How to find winner suitable products and good supplier for your eCommerce store. | Rihab Seb | Skillshare

How to find winner suitable products and good supplier for your eCommerce store.

Rihab Seb, Digital Markter

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12 Lessons (1h 13m)
    • 1. L1: What kind of seller you want to be

      4:07
    • 2. L2: The Essential Criteria to find a good product

      5:04
    • 3. L3: The seven things you better avoid while picking your products

      3:25
    • 4. L4: How to pick your niche

      4:56
    • 5. L5: How to make sure you chose niches that have audience

      8:30
    • 6. L5: Importance of Facebook Ads

      3:31
    • 7. L6: What range of prices should you pick and why

      11:22
    • 8. L7: Some websites to help you find products

      7:02
    • 9. L8: How to spy on you competitors

      6:13
    • 10. L9: Find good products and suppliers on Aliexpress

      9:15
    • 11. L10: Check out my facebook course

      3:31
    • 12. How to Drive Free Traffic to your store

      5:36
21 students are watching this class

About This Class

Hi there.

In here I show you everything you need to know on how to find good products and suppliers for your ecommerce store .

Transcripts

1. L1: What kind of seller you want to be: hi that there are different kinds off centers out there, and it's up to you to choose which kind off sellers you want to be. Through this lecture, I'm going to point out what I think is the best. But remember, nothing is. The further testing is the only fixed through, so let's see together the different kind off centers. First, the lazy center. This is when you pick any product, or you could be a product that someone else standing and you try to sell it or you may be find a super trending product and you simply go for it. Well, this might work sometimes, but it's a matter off chills. Remember to market your product. You are paying money for Facebook and instagram and social media, so you have to do a bit off thinking every time we just go for a product because you saw it selling somewhere you risk losing advertising money on a product that might not work for you. You have always to do some work which people don't sit and watch TV. Its people work. Don't you want to get rich? The second type up centres are the testes. These other people who picks up products and go to social media, and they advertise for them. They test and test and test, and by testing they find a good product. It's a quick way to go with. You can test many product at the same time, you can test up to 10 products 20 products at the same time. This metal is quick and in many times profiting. But also here you are risking your money by advertising products you know nothing about other than you think they are. Potential winners, please that that's the research in these other people who test many products. But they do civilly research also before life spying on the competitors. Checking for Hodgins and many other stuff, they put a bit more effort and picking good products. They test the product and could please keep those who didn't work. They don't get attached products emotionally or try too much. Seldom tested researchers are quick, and they have a better chance than the testers to find good products, and this is the kind off sellers I recommend you to be. I think they are quick, efficient and at the same time cautious enough not to be throwing money off the garbage. The fourth pipe is researching. They only pick one or two products, and they put too much effort and researching them. They do a huge amount off, and they put too much time. Researchers are good, but they are slow. And sometimes with all the research they do, they might still be for that losing brother. These kind off sellers have a marketing plan. They put too much effort off their products. They make good images, good videos to this product before starting marketing. Interesting. This mean they may lose time on a product? It might say them Also the world. With this strategy, you should have a good store, a good news story, well optimized and well brand Researchers are good, and they are very serious about what they are doing. But they risk losing their time and effort over a niche and products that might not work. These guys are professionals. You can be somewhere between the test a researcher at the research in finding some kind off bangs. It's up to. The most important thing is not to throw money on the garbage. You have to do some work before picking this product. you are in this course because you want to know how to pick a winner products, so don't be a lazy center. 2. L2: The Essential Criteria to find a good product: you are here because you want to find a product, so you need to make safe that I and that is a oil can openers or anything every day. No message. I recommend you to check my Facebook, its course. I've Ativan here on my skin said. This course will teach you exactly how to run ads in a way that will drive you sales and that will increase your revenue. So let's go back toe picking your product. There is no step by step off how to pick a good product here. I'm going to give you guidelines and tips on how to pick a good product. It's up to you. Work at work, hard to find your winner products. One of the hardest part about e commerce is that people sell the wrong stuff. Product research is one off the most important parts off any e commerce business. You might try many products before finding a winner. One. You can just wash this lecture and go find a winner product. This is not how this works. The things you will learn here will help you find a good product. It's will give you the foundation for your choices So now we will see the three criteria toe pick winner products. Usually, when you pick a product that fits with these criterias, you maximize your chances to find winner products. Criteria number one. Find a passion. People who have a passion are easy to be targeted in social media ads, and they are usually willing to buy products that go with their passions. Think about the Glovers. Think about knitting, hiking, fishing, psyching breathing. These are fashions. If you are a leader, for example, products related readings are very intriguing to you. Criteria Number two problem solver products. For example, a backpack that has invented a charger and it, or a backpack where all camera accessories would sit. This product is perfect for people who go long distance, toe high and truth photos. Think about solar chargeable lights for people who like camping but Abou Clyde. For people who like reason, these are products that sold a problem Criteria Number Z find a product that works. A product that is already saying for has sold before perfect rates is to find a product that fits these three criteria together. In this way, you will be limiting your choices and you would be able to find a foundation. Two choices. I always tried to find a same point. Too easy target. People pick products that you can easily started Their audiences don't pick Darrell products like phone covers or jewelries. Try to target the phone cases for dog lovers. For example, go deep hit specific targets and go away from large targets. Don't go for sports in general. For example, row for a specific dive off sports like yoga or hiking or vested board. Going into sub categories will help you reduce the competition, and it will help you advertise your products. Thus it will help you. Ridge, there are people. 