How to be an Instagram Influencer: Creating, Sharing, Monetizing | Andrew East | Skillshare

How to be an Instagram Influencer: Creating, Sharing, Monetizing

Andrew East, Share your message.

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16 Lessons (1h 5m)
    • 1. Introduction

      1:50
    • 2. Create an Crafty Bio

      10:34
    • 3. Find Your Niche

      1:20
    • 4. Choose Your Platform

      1:47
    • 5. Clean Up

      4:35
    • 6. Craft an Insightful Bio

      2:24
    • 7. Focus on one Theme

      4:39
    • 8. Optimize Your Content

      4:41
    • 9. Get discovered

      3:07
    • 10. Look at the numbers

      7:22
    • 11. Follow the Trends

      5:04
    • 12. Build a Community

      3:37
    • 13. Build a Customer List

      8:58
    • 14. Collaborate to Grow

      2:36
    • 15. Reach out to Brands

      2:03
    • 16. Final Words

      0:52

About This Class

This class walks you through the process of making money on social media. From establishing an online presence that is capable of capturing every impression, to choosing and setting up the platforms that are right for you, to learning how to create and optimize content for each platform, and ultimately how to reach out to and communicate with brands, this class will get you PAYCHECK ready.

If you found this class valuable and would like to enroll in the FULL course with over 80 videos/handouts to help you monetize your social media, go to www.sidehustlesocial.com

