How to make a online course as an entrepreneur (Crash Course) | Adrian Daniels | Skillshare

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How to make a online course as an entrepreneur (Crash Course)

teacher avatar Adrian Daniels, Podcaster / Digital Entrepreneur

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (16m)
    • 1. 1. Introduction

    • 2. 2. Taking an offline course and making it a digital machine

    • 3. 3. Create the skeleton of the course

    • 4. 4. Crash Dummy Course

    • 5. 5. After the first launch (Course Re-Build)

    • 6. 6. Course Promotion

    • 7. 7. Five Golden Rules for teaching an online course

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About This Class

Once you reach the bottleneck in your business, brand or career, you may want to leverage that expertise and package it into an online course, which can pay you back in benefits and dividends over and over again, in turn creating more automation in your life and making your more hands free to go off and focus on other things or growing your service/product.

The question is, how do you take your service and grow it into a product, that can still deliver the same results and value as if you delivered it traditionally offline?

Meet Your Teacher

Teacher Profile Image

Adrian Daniels

Podcaster / Digital Entrepreneur



Welcome Entrepreneurs, Founders and Digital /Technology Enthusiasts!


I'm Adrian, and I make courses about a few passions of mine; Digital Tech, Entrepreneurship and Startups. 

I try to release a new course every now or so.


Happy learning:)




See full profile

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1. 1. Introduction: now, once you reach the bottleneck in your business or even in your career, you may want to leverage that expertise into an online course, which can come with a lot of benefits. Uneven. Pay you dividends over and over again as passive income uneven. Take the brakes off some parts of your business or you in your career, which may allow you to take a step back from a lot of things. Taking your service where you're offering on growing and turning into a product that can still deliver the same results on value. It is pretty difficult, but also pretty worth it as well. On the other hand, you may just want to launch an online course on the back of your brand or expertise that you just want to package and get out there and show off to the rest of the world. What this crash course is just for you. My name is Agent Daniels, and I am your skill share course instructor. For today I will walk you through 5 to 6 pointers that you need to know to quickly launch a successful online course to market sign up to this course on Let's get started 2. 2. Taking an offline course and making it a digital machine: in this memorial. We're talking about taken aspects that you normally do manually on turning it into a machine. The digital machine. Maybe you already work in a specific field. Well, you create content in this specific field. You may even be a consultant. Undo one on one personal consultations in various industries. Or you may even be a teacher in the specific area working offline in schools, institutions of meet ups. Why don't take this constant that you will repeatedly teaching over and over again and turn it into a digital course where you can reap the benefits from it over and over again? This is exactly was happening on Pat from such as lynda dot com on you. To me treehouse. The list goes on. If you are putting in constant effort to promote your course, also using various means to promote a one time event to deliver a course or lessen such a social media flies where the mouth direct marketing, you name it. Why not put systems in place where all of these efforts are reduced over time gradually until it is practically automated and hands off? This is what digital enthusiasts are doing today and they continue to reap the benefits over and over again. Digital content is why the accessible. I'm easily scannable. This is a double edged sword and this should be taken advantage of. Everything is slowly being digitized and automated. I'm whipped that people are able to gain even more leverage and gradually walk away from being deeply involved in the business on work, more on the business going proven your content. 3. 3. Create the skeleton of the course: the first step to creating off course will be to get all the initial ideas you have for it . Out of your head mind empty the ideas you have your course onto a word document or a scrapbook you condone. Develop the ideas later as inspiration comes, the course can then be developed into different sections on models, and then various points of discussion can come on the each section. And then you look at how you can develop those points into flesh for the skeleton to stand on. Before you know it, you will have a fully fledged course ready to go. But don't start creating the entire course just yet. The next lesson in this course will explain exactly why. So be sure not to miss out on the explanation. 4. 4. Crash Dummy Course: you don't need to build a full course straight away. This is what I call a crash stomach course. What you do is you build an overview of what the course will be about has to be a niche. It's a bit like an M V P Tech product or a lean startup where the focus is creating the bare essentials, which would be enough to attract traction, which in turn will attract cells and investment, or even perhaps establish a viable business model that you can build upon after testing and inspirations. Toe optimize your business set up on operations. This, of course, is of minimal time. Resource is efforts money as possible. Get your customers to pre order the course. Look for a few people. Perhaps a dozen people should be suffice to fund the value off building your course. Once you see enough orders to cover the cost of the course, then the full steam ahead and stop building the course and then make it go public. You don't have enough fever there you able to collect from your first customers, and then that would then help you to make the public product even more better. This is called Proof of concept. Remember not to build the entire course. As tempting as it sounds as tempting as it is, you may put blood, sweat and his and get no cells. Attention. How would that make you feel? Just thinking about that for a moment? Doesn't feel good, right, does it? Well, now you know how to build a crash, dummy, cause so stop to build overview, get the skeleton, get flesh on the skeleton, get the man's first, and then start both in the course. 5. 5. After the first launch (Course Re-Build) : after you launch your first course successfully, bear in mind that it won't be a last course like a lot of things in life. A lot of products and services you need to keep on upping your game, and you need to keep on improving the product or service in order to stay competitive on relevant to the market onto you audience, you need to build upon your success and continually refined and improved course to meet and exceed the market standards and expectations. No, to build a community online, which you can target the course with on leverage you audience, you can use Facebook linked in Cora. Read it so many other communities that are based online I mean the uneven, offline communities with the likes of Meet Up in the van bright or even your own club, knowing you have to rebuild a course to continue to improve on update the cause with time and say relevant to the market audience would help a lot. If you have a community you can approach who can act as a feedback loop to continually give you their opinions on how to improve the course or for me about what is missing in the course. Some of these community members may even by the course from you as well and be some of your biggest promoters. But I spread in the courtroom where the mouth or keeping on top of mind when, when they need this course, you'll be the first person door approach. You can also look at creating extensions of your course, looking at creating physical assets, workshops, conferences, events, Oneto ones. You name it as part of your course, offering to bring the total four. Circle off your marketing in the course. So that's online marketing and offline walking to leverage in both traditional and digital channels to maximize your course sales. This is what you need to look up after you launched the first course I remember. The jump is never over. Like software versions like Web versions off any kind of products is always like windows like Macintosh. Always the update. There's always a new version, and that's what you get. When it comes, of course, is to 6. 6. Course Promotion: in this lesson, we're going to look at promoting your course. You want to look at not just outbound ways to promote your course, but also inbound weighs, more importantly, to promote your course, which is less hands on on more beneficial on time, effective a resource effective Once your course starts putting traction, outbound methods can include talked in people online on social media and on online communities has discussed in previous lessons. So hunting on farming that is finding a target audience in online groups like Facebook, linked in sharing content. Update you momentum profile. Engaging in red, it, um, choral groups and so on. So forth is part of the game as well as linking search for target audience reaching out to existing connections showing content on social media consistently, as with us, direct one on one message in and sharing on the platforms like Facebook linked in Twitter on Instagram and when is sharing on the news feeds on a consistent basis to keep people to keep your product to keep your course on top of mind in people's heads and then in terms of outbound outreach, you want to then start using all those methods to start building a potential pipeline off potential clients that you can target your course to and then organically direct or for them to your Web site or platform from which the course is based on with with the idea of getting them to make an appointment and get on a 15 minute call of you, the court could be a little bit more or could be a little bit less, but it really is up to you on about what you think works for you. After some time of charm error, Q and A's and weapons are popular inbound ways to promote your course. With this method, people sign up a leave you their details, which is also good for follow up. And then they join you on the live weather, though, where you can sell them on a 1 to 1 basis. The more people, the better, as you're more likely to convert ah, high percentage of people. There's also Webinar stuff where that could automate this best way to work. To maximise Webinars is to create unique Web pages and use social media ads like Facebook, YouTube and Instagram, or even Google ads to direct people to the Web los straight away on get them to land on sun up on your page. Facebook Messenger is also a good way to do this, to capture Facebook people and send them direct to your webinar by creating automated Facebook bots to reach out to these audiences under dialogue of these audiences, I'm so these are some few ways that you can use outbound and inbound methods to drive people to your course and eventually gets themselves. Try some of these and see which ones work for you. Try and find that winning combination that suits your course on your more style of work and your team best. 7. 7. Five Golden Rules for teaching an online course: Now, before I go, I'm going to leave you with some five golden rules for teaching your online course. Golden Rule number one. Teach what you understand. If it doesn't make sense to you, chances are he won't make sense to your audience. It has to make sense. Otherwise, your audience is going to be confused on there. May not return to you again, so that's golden. Rule number one. Teach what you understand. Golden Rule number two. Keep creating each day and strive for perfection. Keep up the momentum of creating the course content. Always look out for ways to improve or the time as your competition or your fellow peers in the industry or your market are always looking for ways to improve to. So it shouldn't mean that you should sit back. You should always be on the edge and striving for perfection. Golden Rule Number free Hi Overview to drill down details. What I mean by this is that stop creating the outline off the course and then laying the foundation of further details as previous previously discussed. We talked about adding flesh to that skeleton, adding paragraphs, details, depth to the outline. When you do come up of a point which may turn into a model or section. Make sure you give enough depth, take your audience and a deep dive journey. So once they finish that Lessing, once they consume that lesson, they can come out feeling really full in their belly, having absorb the full wave off that content you just delivered to them. Golden Rule number four be different and give outrageous insane value. Strive to have a course which set to your apart from others. Now I know that there may be similar courses to yours on. This should keep you on your toes to improve, to give value that has never been given before, as we are in a value exchange community in this day and age now, last but not least, golden Rule number five kiss. Keep it simple. Stupid. Don't over complicate the course, even if it means taken away. We're adding more stuff to make it a little bit more whole. That would then be the cherry on top off UK, so make sure you keep it simple. That's the end of the course. Thank you for watching or listening to how to make an online course as arch Pinot. This is a crash course, by the way. Once again, I'm your course instructor, Agent Daniels. And I hope that you enjoy the course. Be sure to check out other courses I have on skill share and to look out for future courses as well. Thank you.