3. L3: The seven things you better avoid while picking your products: Hi, Dad. I hope your life in this course so far in this lecture I'm going to tell you about the seven things you better avoid what became your products. First, avoid copyrighted products. I know it's fascinating. Sell products with the huge and very popular things like Star Wars, Lord of the Rings, Harry Porter, Game off throws, Disney characters and these kind off also trending brands. But it's not legal to sell these items legally should have a license, so avoid them. They might bring you money, but they might be your problems and complications. To avoid the products that have their own print, you are building us toward trying to start your own men, right? So when you sell products that have already a brand on them, first you will be marketing for another brand for free. Second. If you decide one day to add your own brand products, these products with an already embedded vents will not work out for you. Three. Don't pick fragile items. It's very obvious. It's not a smart choice to go with products that might broke during shipping. These kind of products will cause you many complaints, and you will have to deal with all of them. So if you are still starting your story, it's better to save yourself this pain in the head and give these kinds of products. Four. Don't go for electrics Electro. Next are fragile items, and they pose a higher risk off being broken or showing manufacturing defects. Skip them for no. Maybe in the future, when you are very comfortable with your business and your choices, you can go for them. Five. Don't think huge or heavy weighted items first. These will cost you more for shipping because they weigh too much. Second, the big for heavier your product is, the more you risk having it broken during delivery. Six. Don't pick super expensive products. Seven. Don't pick a product with sizing and style preferences. They will have a huge return. Great, and you have to deal with all these returns. When people receive products with different colors, different sizes, you have to deal with their complaints. Have to reply to them and all this stuff. So for now, skip this kind of product because it will cause you pain in the head. So this is the seven kind of products I recommend you tow. Avoid. Try to take my recommendation into consideration, especially the 1st 2 stage on, and let's meet in the next lecture and see what I have prepared there for you. 4. L4: How to pick your niche: Susan burnishes one off the most important steps in your drop shipping life history. So I will start by advising you to take your time and think deeply before picking your nish . This doesn't mean to wait ages. It means just to take some time. Let's sit together. My simple guide on how to procure knishes one brain stone. And I'm not saying just think I'm saying sit still and brainstorm. A good place to start with is your own hobbies. If you like some kind off sports. Or maybe if you like I hiking, hunting, maybe you like dogs, cats or birds. These are good ideas to start with. The niches you love are the niches you can't perform better at. You are passionate about these nieces you know a good deed about you have a good idea off, kind off access. It is these niches audience will go for. So grab a pen and paper and write down the nation that first crossed your mind. Second, exploring Munish is this is one of the easiest things to do. You did already brainstorm. Now it's the time to explore different ideas. You can use stopfel upon or discover a hobby to find a new categories at sub categories. You might be surprised as the ideas that may might cross your life. Three. Use your social skills s for friends, about their hobbies, their interests. Sometimes your own hobbies are not enough to let you explore white opportunities. So look around you. Your look around your house workplace at the places in your community that's you are frequently visit. Ask your friends. Are there any products they wish they have? And they don't easily find a local shops at supermarkets. Which road ups would solve their problems? Ask them which Oh, that's tell them. Enjoy that Hope is more for explore famous shops and sores. Having an idea about what kind of products are planning, there is very important step. Visit big stores and explored in the coming lecture. I will show you some example off stores to explore. So stay tuned. Five missions to avoid. With time drop, shipping has become more and more famous. The Internet is now crowded with thousands and thousands off ministers, so if you want to stand out and earn money, I recommend you to stay away from categories that are too broad off to general. Everyone is already exposed. Thousands off offers in these categories. Baby, don't tell clothes. For example, cell cycling encloses this more specific. The specific targets up Category six authorities and delicious. Some missions are temporary. The experience High stays and some time of the year that this isn't a straightforward example. Oh, please as Christmas decoration, although it's very intriguing to sell anything related to Christmas, I don't recommend you to do first. This kind off products so huge level off competition during their season. Second, when you focus on these kind of nations, you use your selling cycle. Seven. Spying in the Compactors You have already avoided large competition by avoid board and a general. Now we are going. You should spy on me. Competitors check their marketing plans, their prizes, the website tank and many other stuff. And do not worry. I will show you how to do that. In a separate section. One final thing I want to say before leaving the structure don't want it to go with a niche with saturation. You can always find the products to sell for these missions. Saturation in this case is good because it means that this niche cells that sells very well . Buyers here are repeated buyers. Give them something to buy, and they would go for it. But such a nation intense is bad because a friend is a short time, high profit wish. If it's already saturated, it's very difficult to hurry up and catch the opportunity off dead before it. So don't forget to think about the seven points. Why tryingto pick your nish stage on and let's meet done extraction. 