Transcripts

1. Introduction: Hello and welcome to the class. My name is Andrew East, and I'm going to be your teacher here today. The purpose of this classes to teach and prepare you to monetize your social media. And so to get to that point, we're going to be teaching you the different ways. You can monetize your social media, going to be talking about different CEO and optimization tricks to help your content b share a bowl. We'll teach you how to reach out to other creators. You can collaborate and grow your audience. We'll talk about how to break down the basics of analytics, and then ultimately it will teach you how to work with a brand. I'm really, really excited bringing this information to you guys. This is all stuff that I've learned over the past four years and to give you a little bit about my background. I graduated from Vanderbilt University and began my NFL career, and for the 1st 4 years of my NFL career, I never made a team. I never made a final roster and I never got a paycheck from the NFL, and so that was really difficult for me. But what I did was, I started using social media to document my journey, and as a result I ended up doing social media as a full time living. And so that's how my experience began. And now we're to the point where me and my wife have been hired by the biggest brands in the world, including Google and PNG, to consult these brands on how to do social media better, whether that's run an ad online or whether that's just creating engaging content and how to build that audience. And so I'm really excited to be packaging this all for you guys here on this site on just let you know this is a bridge version of what my class that I've put together called Side Hustle Social is all about. And if you guys want to find out more about that, you can find the link associate with this class. But I'm really excited to start this journey with you guys. Make sure that you watch out for the handouts and the different exercise that we do so you can get the most out of it. And without further ado, let's just jump right in 2. Create an Crafty Bio: Hello and welcome to the class. My name is Andrew East, and I'm going to be your teacher here today. The purpose of this class is to teach and prepare you to monetize your social media. And so to get to that point, we're going to be teaching you the different ways. You can monetize your social media, going to be talking about different CEO and optimization tricks to help your content b share a bowl. We'll teach you how to reach out to other creators. You can collaborate and grow your audience. We'll talk about how to break down the basics of analytics, and then ultimately it will teach you how to work with a brand. I'm really, really excited bringing this information to you guys. This is all stuff that I've learned over the past four years and to give you a little bit about my background. I graduated from Vanderbilt University and began my NFL career, and for the 1st 4 years of my NFL career, I never made a team. I never made a final roster and I never got a paycheck from the NFL, and so that was really difficult for me. But what I did was I started using social media to document my journey, and as a result I ended up doing social media as a full time living. That's how my experience. And now we're to the point where me and my wife by Bass brands in the world, including Google and PNG, to consult these brands on how to do social media better, whether that's right, an ad online or whether that's just creating engaging content and how to build that audience. And so I'm really excited to be packaging this all for you guys here on this site. Just let you know this is a bridge version of what my class that I've put together called Side Hustle Social is all about. If you guys want to find out more about that, you can find the link associate with this class. But I'm really excited to start this journey with you guys. Make sure that you watch out for the handouts and the different exercise that we do so you can get the most out of it. And without further ado, let's just jump right in. One thing that's super important on social media is making a very strong first impression. People scroll through and click different accounts and only spend fractions of a second making that first impression. So you want your first impression to really stick out and grab people's attention. And one thing I think is really important that doesn't get enough credit is creating a strong bio and landing page on whatever social media platform we are talking about. So I want to focus specific on instagram, which is a great place to grow. It's a great place for static photos and talk about what a good bio looks like on that platform, and you could translate that information toward a platform you're talking about. What it's YouTube, Twitter or tumbler. Whatever you're using, the's tips and tricks will help you create a strong bio on each and every one of those platforms. So the first thing is making sure that your account is public. A lot of these different platforms have options to limit who could see your content, and that's really useful if you don't want to grow your audience. But in order to get exposure to a new audience, you want to make sure that that profile of yours is public on Instagram For instance, if you aren't a public profile, you won't have the ability to be featured on the Explorer page or through the use of hashtag, which is really going to hinder your growth and exploded to new audiences. So just make sure that your profile is public. The second thing is making sure that you have a clean user name. A lot of people incorporate special characters like Underscores in their user name. And if you're a small account that's looking to grow, it's going to be harder to remember what your user name is and type that into instagram or whatever platform appropriately, that's going to hinder your growth if somebody is seeking you out, so just make sure that you are using constants and bowels and keeping it clean and simple. So the third thing and this is only applicable if you have a different user name than you have profile name. But make sure that that profile name is easily searchable and applicable to what your content is as well. So my account is a personal account, so my user name is Andrew D East, and my profile name is Andrew. Some people don't have any profile name. Some people have a completely irrelevant profile name. Just keep it clean and simple and searchable. The fourth thing is making sure you have approachable profile picture that is relevant to your brand messaging. So there's a couple things that go into that, and the first thing is making sure that you show your face is a profile picture. Of course, if you are a company brand, then you want to do your logo or a picture of your product that represents your brand well . But mostly you're probably individual brands. And make sure that you just have a clean a nice picture of your face that, ideally, is you smiling. People really are attracted to smiles, and that's a great way to start. That first impression is with that profile picture. Secondly, you wanna make sure you choose a flattering background that makes you stand out in pop. You don't want it to be. You know your your hair's dark blend right into the dark background. Make sure there's some contrast there that really makes you pop have a soft source of lighting. Some people have really poor lighting where their faces contrasted and their shadows all over it. Some people have pictures where their faces over, exposed by too much light. Just make sure that you choose lighting that allows your face to stand out and your features to be seen. And people will be able to relate to this more and kind of get to know you more. If this is the case beside, know if you have the budget to hire a professional or semi professional to shoot your headshot from your profile picture. That would be worthwhile use of money, because this is a picture you're probably gonna be having as your profile picture for months on end, if not years. And it's worthwhile just to make sure you make that strong first impression. Have a professionally done photo. A lot of questions I get are about wired wife frame the picture for my profile. Some people do full body shocks. Some people do group shots. I would really encourage just solo shot that crops out your head and shoulders. So it's just your head and shoulders that's going to be able to give people the best ability to see your face, and it kind of understand what your brand personality is all