don't worry. I'll give you a cheat sheet. How to highlight your strength without seeming like you're obnoxiously humble, bragging how to collect recommendations and how to bring your personal brand beyond lengthen to take on the world at large. By the end of the short class, you'll create a stellar linked in profile that will not only impress potential clients but will also give you a little extra added confidence to get out there and start networking. This class is important for two reasons. One. As an entrepreneur, you are your business, and you want to project a cohesive brand. Your linked in profile is a part of that. Also, when you're out networking face to face, you wanna have your value proposition that is clear, concise and, of course confident. I've labeled this class as intermediate slash advanced because it requires more critical thinking than simply throwing up a profile picture or filling a new work history. Those steps are important, however, and I encourage you to check out other classes in the school share community that cover these topics. Just remember, come back over to this class when you're ready to, you know, just a pure profile a little bit before we get started a little bit about me. I'm a digital strategist and creative project manager living in Orlando, Florida One thing you should know about me is that I like to press the go button a lot. I've helped launch a New York Times bestselling book and helped dozens of small businesses increase their bottom line through digital marketing. Ready? Let's get started. 2. II. Headline: before we jump in, let's take a step back to see what the final product will look like. Here's my LinkedIn profile. You can see that the content is quote above the fold. It's very tidy, and it gets the point very quickly. Many Web users only scanned pages for seconds before clicking away, so you have to make your introduction fast. By the end of this class, we will create your Lincoln Headline summary with highlights and endorsements. First, we're going to craft a headline that immediately demonstrates your value. The headline is located right under your name at the top of the page. When someone goes to shake your hand, Do you know what to say? Or are you a deer in the headlights? Here's a good way to overcome this. Think of a good general descriptor of what you dio. Instead of saying I'm the CEO of X Company, what do you actually do or offer? For instance, I say that I'm a digital strategist and creative project manager. It gets straight to the point, so follow up questions can be more informed. So let's think about your headline. This brings us to exercise one. Our goal here is the craft. A headline that immediately demonstrates your value. So what do you love to dio? What are you passionate about? Go to your Lincoln headline generator. It worksheet in the resource is section and start brainstorming headlines. Take one word from the industry descriptor and one word from the personal descriptor and combined them to create your headline. Don't feel like you have to commit to anything just yet. We're still in the brainstorming phase. Think big picture. In other words, don't define yourself by the minutia of what you do day today, because what you do can change over time. For instance, I started my career as a copywriter but now have expanded to digital strategy. Some days I'm helping a client home their messaging the other days. I am building a website. Don't box yourself in. Maybe you're a design connoisseur, a sales pioneer, a finance powerhouse, a real estate dynamo or marketing maven. Mix and match until you have something that feels right. Feel free to pause the video. Why you complete the exercise once it's come up with a headline shared in the class community section. And of course, none of this is written in stone. You can always go back and change it later. We're just brainstorming 3. III. Summary: Now that you've to find your Lincoln headline, it's time to write your summary paragraph. The summary is the paragraph below your name and headline. The goal of the summary paragraph is to create a two sentence intro that elaborate on your headline. Why two sentences? You may ask, because that's how many sentences you can fit into your summary paragraph above the fold before the user has to click. Show more information by front, loading your value. You allow the user to get straight to the point. The summary should entice them to take action without giving everything away. Tell potential clients what you dio. I eat your products or services, but also what the result is. I can't emphasize enough how important it is to show results. How will your client ultimately ultimately benefit from your products and services? Here's a template. Whether it's product or product. I thrive on process. The results are results and result. For example, my summary is whether it's online content or digital products. I thrive on the creative collaborative process. The results are memorable. Digital experiences that generate revenue and build stronger lasting brands. Go to your perfect summary craft or worksheet in the resource is and start brainstorming a summary that collaborates on your headline. Think of it like mad Libs But you know, professional. If this is singing a little intangible, don't worry, I got you. Let's look at some other examples. I've listed examples here from varying industries. Of course, you will have a better idea of what you offer and focus on day to day, so just consider these a general jumping off point. I'll give you the plan, but executing may take some time. You can always tweak your summary after you've posted it. Feel free to pause the video while you write your summary and, of course, created. Once you create your summary, share it in the class community section. I can't wait to see what you come up with. 4. IV. Highlights: moving on. Let's create some career highlights. They'll emphasize your achievements without singing like you're bragging. The professional highlight section will live right under your summary paragraph. Let me ask you a question. Ever been in a cocktail party with an ego case? You can't stop talking about him or herself. It's the worst. Q. The IRA element emoji bragging as a lot about context and your linked in profile is the perfect place to make. Like Steph Curry and post ups of numbers. The goal here is to think back through your career. What are your biggest accomplishments? Tie them to a number. This is not bragging. This is a new miracle fact on how you increase your clients. Bottom line Money talks. So if you can point to increase sales or revenue, that's best. But maybe you work in an industry where users impressions are followers matter. Now it's your turn. Go to your professional highlights. Helper worksheet in the resource is what are your biggest accomplishments? Tie them to a number. Use the action verbs and key performance indicators listed for inspiration. Here's some examples from my profile oversaw testing application that received more than 200,000 downloads increased overall company revenue by 20%. Grew email contact list from 80,000 to 400,000. Manage websites regularly receiving 60,000 users per week. Feel free to pause the video. Why you brainstorm your highlights? And of course, if you have your professional highlights, please make sure to share it in the class community section. 5. V. Recommendations: Now that you've souped up your profile, let's collect some recommendations. Recommendations are testimonials that former clients employers are co workers, right on your behalf to potential clients. It indicates that the people you worked with in the past would work with you again. In short, it's social currency saying that you're a stand up guy or gal. But asking for recommendations could be a little awkward. After all. How do you get someone to compliment you? The first way is to ask nicely. The goal is collecting recommendations that set you up for desired projects. What have you enjoyed doing in the past? And what would you like to do more of in the future? Go to the recommendations, collector Work she in the resource is and complete the template. I went to the temple it below to get you started. Hi. Name. I hope everything is going well in city or state. I'm writing to ask if you'd be willing to write a recommendation that highlights my skill. Ideally, I'd love for you to speak to your experience you had with me on project. It was a pleasure working with you. And I really appreciate some feedback. I can pass on. Let me know if there's anything I can do to facilitate warmly your name. Here it is filled in. I'm going to contact my friend Ellen, who worked with me to launch an online course. Hi, Ellen. I hope everything's going well in Kansas City. I'm writing to ask if you'd be willing to write a Lincoln recommendation for me, that highlights my creative management skills. Ideally, I'd love for you to outline the experience you had with me on launching online courses. It was a pleasure working with you, and I really appreciate some feedback I can pass on. Let me know if there's anything I could do to facilitate warmly. Elizabeth. Feel free to pause this video. Why you fill in your recommendation? Request pro tip. If you're having trouble getting ahold of someone, consider endorsing them first. Reciprocity generates goodwill. After all, the best way to get a compliment is to give a compliment. Also, not everyone checks they're linked in on the rag, so consider e mailing the person with a link to your profile. 6. VI. Putting it All Together: Okay, Now that you've created your headline summary professional highlights and written your recommendation requests, it's time to put everything together. I've gone ahead and pop all the content into a word, Doc, so I can easily copy Paste. Go ahead and log in to your linked in profile. Click the little blue pencil in the upper right hand corner. A little editing text box should pop up Next. Fill in the headline under your name. Here's a pro tip while we're in this section. If you have any Appalachians after your name, say, a Nembe a Esquire, um, C p a. Go ahead and put them by your last name. I'm a certified scrum master, so I have gone ahead and put CSM after my last name. Then go ahead and scroll down toothy summary section. Go ahead and post your professional highlights and your summary in this section. If you really want to get fancy, you can add or uplink um, different images or links to this section called Media right here. And whatever you do, don't forget to save. Okay, so next we're gonna scroll down to the recommendations area. When you get there, you're going to click. Ask for a recommendation. A little box should pop up that says, Who do you want to ask? I'm going to ask my friend Ellen, so I'm gonna type the first couple letters of her name and her profile should pop up. Then you just go ahead and click on her name. Next a box should pop up asking about your relationship and your position. At the time, I'm going to select that we work together in the same group, since we worked together as project manager and graphic designer on an online course. Next, we worked on this together when I had started my own company. So I'm going Teoh Select, risking digital creative as my position at the time. After that, you just go ahead and click next. Now the box appears asked for a recommendation. Go ahead and delete the boilerplate sentence. That's just in there. Just get out away. Then go and grab your more personalized recommendation requests from your document. Just copy it and paste it right in there. Give it a once over just to make sure that everything looks good, and then all you have to do is press send. That's it. Now you have it. Time to do a little happy dance 7. VII. LinkedIn and Beyond: congratulations. Now you have a LinkedIn profile that makes you look like a total boss. You should feel super proud of yourself. I recommend using the content you've created across multiple platforms to create a cohesive brand. Places where you can put this content are on your website on your resume on your Facebooks about section on your standard proposal template. And, of course, in your profile on the Skills share website. You can do this all across social media and create derivatives if the character count a shorter like on Twitter Instagram. Now that you're looking like the bomb dot com online, it's time to take your newfound swag offline into the real world. Reference your headline in summary when you meet someone new at a networking event. That way, when someone asks you what you dio, you won't end up looking like a deer in the headlights 8. VIII. Wrap Up: guys, look at how much you've accomplished. If you're not self congratulating, like Kanye West at this point, please take a second to do so. In the short Siri's We learn to create a headline that immediately demonstrates her value. Craft the perfect summary. Highlight your strengths, collect recommendations and take the skills you learned in this class out into the world at large. If you like this class, make sure to write a review on it or share it with your tribe. If you want. Here's a couple of ways you can keep up with me. And if you'd like to take a deeper dive into lengthen, I'm currently running a special for an hour. Consultation for $49 hit me up. That's it. I'm Elizabeth Rissman, and I hope I made you feel like a total boss.