5. L5: How to make sure you chose niches that have audience: Hi there, and welcome to this lecture in this lecture, I'm going to show you how to make sure that your needs or the niches you have chosen have audience. Finding a good product is not enough before shaping the product and preparing it for your as in the store, you have to make sure that you have enough audience. How we're going to make sure off that we are going to check Facebook and Sides and Instagram. So stay tuned. Now we're going to see how to check your niche audience using Facebook inside audience. It's very easy. You just have to sign it to sign into your Facebook account and to go toe audience insights . And here you will find everything you need to know and this side. But in here we put the information you need. Let's say I'm going to search for the thing Lovers. I'm going to make a start about meeting. So the Anderson here I'm going to click on knitting. I want to pick un aged between 18 for example to any age and I want to pick woman. If I choose man, that results would be different if Actuals woman see that that number off audience is way bigger. So if you choose man, we have only 800,000. If you choose women, we have 5 to 6 millions. So nothing is a very famous trend and very famous word and Facebook. I'm goingto go more deeper. I'm going to pick knitting leaders, for example. So with this way I have a smaller audience. We have only 350 1000 K That's a good number. It's not a bad because we're going toe accumulate more audience. Let's start. Let's try now to find more, more things. Let's guess more things. For example, it's did this one and admitting, Let me see if there is anything club, for example, this also after a newer. So we have 200,000. This is good. This is not bad. Let's now try a different war. Let's let's strike Russia, for example, because nothing and Christie are very similar, and I really related. So I'm going to pick Crush. It has a very big audience. I'm going to go, for example, to crochet hooks. Let me try it. I'm going to remove the Christian from here, and I'm going to crush a hooks it has 150,000. It's OK. It's not bad. It's a good number. So for now we have picked many a word that we have seen many audience. Let's say I want to accumulate the audience. I'm going to pick knitting. I'm going to pick crush A. I'm going to pick knitting a needle, for example. I'm going toe toe, Choose Karachi hooks on I'm going to choose, for example, the arms. It's also related war words. So the total of this audience off all these words it's between 10 to 15 million. It's a very big market. This man, that knitting and crocheting is a very big market on Facebook, and this is awesome because in this way you can make sure. But if you pick any off these teams, or if you pick this team, who will be able? So we cannot is that when they accumulate all our words in here, we get a very huge audience is very good, because this mean that you have an issue have chosen is unusual. Have Hodgins has audiences finish that interest paper. So this way you can make sure that you have are picking a good finish no start toe Find niches using Instagram I'm going to install ground to check your nation Instagram, you just have to search for your nish word in here, for example X stating and I'm going toe pick meeting. So with the has tag knitting in here, I can check how many pages and I can a spy on pages that have nothing as the rain idea. So let's say I have found this one, for example, going toe this one, This one has too much too much like. So I'm going to pick it also. And I'm going to pick this one, for example. So if we go to this page, Okay, so it's a page with Onley 1,212,000 followers. It's a small page. I'm going to skip it. Let's try this one. So also, this is a small Lepage. Let's try this one. Does that favors with 80,000 followers? This is good, but I'm going to find more, a more bigger I'm going to find bigger pages. Let me check what can. But as can I find let's check a photo with so much likes to make sure that you are targeting a pages with high number of followers. So we have too many posts. Let's try toe file knitting. But in pages, for example, we have this one. Let me say we have Ah, let me check. Loved knitting. These are pages ready to anything. So I'm going to start with one off them. This is a small page. I'm going to skip it. This is also a small page. Uh, this is a small page also. Um, okay. And this when you click in here, is the Graham will give you some ideas about read about related pages so you can find some off them. So this is a big page, for example, but it's not in English, but this is a big page in here we have We have a page with 16,000 followers, but also he can save pages from now and contact them in the future. If you want toe, use them to market your products. Okay, So let me go back in here, love knitting. I'm going to search for more other pages. Let me see what else we can found. I'm going to choose emitting stuff again. I will go back in here and find some new pages. Let's try this one. For example, let's try one more thing. It's dry, for example, this one. So this, uh, paid with 3 30,000 followers. If I kick in here, I can see related pages go in here. This anything page or also if we click in here, will find related pages. So in this way you can scroll instagram and find related pages to your niche. You can make sure that an issue have chosen has too many pages and too many hash tags to make sure that this niche is really eyes really important, that it's really it's really trendy. There is a small advice that I want to give to you about Instagram. If you want to advertise using instagram, dont goto huge pages because sometimes this pages I fake. I recommend you to goto medium pages. For example, let's check this place if it's authentic. It's a pages. Too many posters, all of them are. You can easily noticed that all of them are authentic. If you play, for example, in this one, it has a very high rating, a very high number off life. This mean that the audience off this page is really interested about this page. So if you check the comments also, you can notice the documents are authentic. So when you decide to go and advertise on instagram page, make sure that you are true thing an authentic page. Okay, so check the comments. Make sure that there is, ah high number of participation in the on the opposed that opposed are good, but this page has a good engagement rating. 