about people. Read a lot into faces and connect with faces, so make sure you're maximizing. And if it's applicable to your brand, you can include a prop. So if your photographer you can hold a camera, or maybe it's you with, you know, the camera coming apart your face, not all they remember. We wanna make sure that we're showing a smile and some eyes. But props can be helpful and can help people get a better idea about what type of content you put out there. The fifth thing that's important as you create your bio is including entertaining and informative text. So a lot of these platforms give you in about section or just area where you can include text or a link, and you wanna make sure that you are utilizing that a lot of people don't include any tax or they include some rain of information that has nothing to do with the type of content that they put out there. And so I have seven tips and creating that biotechs. The first is to accurately explain what you or your business does. The second is to include keywords that help your audience find out what your focus is. So whether that's photography or whether that's comedy, make sure that you are including that in your bio. The third thing is including your email if you're comfortable with it. So building this community where people can reach out to you talk to you one on one is really a great way to build your audience. Because by talking to people one on one, you create a lifelong fan, and they now share your kid page in your content with their friends. And it creates this snowball effect. And ultimately, the relationships that we build on social media are the most fulfilling and important part of this whole process. So don't downplay that. Fourth, you want to get creative. So if you have some fun fact that you want to share, that still applies to what your content is. Go ahead and share. You want people to be engaged in what you're doing, so if you can convey your message or something fun about your personality and fun and creative, wait, then go ahead and do that. You can use special characters or emojis or any text symbols that you confined in order to give the text a break, and sometimes if you do it right, it can really engages the audience. What you don't want to do is spam your bio and have people just glaze over it and not read any of the text. Use it wisely and use it sparsely. Fifth is use Hashtags Hashtag bios aren't used nearly enough, but it's a great way to be searched and found my new audiences in mind. I have hashtag couples and hashtag comedy because that's what my my my content is all about , and so it's a great way for me to be found. Six. And this goes back to the being creative section, but you can change the font in your bio text, and so how we do it. Did you go to the note pad section on your phone? You choose the fun you want to use, and you can copy and paste that right into your bio. Two great way to again make your bio stick out. You wanna make sure that the text is readable, and it's not a distraction to what the rest of page has to offer. Seventh is you want to make sure you include a call to action on this can be a link to your blogging could be linked YouTube page or whatever platform people could go to and get to know you better. Maybe, maybe, ultimately you are pushing product, and you can link to that product in your bio. But the call to action is very, very important, so it could be as simple as click here to find out more or read my newest block post. Whatever it is that works for you and apply, see you make sure you have a call to action in that call the action. Make sure that your think that you have there is a trackable, but we use bit Lee. It is a free software that lets you see where your traffic is coming from, how frequently it's clicked and you can really attract all these different useful analytics . It's super super helpful to help you understand where you should put your most effort. We're getting a lot of pushes to a link from Instagram, then push it more on instagram and you know where to focus your energy. But having a trackable link allows you to unlock new analytics that can really help improve where your content focus is. Seventh is you want your six newest post to be very high quality and very relevant to what the rest of your pages did you the 1st 6 post that people see when they click in your bio. So make sure that pops and it's intriguing, and it makes them want to click that follow. But do you want to make sure you're unlocking all the different features that the platform has so on? INSTAGRAM. They have included these story highlights that you could put on your on your bio and so make sure you're using that in a wise way. We have, in our course some templates for the icons that you can use as those story highlight icons , and that's really helpful. It helps you get a very clean and professional feel when people click on your bio. You don't want random pictures from your story videos to be the highlight icon. Make sure that professional and make sure that it's engaging and the eighth component to a great bio is having consistent and regular posts. If you're not using your page, your social media page, then you're not ultimately going to be able to grow your audience, and you're not going to be able to monetize. So I would definitely say that quality or quantity, but you need to be posting consistently whatever that means for you, so keep that in mind. 3. Find Your Niche: All right, So this step is probably the most important but difficult step in this whole course. Everything else from here just gonna be a step by step process. It's gonna help monetize your platforms and get you set up for success. But this is all about finding your purpose all about finding your why in your tone of what content you're putting out there in social media and what's the message behind it On DSO down below? There's a pdf, and there's two steps were trying to make this really easy for you. The top section is you just writing down things that you're good at things that other people say you're good at or things that you just love doing. So maybe your guitar player and you sit down And next thing you know, it's four hours later and you didn't notice that, you know, time was moving that quickly. Um, I want you to write that down. Maybe it's your comedian, and that's what you want to do. So anything. Anything at all that people say you're good at or you love doing. Just write that down. The second section is all about mimicking people, so I think a really good strategy as you're starting off is finding somebody that does something similar to you and mimicking the content. And so this is something I did with my videos. I kind of mimic Zach King, a minister, mimic Tomic, Rhett, Thomas, Rhett. And it's really just gonna help you shape a vision for what you're going for and help you set off on that trajectory. So fill that PdF down below, and then we'll get into the fun stuff. 4. Choose Your Platform: so choosing your platform is gonna be a big step and you finding the strategy of how we're going to deploy your content. And so we're really big here on the one goal, one action philosophy. And so I want you to really focus on one platform, and we're gonna talk about maybe the strengths and weaknesses of each of the platforms and down below. There's a little cheat sheet to give you information about the demographics, the usage time, kind of the what? What's required for you to have success on those platforms and make sure you you tap into that. But I want you to really focus on success on one platform, and that's gonna help carry over into success on other platforms. And so YouTube is kind of a longer form video content. Um, and you don't wanna be on YouTube if you don't like being in front of camera, although I will tell you that takes practice and so don't get discouraged. If that's something you want to dio, you will get better over time. Facebook is kind of the mothership, and you need to have ah, Facebook Page because to set up your instagram with the insights in the back and data we need toe have a Facebook page set up to you. So that's definitely something that we need to dio on. Walk walking through the steps later, Instagram is gonna be for photos, and it's obviously a really popular platform. Twitter is is more short snippets. It's a really great way to engage with the audience that you're building, connect with your fans, and then you have Pinterest, which is great if you have a blawg page that you're trying to push to. Snapchat really isn't part of the question as we discuss monetization, it's just not popular yet, and they haven't really figured out a good way to do that. So those platforms, I'd really recommend you guys brainstorming. Get the PdF down below and let's make your choice 5. Clean Up: So now you have a solid idea of what you're all about and what type of content you're gonna be posting from this point forward in this video, I wanted to talk about my process for cleaning up my profile to make sure that all my content matches all my content that I have posted matches, the content that I'm going to be posting so that when someone visits my profile, everything's consistent and they know what they're getting into. So here I have my profile pulled up, and my type of content is relationships and comedy and a lot of a blend between the two. And so I love on my INSTAGRAM profile in particular to Post videos, because videos are the most terrible. And so that's what I really want a feature on my instrument profile. So here we are. And as you can see, my three most recent posts are videos. But we have two pictures on that second row of pictures of of of content there, and so you could see this picture did really well. It got 30,000 likes, which is, uh, you know, just under 10% engagement and anything above 5% engagement I'm pretty happy with, as Faras likes and comments goes, But when somebody comes to my profile, that's gonna detract from my relationship and comedy theme that I have going on. So even though I posted this and it did, well, I'm going to archive this and I don't want to delete it because that what? That way, I'll lose all the metrics and the likes that Instagram tracks. And so I'm just gonna archive that. And now you see, it should update here. Ah, that that's disappeared. And here's a second picture again. Actually, I use touch and retouched on this on this photo. You could see the backgrounds a little weird there, but again, it gets close to 17,000 likes, so it performed well. But just because of picture gets high, engagement doesn't mean that's gonna help contribute to ah, high amount of follower. So in the analytics section will talk about what portion of the analytics you want to optimize. And for me, I'm not really trying to go for the maximum of likes as I am that save button right there. So, um, it didn't have a lot of saves, which means, you know, not a lot of people are saved. Our are sharing it. And so I'm gonna go ahead, archive that picture as well. I don't know why Instagram's being weird. Um, And that way, we'll have 44 or five videos. Uh, back to back to back. Here is a picture of Sean and I. You know, this is a lifestyle picture that I posted, and it's really tempting to post personal stuff lifestyle stuff that you think is cute and that probably your audience will like, But we want to make sure that were optimizing what we're what we want to. And for me, that's I want to, you know, make sure that my content is shared as much as possible. So I'm going for the videos. The relationship comedy. Let me see if it's updated yet. Yeah, there we go. OK, so now we have the videos again. Here's 1/3 picture that got about 7% engagement. Really happy with that? A lot of comments. Um, I loved interacting with people on this picture, but doesn't get me to my goal. So we're gonna just archive that again. We're not deleting it Now. Here's something that is comedy related. And even though it's a picture, I'm gonna keep it because it keeps us with the comedy theme. And here's a sponsored post that I that I need to keep contractually, um, other than that, I'm scrolling through here and it looks pretty good. I have a lot of videos. I feel confident that if somebody came to my page, um, they would get a good gist of what I'm about. And if they wanted to see relationship comedy because that's what brought them to my page, they would have a good dose of that just flipping through here. I also just want to give you guys some numbers to help back up my idea on belief that it's important to have one type of content displayed all throughout, even if the irrelevant content you're posting gets high engagement. I was posting all these pictures that we just cleaned up and they were getting 20,000 likes . But I was losing followers, which with every post, and so I was pretty confused. I was frustrated, but when I cleaned that up in archived at the next post that I had, I gained 900 followers, and that's because when people saw that video and they viewed my profile. They saw other types of similar content, and it kind of made them feel comfortable with following me. So make sure that you guys were doing this. This is really gonna be something that's gonna help you increase your follower count. So again, just analyze your profile as it is. Get rid of anything that doesn't help contribute to your goal, which we're assuming is more followers. And that way it will really help attract new followers from when they see your profile. 6. Craft an Insightful Bio: setting up your bio, the text under your name that is apparent to any viewer, Whether there are returning viewer or a new user is going to be super super important to you. It's gonna set expectations for who you are and conveying that message. But also, what content you gonna be putting out there? So maybe those are the same thing. Maybe they're not. You know, I have a business background of an engineering background, but that's not something I want to include in my bio, because that's not the type of continent put out there. So, um, let's just show you the best practice of how to go about creating your instagram bio to make it optimal, to make it attractive and to make it so that when people see it, they want to follow you because they feel comfortable with the message that you know you're expected to convey. So what I like to do is create a note in your phone. Um, and you could do this, you know, here's a note app for the Jews aren't familiar with it of the bio that you want. And so the advantage to doing this and your notes first as a post on instagram itself or whatever platform you're using is that you can use emojis. You can use more of the text features the instagram just doesn't allow. When you do it natively on that platform. So do it in your in your notes first and we're gonna do is just copy and paste it. Um And you see, there's a couple emojis we're using here. Ah, and the layout is really, really clean. I have a first line second line. I'm gonna copy that. I'm gonna go to my bio, we'll edit the profile and, uh, here and here is the section for editing your bio. If I did that too quickly, let me show you again here. So once you have the professional, you know, Facebook page set up, you can click this at a profile button. Just click on that section, delete whatever you have there and boom, Copy and paste Easy money. You could see super clean layout, um, in the emojis or, you know, if you want to do bullet points, that's gonna be a feature you can do on notes. That incident won't allow so how to recommend you guys use your bio as a way to convey a message of hay here. So I am. Here's why. You should follow me and set expectations for the content. You're gonna be sitting out there so those air my tips for sending a pure your bio. 7. Focus on one Theme: So now you have a solid idea of what you're all about and what type of content you're gonna be posting from this point forward in this video, I wanted to talk about my process for cleaning up my profile to make sure that all my content matches all my content that I have posted matches, the content that I'm going to be posting so that when someone visits my profile, everything's consistent and they know what they're getting into. So here I have my profile pulled up, and my type of content is relationships and comedy and a lot of a blend between the two. And so I love on my INSTAGRAM profile in particular to Post videos because videos are the most terrible. And so that's what I really want a feature on my INSTAGRAM profile. So here we are. And as you can see, my three most recent posts are videos. But we have two pictures on that second row of pictures of of of content there, and so you could see this picture did really well. It got 30,000 likes, which is, uh, you know, just under 10% engagement and anything above 5% engagement I'm pretty happy with, as Faras likes and comments goes, But when somebody comes to my profile, that's gonna detract from my relationship and comedy theme that I have going on. So even though I posted this and it did, well, I'm going to archive this, and I don't want to delete it because that what? That way, I'll lose all the metrics and the likes that Instagram tracks. And so I'm just gonna archive that. And now you see, um, it should update here. Ah, that that's disappeared. And here's a second picture again. Actually, I use touch and retouched on this on this photo. You could see the backgrounds a little weird there, but again, it gets close to 17,000 likes, so it performed well. But just because of picture gets high, engagement doesn't mean that's gonna help contribute to, ah, high amount of follower. So and the analytics section will talk about what portion of the analytics you wanna optimize. And for me, I'm not really trying to go for the maximum of likes, as I am that save button right there. So, um, it didn't have a lot of saves, which means, you know, not a lot of people are saying are sharing it. And so I'm gonna go ahead, archive that picture as well. I don't know why Instagram's being weird. Um, and that way we'll have 44 or five videos back to back to back. Here's a picture of Sean and I. You know, this is a lifestyle picture that I posted, and it's really tempting to post personal stuff lifestyle stuff that you think is cute and that probably your audience will like. But we want to make sure that were optimizing what we're what we want to and for me, that's I want, you know, make sure that my content is shared as much as possible. So I'm going for the videos. The relationship comedy. Let me see if it's updated yet. Yeah, there we go. OK, so now we have the videos again. Here's 1/3 picture that got about 7% engagement. Really happy with that? A lot of comments. Um, I loved interacting with people on this picture, but doesn't get me to my goal. So we're gonna just archive that again. We're not deleting it now. Here's something that is comedy related, and even though it's a picture. I'm gonna keep it because it keeps us with the comedy theme. And here's a sponsored post that I that I need to keep contractually, um, other than that, I'm scrolling through here and it looks pretty good. I have a lot of videos. I feel confident that if somebody came to my page, um, they would get a good gist of what I'm about. And if they wanted to see relationship comedy because that's what brought them to my page, they would have a good dose of that just flipping through here. I also just want to give you guys some numbers to help back up my idea on belief that it's important to have one type of content displayed all throughout, even if the irrelevant content you're posting gets high engagement. I was posting all these pictures that we just cleaned up, and they were getting 20,000 likes. But I was losing followers, which with every post, and so I was pretty confused. I was frustrated, but when I cleaned that up in archived at the next post that I had, I gained 900 followers, and that's because when people saw that video and they viewed my profile. They saw other types of similar content, and it kind of made them feel comfortable with following me. So make sure that you guys were doing this. This is really gonna be something that's gonna help you increase your follower count. So again, just analyze your profile as it is. Get rid of anything that doesn't help contribute to your goal, which we're assuming is more followers. And that way it will really help attract new followers from when they see your profile. 8. Optimize Your Content: Another thing that's important to taking your social media to the next level is making sure that you're optimizing your content to the platform that you're posting it on. So we're going to be talking about aspect ratio for you. For those you don't know what aspect or issue is. It is the type in size of photo or video that you take and post on the platform. And so, really, there's three main different aspect ratios that each have strengths and benefits on each of the different platforms, and the first aspect ratio is nine by 16. And that's going to be really good for Instagram, for instagram stories and Snapchat. If you're filming or capturing some content for those platforms, I highly recommend you captured vertically. However, if you are capturing content for YouTube or Facebook, I highly recommend that you use the 16 by nine aspect ratio, also known as the horizontal content. And so this is going to be great. It's it's usually for longer form content for highly produced content. 16 by nine can be really good for you, and the one toe one, which is the square option on your phone, is going to be good for Twitter and you can post it on Instagram. You could post it on on YouTube as a square, but it's not going to be optimized. And so this is really important because, as you know, scrolling through instagram, it's really easy to scroll past content if you're not super interested in it. So what we want to do as creators and make sure that we are taking up as much real estate and as much attention as we can for the user or for our followers. And so that's capturing content in 16 by nine and then ultimately gets edited or posted it before by five aspect ratio that's going to allow us to take up as much space as possible. So when we pull up my page here and show you the difference and show you how important it is, so right here is a 16 by nine video, and if you're scrolling through the timeline, you can see that this takes up most of the space on my phone is going to be harder for me to miss. It's gonna take longer for me to scroll through. I know it sounds ridiculous, but it's actually important, and this video will perform 10 to 20% better than the horizontal 16 by nine on Instagram. Here's an example of a square video. You could see that it takes out about an inch off of my screen space on DSO. That's not great, although it's acceptable. We really make sure that we are trying to capture things in 16 by nine. So let's say that you capture something in the wrong form and you want to just it so that you can optimize it for the platform. So I will give you an example, and I high recommend you guys download this app. It is called in Shot. It's just little Red Square app, and this is going to allow you to reformat that video or picture into the correct form so you can post up on the platform and get the most benefit from it. So let me pull up a horizontal video so I can show you how to reform. At. This is a video of my body cold Underwood, and we're going to crop this in order to make it a instagram likeable video. So on this app, you can go to canvass, let me say that again. It's this little canvas frame here and it gives you a bunch of different options. Give you once the one that gives you 4 to 5 16 by nine on and the different kind of formats that fits you are through three by four. But really, for the main social media platforms, that's not applicable. So it's cooked for by five and see if we can fit the subject of the video in the frame at all times at the aspect ratio. So I'm just gonna pinch in and zoom. Um, I'm gonna play this video, see how it looks. And it looks like I'm gonna pay in the Sean here in a second. Yeah, it looks like all the subject is in there, and it's playable. So if not, you could always do 1 to 1. And this is why it's important to capture the content in the correct expect ratio is because sometimes you're not going to be able to fit the subject in the frame as you want it to when you're editing in post. So I'm just gonna go in export that and there's a bunch of other features of this app can give. You can add text. You can add different filters to it, but this is the main app that I used to fix the aspect ratio from my phone. Obviously, you can do it on programs like Final Cut Pro or Premiere Pro. But for muscle guys from your phone is going to be easiest. Download in shot and make sure that you are always conscious of how you capture content and why you're capturing it so you know where you can post it in order to get the best results . 9. Get discovered: So we all know hashtags are important. Some of us are frustrated and overwhelmed by, um we think some people use them too much. But hashtags truly are a great way to connect with the community, but also get discovered by a new audience that probably hasn't senior stuff before. So for those of you who don't know what hashtags are, the really basics are. If you do the pound sign in front of any word Ah, you're gonna be able you're going to be inserted essentially into this algorithm pool of other people that have done the exact same thing. And so you could, you know, search by Hashtags Really cool. But I wanted to talk about three tools that I use to find relevant hashtags trending hashtags so that I can shape my either shape my content around that because that's what's relevant and trending. Or use that and integrate that into the content. I already have existing eso the 1st 1 The first tool that I use is tagged F, and if we look at tagged f dot com, you can see it's a very basic dashboard that gives you trending on Twitter hashtags, but also training in their community, and that's really, really cool feature that they have that, you know, based off your location. What hashtags are trending, what hashtags a relevant on and then also what hashtags are popular now. And these are all things that you can you can use in your content to figure out whether you wanna create your content based off of that or integrate that into your content. Trendsmap is another really cool thing, and this is more of a what's going on your area. As you can see, it's trendsmap dot com, and it shows you a map. The United States, wherever you are and what people are talking about around you. So again, another really powerful tool you can. You can analyze the past and go back to see what people had searched about at a certain time. Um, but just to give you a basic understanding, if you don't know what to create a video on or picture on that day, you know, maybe Trump looks like it's It's training in national right now. I probably wouldn't make a video that's politically slanted, but you get an idea of what's going on in your area so you can connect with that. And then the last tool that could be really helpful is keyhole dot ceo. Now, this one, uh, is pretty limited if you don't buy the ah professional plan, but it gives you how many posts are about it. How many users are are using that hash tag, the timeline with which it's been used, the top posts related topics, you know, the most influential people that have used it. So even the free plan here can be helpful. Uh, and I highly recommend you guys check this out. Make sure that you're using Hashtags probably only 3 to 5 each post. You don't want overwhelm or spam people's feeds. But it is a great way to connect with the community, to get seen by a new audience and, um, to really talk about what's relevant. So those air three tools that I used to find hashtags that irrelevant and trending, and this will be very, very helpful for you guys as you create your content 10. Look at the numbers: today. I wanted to give a brief overview of analytics, and in this episode we're gonna be talking about Instagram analytics. Specifically, each platform has their own analytics. I think YouTube analytics and Instagram Analytics are the most helpful in the most insightful. But here we have Dr David Two Hills profile pulled up. So before you get started, you need to figure out what analytics you will need to optimize. So if you're going for higher follower account, that's one thing. If you're really going for a high engagement ratio, that's another. Sit down and decide to yourself what is the important metric to you? A lot of you. It's probably gonna be followers, and that's great. We could talk about that. And that'll Probably the perspective that I approach this video with. And, as you can see, if we're on his home page and he has his Facebook integration done at the top there it shows his profile visits, and right now he's at 3000 and I've noticed in my experience on instagram that every time I post a picture, uh, my profile visits spike at least 20%. I would say 20 to 35% spikes, and it depends on how often you're posting per week, because it's a seven day metric. And so, if you're posting consistently, you're gonna get a lot of more profile visits because people are gonna be sharing your content. Um, and just click on your profile that check it out. So we're trying. I think that's one metric that I would focus on optimizing myself just because the more people you get visiting your profile that more people could potentially follow you. So not only will your follower count increase, but also your instagram highlight views will increase. And that's gonna be important Metric. If you're trying to just swipe up. If you have over 10,000 followers, you have the swipe up feature enabled. But posting pictures will increase your profile visits, which will increase your instagram story views. So let's just take a look here and we'll go. We'll view Dave's most recent posts, and we click into it. You'll see there's this view in view insights button here, and let's just check that out. So he has 935 likes 75 comments, which is really good. Actually, it looks like for the likes to comment ratio and then six saves. So me personally, one of the metrics that I try to optimize is that saves button. I know that if a lot of people are saving the content that I just posted, um, that is an indication that it's quality content that people will continue Teoh return to. And there's a high likelihood there's a high correlation between that save button and the percent, um, if you look at Discovery, the percent of accounts who viewed it that weren't following you. So that's one thing that I optimize, that probably a lot of people don't. A lot of people are mostly concerned with likes and comments, but I would highly encourage you to look at that save button because people are saving it. It's gonna be quality confidence. So if you look at the 715 actions taken Ah, that just means clicks or profile visits. Whatever you have, you know, maybe you have a link. If it's an instagram story, this is the interactions is an option as well, and we'll show you how many link swipe ups you had, um, and then discovery and this is a big one. If you're trying to get feature on the explore Plage and get followers that haven't been exposed to before. So you can see in this discovery that his post reach 4300 people, which is really good. He didn't get any followers out of this, which is maybe an indication that, you know, if he's going out for the followers, this isn't the type of content that he needs to be putting out consistently. But it could be serving his existing followers well right now and then. The impressions is just how many eyeballs saw that page? So, you know, maybe it was featured on the Explorer page and somebody saw it but didn't click on it. So that's kind of the basic breakdown that that I've you per post. And you could see you know, on that 75 comments that's actually really good compared to his previous poachers had 11 um , which I would attribute to Dave's discipline in responding to people. So every time you comment actually counts as a comment in your stack, so keep that in mind. That will be a helpful boost in that sense. But if we check out his insights in general what's top its top right there. It's broken down into three buckets, its activity, content and audience. And so activity is kind of the seven day toll from all of his post. Because, remember, people aren't just viewing the post that you posted today. They're viewing the other ones that are already on your profile If they visited and clicked into those, um, so he has, you know, 3000 profile visits, website clicks, which is the Lincoln his bio, Um, and then discovery overall. So it looks like that one post, actually. Let's see. Yeah, he only posted really once this week so that one post attributes toe all of those stats. Um And so if he was posting more frequently, all of this would be inflated. And that would be great if he was trying to optimize his followers. So that's kind of the activity section content. It breaks down his feeds. His story views, um, and any promotions. If he had it, I wouldn't again recommend doing promotions yet. But let's just check this breaks down all through the past year, and you could filter that out if you want. Only the past three months and the top there and you can filter by followers. Engagement likes Instagram gives you a lot of a playroom here that you can look at and analyze again, depending on what you're trying to optimize. This is a great tool to use. And then your audience, um, kind of gives the top locations. And I asked for a clarification about this from Instagram themselves, and they said that these are just rolling statistics. So these are the people who have followed him in the past seven days, where they're from and what their metrics are, so you can see it's broken out between five different cities. Also gives a country stat um, the age range, the gender. And so now Dave can view it. OK, you know you. Actually, I was really skeptical about these rolling stats initially because I was like, Well, I want to know about the insights for all of my follower base, but really, it's all about staying relevant. It's all about who's viewing a profile now. So these air these air actually really helpful statistics, even though it's it's only a small glimpse at at your entire following base. So Dave knows that 62% of his followers or women. And he can cater and change the tone of his confident now that he knows that which is a really powerful tool. And it also gives, you know, when they're most active and you want to, you know, make sure you're paying attention to this. I would I only look at my instagram statistics probably once a week. You don't need to be obsessed with it. But, you know, checking out what time your followers are active is really helpful, and so you can post at a time that most people are going to be active and engaged. Um, so that's kind of my process of over viewing The Instagram analytics again decide for yourself what metric you want to optimize four. And you can adjust your your interpretation in your actions based off those interpretations . As such 11. Follow the Trends: So it's gonna be really important for you guys as you start figuring out what your niches, what audience you're speaking to and how big that audience is going to be using keyword planers. That's gonna help you figure out what words people are searching for and how many times who are searching for those words. So in this body, I just want to kind of talk to you guys about the tools that I use. Um, that helped me figure those things out, and there's really three main tools that I use and that is Google trends. Google AdWords, keyword planner And then the keywords everywhere plug in between. Those two things, like pretty much have my bases covered. All of them are free, by the way. There's definitely some pricier options that you guys can can opt in to pay for. Um, and we'll talk about that when we when we speak about hashtag Finder's um, But let's just start with the Google Trends tool, which is a really cool way that you can look at what words people are searching, how relevant they are in similar words to go with those. So if I just type in Nashville. Here and again, the domain is trends dot google dot com. Let's just type in Nashville and and see what we get. So, um, you could see up top. There's an option to compare. You can narrow down your your time with which you're you're wanting to search it. And so you can do past our past 30 days within the country or within any certain country. You could talk about the category. Say it's a kind of, ah, word that applies to multiple categories. You can narrow that down, um, and then you can. Also, if we're doing this for YouTube, you can ask it toe on Lee. Find out how often that's been searched on YouTube, which you're really cool future. So we'll just do generic Web search and you could see it shows this graph interest over time. It's remained pretty steady over the past month. It also call. It also shows you how relevant that topic is in each region of the country that you're searching so obviously nationals into the sea. It's a highly searched topic in Tennessee, and then at the bottom is really helpful tools. It shows you related topics and related searches or are quarries is what it calls it. And so you know, right now, Bob Seger, Nashville tickets. He's having a concert here That's trending right now. But then, also, Nashville Predators is a related topic that has been searched a lot in the past. So that's Google trends, Um, is a really helpful to again. It's free, and then Google AdWords planner again is free if you guys don't have an ADWORDS account. Um, it's super easy to make just happen Google AdWords and like the Google search bar. And you can sign in with your Gmail account or your Google account if you have one. And so here's the home dashboard that will bring you to, and we're just gonna go up here to the tools button and click keyword planner. All right, And so we have two options. When that pops up is fine. New keywords or get search volume and forecast for specific terms. So we go with the fine new keywords. It's gonna kind of be like that related search term and Google trends, So we'll type in Nashville again, and it will show us how you can use National Tennessee Nashville show. What to do in Nashville seems to be a popular things what they're telling me. But if I want to know how often Nashville is searched, let's just see this versus Atlanta vs Indianapolis. Um, now what it's gonna give me is a specific search volume within Google. It's a huge, huge caveats. So you know some people use being. Some people use Yahoo. This is search volume within Google. It's a pretty rough estimation, honestly, but you could see Atlanta has searched 1,000,000 times. Indianapolis of Search 300,000 and Nationalist Search, 675,000. It shows you the cost per click if you're gonna do advertising what that costs you, and then you know how many clicks and impressions those generate. So that's the Google AdWords planner, which is really cool. You can kind of do comparisons in that as you can in Google Trend Sophie do National versus Atlanta. I'll just show us the you know, the the differences between the two and what regions each are popular in. But the third tool that I would highly recommend you guys checking out. It's just a plug in on your browser. Whips is the key words everywhere, uh, plug in. And so now when I'm on Google, keywords everywhere will show me how often that search, which is exactly what the AdWords tool showed me and what the cost per click is. It also shows me related keywords and things. People search for us. Well, so when you're just searching out when you're just starting out with creating your content , this is a super helpful tool. Or these three Tuller super helpful. But also, when you're deciding what to do your video on trying to side what topics are trending and relevant, thes three tools can really help give you direction. In that sense, out of high recommend you guys check him out on and help you found this video helpful. 12. Build a Community: so replying. The diem's really create an intimate one on one relationship. But replying to comments really helps people get excited about what you're posting and encourage them to reply mawr and engage with your content more in the future because it's public, people can see it, and typically they're shorter briefer interactions. And so, in this video, I'm just gonna replying Teoh a couple comments and showing you how I go about that process . So this is a video that I posted two days ago. Have anyone comments? You could see I already responded to most of them. And so, you know, I get 50 comments, at least on average, on my post, and I try to reply to at least 30 of them. And so, you know, I think it's fair to expect if you guys are getting less than 20 comments on each of your posts, you need to be responding to each and every one of those. And it doesn't again need to be a super long time consumer response. Make sure being thoughtful and make sure that you are giving the person what they wants, whether that's answering a question they have, or saying hello like a lot of my comments are just like, Hey, your great I just say thank you. Or, you know, maybe somebody posted emoji reply with an emoji. It's it's not a super time consuming thing, but it means a lot to people. When you publicly show that you're responding to what they had to say. There are a few on here that I haven't responded to yet. And so you know, I did this for I do this post for a charity called PlayWorks Recess and helps people, you know, be healthy on the playground. Play safe. And so they said, thanks Andrew and Sean for helping a show. The kids, it's cool to be kind. And so I'm just gonna reply and be thoughtful. I do love this organization. So I'm gonna be I'm gonna just say, um I am so proud to be associated with you guys. Um, safe play is so important again. Nothing too deep didn't take me. I mean, I'm just coming up with this live with you guys. Ah, but they're going to see that they're gonna like it. Maybe they share a screenshot of it to their followers, and that helps me get. I'm not doing it toe increase my follower count. But it's just good practice relation Aly to do this. So Hey, it's Shelly's just says I love this and that. So I just say Thank you. Um, the cute. It's the cutest dude. 11 Smyrna. When I meet you all, I'm going to say Smart is close. We live in Nashville, Tennessee. For those you didn't know Smyrna is so close. There you go. Nothing too deep, But just make sure you guys air going in there and taking 15 minutes after you post to reply to the comments. It's also going to really help you get exposed and increase your favorability with the instagram algorithm. This goes for every platform on YouTube on instagram on Twitter. If you're replying the people, it's gonna boost your engagement in your your likability that you're gonna be on the explore page because you know when when you reply to a comment that registers as a comment on your post. And so if you have 20 comments on your plate, all 20 you know you have 40 comments. Instagram sees that, and it pushes it in its algorithm. So not only is it good with the relationship aspect. It's good within the algorithm aspect as well. So keep this in mind. I really encourage you guys to be proactive in building your community. It's something I'm really passionate about and it's the whole reason that I'm still doing social media today. 13. Build a Customer List: today, we're gonna be talking about emails, and this is something that in all my research and all my time doing this does not get enough love. And I'm passionate about this, cause email lists are an extremely powerful tool that we can use to build our business. Whether we're selling our own products, selling somebody else is going to affiliate links, and it's an awesome way to drive traffic. The additional value is that you have complete control of it over it. So with Instagram or YouTube, they each have algorithms that just like we talked about the website, they control how your content is displayed when it's displayed and who it's displayed to. With email. You have complete control, and so I want to talk today and make sure you guys are sitting the foundation so as you grow, you're truly captivating all of this power that you have. And you can reach your audience, however, and whenever you want guys, so no need to get intimidated. You already have. An email is built in, and that is your contact book. And so right away without any other software or programs, you can already drive traffic to our blawg to your instagram wherever you want to push traffic to by just using your email server. Where there's Yahoo, Gmail, whoever it is, you can actually send group emails through the blind carbon copy BCC. Just put all of those emails that you want in that BCC area and put your email address as the two on. And then all these people get beginning the email address and it won't be a group email. And so that is the poor man's version, and it's super simple. You can start doing that right now, and I will provide templates in the bottom of you know what? You can push to what you should say. Don't make it super long. Don't make it super complex, but it is. It's a good way to start. And so that way, when you want to dio more advanced program like male Champ, which is where we're gonna be talking about, they can opt in, and they are used to seeing emails from you so it won't alienate them in any way. But I do want to talk about male chin because as you build your website, which is a module in and of itself, you can start integrating these forms and capturing email addresses of people who aren't in your contact book and who are, you know, interested in what you're putting out. Or that's your blog's your photos or your videos, Um, and so you can go on male chimp, create an account, and I just want to show you how to do an embed herbal form and whether this is Wicks WordPress, whatever website hosting software you're using, this stuff works and you can embed these form, click the stats, the down arrow, and you can do sign up forms. Okay, so we're just gonna go into that and we'll give you all these different options. Mail Chimp will give you all these different options. Embed herbal forms form builder pop up so we'll just do embedded will form. And so on our website. What this would look like is www dot Andrew the east dot com We can put at the top at a page saying newsletter, opt in or join my mailing list, whatever you want to call it, and so you can customize these fields that you want people to include. I would highly recommend making the last name and email address mandatory. Because as you grow, there's gonna be two things that you'll really need. You can make a first name required if you want, but not needed. You just take this html block and you can copy and paste it into your website again on whatever platform you're using. And that way, people fill out this form and it will go directly into your mail chimp list. Okay, so once you copy that from male chimp, go ahead and go to your website. And so here I am on Wicks, and this is my contact page, so it's a good spot, but any forms where you want people toe maybe reach out to you or sent up to a newsletter? A lot of people have newsletter lists as well. And so we're just gonna go ad and then at the very bottom here, we're going to go to Mawr, and we're gonna add an HTML frame and click in her code. Apply what you see how this looks. Um, I probably make a bigger just so all the entries are shown. Um, and so, you know, I wouldn't I typically wouldn't include things like referrals or response. started any of these fields. But if we go over, we want to double check how it looks on mobile. So that looks good. Um, and then you could go ahead and save your page if you want. But again, it's super easy. And as soon as somebody feels that field out now they are back in my mail chimp list, and I could start sending them automate the emails or customized emails. However you want to do it, you'll see that Milton does a great job. Ah, they have a ton of different forms. You could create your own. You could do a subscriber pop up. So any time somebody visits your site, you could set a timer of hay once they're under for five seconds. Have this off sign up form pop up, and you can also integrate with other software. And so this is really cool male chimp, and this is free software. Up to 3000 subscribers. Mail Chimp also allows you to, um to do automated messaging. So what I would recommend. And again, there's a temple down below a Souness Somebody absence your email address and you don't wanna be personally sending them an email because as you grow, they'll be dozens first and then hundreds of people joining your email list every day. You can actually give automated emails, and so just send them a welcome email. Hey, thanks for joining. This is what we're about. This is where you signed up on why we're getting emails from me. And then from there you can actually start an email sequence. I want to show you how to create automated campaign. And so if you go toe campaigns and then we create a campaign, we're gonna go and create an email. And once again, mail chimp does a great job. They are really full circled you can create, adds a landing page, a lot of different stuff. We're gonna create an email and you could do a B testing. So what that means is, uh, you know, Say you want to go see which email will perform the best if you have two good ones. Ah, mail Chimp will actually take care of that testing for you and then automate the delivery once they figure out which is the best email to send out. But work trying to create an automated email sequence and see right here. So welcome a new subscriber. As soon as somebody signed that for your email lists, you can send them this welcome message and we'll just go through here. Ah, you get Edgett, edit the schedule. So if you only want to welcome people every Monday for the people that signed up for the past week, you can, um and there's a lot of different design, and it's worth exploring. But I would highly recommend that automated email sequences just to save you guys time and you do wanna be high touch with somebody. If they sign up and take the effort to Senate Free Newsletter, you wanna make sure that you're actually sending them email, so keep that in mind and mail. Chimp is not the only software to use, but it's definitely good one, a good one to start and just get your bearings. But Sean and I use email lists to do weekly updates on Here's what happened on Shawn's Blawg. Here's what happened on the YouTube channel on her Instagram account. And then here's a fun fact out of the day or a book she's reading and she loved. And so that way it's a fun value. Add for the for the email receiver, and it's also a good way for us to stay in touch. And so if you want to drive traffic to something, you know it's it's a good source of use for a YouTube channel or likes for your free instagram page. So emails air really, really cool, because if you look at the engagement rate with emails, it's much higher than any other social platform Instagram included. And so on. