How to create a cohesive Instagram feed and present your creative work beautifully on social media. | KIA CANNONS | Skillshare

How to create a cohesive Instagram feed and present your creative work beautifully on social media.

KIA CANNONS, Creative Entrepreneur. DO WHAT YOU LOVE!

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15 Lessons (1h 51m)
    • 1. Course1 howtocreateacohesivefeed

      1:59
    • 2. 1. Introductory Video and Class Outline

      3:32
    • 3. 1b. Why I think its worth mastering Instagram

      5:39
    • 4. 2. The Instagram Alogrithm

      2:57
    • 5. 3. Creating a Cohesive feed

      7:10
    • 6. 4. Snapseed tutorial

      4:44
    • 7. 5. Filters and vsco tutorial

      9:38
    • 8. 6a. Filter Comparisons

      6:33
    • 9. 6b. White backgrounds

      4:28
    • 10. 7. Visual Language

      8:05
    • 11. 8. Style rules and content planning

      17:48
    • 12. 9. Creating an image bank

      7:45
    • 13. 10. Creating quote images.

      7:58
    • 14. 11. Instagram Stories

      5:36
    • 15. 12 Your Class Project

      17:20

About This Class

Creating a feed that is inspiring and engaging is your tool to get people to hang around long enough to scroll, read your captions and check out what you do. 

That is the premise behind this teach. You are learning how to create a feed that will peak people’s interest and make them want to look a bit deeper into what you do.

It’s a skill that looks easy but is not so easy to replicate yourself without guidance and knowing the tricks of the trade. So that’s where I come in. I have had huge success by nailing this skill and love nothing more than teaching people so they understand in 5 minutes that they’ve spent 5 years trying to figure out on their own.

What is special about this class is that you don’t just get the great teach and in the insider information, you also get an assignment at the end in the form of a set of exercises that will put your teach in practice and hand-hold you through not only understanding the teach, but more critically, actually applying it.

So that’s enough talking, shall we get crafting your grid to be engaging and showcase your creative work beautifully?

 

Transcripts

1. Course1 howtocreateacohesivefeed: so welcome to course, one off Instagram school. How to create a cohesive feet. So this is just a quick welcome video to let you know why I think you need to nail this skill. So I see your feet as your virtual CV. It's the place where prospective buyers or people who want to collaborate with you, what are the brands are going to be scoping you out and seeing what you're about. So, for example, if so, you're an artist on do you go to an art fair? And people are putting up all their beautiful paintings all lovely and making sure that they are creating a lovely experience for their audiences. Are you going to throw all your paintings in the carpool box amongst laundry piles on photographs of your friends of what you did on the weekend and hope people might rummage through it and find the gold in there? You're not going to, are you? But this is what I see people doing in the digital work all the time online, they will create an instagram feed and to try to keep it riel, they will do things like put their laundry piles on their feeds on show pictures of what we did on the weekend with their friends. But the problem with that is that you're diluting what you're actually trying to show. And if you are a business which I imagine you must be because you're here and you're looking at this course today, you want to be taken seriously on. So that is why having a feed that engages your audience on making someone to learn more about you is really, really important. And don't worry, you can still be really. I am all about authenticity. If you follow me already, you'll know that. But that can happen in your captions and in your stories it doesn't need to be on your feet . Your feed is the place that people will land when they first see you in a shoutout or hear about you. And that is your number one place to pull people in. So I'm going to teach you how to create your own style that suits you and your brand and get it looking really engaging and get people to want to stay around a bit longer and find out who you are 2. 1. Introductory Video and Class Outline: Hi, everybody. And welcome to the first course inside Instagram school. I am super excited to have you here and impart all my knowledge to you. So my name is Kiev and I work under the pseudonym sticks in ink and I've bean on instagram for several years now, and it took me years to master this. So I am so excited to impart all those years of knowledge experience toiling away on experimenting with things to tell you what works. So in this course, we're looking at creating a cohesive instagram feed. It's a skill that looks really easy, but it's not so easy to replicate yourself without guidance and knowing the tricks of the trade. So that's where I come in. I have had huge success by nailing the skill, and I love nothing more than teaching other people how to do it. I have lost count of the number of times I've been coaching Somebody want one, and they've turned to me after the teach and said, Oh my goodness, you have taught me in five minutes what I have been trying to figure out on my own for five years. So I am so excited to pass this on to you as well. Now, once you've had the great teaching, all the insider information, you will also get an assignment at the end of this course in the form of a set of exercises which will enable you to take the teach and put it into practice are basically hand hold you through not only understanding the teach, but more critically actually applying it. Now, if you're here for the full instagram school experience, we obviously will be going on to look at what actually post in the next course how to capture your content, how to make more sales and grow your followers. Now, I know that some of those may sound super, super juicing. You might want to get started with those first, but it is much better in my experience to start with cracking the concept off, how to create a cohesive feed on exactly how to do that. Because that quite often will inform many of the other things that were teaching inside instagram school. So get started with this course on here is a breakdown of what we're going to cover. First of all, we're gonna look at why I think you should be here in the first place. Why learn how to crack Instagram? We're then going to cover their algorithms. Super important. Next up, I'm gonna take you behind the scenes off some 1 to 1 coaching I did with the amazingly talented artist and teacher Tara Lever and show you visually how I coached her through taking her account from where it waas to having a cohesive feet. Then we're going to nip through some really important tutorials, things like how to make your images whiter and brighter, the magic off filters and how I do that. How I can make a completely white background when I have product photography to do. Then we're gonna break down the concept of a visual language. Once you get that, it will all start to make sense them again. Look at style rules for your account, then the importance of creating an image bank to make your life so much easier and save you time where there's gonna be a small tutorial on designing quotes. Feel great because they're super popular on then a quick one, a one on instagram stories. It just felt necessary to give you a very quick overview of how they work at that point in the course. But obviously course three is where we deep dive into instagram stories and then we finish with your assignment. So that's enough talking. Shall we get crafting your grid to be a powerful tool for your business? 3. 1b. Why I think its worth mastering Instagram: So why Instagram? Well, Instagram has helped me grow my business enormously on with it. It has brought me amazing opportunities I would never have thought up, all being considered for if I wasn't using this platform, which allows people to find me and my products of my services, rave about them to their audiences on, then allow many more people to discover my business and let that sink in. That's part off what I love about Instagram. It's the by having a public pat form where there are lots of people on it that you can sort of network with in an online virtual situation. It allows people to advertise for me in a way because they love my products. They tell that their audiences, or have just read this book, it's really helping me. They post their reviews. I share those with my audience and very quickly you end up on this wonderful upward spiral where it starts to work for you. And that's not even getting onto what I'm about to share with you now. All the other opportunities that came my way and gave me several different revenue streams , which again was not something that I was intending. But since I have naturally a sort of organically created these different revenue streams Oh , my goodness, it has made such a difference to my business because it gives me financial security. To be able to just pivot sometimes is a creative. I just think actually, I want to do a bit more of something else, or I want to explore something else on having a passive revenue where I'm making money when I sleep. That means that I have more freedom to be able to pivot and try new things. Whereas if I just stuck with just trying to do the one thing, I wouldn't have this freedom. So this is why I'm so passionate about sharing my experience with you guys so that you can take from it what you want and create your own route. So I started out on Instagram in 2015 with one purpose. At first I just wanted to create a place online to view the art that I was making in my weekly art class on I didn't want to go to the effort or expense of creating a website, so I had a look at the various social platforms, and I chose Instagram because it's visual. All I hope for initially is that I'd be able to figure out how to use Instagram to get people to know I existed. And in the time it took to do that, I would hopefully get good enough a painting that people would actually want to buy my work . What actually happened was I geeked out so hard on learning anything I could, mastering everything that I needed to that I jumped to 10,000 followers in my first year and began regularly selling my art. Now the icing on the cake I got offered all of the's opportunities to This is how Instagram has grown my business. Suddenly I was offered brand sponsorships, 1 to 1 coaching group coaching. It demanded that I created this passive income stream because everybody was filling up my D . M's asking me how I was having such success on. I thought, Well, the only way I can help you guys is not 1 to 1 in the D. M because there's too much to teach. I'll write any book, and that was my first dream of passive income that was just born very organically and I've learned from it and gone. I now want to maximize that because it gives me so much freedom. And this is what I want for you to, because it really is a game changer and then was offered brand partnerships with brands that I absolutely love, which I'm more than happy to tell my audience about On my audience are always asking me about where I get this and that done so when it's, you know, a wonderful, wonderful relationship. And then I started getting offered speaking opportunities to share my story and help other people. I then found that as being featured on big Account. So more people then know that my business exists. I was offered writing opportunities in our publications again to talk about my story on takeovers so that then I would be growing my audience in getting my message out there by accessing other people's audiences on it. They're just incredibly fun as well. I've also been able to build my email list with very little effort. That's why I think your business needs Instagram. It can get you more sales, but our whole load more and that's what it's really about, Instagram allows you to expand your impact with mawr than just may be a simple website could. For example, now you just need to be committed to learning the process that I'm going to teach you inside Instagram school and implement it every day to get these kinds of results. It's no, I'm not about to give you a magic wand, I'm afraid. I know everybody wants a quick and easy answer. Well, it's quick and easy cause I couldn't give you the route, so it's not hard to not have to figure out on your own and take a year to do it. But you have to be committed to learning the process and implementing it. If you want those kinds of results, it takes hard work. But it's not so hard when you know what you're doing on Instagram is being good to me because I've made great content and I've worked really hard to master my craft. It's not just because Instagram is great, it's because I've done the work. The good news is, is that you're here, you're ready to learn. I'm gonna break this down into a simple set of plans for you to understand how to do it yourself on the first plan. Is this one how to create a cohesive feed? All right, let's get on with understanding the algorithm. 4. 2. The Instagram Alogrithm: first, a little bit of an overview as to how the Instagram algorithm works. So back in the old days, instagram would show you the posts of the accounts that you follow in chronological order. It was all very simple. Anything that you follow you would be shown on. Then they changed all this and brought in an algorithm that would only show the posts from the accounts that you follow that their computer algorithm predicts are important to you. What this means for you is that your content has to perform well in terms of engagement in order for the algorithm to share your posts with the people who follow you. Also, instagram only share your content with a percentage off your audience, as well as the people who have their notifications on to see your content. But let's face it. Not many people do that, and then, if your post performs well to the small percentage of your audience it's shown it to, it will then show your content to another percentage of your audience. So that's right. Even if people follow you, they may not be shown your posts. So a way to get around this apart from trying to encourage people to switch the notifications on. Whenever you post something which nobody much really wants to do, we'll have enough notifications going on on our phones, right? So the way to get around this is to ensure that you are crafting content that sparks engagement because the more engagement your content gets, the more people Instagram will share it with. Engagement, by the way, are things like the number of likes you get per post direct message activity stickers on your instagram stories when people interact with those that counters engagement and, of course, comments on your instagram posts. Watch out with that, though, because for a long time I don't know feels will still be the case. When you're listening to this, it would have to be four words orm or that people put in the comments for it to be considered engagement. So, for example, if you just say old, you know, drop an emoticon. If you like their sore answer yes or no? If it resonates with you that kind of thing that often will not actually spark you engagement. You need to encourage people to be typing more than four words for the algorithm to recognize it as high engagement. So you want to be asking people, Teoh, I want to be prompting people to give you a sentence Is a replies maybe asking a question rather than suggesting that people just, you know, drop a heart below on, except for the kind of thing that you see is gonna have, you know, sparking more engagement. Now we're gonna be looking at engagement in a separate course. But today we're going to be looking at how to create likable content in the first place. So let's have a look at how we do that. 5. 3. Creating a Cohesive feed: In my experience, making a cohesive, inspiring feed is the most important thing in growing your business on Instagram on the best way to create likable content and a feed people want to follow. Engagement is also important, as I've mentioned before. But if you feed doesn't look good, it is likely that no one is going to hang around long enough to read it or interact with it . Now I've given out advice in my e books and tips and tricks posts as to how to create a cohesive feed. And this course is deep diving on this and visually showing you how to do it. Step by step, people occasionally direct message me and say, Look, I've read your e book, but my growth continues to be very slow compared with newer joiners. Given what I've learned and you know what, Every time, every single time I look at their feet, I can see why in two seconds they're not putting into practice what I've taught them. So this is why I've created this course so that if you're a visual learner, you can see what I mean in a visual format, which I personally find is the easiest way to learn. So let's look at an example of how I mentor a friend how to do this. So this is Taurus feed, as it used to be. The Feed does a great job of telling the viewer instantly that she spends a lot of time on the coast and makes art. But is that the most important information she needs to convey? Because she also teaches amazing art classes? Andi. This is her business account, but the feed right now doesn't communicate that Andi, as interesting as the beautiful beachy photos are which they are. It's a key part of her lifestyle and inspiring for her audience to see they unfortunately distract from the art. The problem I could see is that the life pictures of the beach pictures of rooms, water and boats we're preventing the art from coming through strongly. This artist's work is really beautiful, but it could almost go unnoticed because of the stronger tones on the account. Things like the greenery, the blue water in the base sand were all dulling down the feed on being overbearing against the pictures of the artwork. Now, because her artwork, as ever, is off a similar Hugh I. E. She uses similar colors in most of her artwork. Her content really has the potential to create a beautifully cohesive feed that is gentle my eyes and engaging to look out, which is what you want. So when I was mentoring Tara my thoughts with this we need to showcase the art in the best way and tell her story of being an artist and a teacher through co showcasing art pictures off her studio life amongst her finish pieces of art and moved all of her lifestyle pictures off her grid and inter stories, which, by the way, can actually serve as a great way to get people off your grid and into your stories so you might share a and vice versa, in fact, and then off your stories and into your grid. So on your stories, she could share pictures off her, sketching at the beach by the sea with a cold action to then check out her feed to see what she created at the beach. So Step one was to lose all the life photographs of which I have narrowed in orange. Now you don't want to lose him altogether if that's part of your brand or something you want to share. As I mentioned, they can simply be used in your stories, which is a great way of enriching your audiences experience. They see exactly what you're about on what you get to offer on your grid, but they get the back story on but the behind the scenes candid stuff over on stories. So once you've eliminated life type content that can be visually a bit overbearing or jarring against your work photographs, I find that getting your white backgrounds a similar as possible is the next step to create a strong feed. So what I mean is you can have a bunch off white background photographs together. But if the white backgrounds differ wildly from a gray white to a creamy yellow white mixed with maybe a bright white, thieves don't tend to translate as well. It's not about everything being uniformed. I really don't like perfect, bright white and minimal color palette. Perfect nous. But if the white backgrounds are cleaner, a more uniform and the pictures are mostly of the same subject on your careful to mix up the types of shots, it's simply nicer to look At and mawr follow herbal. Mostly this is because it communicates far quicker what your page is going to offer. People take a split second to decide whether to follow you. So each set of your most recent nine pictures that typically your viewer will see when they go on to your account needs to communicate that in a punchy, really clear, quick way. Also, it's visually calming on the eyes, which is important if you hope people will linger a little longer and see what you are about. Select stew a little before and after. This is obviously before we simply omitted lifestyle type pictures from the grid, and this is after. It's totally clear what we're looking at. Now we can see we're looking at an artist. We can feel we can get to know her because we see her tools, her finished pieces, her behind the scenes pieces, her teaching offers and inspiring studio shots. We know what she does in an instant now. Notice how light and bright the feed is. It's easier on the eye, isn't it? Now, achieving a light and bright feed isn't just about taking light. Bright photographs and making sure you have plenty of white space on your feet. It's about achieving the right Hugh in your photographs, because when you try to create balance on your feed, it becomes really obvious that white can be very grey or very blue or yellow on. Photographs with a white background with different hues can look really jarring. But that's OK, because if you take a fab picture but the lighting is all wrong, it can usually be fixed, and I'm gonna show you how I do this. I use an app called snap Seed to do this. Now let's have a little demo so I can show you exactly what I dio. So when it comes to trying to get your white backgrounds to a similar Hugh, I push up the highlights. Here's a video tutorial of how I do this 6. 4. Snapseed tutorial: Okay, so we're going to open the snap seed app on. We're going to click on the plus button to upload a picture. We're gonna upload this one off my paintbrushes on. This is a really good example of how even though I have taken the picture in really good light, it still has a really gray background for the white background. So what I'm gonna do is I'm gonna tap on tools. That's the the word of the very middle bottom of the screen, and that's gonna bring up all the different tools I can use. There are so many here, but I tend to just use the same ones every time on they just work. So it's really simple. I just tap on the very top left busing, which is tune image, and then I scroll my finger up the screen. I don't if this is the same feel if you've got phone, that's not an iPhone, but I'm sure it will be very similar if it's not the same on I'm scrolling up and down this menu that pops up and I'm scrolling down to highlights. Take my finger off the phone on that, I put my finger back on the phone towards the left hand side of the picture. Andi keeping my finger pressed on the screen of the phone, I'm gonna drag my finger to the right, and that is gonna push the highlights up. Can you see that? And likewise, if I put my finger on the screen or Well, actually, I've just But this is a good one. If I put my finger on this sweet and hold it there, it will show me what it looked like before. So already we can see a huge difference. And likewise, if I feel like I've gone too much, I can put my finger on the right hand side of the screen and drag across the screen, and it will make it go dark on dark out. So I'm going to go back up now. The only difference of this is that if we put our finger on it and we look at what the picture was like before we made the highlights really high, we can see that the color it actually, there's not too much of a difference, but it is a tiny bit darker, so I find that when you push the highlights up toe where you want them. I want them about their. But I feel like I'm losing the pink a little bit on that. It's getting a bit washed out in the brushes. Seem a bit Yeah, they've gone a bit lighter as well. So now I'm gonna put my finger back on the screen on push it up, and that's gonna bring up the menu again. And now I'm gonna go toe saturation again. Put my finger on the left hand side of the screen. Andi, drag it to the right. And can you see that the saturation, the color is getting brighter. All right, now that it's up to the very top, Obviously, that is far too much unless you want that kind of thing. So I'm gonna put it back down to the to nothing. Andi, I'm just gonna pull it up a little bit, and then I'm gonna keep sort of tapping my finger on holding the screen to see what it looked like before. Okay, so it's really, really dark. That's pretty good. And then that just happens. Me know that? Yeah. I want to drag it up. Maybe just a little bit more look at it before. Okay? Now I feel like a gone too far to drag my finger backs worlds the left on that. I like it. And when I'm happy with it, they're gonna press this little tick on the bottom right hand corner. Before I do that, maybe I'll just show you the other options if I go back. Teoh the tuning image. It's now changed before the menu said Tune, Image in the middle. Now you've got this These three lines just left of the middle at the bottom. So if a tap on those three lines I'm going to get this menu back up now I find with brightness, it brightness might seem to you to be the obvious thing that you would do. But when I do that, can you see how it just bleaches everything out? I don't find that brightness works at all for May. If I'm trying to get a white background, the other options a contrast. Sometimes it's good to just play about with that. If you have find pushing up the highlights makes the image a bit too washed out. Then playing a little bit with some contrast can help that saturation of show new ambience doesn't do a lot for me, Really, I don't really find it. It gets what I want to achieve. Same with shadows shape, same with warmth. Although if you've got very yellow picture or a very blue great picture, that can help because it takes you in the opposite direction with those. So I'm happy I'm doing hold my finger on it again just to see what it looked like before. Definitely happy with that. And I'm gonna press the tick button on the bottom right hand side. I've done it, and now I want to save it to my phone so I can put it into my bank of photographs to use in the future. And I got a click while tap on export and save a copy, and it's done 7. 5. Filters and vsco tutorial: Whilst we're on the topic of photo editing, I often then run my pictures through a filter after I've done snap seed in order to try and get my photographs cohesive as a collection, or to try and get the colors in my photographs a bit truer to how they are in real life, I find the colors. It can really be dulled by bad lighting. Andi not look at all like they do in real life in my paintings or in my studio by the White Way. A little note on this. If you are a maker or an artist when you're starting out, there's a real temptation toe overdue your filters to try and make your work look a bit better than it really is. You probably know what I mean, which I think actually, to an extent, is fine when you're just a the very beginning and you're just starting to make things on dure just starting to practise, trying to make a beautiful feed and you're just showing it to friends and family. But you need to just watch out that when you actually start to look to sell your work, that you're not misrepresenting what your work looks like whatever you're making or painting or wherever it happens to be, has to look as close to what it really looks like in real life. Another reason, by the way that I'm a part of the photo through a filter, is if I cannot white in the background enough. Sometimes the photograph is beautiful, but the yellow low lighting that I've taken in just won't lift in snap seed. And it won't do what I want you to get to do. Let me show you what I mean. This photograph, for example, is just too yellow. The background is very Beijing and then it'll bleached, you know, on the bottom. Right hand side on. And I wouldn't be happy putting that on my feet. One I throw it through snap seed. It looks like this. So I basically gone mad. Have pushed the highlights up to try and get the background to look better. But the result is too bleached out and my arm is looking a bit of a funny color. No. So then I pop the previous slide. No, sorry. This slide through a filter And can you see now my skin tone on my arm makes more sense. The background seems more cohesive and overall much. Have you this picture? Let's just go back to the other ones. That was a very initial one. Skip to the other one quickly. And there you go. That's the new one will do again. Can you see the difference between the three will do it one more time. That's the original two bleached out and then suddenly that's beautiful, because I always put the exactly the same filter on every photograph. I would say Well, on 95% of photographs, sometimes I will need to just choose a very similar one, but not quite the same one. But 95% of all my photographs go through the same filter. It means that this will just sit on my grand grid really beautifully because it's just going to make sense on to be of the same hue as the other ones. So obviously I was also gonna mention it's not a completely white background, as you can tell, but because I like the photograph so much, I will just make sure that the photographs around it will have some of that beige color in the top left hand corner in them so that it's going to sit nicely when I place it on my grid. Um, I will get onto exactly you know how to do that more examples of that later, but that's essentially it if you love your photograph, but you can't get a really lovely blended background that's all white or whatever the color is that you're trying to achieve by making sure that the other photographs around it have hints of that color in it. You can get it toe look really good on feel good on the eyes. So you're probably wondering how I do The filters are used VSE Oh, and here is a quick video tutorial of how I used the app. So we're just gonna navigate to the VSC Oh, app and open it. And then we're gonna click on the plus button to open a new image. Now I'm going to open the image that I was using and snap seed earlier off the paint brushes. As you can see in the top middle of my scream, you can see the pictures before it went through. Snap seed on it had the really great background and Now we're gonna open the one next to it , which has the nice white background on. We're just going to see if a filter would help of race ahead. I'll tell you where to tap next. So I've now uploaded it to my bank of images that I'd like to add filters to. And what I'm going to do is tap on it so you can see it's now got the kind of a gold box around it. If I tap it again, I've tapped away. If a tap it it selected now it is selected. I can go down to the very bottom of the screen and you can see two lines with two circles on them. That's your filter. But, um, tap on that. And then if a scroll along this menu at the very bottom these that allow the different filters I could choose. Now I choose from one of three always either C one, C two or C three. So I'm gonna tap on C one, see what that looks like. I feel like the white background has gone a bit blow somewhat seeking on that, um, C two, that's a bit better. See, three is my favorite. Now this will show me see three at the maximum amount of Filter. So and I have tapped on C three. It's opened it and you can see it's a plus 12.0. Now if I put my finger on that white dot on drug it back down, that is it the way that it looked just coming out of snap seed. So if I push the filter up well, what I tend to do is I push it all way up to the top, go out that's too much back down to the bottom, and then I slowly do it. And once again, if this is me tapping my finger on the screen and holding it there, this is showing me what it looked like just after we did the snap seed alterations now for Take my finger off. This is what it looks like now, so I already feel like with the filter, it just feels a bit more bit more hole. It's not, so Can you tell the difference? You know, before it looks, it's really difficult to describe. It's something that only your eyes can kind of see that it just kind of just basically looks better. It's just a bit more full bodied this way and a bit too washed out before. So I like that a lot that was working for me. I'll just see if I push it up a bit. Is it any better now? I feel like I've been pushing up. Now the pink is just going too much, getting a bit too psychedelic. And I've got Remember, this picture needs to look nice on my feet, and it needs to be gentle on the eyes. And then sometimes when I've been playing around like this, I go right back down to the bottom again, remind myself what it looked like and then pressure up as I'm pushing up, I'm looking at the paintbrush. Is looking at the wood at the bottom and thinking, Can I get that too? Just look a little bit more warm. And I'm also looking at the bristles on the brushes and making sure I'm just like going up and down as I'm talking right now that they're getting better cause yeah, as you can see, to begin with, it is almost quite psychedelic. E. This is what it looked like out of snap seed as I push it up, that yellow is going less limey, and I think I like it about their. So now I'm going to click on while tap the little white arrow at the bottom. Right, and it's finished. There's another option, which is yes, which is was just checking. If I tap the button, it is what I think is Can you see the two lines with circles again? Now, if you tap thumb, it will take you to a bunch of other options. I don't tend to use a lot of thes exposure sometimes helps. I've just tapped on the 1st 1 exposure. If I go up if I go down, I don't think I need that. With this. Particular pictures are gonna press the X. That would mean that, um, I know I won't. We need to contrast or adjust. Sharpened. Could be quite useful, like, obviously, that's too much. But I actually think just a little bit is better again for tap my finger on the screen. That was it without that's it with without with I think I like it with that, just maybe a little bit less. I'm feeling like the palate little silicone scraper in the middle of the picture Looks better with I'm gonna tap it and hold the screen so you can see without And yet it's just a little bit warmer. So I'm gonna tick, tick I want it sharpened. Now clarity is quite similar to sharpen. This is it If I go right up to the top crazy. But if I push it back down to the bottom and I bring it up a little bit does a bit of extra clarity Help me now, I don't think personally I walked that. So gonna press the X. It's got saturation here. So if I feel like we may have lost some of that, I can push that up. If I feel like it's just too much since I've put the filter on, I could pull it down. I'm quite happy with the way is just gonna come out of that. I don't really find any of the other options do anything to help. So now I'm gonna tap save at the very top, and if you want to save it to my phone, I would tap the three dots at the very bottom on the right hand side, and that gives me option to save it to my camera roll. And I also can choose the different sizes. So if you don't want something massive stored on your phone on dure, happy with a lower quality than you can do small, medium large, the actual size of use actual size they go. That's how you use CSCO. 8. 6a. Filter Comparisons: and just to visually show you what an impact this convey make Here are two side by sides off a bunch of my photographs on the left. They have no whitening and no filters. So have not been through snap seed or VSE. Oh, and on the right, you can see them after going through both snap seed and then VSE Oh, it's settle, but it's so much better, right? The left looks amateur, the right looks professional. You can see so many differing white Hughes on the left. You can see their babies, some of them a blue. Some of them are a mix, some of the really gray and then on the right. They are so much more cohesive. They don't match perfectly and they don't need to. But they are easier on the eyes, and they have much more of a clean professional field to make sure that the beige color in the background off the photograph of my arm, by the way that we talked about earlier looks good. I have put it near the paint brush handles, which are of a similar Hugh. So I'm talking about the picture of my arm on on the top right hand picture and then three . Belief it. You've got a bunch of paint brushes the beige in the handles of the paintbrushes allow the beige background and the Beijing my arm in a way to work on this grid. So that's the kind of thing that I'm talking about. You make sure that if there's a color that looks different to everything else, you bring that color and elsewhere on your grid not right next to it. But close by now, we're going to have a quick clip at the original paint brush. Picture this one because I just want you to see the transition really, really clearly with with what we did here. So we've got the really great background. We then got a snap seat and then we got the filter. Can you see the subtle difference this time? Just between snap seed on the filter? This is back to sneak to snap seed, and this is back to the S e o snap seed VSE Oh, on what you'll see is the VSO one is a little bit more turquoise, which is a color that is predominantly on my feet on because I put things mostly through that C three filter. It means the turquoise looks true. Utter how it looks in real life. On, therefore with the filter is gonna work a lot better on my feet one last time. This time, just look at the middle palate e brush and look at the difference in the turquoise. This is it with this with the filter. This is it. Without see, it's more of a normal blue. And then again, this is it with the filter. Next, we're gonna go back to helping out my friend with her feet. I think it's the easiest way to sort of teach you how to do this is for you to see me do it for somebody else, step by step. So just to remind you these are the pictures that she had in her feed before the pictures of the beach on the greenery and the lifestyle ones rooms not cutting off all their mixed in with the art. And then I juggled a selection of just her photographs of her art related pictures. So anything from finished paintings to behind the scenes to sketchbooks, etcetera, I made sure they all had similar backgrounds, and I also ensure that had a varying style of photography. So they weren't all top down images or angled images or close up images or images of us up there were. There's a range of different angles of photography there, and then when you put it all on one feet, it looks like this on. As you can see, I've done this using panel E. I've mentioned this, I think, earlier in this course. This is an amazing app. It allows you to plan your count your content. Sorry before you post it so you can drag and drop. I will do it. Tutorial on that. Next on. Andi, I've used this app for years and years and years, and I swear by it I still use it today. And it's the only way that I can truly ensured that I have a cohesive, beautiful, inspiring feed because I get to see what it looks like before I post it and I get to see I get to plan, you know, you can pan tons and tons of vertical accident. How many? All together. I certainly plan a good sort of 10 to 15 photographs ahead so you can get a real feel for what it's gonna look by, like it's not just one by one. So my version of her feed that you can see here tells the viewer what to expect from her account in a much quicker way. And it showcases her beautiful work so you can actually see it and appreciate it on that is so important. I mean, her work is stunning. On the color she uses is beautiful. And you've got to be aware that when you are showcasing something creative, especially something like artwork or something else that, you know, crafty, that the viewer really needs to kind of understand quite quickly what you're trying to dio on. A lot of ESA experimenting. We're putting all sorts of different things up there. So if you can put all these different experiments and varying styles and colors altogether right next to each other, it's going to allow the viewer to very clearly be able to see who you are and what you're about, and you're not helping that they will have the patience or the interest to scroll down for page after page after page, get through all the lifestyle picks to then be able to figure out themselves what you're all about. You know, you have to make it easy as possible for your audience because most people will take three seconds to decide whether they want toe, follow you or scroll down, which means that the second that they fall onto your account by may be seeing you tacked in somewhere and tapping on it. And then they suddenly stumble across your work. You needed to tell them immediately what you dio now, just for pure clarity here, we've got the before on the left on be after on the right. And remember, all we've done at this point is lose the life picks. I haven't even gone to the trouble of putting all of her photographs to snap seat and through a filter because they already look really beautiful. Anyway, on Daz, they're of a similar hue, and they're photographed in a good light. You don't even need that. Particularly that would just be taking it to kind of the next level. But I can show you just with this alone, just through getting rid of the lifestyle picks, the impact that it makes 9. 6b. White backgrounds: Okay, so we're going to navigate our way to clipping magic. And when you get there, you're going. Teoh need to sign up. And when you have, you can scroll down to this upload image button. Just want to click it on and then pick the file that you want to add it. So I'm gonna edit these Christmas trees because they're perfect example of, even though I did the photography in really good light, and I did it with a never ending background so that there's no lines in the background. It's all white as you can see the shadows. It's very gray up here, and it really doesn't make the product sing. So before you start, you want to choose the background that you want. It's all clear at the moment. I want the background to be white. Those five clicks white by here. Then you want a kick on the green plus button, and you simply want to highlight the areas that you want to keep that you're not breaching out with white, and you don't have to do this perfectly. As you can see, it's quite rough job, but it works, and then you want to click on this red button up here and you want to do the same thing for the areas you want to get rid off and you want to just watch this yellow line and make sure that it really snugly goes round the whole thing that, as you can see, it hasn't works here. It's because my green line, I think it's too close to the edge. I didn't notice that I'm not used to talking, and sometimes they're gonna go backwards. We're gonna go backwards. I'm just picking on this undo button. All right, let's do this again. Go back to Green. They go. That shows you don't go too close to the edge. Now we've done that. We're going to kick the red button. There we go. So you can see that the yellow it's finding the edges without me having to go to close on. I'm just gonna check and you can check whether it's working like I can see that this hasn't gone in close enough. And then I look over here and I could see yet the shadow is still there and there's a little bit there as well, so I'm just going to go a bit closer. Just encourage you. Don't touch the area that you don't want to be white. You just want to go is closest to it as you can. So there you go. It's done. And if you look over here perfect white background, it looks completely different. Now, at this point to able to download it, you would need to subscribe. I already have subscribed, but because I'm not using it at the moment I've let my subscription lapse should do one more just to give you another really good idea. You've seen it properly. Let's see. Is this a different? Yes, this is, um yet that's uneven. Best one to show you. Because with this, we've got all sorts going on. We've got the shadow down here, and then we go from really bleached out to really dark. And also I'll show it to you this time with a clear background to that is the checkerboard option here. This will keep it unclear. So as before, we use the green button to just roughly highlight the areas you want to keep. And then we do the red button and we're going to do the outline and we're watching these yellow lines to make sure that they are hugging. He doesn't want to do that. But there we go. Looking every edge neatly. This bit needs a bit more help. And there we go. Then I look over at this side now. Actually, we've got an error here. Can you see that? The bottom bit. I wasn't going as well. So need to undo that. Andi, There we go. It's righted it on its own. Perfect. So there you go. That's it With a clear background. If that would help on, then after that, I would suggest that you still again. I run it through snap seed and run it through V s CEO or whatever filter app you like using just to get the cutest thing. Because the colors in real life for this tree are a lot more. Ziggy, this magenta is really, really bright Magenta on the teal is a lot like test. Why would then use a filter to get it to look really, really good? But the fact that we've got rid of the background honey, let me just show you in white looks even better in white. It's obviously hugely different on the right hand side to what it was on the left hand side . So you go. That's how you use could be magic. 10. 7. Visual Language: So let's move on in this section. We're going to talk about establishing your visual language. Now people tend to like to know what to expect from the accounts that they follow. They look forward to checking in and seeing what's new. So with this in mind, if I have found that in the beginning, consistency is key, you kind of have license later on to shift things up and you'll have the knowledge and the experience to shift things up without startling your audience so much that they don't know who you are and then followed because they think I don't know why I'm following this account. I don't remember it looking like this, but in the beginning, having the intention to create a visual language for your grid so that it will look consistent and people when they see an image being posted on their grid, they won't even have to look who the account is. They'll instantly know that it's you is what you're aiming for, and I wouldn't get too hung up in the very very beginning. If you're at the absolute early stages and you don't have that many people watching you yet , then sure you know, experiment. See what? It feels good. Have a have a good play. But as soon as you start getting regular, loyal followers, you don't want to go and scare them off by completely changing everything that you do just kind of on a whim just in an experimentation, cause you might go back to what you did. And by then you have lost these people because they're likely, like I said, to look at their their feed one day. See this image cup that looks like nothing that they've ever followed before and think, Why am I following this person on? They probably won't have the time or the patience or the interest in scrolling Daniel Feed to be able to figure out why they started following in the first place. So that is why I talk about being consistent. If your goal is to create an audience, Andi start to create a brand for yourself. Now, this is much more easier to achieve when you know what your visual languages. So to do that, we'll go through some fun exercises to help you establish what yours will be. Now I'm banging on about the concept of a visual language. I'm sure you're thinking, Well, what is that, then? It is simply the style rule rules that you choose and are respectful off. When you create content for your feet. I'm talking about getting your content to consistently look good. You establish some guidelines for how it's gonna look. In other words, you create a visual language. So let's look at some accounts that are doing a great job at this. First up, we've got art by Warner. I absolutely love Warner's account. It is, as you can see, it is beautiful. It's light and airy. Notice how she uses the same fonts in her quote. She keeps it consistent, and she keeps in keeping with the style of her photography. Her feed is predominantly neutral colors, with baby blue and green as accent colors. You don't suddenly see you know fluorescent yellow or orange, you know in one photo, and then read in the next video. You know she's got a beautiful visual language going on in terms of her color scheme on this harmony, because she's done that. Nothing fights for your attention and nothing gets lost. And why? Because she has an excellent grasp off the visual language she would like to use. Now don't worry if you're thinking, but I don't want a light, airy account that is quite common with Instagram. It is a really beautiful way to showcase your work. Well, have a look at Ellis O Connor. Isn't this beautiful? This is absolutely gorgeous, and I just think it's a really fantastic account for showing you that you can have dark, gritty pictures working together. Well, if you know your visual language on what she's avoided here, and she's really, really covering doing is avoiding doing lots and lots of close ups of your work, all jammed up next to each other. So many artists fall into the trap of doing this initially. Oh, illustrators or surface patterns sign. There's anybody that's got, you know, detailed work that you can zoom in on that can come in the beginning because you're a bit nervous and you actually don't feel proud of the full piece of work that you've done. I can put my hand up and say for a good six months or two a year. Maybe when I first started out on Instagram, I would only show zoomed in pieces of my work because I didn't like the full thing. I mean, the good news is, is that, you know, just creating just show it. Showcasing pictures of your work is not what it's about. Anywhere you need to give a full story. We'll get onto that later on. But here, as you can see, because she's using varying compositions, and by that I mean it isn't just close ups of her work. She's also got far out pictures of her work. She's got her pictures photographed on an angle on an easel aton angle on a desk at an angle on a wall, then riel life actual landscapes that are beautifully filtered in keeping with the colors that she's using in her artwork. And so, by using a minute X off composition in her content, along with the full bleed close ups, she's created different angles and different interest. And the answer is it isn't overwhelming to look at, and that is because she knows a visual language. Now. Next, we have another thing that could be really challenging and not in the High Street. These guys are fantastic at showcasing this particular challenge. Now, if you're not familiar, with not on the High Street. They are an online shop on a very showcase, very, very different objects, because what they do is they sell gift by hundreds and hundreds of different makers. So they have no control over how the photographs taken or what the content is, which obviously makes creating a cohesive feta riel challenge because they featured a. But what was going to say sorry is that because they have featured the same colors over and over, have a look at the pictures in front of you. What is jumping out at you? What is jumping out at me is teal sort Teeley turquoise colors purple or like deep into go onda kind of terra cotta orangey red colors. So because they have chosen to repeat those colors in the photographs that they've chosen to put on the grid, it has created a visual language on those colors being repeated over and over, or what is pulling it altogether. And you can see it is intentional that they're using this orange A terror Kateri are into this purple, and these Teeley took whiskers over and over because they've actually used the's as their badge colors for their instagram story highlights. If you can see on the very left hand mock up of a phone halfway up the screen, you've got those circles in a row. See there the colors that I'm talking about. So they're doing your own pair purse. It looks like it's just accidentally thrown together, and somehow it all looks great. But they have got a visual language. They've chosen colors. They've ensured that they've got varying compositions with their photography and the Phil. I don't know if they put filters on them or whether they have just Bina Riel Stickler for just repeating those colors. But it completely works because they've got a visual language that they're keeping to on. That's it. Most successful feeds are curated to look fabulous. It's no accident. It looks effortless, but it's actually takes quite a lot of work. Well, it's not quite a lot of work when you've got someone like me telling you how to do it, and I'm gonna get onto Pamela. Lack of promised on that really is the key here in it, becoming effort less so we'll get onto that soon. Eso basically yeah, successful feeds are curated to look fabulous because the person behind them has probably decided what the color palette an overall look will be like. So let's look at how you can make these decisions for yourself introducing style rules. 11. 8. Style rules and content planning: so style rules. These are rules or guidelines that cover things such as your colors, your typography, your filters, your content and your composition of balance. So what do I mean by that? Number one colors. We're talking about the colors that you use on your grid. In my case, I use the same colors deep turquoise, magenta and inky into go over and over again. So if you stick to a few main colors on the whole and look to add little accents of those colors in shot, when you're sharing something totally different, you will create cohesion and two types of typography. So here we're talking about all sorts of things from your logos. That's picking maybe one or two funds for everything that you write that then work well with your logo, making sure they're not mixing too many different fronts together. But if you do say you're doing lots of quotes on do you don't want the same fund for every quote you feel that doesn't work for you, then it's ensuring that the typography or using in the different quotes all work in harmony together. If you've got something very loud, Andi very impactful next something sort of cursive and more gentle. It probably won't work. So it's teaching yourself and really studying. Does this look nice to look at is it is their harmony when I look at these quotes together in these different fonts and if not choose again and number three filters, we've talked a lot about this already, but obviously this is about using the same filters. And in my case as I've mentioned, I run my photographs through one of three filters in VSE Oh, on pretty much every picture that I post on. If I don't use it. By the way, I don't if I've mentioned this earlier, but it's because the photograph already looks enough like the colors on my great all the colors in what I'm photographing. So if it's a painting, I don't want to misrepresent the way it looks. If it already already looks perfect without a filter that I won't put a filter on, that's just to explain why I might choose not to eso for move, want to content. What we're talking about here is ensuring that you don't vary too much, but type of content you're putting on your grades of the type of photographs or the type of quotes or whatever the different things are that your posting on your grid if you're going to sell a product, I would go all in on sharing content around your products and then also the story about around it. Because obviously, if you just showing product photography, you know a picture often hearing next to rings next two bracelets and necklaces and earrings is going to get pretty boring. Whereas if you give the full story around the products and around the brand to the person behind it, where they're made, what they're made with, how they're made sneak because that kind of thing, then you're going to give somebody a much more immersive experiences. You're gonna make your grid because that's what we're talking about here, making a grid cohesive and harmony and beautiful to look at your going to create that where is it would be a bit too stale if it's just products. And obviously, if it's just products, you'll just be selling and you're gonna turn people off because nobody just wants to be continuously sold to. Whereas if you're selling a service, you're obviously gonna have way less content to photograph rather than somebody who's selling a product. So sharing then about the person behind the service is really, really popular. On Instagram on is a great way to create your content. But going off on too many different topics when you're selling a service can be a bit off putting and can make people confused as to what you're actually even here for on what your service is. So in which case, I would say, if you're gonna pick fire a few different topics, maybe five would be your maximum. So, for example, popular things to do on instagram will be to dio one top. It would be yourself, the person behind the service. Another topic would be your actual service. So maybe your speaker. So it's pictures of you speaking on, then, when you're talking about just yourself as a topic that Matt might be what you do in your spare time or just, you know, beautiful photography off yourself. Another topic, which is often quite popular on Instagram and does really well, are things like your pets. If you have a pet dog or a pet cat that's voted genic and you can get some great shots off . They just generally popular things. When you gonna post pictures off a pet, you generally will get, you know, a lot of likes and engagement for them. Quotes are another one. People love quotes. People love that instant hit of inspiration on. Then there are things that are also popular, like, you know, if you're really into your coffee and you take, you know you go, you have an opportunity to photograph coffee out and about because you know you're a service that meets people in coffee shops a lot, so you've got the opportunity to capture beautiful lot. A art is it's called. Then you know that something that a lot of people choose. Beautiful interiors are another thing, but people that are a service based business would include because if you're taking lots off meetings in beautiful interiors, in hotel lobbies and or in cities in this beautiful architecture to photograph Onda and it's something that you're around a lot, so you've got the opportunity to capture photography because it's no use loving like I do. I adore beautiful interiors on I'm sure a lot of my audience would love, Um, I'm just not around beautiful interiors that much to actually have the opportunity to create that kind of content. So if you're a services about thinking about what is what is interesting to you, what's important to you? What are you interested in? What helps tell people about even yourself, the person behind the service or about your service? And if you can choose something that's popular like I've mentioned, you know, pet dogs, beautiful interiors, that kind of thing. Then you're just gonna have more chance toe create more engagement on your feet because more people will respond to that. But my warning here is that if you are a service based business, then just be wary off poet, posting just far too many different topics. So if you're adding to, say, five different topics on top of that pictures of you and your best friends, you on your holiday flowers that you've bought yourself a sunset that you've seen, then you're going to be in danger of losing the point that you're actually offering a service, and it's just gonna look like a personal account. And, of course, this room toe. Add more to your feet as you get to grips with creating your visual language. It's just easier in the beginning to restrict your content a little, too, just up to maybe five different topics whilst practicing creating your visual language on Don't forget that it's not that you can't share pictures of your holiday etcetera always shared them on your stories. And if you feel it's a really big part of your brand to show that maybe you travel a lot, then pop your stories into a story highlight so that people can still find that kind of content now moving on to composition of balance. Here, I'm talking out, getting a balance on your grid off not just using the same type of images, all but up next to each other. So, you know, if you're an artist using busy images off your paintings zoomed in and putting these images all but up next to each other on your grid or if you, you know, if you are a service and you're thinking, Yeah, I'm gonna you know, I go out for coffee is quite a lot. I'm going to Do you know, some latte art if you just have coffee after coffee after coffee, you can not be getting any balance between your photographs. So it's about creating a balance between pictures that are close up on that are far away, etcetera. Now we're gonna dive into this next, so composition and balance sets do a deep dive. It's something that takes practice, and it's something that I enjoy immensely and I'm really good at, and I'm really excited to share with you how I do this. So essentially, it's about creating balance so that when you look at your feet, it's gentle on the I. So the main thing tow avoid when trying to create balance are too many bright, busy, full bleed photos, all jammed together. Remember when I just mentioned to? People tend to do that with art, and that's something that I wouldn't do. Well, let's let me just show you what it would look like if I did do that. So these are pictures that regularly share on my feet back when you just share only zoomed in busy photographs and you put them all right next to each other with no whitespace, no variation in composition. Can you see that there's just no balance here, and actually, visually, this is exhausting and you really, really need to get this because this is something I see is almost one of the main things that people get wrong. You need to be able to see what I'm showing you and see that it's busy. Try looking every single image. Try looking at the detail. Try running your eyes from the top left zig zagging down to the bottom. Right. You should find that that is visually exhausting, that you almost feel like your eyes need arrest. And it's something that newbie instagrammers do all the time. So the key is to vary your compositions. So when you're planning what to post assess, Do you have a good mix of compositions in the images that you want to post? Do you have enough white space on your grid? Are you getting a balance between white space on very, very close up photographs? It it just takes practice on There is an app, and I've already mentioned this a few times and we're finally gonna talk about it. There is an app that makes this so much easier to do than just trying to do on the fly, and that is plan early so personally, the Reitman. Basically, there are a few different maps that do this personally are used. Finally, I always have views it from the beginning. There's also a great app called Plan, which is P. L. A double n, which I've tried a few times, and I've really enjoyed that, too. So check that out in case that suits you better. And the premise for these APS is that you upload a bunch of images before you post them to instagram, and then you can drag and drop them to play about with the order that you might post them in. And to be able to judge what looks best before you actually hit, publish on, upload them to your INSTAGRAM account. So let's take a look at how this works and I'll show you a little tutorial. Okay, so let's take a look at family. I'm going to open up the app on my phone, and it's gonna open with all the photographs that are sitting in my bank of photographs that have already had their. Most of them have already had their filters, etcetera added, Um, and all their tweaks, and now they're ready to be posted to Instagram. If I keep scrolling all way down. Ignore these ones. Thes are somebody's who I am coaching at the moment. And if I school right down to the bottom so none of these have ever been posted there will , just waiting for their moment. I get to the bottom, the last 20 or so. I'm not sure how many it altogether are the ones that my my last sort of 20 or so that I have posted. So it's really handy cause I can see how the ones that I want to post will look against the last handful Life posted and you can tell which ones those are because you can see they've got a little white camera icon in the bottom, right hand side of the photograph. So the last one that I posted is this one in the middle of the screen now, which is a sketch off Ah, woman's leg on a shoe so I can now drag and drop. This is the exciting thing, guys, you upload all your photographs and you think I watched opposed today. Now, as we can see, if I posted, if I just show you these the last ones I've posted plus the next one that I could potentially post, which is this quote on the top left hand side. Now, if I posted that today, it doesn't actually look too bad. However, when I look at it with, my eyes are telling me that I don't really like the fact that it's white against a very white photograph of this sketch of this leg and shoe. So I'm thinking I might need a bit of color. However, I don't want too much color cause I've got quite a bit underneath it. So then I'll roll down on. I'll start tapping on photographs and dragging and dropping them. And then again, I'll scroll it back up so I can see everything that has been posted so far passes picture of May I'm like that that might that might work. That's OK. This is actually quite a tricky one, because, um e I haven't followed my usual thing of sort of going every other between something very busy and something quite what I've kind of mixed up, which I do do purposely because I don't want my feet to be obviously a very busy background , a white background visit, very busy background white back when I don't want it. I want to do that a bit because it's really useful that being gentle on the ice. But I like to them mark about a bit and make it not predictable so that it doesn't get boring on the ice. And then I go back to doing every other. There's a little tip for you there. So this is kind of one of the more difficult ones. No, actually, I am quite liking this. I'm feeling like the kind of the green that's just coming off the side of the picture off me. Painting actually goes really well with the obviously the green to turquoise in the two photographs underneath. It s so actually, I'm quite happy with that. But I'm just going to keep dragging and dropping. So if I put something quite busy, how what do you think? I think that's too much. I'm not too keen on that if you go back to the quote. What I don't like about that is that there's a quote on the bottom left, and then if you go along, there's more writing with my appetite for my podcast. It's Episode 22 E's and miracles. I don't like that on my eyes. It just makes my eyes go down on a cross. But I want my eyes to gently, almost sort of zigzag all the way down the feet. That's what I'm looking for when I scroll down a feat did it lead my eyes around the feet and see everything on that might sound like quite an abstract instruction to give you, but as you start to do what you will start to understand what I mean. It's it's about your eyes being taken. Everything that you see in a gentle way rather than everything is shouting at you or everything is so boring. Your eyes can't be bothered to look around him. So I'm gonna go back up here and get a driver dropped this one. Now, of course, I wouldn't do this one because then that would be to sort of sketches in a row. Andi. I will fight. I find it. You'll find this in the next digital course that follows on from this one. The one is about what to post more about your composition off your feet rather than what it looks like, Which is what this modules all about when you get onto what actually post, you want to mix up, so just give you a little hint ahead of what's gonna be in the next one. You want to mix up your actual content. You don't want to do tons and tons of pictures of sketches and then alarm everybody by posting something completely different and unrelated. You know, unless you really, really want to push your sketches at the moment and make maybe you're making a change and you're just moving away from painting into sketching. If I was doing that, I would do a whole bunch of sketchy once, so I'm gonna think now, I'm not gonna not gonna drive away. I'm going to see what something really, really colorful. Looks like I actually am finding that is taking my eyes around the grid a bit better. That's impossible. That's a surprise. And that's a great thing with penalties that you can just drag and drop anyway. I'm not going to do this forever until I find which one I'll do next, cause I think actually, probably gonna be recording a podcast. My might your podcast nisman, but it just gives you the idea that you can drag and drop. And the great thing is is that you know, it's not just your next one that you can plan C. I think that's too busy, because then the one on the same row on the right hand side, this one, I think that it's too similar to the composition off this one, which is again lots of sort of square things on the wall. So I wouldn't do that When Then I need to make sure that there is movement on balance in the composition. But the great thing is that you can you just keep going. So what, you you're happy with that you can get back. You can just keep dragging and dropping until you're absolutely happy on this. Enables you to not make the mistake off thinking right. You know, after I have done this one of this sketchy leg, I'm just going to, you know, put a couple up today and you might just sort of think, Well, these the things that I'm working on, so I'm just gonna dio a bunch off the stuff that I'm doing, and then you might look at it. That's the things I'm doing at the moment. You might think. I know I didn't know that it was gonna look so boring. There's now no color. There's no balance. There's barely any white space. It looks difficult to look at, which, unless you're going for that kind of style, which is fine. Some people really like a very busy, very gritty account on day like that. Visually, then that would be fine. But this isn't what I want. Eso It just stops you from posting something, looking at it on your grid once it's posted ago. No, it doesn't work now. Should I delete it and lose the engagement that I've just got on potentially so confused people? This is why I think penalty is amazing. 12. 9. Creating an image bank: So there you go Panel. Lee, in my opinion, is a game changer in the way that it allows you to plan your grid and your feet before you actually post anything. You do have to pay a monthly fee, but I would say it's one of my best investments, for sure. Try it for one month and see another great thing you can use. Panel E for is experimenting with your style before switching things up constantly on your feet. For riel, you can play in panel Li. Buy up lading pictures with different filters and styles and seeing what it would look like before you commit to trying out a style for a while. So I've said this before, but it's worth saying again if you're a creative at the beginning of your creative journey and making lots of contrast ng work in clashing colors or forms than what I found. To be hugely helpful was to find some ways to restrict this scope in order to create harmony. For example, work with a restricted palette or medium at first, while you're trying to have a go at creating harmony for the first time on add the same filter, then to every single picture. You can always be experimenting wildly off camera with the kind of things that you capture , the kind of content you want to create if you're creative, the kind of actual thing that you're making. But if your priority is full growth with your instagram account and to create an account that people will want to follow, you need to be ruthless with what you post only post the most relevant things that look fantastic. So how do we take all this knowledge and make this an easy and manageable part off your business strategy? The answer I have found is toe. Always have a bank of at least 30 or so edited photographs ready to post at any one time. So although the planning takes a little while in the beginning, once you've spent that little time learning how to curate a lovely feed and edit your photographs in a coherent way, everything comes very easily. After that, I also find it helps when life gets bumpy, as you always have 20 to 30 pictures uploaded in your app. So when I'm focusing on growing my account in the early days, and I have a hectic week. I just dragged and dropped my most uploaded, unpublished images I found. I made sure that I got a bank off, you know, like of said, like 2030 all filtered and looking beautiful. And then I could just quickly just drag, drop, find the best one that looks great, post it with minimal words and it's done. It took me maybe, you know, five minutes once I created the bank of photographs, but it allowed my account to take over at times when I was super super busy and didn't have the time or to be able to put a lot of effort into planning my next photograph. Having that bank of photographs is what makes it easy. And obviously, you know the reason that I would say to post something that looks good enough that has a minimal words that would do, rather than think today I just want post on. That's because the Instagram algorithm rewards account that post consistently and regularly the moment that I stop posting every day, my engagement on the reach, the amount of people that see my posts squanders down to the tiniest amount, and then it takes several days to start and sometimes a week to get it back to where I got it too. So, you know, I am teaching you how to really go for it. If you're new to this on your business and you mean business and you really want your INSTAGRAM account to take off, then these the kind of things that you have to do. It depends what your priority is, really, if your priority is growth, this is my experience, and this is my advice. I also just want to say that it might sound like a lot of effort that you need to do it first, but it's really not hard work. My trick is to do many photo shoots every now and then, especially white background content, which I find that I don't naturally just stumble across. I have to create a lot of white background content on DSO. I don't really have natural opportunities do it. So I create a mini photo shoot in my diary. Unlike Okay, once a month or so, I'm going to just create look at my account and go, what am I missing? What has worked? What bite background photographs of people really love whatever not used for a while, right? Okay. These are the next 10 photographs I'm gonna make on. I just take a bunch of, um and I also when I'm painting Andi or doing anything in my business because painting is actually more or less quite a small part of it. Now, I will always take a moment when I get a quiet time and I'm doing something that's interesting that I'd like to share my feet just to take a bunch of photographs. I take a bunch of close ups I take different angles on, then spent some time when again, When I have a quiet moment. Often what I'm just waiting in a queue were waiting for my Children to come out of school. I will then edit them, like I said, putting through snap seed putting through VSE. Oh, upload them to Panel E. And then it's just a case of dragging and dropping for a few minutes a day to see what looks good for the next image to post. It also goes without saying that you don't have to plan everything. You can be spontaneous and post something that you just photographed that you're really excited to talk about and you just want to get on your feet that day it. But it does just help to pop the photograph into penalty quickly, first and check. But it, you know, it just doesn't look completely jarring next to the last shot that you posted. Because if it does, is quite often a case of thinking, Okay, I'll drag and drop a photograph. That does look really good. I'll post that one next on this photograph that I really can't wait to post today. I'll just do in two or three hours time on. Do you know it? Also, It's about accepting that if it's something that you wanna post, but you don't really care about that much, you don't be on your phone all day. It is a point of accepting. If it doesn't work visually, it might be better to save it to use later in the week when it works better on your feet. You know, if that if your priority is growth and creating a feed people want to follow, you have to be that roof less with deciding what you post. I mean, I do like my post to be fresh in the media. But if I can't post say, a current photograph off, maybe a sketchbook piece that I'm working on that moment Andi, it just doesn't work. I will then save that content that I want to share that day. Pig, An old photograph maybe used the caption to talk about what's on my mind right there. And then, if it's more about that, I want to talk about something. And then I might refer to the fact that I'm going to reveal later on in the week or in the day the sketchbook, a page that maybe pretend toe what I'm talking about in the caption so I can still have that sense of immediacy talking about what I want to talk about. But it's just about making sure that the grid still works on. I might also say, you know, check out in my stories what I'm talking about in my caption and then later on, I will use that picture to actually post on my grid when it fits. So I can still have that sense of immediacy by using the caption on by using stories, but without mucking up all the hard work that's gone into making a beautiful, cohesive feed that people want to follow. Eso yeah, you know, my take away from this is getting my photographs into an aesthetically pleasing manner is my top priority. Okay, now let's move on to talking about quotes. 13. 10. Creating quote images.: so quotes well, Posting quotes on instagram feed is a very popular way for people to create likable content . And it's very popular if you're a service based business, because you basically have fewer photographic opportunities than businesses that sell products because they have their product a photograph. So here are some examples of some quotes that I have posted on my feed on designed for other people in their feeds. Andi. As you can see, they're all really different. So it pays off to take some time to think about the aesthetic that you want to create if you're going to use quotes. So, for example, think about things like Do I want TEM toe? Always have a colored background. If so, you're obviously gonna use your brand colors or the colors that feature in a lot of your photography before your background color, Or do you want them all to be on a white background explore, which would look better off asleep. Have a practice implant Lee to make sure before you start to post them, figure out what you intend to post before you go for it, and the more lovely looking your quotes are, Remember the more likely they are to get a like a comment or share. So think first about who your dream audience are. Who were the people that are following you on what kind of aesthetic of a going to be into with a men of the women of a older or the younger Think about all those things because at the end of the day, if people are gonna like the look of them and like the content, they might even not just like and comment them, but they might actually share them. And that is what is gonna help you grow. So let's hop to a tutorial showing you step by step, how I use an app to make them. I use an app called Word Swag. It's on my phone, and I can design thes quote images with a clean aesthetic that creates a lovely, Cosette cohesive field across my whole feet. Super super easy selection how that goes. Okay, so we're gonna open the word swag app. Andi, you can either upload a picture from your iPhone library or whatever phone that you happen to have, or you can tap free photos. Now. I always choose a plain background either a solid color or white. As you can see by all the examples on this home page, you can use all sorts of beautiful pictures. They provide quite a lot of lovely ones or you can use your own. I'm taking up to you. I'm gonna show you how to do a white background, some tapping on free photos. All these backgrounds have come up. If I keep scrolling down, I get solid ones at the bottom. So maybe I'm going to choose this sort of pitching. You flash up on out, click on next at the top, right and doubled hap the text. If I want to change it, what should we go with? Do what you love. So now I have to click that I want the text to be black. Even though it is black right now, it will often just go invisible. So I'm gonna tap on color in the middle off those options across the bottom, and at least colors have popped up on. I'm gonna tap on black on, then I'm going to tap on style and that's the left hand side option on the menu and you'll see I'm going to score across them. You get a lot, these different beautiful designs to choose from. So let's start with the 1st 1 Yeah, I use this one quite a lot. How much you're gonna drag it to the middle? It's great. These guidelines pop up and let you know when you've hit the the middle. And then you can see this row across the bottom. It goes 12345 dice. If I tap across those, it changes it. It's all in the same style. I've clicked, clicked on the dice, knows it's not giving us another five options, and I can go along and choose lots of difference. And now I'm going to go across the option above it. All the different styles and there were just tons, and you can dio all sorts with these. They're really lovely. Of course, I could change the color off the words of a go back to color. I can choose theirs the drip tool so I can choose kind of anything that I want. You know, she could make this really, really fantastic. Like it really in coherence with the brand colors that you use on your instagram account or so that you know, if you want to use quote so you want to create some sort of calls action in a typography sense on your account by making one of thes words swag, little images. Then you can again use the colors that you use a lot of time on your with your products or what have you photograph. You could just use this as a tool to really blend everything together and create a coherent effect on your page and keep to your visual language on that is such a great way toe give a really polished look. Two things on on Put it all together. So I think that's about all you need to know in here. Oh, there's a lovely little option here. Can you see? Invert If I inverted it swaps the colors on. That could be quite fun. Sometimes I will make my background be a painting of mine. So, in fact, let's just do that quickly. That's if I go over to the very beginning and I choose library on. Find a really big full bleed picture off a painting like say, this one Onda Click next. Now you can see that the writing is actually my painting on. If we choose something, maybe a bit thicker. Okay, that one doesn't really work. In this case, let's find something. Yeah, maybe like that. It's a bit much, actually, with the pink going on, so I would probably take the pink. Don't toe whites, maybe move that over. No, you have to play around with it. Basically, Yeah, see, that's pretty lovely on If I put that on my feet, it would go really well because it's using the actual colors that are in my paintings that are all over my feet so you can have a play about with that and create some really cool images that are completely unique to you. If you just help save, it just goes straight into your camera. They go. So the takeaways, from what I've just talked about, remember your quote. Pictures need to be top notch quality. Your quotes need to be clear because the better they look, the more chance you'll give yourself off. People giving you clicks or potentially even sharing your quote. Using an app like word swag will help you craft quotes that uniform and create harmony as a whole and style your quotes in accordance with your brands. Visual language in this example on the screen. I've used my artwork as the background colors in the quote, which I just showed you in the tutorial, and it makes my bright colored paintings and quotes work really fantastically alongside each other because they are literally the same colors on the same styles Now. It's not all about your greed, though, is it? Stories has arrived, and it's largely taking over. Now if you're new to Instagram. Instagram Stories is a feature that lets users post photographs and videos that vanish after 24 hours. It's separate to your feet, and he is a very quick little demo off where to find it in your stories. 14. 11. Instagram Stories: Okay, so we're just gonna do a quick navigation this toe wear stories off on what they are just not diving deep into the machinations of how to use them. I will be covering all of that in my photography videography, HGTV and stories separate digital course. But for now, just for those of you that don't even know what stories are when I open up Instagram, I'm on my iPhone. I don't if it look any different view if you're on a different phone, but this will give you the right idea. When I opened up, I have my feet. If I scroll down, I can see all of the posts that Instagram allows me to see of the people that I follow. And that's their posts. So that will last forever unless they decide to delete them or archived. Um And then, of course, the top. Can you see these circles? These are the people's stories. Now these only last for 24 hours before they delete themselves. And if I wanna watch them, I simply just tap on them. I'm gonna tap some of them quite quickly, because asada, who I'm showing you at the moment, is chatting, but yet you can you know they'll last about 15 seconds before they naturally flip to the next one. All you can tap through them quite quickly so you can cap on the left hand side, and that will take you backwards as well. So there you go. That's the stories across the top. And if I want to view my own, I can just tap on my icon. You can see my profile picture of my hand holding the oil bars on the top left. If I tap on that now, I can see my stories that I posted yesterday. So there you go. That's where they are. And if you wanted to create one, you would tap the camera on the top left hand button. But as I said, we'll get more into that in the separate module, all about videography. So there you go, a really brief outline off what I'm talking about when I mentioned stories just for those of you that may have never even seen them before. And I also just want to finish off by saying, I hear a lot of people say, Oh, don't bother with the Instagram feed. Everybody is now looking at stories, which to an extent is true. People are in the majority watching your stories rather than scrolling your bread. But in my experience, that would be really dangerous before your business to just abandon caring about your instagram feed on what you're posting on your grid and only focusing on your stories. Because if you go back to posting anything and everything on your grid with the belief that no one's looking at your feet after all, because they're all on stories, you are missing a key point, and I do not see many people talking about this on. That's the to me, the obvious fact that Wells people may discover you on stories they will off course be hitting up your feet to see who is this person I've discovered on stories on to see whether they want to follow your account and find out who the person or the brand is behind the story that's caught their eye. I mean, you probably experienced this every week you see a story or you see somebody tacked into something and you click on my profile because you want to check out their feet and see who they are and what they're all about, so putting into your effort into your grid is enormously worthwhile on. Like I said, if you don't make it a priority, you will lose exposure because the algorithm rewards people who post often on. It would be really dangerous, like I said, for your for your business to have succeeded in getting people to want to click on your feet and check out who you are, but have nothing current or relevant or on brand to show off what you do. So yes, most people are on stories but do know abandon taking care of your grid and making sure that it's aesthetically pleasing. And it's beautiful, and it's inspiring on it communicates who you are and what you do in three seconds. Because if you abandon that you are going to put all the hard work into your stories, people going to check you out and decide, Do we want to follow this person and they're gonna be let down? And if they see really a content that's really, really old Bill, most likely think all this person isn't really even on here that anymore. You know, they're not on here that often. Maybe they're not taking their business that seriously. Maybe I don't want to collaborate with this personal reach out so and just putting a little bit of effort into establishing your look and feel of your grid and getting a brand that's really, really strong on making sure that it's really visually appealing is just a bit of work that you do at the beginning. And then you just keep repeating it, and it becomes really easy. But in my experience, you know, I've been doing this for years now. This is the key bit, which is why I've made it my very first online course that I'm doing and I'm doing tans and hands of them. I've got loads to come. But the 1st 1 that answer to that question, like I said, at the very beginning of this course, when people say to me, you know, what's the one beast advice that you'd have for May? It is always get your feed looking brilliant and communicating what you do, so we'll be getting onto the actual content in the next module. But this one has all bean about what it what it is going to look like and how to achieve what I have achieved on mine a beautiful, inspiring feed, that it's cohesive, and it's easy for your eyes to get around the grid, and it communicates what you do really, really quickly. 15. 12 Your Class Project: so to round off this module. Remember what I said earlier about your top nine posts needing to tell your audience what you're about? So the picture on the left is a shot off my instagram feed When I first started out, compared to my feed, which is the picture on the right, which was once I'd established my visual language. Do you see the difference? The grid on the left shows I went to a museum. I had a coffee. I went to a gallery, added all sorts of unrelated art studies that are very different from one another, and I stood waiting for a train one day. That's fine if it's just a personal account. But so many new entrepreneurs on Instagram have feeds like this, and then they tell me they find it a mystery as to why their business doesn't have the growth they desire on the right. The images very quickly say this is an artist who seems to have a beautiful studio. Finished works. Her art has distinctive marks on the graphic shot of the paintbrush is at the bottom in the middle, given air of professionalism. Do you see how I am likely to have more people follow my work when it's visually presented in this way, compared to my early days. So this module has been all about establishing your style and sticking to it. Now I don't want you just to listen to everything that I've said and do nothing with it. It is so easy to do that and two kids yourself into thinking, Well, I listen to this much of what I've ticked off learning about that you need to do the work. So let me introduce you to your assignment. And don't worry, it's gonna be super fun Now. We've got about six steps, I think from memory to this. And let's start with Number one. What are my favorite Instagram accounts Now, if you're totally new to Instagram and you don't have any yet, don't worry. Just start having a look around and notice which ones you enjoy. And more importantly, I want you to get a new notebook or some way of recording how you're going to capture this assignment work on. I want you to jot down what your favorite Instagram accounts are. What ones you enjoying on? More importantly, why why do you enjoy them. Why do enjoy the way they look? Why do we enjoy what you're seeing on there? Obviously, this assignment is mostly about look and feel is this is all about visually presenting your account? Eso mostly check out that, but you know definitely well should doing this assignment. It's useful to note down everything, but in particular. Why do you like looking at your favor accounts? Which ones are visually exciting on? Why record what you like about them? What inspires you out there in the land of instagram accounts in terms of the language they use in their captions, the visual language they're using on their feet and stories on the colors that you use? Look at everything that gets you excited and right those ideas down. Or if you want a super G captain, I'll be super proud of you. If you do print off the inspiration and stick them on a mood board, especially if you're into mood boards, this is the time to crack open a new movil. I also record down ideas that you have of your own. Perhaps you've already got ideas as to how you visually want to represent your work or ideas that you've seen elsewhere that you'd like to influence this stage, jot down the things that really stand out to you and feel exciting. And make sure that you're picking some accounts that have great visual language. Make a list of them here. You don't have to necessarily love their account. You know, don't worry if you don't like what they're actually selling or there's something about him that you don't like but do notice accounts that have just doing it well that have great visual language, as we've described in this course, study them a make notes on what it is about them, that is working that you can learn from. This is what I did in the beginning. I completely geeked out on who is doing it well and how can I do it better? And I believe that is why I had such rapid growth in the beginning of my days on Instagram , because I did the work first. And that is why I'm training you to Dio. But it's now down to you to actually do it. So watch and learn over the next few weeks, go back to the accounts that you write down now and check them out from time to time and to study. What are they still doing? What are they still getting right? Okay, that's assignment of one Simon number two color palettes that inspire you. I want you now to think of the accounts that you simply love because of the way they look or the colors that they use. Right. Those accounts down to now pay take a particular attention to what you like about the way they look. What are the dominant colors they use? Write down Why you like them in detail. How do the colors work that they use Arbet Bright colors are they a mix of strong colors on more neutral colors? Really? Take time to notice what you like about different accounts and make detailed notes on what this is. Think these aspects are that you are drawn to again. Feel free to geek out and print out screen captures off their feet a note next to it, exactly what it is that's inspiring you with reference to the colors they're choosing now. Obviously, the idea isn't to copy anybody's fees. I'm totally against that. But this is how you gather inspiration. You gather many accounts that inspire you a new pinpoint exactly what it is that is capturing your attention. You slow right down and you notice these things and you take notes, and then you add your own ideas. Toe this mix. And from that you can create your own unique account that has both your own ideas as well as the best bits that you love from many, many different accounts. If you do that, there is no danger of making a carbon copy off some account that you enjoy. You will create a completely unique account, but you've got to do it this way or, you know they're probably other ideas out there. But what I'm trying to say, yes. Don't begin account, you love. Just copy it. That is definitely not what what we're doing here, so back to thinking about the colors that inspire you. Another thing you need to know down here, what other colors that are predominantly going to be in your content. So say that you're making a product or you're selling a product. Say your product is pottery on your pottery. You always glaze in pastel colors will Then those air going to naturally be the predominant colors. You don't need to think or what could My colors? B. It's obvious there in your products on DSO. Therefore, cut out and stick down what these colors are onto your mood board because these are going to be part of your palate. What if you're sharing? I don't know sandy beaches or golden Labradors. That way you're gonna want sandy colors. You're gonna want to cut those colors out and put those on your mood board. I mean, a good example. Here is I recently coached an ultra runner on a speaker on how to beautify his Instagram account on I noticed that he wears a lot of turquoise in his running gear and he hosts running events, and he has really cool photos of these running events. And he often has huge, huge, huge gum gatherings off balloons at the events, and the blooms are often turquoise, so he's wearing turquoise. His events have got turquoise. Turquoise, therefore becomes a prominent color presided predominance color on his feet. So then, when I became getting to the point that I'm designing quotes of his feet, we obviously used turquoise and so over all his whole feed, then works together. He also happens to have Bean voted one of Great Britain's happiest people. So having that come across by using joyous colors in a way that create an energetic, happy feeling also went into the decision making process as to what colors we would use on his fees. Now, if your service you're gonna be maybe posting photographs of yourself well, what colors do you often Where? Because those colors will be in the photographs that will be in your content because you'll be sharing probably pictures of yourself. I will note down those colors. For example, I picked feature photographs of myself and I pretty much always and wearing a deep indigo eight Prum for painting in my photographs so that color is going to be predominant in my feet is also a predominant color in my work. So that color obviously went straight onto my mood board. And it also informs what colors I will wearing my clothes when I'm having professional photo shoots done for my feet, for example, I don't use pillar box red in any of my work, so I will make sure I'm not wearing that color in my Instagram photographs. I will purposely wear clothes in colors that harmonize with the colors on my account. So number three having done all this work at looking at colors, you now need to pick your color palette. And by that I mean choosing what the predominant colors will be on your feet. Remember, you can always switch this up later, but to begin with you have to make a decision and you have to play with it and explore it before moving on to something else. You have to pick it, see if it works, and if it doesn't tweak it. But you can't just ignore this part. This is important. So have a play on. If you're uncertain, create up to three different possible color palettes you could work from, and then you can go on to work with these in Panel E. But you know, if you can just come up with one on, go for it. So right down the colors that you love, I'm better still cut out the colors that you've chosen so take pages out of magazines or maybe interior paint swatches. They're really good for this aunt. Stick thes colors down somewhere, either in your note way book. Note. Wick your notebook or go big and put them on your mood board. Do it on both if that's gonna help so that you know exactly what your colors are and you can ensure that they work together. They feel really good. Remember obviously, to include your dominant colors off what you will be photographing and putting on your feet on like upset. Don't worry. You can visit this move board several times over in the future. Try not to overthink it in the beginning. Just get it done now. For service based account, you could gather items that you'll regular feet regularly featuring your photography. A lot of people will take photographs off. I don't know their spectacles, coffee cups, their journals, notebooks, flowers, a pen, all those kind of things. A popular well, what colors are those will they need to inform your palate? And if your service and you want to focus on content like quotes or videos for yourself talking, then you would apply this exercise to choosing the colors and funds that would go into your quotes. On your feet. Andi, Maybe you might have banners around videos of yourself talking well, then what colors will go into your banners? Use the app like word swag or something similar to come up with your style, feel quotes and maybe even consult a digital designer to help you create headers and footers. If you're making video content, Andi, just ensure that the colors and style are working together. And if you're an artist or maker, I would gather the colors you use often in your work on Get those on your mood board for your palate. So, for example, if you're Potter layout, your glaze samples, maybe your apron and other tools and materials that you'll be using and photographing feel great. These will inform your palate. Okay, moving on. Now, get all your pictures and your image is feeling the same in the colors. You want to upload and editing app like V s CEO or something similar basically, any softly, a software that will enable you to apply filters to your photographs. Have a play. Remember what I told you before? Pick three filters that you like the most, and that complement one another, and from now on, you can run every photo through those filters. Just adjust the strength of how much of the filter is going to be applied to each photograph. As you go, you don't go too far or you don't put too little on. Just just make sure that you may put the appropriate amount off the filter on each photograph because not all photographs will need the same amount. And then you've created a coherent feel to your images. So this is great. You now know what inspires you. You've now looked at color palettes that inspire you. You've now picked your palate. You've now you taught yourself how to use a filter software and you've picture filters. Next thing you need to do is start practicing making your image bank. You now want to practice taking your best images, making the best photography or the best content running them through snap seed too bright in the background if need be adding your news, Lee chosen fields of pack and start saving them somewhere. If you try out panel E, upload them all to panel E and this is great. You now have informed decisions and you've got actual content that is coherent and is gonna work cohesively together on dure in really good shape. Next, what types of images inspired my audience, and how do I want to make them feel? So you've already got a practice image back going, but now you need to start really thinking about what your count content needs to bay. Start generating ideas about what you might want to be trying to achieve on your count. Are you looking to inspire something? If so, what? Positivity. Aspiration on idea. Try putting it into words. Think about who your ideal client is or ideal customer or deal audience, And how do you want to make them feel this will inform the types of photographs or content you create? Write down ideas on how you could explore doing this. This is kind of going into my next module, which is all about your content on what you're actually going to post. But it's a good idea at this point to start thinking about these things. So lastly, remember this week to take notice of opportunities where you can take a quick couple of photographs for your grid during your daily life. So when you're out and about and you see interesting content that you think would work on your feet or when you're in your studio working If you're creative or you know, whenever makes sense, start noticing all this would look good on my feet and take five or 10 minutes to do a little photo shoot. I only use my iPhone seven to take my photographs. I sometimes get a professional photographer in to do a photo shoot of myself and of my studio. But the majority of my photographs on my feet had just taken with my phone. So this is the main thing to remember this week with everything else that's in your assignment. Start training yourself on noticing when you have a photo opportunity right in front of you on whenever possible, take five minutes to take some photographs. Now, the key thing now is to do the work. Simply listening to this advice on listening to me telling you what this assignment is doesn't count as taking off, creating an inspiring follow bill account. You've now got to do the work, folks. I'm sorry. I'm gonna be hard on you. You've got to do it because I know from personal experience it is so easy to go. Are right? I listen to that. I know what I've got to do. Done. I can take that off. You haven't ticked off. You barely started. Next thing I want you to do, open up your diary or your phone. Whatever you use to plan your time and block out sometime this week or next week whenever makes sense to work on the assignment I've just given you. Okay? I mean it. If I could check up on you, I would now set yourself reminders that you actually got time blocked out to work on the assignment. You'll need to block out proper focus. Time to do this. Otherwise it won't get done. And you'll convince yourself that simply listening to an online course was doing the work. So do the assignment on when you do use the hashtag I did. It sticks for me to see what you're working on and to cheer you on all the best guys. You've got this