6. L5: Importance of Facebook Ads: Hi there. Building a highly converting Shopify store and the picking suitable winner products are not enough to succeed. If you fade at putting your products in front off people who are interested in buying them , it would be extremely difficult to succeed. And the best and the most effective way to advertise to products and to make them reach the right people and customers is to use place with heads. Facebook ads allow you to target exactly your potential customers. If you are selling drugs accessories, for example, you can tune your ads. Target dog owners If you are selling hiking tools, you can soon your ads to target hikers. If you are selling a high ticket item that only amazed between 25 37 years old and I live in Georgia might be interested in you Can Jr ads to target exactly them. In addition, using Facebook ads, you can retarget people who visited your store or both from you or performs any action on your story. So if someone visited your store and edit a certain product this card and left without buying, you can retarget him with an actual ing the same product and you can offer him at this count called in order to push him and to buying or if someone both a certain product from your store, you can retarget him. Advertising for a related products, for example, And not only that basis, adds, allow you to target people who are similar to the people who both from you. Facebook collects that about everyone. Facebook knows your age, your sex, your hobbies, the things you love. Celebrities. You follow that TV series you watch. So when you asked Facebook to search for people who are similar to customers Facebook search on his database for people who are similar to your clients and show your ad in front of them. People who are similar to customers, either people who will most probably buy from you. Master Facebook ads will help you boost your business and your revenue. And only people who mastered Facebook ads succeed in e commerce. If you want to match Facebook ads, I highly recommend you to check my Facebook at scores available here in my skin share channel. This course sums up everything related to Facebook. It's starting from the basics up to the most advanced techniques each day. The competition is getting higher and higher, and succeeding in e commerce is becoming harder and harder. So if you want to succeed, your only way is to really master Facebook ads. My course is your way to do so. The quantity of information and the quality of the lectures you will find in this course will astonish You don't waste any time now. Finish the scores and go directly to my face with ex course. Watch it carefully and launch Miss any minute. See you that. 7. L6: What range of prices should you pick and why: hi there, and welcome to this lecture. When you think about your product prices, you have to consider the volume off sales you need in order to make the amount off money you want to make. Let's say you want to get $300 per day from your store. This means that you have to sell a number of products that will get you this amount off profit. This will be your target volume off. Say the more expensive your product is, the less you have to sell per day. And the more you can spend on marketing and the sheep for your product is, the more you have to sell per day to get the amount you want to get. It's hard to convince you reviewers to pay too much for a ship item. The margin off mark up, which is the profit plus the expenses you put, should be logical. So when you start with a $1 product, for example, you can't put a huge work up. But at the same time, you can't go for a super expensive product. You still don't have the marketing experience to said these kinds off stuff. So what's the solution. The solution is to go with a medium price change product and to use the Upsell and cross sell techniques. Toe profit more. Let's sit together. What is up cell and what's cross sell and how you are going to use them in order toe. Increase your profit. In this lecture, we are going to talk about two important sales techniques. These techniques are heavily used nowadays, and they are very profitable. If you was in the right way, remember the last time we're buying? I don't course. And you saw this frequently both together or when you were eating at McDonnell's a combo, and they offer you to replace your small price size with a large one for extra one daughter's. These two examples reflect the sales techniques we are going to talk about right now, upset and across that an Upsell is a sales technique where you try to converse to customers to spend more money to buy a more expensive model or version off the same product they are actually buying. Usually, it replies to the question. Well, toe up great across cell is to get your customers to spend more money by convincing him or her toe by related products to the product being viewed or purchased. Usually, it replies to the question. More recommendations. Both techniques are very important to increase your sales and revenue. Don't that lost between the definition? Just use both of them in your story you can use upsetting Antichrist Sally tactics in three steps before purchase during purchase or after purchase toe upset before purchase, you can display the commendation at the bottom of your product or the category page or in the sidebar off your store, upset or cross sell jewelry purchase to display the commendation using pop ups in the shopping cart or on the check out page or in the abandoned car inlays, Upsell and cross. 10 after purchase. Who used personalized photo off in lays to convince customers to come back to store and buy more. The following expression are the one you can use to Upsell and cross that, like he commended products, you may also like customer who Both this. Also, both this customers who viewed this also views this stuff you need, thanks to my wants frequently. Both together, these two examples are with an Upsell and across that in the 1st 1 they are asking us to upgrade, and then the 2nd 1 they are offering us more recommendations. As I told you, don't get lost with the definition. The more important thing is to yours these techniques in your stuff to apply these techniques to restore We are going toe. Whose enough there are Tuapse 14 feet and one of paid up. The free app is a goes up, but that doesn't off you too much choices because it gives you that the ability to absent and cross tell veins on the amount of money spent. The other after the pain is the one that can you can use the absent and cross tell raised on the item that your customers are buying. The 2nd 1 is more professional, and it's easier to use but its fate. So the first thing to do is to go go to your Shopify death sport and to go to your APS. In here, you can access your Shopify appstore as with it. Before I have already access Marshall before I upstart, I'm going toe would upset on the search and show you how many APS you can find. There are loads and loads off app, and you can work with all of them. But as I told you, it's up to choose which one you want work with in the structure. I'm going to show you how to work. Upsell hero. It's a free app for five days, then you have to pay $40 per month. It's might look like a big amount, but believe me, Upsell might scare your revenue in a very huge way. And you will feel that this app and every absent AB deserves every penny. And there is this app. It's called Khar Covert. It's a free AB. It gives you the opportunity to upset and to cross that. But it is with the opportunity to do that based on the amount of money spent and this happen here, you can Upsell and the crystal based off the items the customers are seeing, Or are they re buying in here? It's only upto the amount of money spent, so this one is more professional. It's more practical, but this one is worth three if you want to try, so I'm going to show you have to work with Upsell hero. So I'm going in here toe get this ab, I'm going to log in and I'm going to install that. So you go to the APP you can gonna create, offer you click on selected product. You can select a product or a collection off products to upset with. I'm going to select products. I'm going toe upset with this product. For example. See, this is the thing that my viewers received. You can change the the sentence in here If you want. You can change the bottom at the button taxes. If you want. You can change the color also. Like if I want to change that. Got a button color? I can choose. Uh, that, for example, I can change the background color like this. I can change everything about the colors in here. I would show the offer Toe went any off. These rules applies. I will direct it toe cart items so you can choose car, Total price and customers days. I'm going to truce. CART items contains what you pro Doug, I want to make this up sell when someone picked my needles. Let's say I want them to get this offer when someone by the set off 20 needles OK, and I'm going toe flick on. Save. You can keep these the way it is. You can add more rules if you want. And I'm going to click on save offer. You can test. This product is very easy. You just have to go to products and you will see that it would be walking. I can test it now because I didn't enter my credit card information. You can enter to credit card and you will be able to test this now. It won't work with this app. I'm going to click on, get in here, going to click on Le Guin and I'm going to click. Click on Stolen. So start this up. You have to add this cold to your team coat. You have to go to Template Kartik within the team editor you would find in here. You have to go to template card liquid. Okay. And you have to add this text to have coffee and face the sex in there and you have to click on safe. You go back in here and you click. I'm done. Okay. So we cricket on create group. This is the group we are going to clear. Create I'm going to create a group when say's is more than $30 for example. So when the amount of money each $30 or plus the customer will be offered our mind my upset , I'm going to click on next $30. I have toe skip the daughter thing, I guess, going to click on next and in here. I want to add the product that will be shown on the Upsell, So I want to click on other products. I want this one to be added. I'm out like add. I go back and now this is the product will be with that will be shown when the person for stand more than $30 I'm going to click on safe. This app is a free app. That's why it has limited options. If you want to go with more options, you can go with Upsell hero AF It's up to you. Absent will save you money because with the same ads money, it will lead you to more than one cell and it will bring you more money. So you are getting more profit while saving money in one. At the more you are good at marketing the more you can profit, so it's really, really up to you. So upset and the cross sell is your solution for your volume off saves. And if you want to go with expensive items, you have to take good care off building a professional store and to build a good marketing plan, Stay June and meet me in the neck structure. 8. L7: Some websites to help you find products: hi there. And welcome to this lecture as I told you before, exploring famous shops is very important. While choosing your knish, it's might give you a very good idea about Munitions and Eun products idea that you didn't have before. That's why I recommend you to explore famous shops in this video. I'm going to show you two off the best same shops I like to explore. The 1st 1 is wish that come. The 2nd 1 is one elegant. Come. They are going to check for the two of them. How to see the popular products in there and how to explore new nations and new products. So states your So when we start coming here, you just have to sign up for a free account. It's it started. If you can just and sign up with your Facebook account and in here you go to the popular section under four poorest section, you will see the products that have been added to the wish list. These products, we're not really both they were added to the wish list. That's why they would give you an idea about what people like and what people like toe have what kind of products they are really interesting at. The wrist is about so you have to stroll down in here, find some products that you think my work for you. For example, if we scroll down here, we can see that this, for example, is for $100 it have both 1000 times. Now I'm going to check something more with more, with more numbers like this one, for example, here is for 100,000. That's that's big in here, for example. This is for 2000 200,000. This is too much. I'm going toe klik in here, for example. Maybe maybe I'm going to put this one also. So So if you come to this item, this item saved many times. It has a very good rating. It was dated too many, many times on. There is many ideas about this product in here. So now let me check another kind of products. For example, this one about jewelry I don't need a commend you to go with jewelries because they don't said they sell very well. But the problem with jewelry is that they are very bored and very general. It's very hard to target a jewelry jewelry audience. That's why I commend you to go with something very specific, like jewelries for dog lovers, maybe jewelry for religious people. Something like that. It's easier to target this kind of people. It's easier to work work with these kinds off wishes. Let me check what else we can find. So this is, for example, is a good product. After that, you might start with but also kitchen accessories that it's a bit like out, very bored, a very bored and general idea. Because people have been drop shipping in this category for so long. It's very hard to market in this category. There is a very high a risk off competition, but it can get to money s so you can go with it if you are very sure about your marketing strategy, since aji. But I also recommend you always go with small, very specifically cious. So I'm going to stroll down and search for more items. Let me see what we can also find. Wait, what we can also work with. For example, we can try this'll one. For example. Let me see what you can't drive or so way can try this thing. It's nice. It looks nice. Come on, give you many and many idea about missions and cognition, so it's very important to scroll down. It's very important to explore which calm carefully. Many ideas might crossed your mind just by scrubbing in this Web site just by searching some fuel. So not now. Let's go and try with another the other website. It's one and and when in here, you just have to sign up. Also, you can sign up with Facebook. It's for free and he that sending section. You can see what's then. You know this'll kind. Ofs stuff will give you ideas about new niches, new ideas that go beyond your brainstorming and beyond your own idea. So let's start strung together and see what we might fun. So let me check what you can find in here. But this, for example, I want to see what this looks I'm going to throw down Lord, maybe check this one. But as you can find in here, the items you find one in Rome will give you ideas about categories and sub. Technically, that's why they are important. This is a nice accent. I love it. I am also I love it. It's also a nice item what else you can find. So let's let let let us work with the one we found already. So this, for example, a lighting. It's very nice. It's four for $4 can target people who small, for example. It's important, for example, we have. This is very important to save space in your This is outside Very nice, I reminded. This is a very funny item where you can target people like basketball, for example. Didn't release doesn't really solve a problem, but it's kind off night, so maybe you can try it. Okay, so we have seen together how we have used manila dot com and which dot com to explore a new nations. Sometimes our hope is limited. Sometimes we do brainstorm and we reach a point where we don't have any new idea about you knishes or new type of products. Searching and exploring famous store is a very good idea, because planning stuff and popular stuff can give you a very important idea about what kind of products you can send and thes kind off. Popular stuffs and products can help you really find when it throw that I hope you like this lecture. Let's make the next lecture 9. L8: How to spy on you competitors: Hi there, and welcome to this lecture. In this election, I'm going to show you how to spy on your competitors. So stay tuned. It's a very important lecture, and I'm very happy you're rich that far in this course. This mean you are serious and that you are really here to learn how to pick a winner product from Ali Express. So despite miracle betters, you just have to go to Google and put something like that. My shop. If I don't come and your knees started in here, let's say I'm doing us. They're about letting I'm going to put anything. And this way Google will give me the search results about store that are related to knitting. So here I am. I can now find many stores related. Tony toe meeting. I'm going to choose the 1st 1 and the 2nd 1 on the 3rd 1 for example, and this is the first store I have found. It's a store, but don't Shopify and it's anything store, and it's one of the most same stores about meeting, so this is very good. Now I can check on this store, for example, I can goto let me sit si needles and hooks, for example. So now I can see what kind of products this shop is offering. What kind of design is using what kind of prices this shop is putting? I'm going to click on this one, for example, to see that price. So this is a product on this store, for example. Here, I can check that as a prize. I can see what kind of tight in this show puts what kind off information the shop gives, what kind of description it's using. I can check what kind off items it's selling, so let's go to the second store. This is also a store that sells letting stuffs. If you go, for example, in here, toe this a section. Okay, this is where they are saying they are so selling. I guess then they are setting the product itself, not the accessories. Let's skip this for now. This is also a store that's related to knitting. Oh, it's a very beautiful story, it says. Many things related tweeting. You can also spy on the store. You can go to the shop, for example. So this is the shop you can he find all the products off the shop. You can spy on them. See the prices, the images, that description, everything. So, for example, this is a very nice product for nature lovers. Here, you can see the description you can check, and I can check the other items. If you stroll down and google you for five more and more results, and this way you would be able to spy on your competitors. After checking your products, there comes the Steptoe, where you find the best teller item for each product. And yes, you can do that. It's very nice and very important, because in this way you can make sure what kind of products are trending in your main niche . To do that, you just have took up to do that. You just have to copy the stacks in here. To do that, you just have to complete this text. We're good on base it. After the show, Pierre read like this magic click on Enter, and this way you will get I look upon the best sellers items off this shop, so this is one of the best sellers item in here. Oh, these are free items. That's why they are bestseller let me check. I won a paid one. For example, this is one off the best sellers off this store. If I'm going to do the same for this store, for example, I'm going to pace the same court in here, and I'm going to click on Enter. So these are the best sellers off this off this off the shop. So in this way, you can check what kind of accessories and what kind of stuffs knitters, love and this where you will be able to spy on your competitors stores. And not only that, you can also know what kind of products are trending and are the best sellers product products off these stores. There is also one more thing that you can do to spy on a product. Let's say we went Toe Ali Express, and let's say that we have a randomly chosen this product. For example, there's two things you can do. The first thing you can do is tow search by that by the product tighten on Google like this , for example, the second thing you can do is to search by image. So you have you don't know the product image from here like this. This is Akron Extension that let you download Ali Express photos in order to download Ali Express photos, you need to add this extension to your crown. So now I have the photos down or that Now I'm going to go good. I'm going to images, and I'm going to search by photo like this. I'm going to upload a photo first. So let's say in my downloads. Okay. So I chose this one, for example. Okay. And now I got I get the results. So you can either charge either truth to search by the item title. Or you can choose toe a search by the item picture if you chosen, and that both so you can choose either toe search by the item title or to search by the ITIN images. It's up to you. And this way you can have a look up on other stories that sell these kind of products and you can spy on your competitors. I hope you like this lecture and find it important for your drop shipping business. See you 10. L9: Find good products and suppliers on Aliexpress: hi there. And welcome to this video. In this video, I'm going to show you how to pick good suppliers and good products. So stay tuned and let's start. So this Valley Express that's put in here, the first thing I recommend you to do is to pick the country, actually, toe, Actually, yes. In this way, when you search for a product to get the information through this country, like shipping methods and everything. So this is that expressed home page. You have thes categories are very important. They can help you picking your categories and your sub categories, and they can help you while you are to move your teachers if you want. So you have many categories and you have many. So those would okay and start down here. You will see the flash years, the brand on the footlights stores and many other stuff. So let's say I'm going to search for a product that's related to eating. I'm going to make a story about meeting accessories I'm going to write. So here I get many reasons, many at many results, and I have to organize them to know how to work with them. So the first thing that you get to do in yet you can't do it. Order the's at the items by number off orders when you speak. When you click on this is the express will show you the products by the number off orders. So this is that product is the highest number of orders and in here, the number of orders, please. So why it's important to a product to the high number of orders? Because in this way, you can make sure that that product you are picking the productive has bean so too many times. And that's a good product that you can work with and that people really like this. Good. I'm going to global specific. I'm going for a big meeting letting and the Christian tools I can't. I'm going to keep them organized by orders. Okay, so this first item has number of orders are 5 5619 for Mr Random Way we get. Unless a lower number off items off orders like 1597 this is a good number of orders. 15. I'm going. I can go with this number off items. A borders. It's good. So Let's let's say we have orders now came true. The price things you want to work with. Let's say you want uprisings in five to I don't know, $15 for example. She can't go for that. And the next test will felt it for the items that are included because crisis Okay, you can also take the Fishkin option. I don't recommend it. So because when you are going to go back, cheating is a very good chipping away because it will blow. It would estimated shipping time and deliver a good change with a good, very, very package that also I buy us that cellular lady and the prices after I ordered I own was I like to start my items by orders. It's very important. So let's say I'm going with this one. This, uh, first item is very expensive. For example, I want to go with this one. It has crews out 2419 orders. Very good number of orders. I have a very high 18.8 out of five. Very good basing, and I'm going. So this is the item I have pic. Okay. It's a great item. You can see that it has a very good racing. It has a very good number off orders its pricing case for a dollar now. So in American Click and I see different kind of, for example, the packet option for this item is for me. This is very good. It has an estimated between 12 to 20 days. The lower estimate Destination day. That's why I recommend you to go with packets. See, this one is very expensive. This one is very expensive. This one has been a very long time. So it back it. It's your best option. So I'm going to click it and you can scroll down to read something about the editors policy if you want, and everything. If you scroll down near with everything related to the product from the product days, feed bags and you can also read reviews. See a true images about the item to make sure that the item will be delivered in a good shape to customers. You can also see shipping and payment options. You can also see so how to pick Goodall expressed for that? The first thing to do is to truth a product with a good number of orders to pick. I throw that test a good number off a good rating and pick a product that's being sold by a good supplier. So I need. For example, this is store, the one who has on experience before year, but it's mentioned as a top. It's a good, so good rating for a for a store, and the next year they are going to show the different kind off story rating on any express so you can make sure that you are taking a good story. It's very important to pick a supply it because when you look at it supplier, you make sure that your writings will be delivered, and that's a good way, would customers. So if you could get in here on the number off, So if you can get on the store name, for example, you can explore many and many other items. So I think this story is a dedicated for standing, so you can see that you have no out many, and many I think that can work with This is story telling meeting and Christian stuff. That's very good, because you are building a start about this mission. For example, so you can pick many items from you and you can't. I can. You can. You want to add your store on? The Express has many at many supplied. That's why it's very important to know how to pick a good supplier from Ali Express to do so. I have prepared this lecture where I show you how to pick a good Ali Express supply. So when you do your search, for example, overnight gives you the small window around each item to tell you some information about so in here for exam. But we can see that there is no nothing related to the supplier. If we check this item, we have this Imagine here, Toto Brand. I'm going to click on this product. So this start, for example, is a store with one year experience and it has a dog, a top brand batch. It's very important to pick a supplier with a good match. I'm going to show you the different kind off badges you may find on Ali Express. You have the diamonds, you have the queens and you have the badges. I recommend you to go with the diamonds and the queen's because because they are the stores with the higher rating, with the higher number off first core items. And I recommend you to go with the stores between the diamonds and the Queen's that just because it's there are good stores with a good repetition. And I also recommend you not to go stores with less than two years experience unless it's a very good good would store with very good items and the very good badge in here. So why why you are became your supplier? You have to take good care of you think. So I begin your supplier. You have to take care off two things. The first thing is the badge in here. The second thing. If the number off years off experience, you can also click on the supplier name in here and explore the supplier. Choosing I would supply it is very important for any drop shipping business. So they good care off choosing good suppliers who is with high hedges and good that just see over the next election 11. L10: Check out my facebook course: Hi there. Building a highly converting Shopify store and the picking suitable winner products are not enough to succeed. If you fade at putting your products in front off people who are interested in buying them , it would be extremely difficult to succeed. And the best and the most effective way to advertise to products and to make them reach the right people and customers is to use place with heads. Facebook ads allow you to target exactly your potential customers. If you are selling drugs accessories, for example, you can tune your ads. Target dog owners If you are selling hiking tools, you can soon your ads to target hikers. If you are selling a high ticket item that only amazed between 25 37 years old and I live in Georgia might be interested in you Can Jr ads to target exactly them. In addition, using Facebook ads, you can retarget people who visited your store or both from you or performs any action on your story. So if someone visited your store and edit a certain product this card and left without buying, you can retarget him with an actual ing the same product and you can offer him at this count called in order to push him and to buying or if someone both a certain product from your store, you can retarget him. Advertising for a related products, for example, And not only that basis, adds, allow you to target people who are similar to the people who both from you. Facebook collects that about everyone. Facebook knows your age, your sex, your hobbies, the things you love. Celebrities. You follow that TV series you watch. So when you asked Facebook to search for people who are similar to customers Facebook search on his database for people who are similar to your clients and show your ad in front of them. People who are similar to customers, either people who will most probably buy from you. Master Facebook ads will help you boost your business and your revenue. And only people who mastered Facebook ads succeed in e commerce. If you want to match Facebook ads, I highly recommend you to check my Facebook at scores available here in my skin share channel. This course sums up everything related to Facebook. It's starting from the basics up to the most advanced techniques each day. The competition is getting higher and higher, and succeeding in e commerce is becoming harder and harder. So if you want to succeed, your only way is to really master Facebook ads. My course is your way to do so. The quantity of information and the quality of the lectures you will find in this course will astonish You don't waste any time now. Finish the scores and go directly to my face with ex course. Watch it carefully and launch Miss any minute. See you that. 12. How to Drive Free Traffic to your store: Hello there and welcome to this lecture. No matter at which stage of business is driving more traffic to your store, is always one of your most important goals. Well, yeah, surely you should never bring any traffic. You should always bring people who are interested in your niche and who might end up becoming your loyal customers. So how do you bring traffic to your store? Well, apart from doing Facebook ads or any other type of paid ads and from using social media influencers. Working on your SEO is one of the best marketing strategies that you can adopt. Let me explain this further. Seo stands for search engines optimizations. In other words, it's about optimizing you'd stored. So it shows when people search on Google for related keywords, Let's say you have a store that sells travel mugs. And let's say that when someone types this keyword on Google, you'll store shows at their first results. This keyword is searched around 40,800 times per month in the USA. And I'm not talking about the worldwide search volume here, only in the USA. So now imagine that 10% of people who typed travel mugs clicked on new link in Google page results and visited due to store. This means 1400, 80 visits per month for free. Now, imagine that your conversion rate is 2%, which is not a very awesome conversion rate. It's a very average conversion rate. So with a conversion rate of 2%, this would mean 30 new purchases burn month. The higher your conversion rate is, and the higher your customer ID card value is, the more money you will make. And guess what? All of this, just because your store rank for one keyword. Now imagine rating for multiple keywords and do the math. Many people think that getting free traffic from Google is a fantasy and that it is impossible to make it. Others think that SEO is a super simple procedure that only requires including some relevant keywords here and there. Well, optimizing your store for SEO is not a job. You do a likely or without the prior knowledge, because unless you know exactly what you are doing, there is a greater probability that you will be losing your time and energy without getting results. But at the same time, this doesn't mean that it is a fantasy. Seo is a long-term procedure that needs time and effort, but it is totally worth it because it has the highest return on investment compared to any other e-commerce marketing strategies. And because when you optimized for SEO, you wouldn't need months before starting to see the results of your work. Many people think that it's not effective, but this is not true. Optimizing Bootstrap for SEO will not only drive more traffic to stored, it will also help you to enforce your brand. Everything we do to optimize your store for SEO helps you to increase your brand awareness to make your store more professional, and to provide a better user experience. Amongst tons and tons of other things. As much as i value Facebook ads and find them essentially to scale your business and says, I value SEO and the importance of optimizing good facade to rank higher on booger. Specially if you are on a tight budget and, or you look at your business as a long term business. To help you mastered SEO and to show you how to optimize your store and what the strategies to adopt in order to get higher ranks on Google. I have prepared for you and SEO full master class for e-commerce Shopify stores. This master class gives you step-by-step guides to follow and shows you exactly what you should do. Everything if explained in details and examples. In this course, you will learn everything related to SEO for e-commerce stores. Starting from the basic strategies up to the most advanced ones. To get access to this course, you just have to click on that link. You will find in that description of this course, or you have to go to my profile and check out this course. So click on the link, sack MySQL master class Android, and let's start to optimize your store for SEO together. Thank you and see you in the next lecture.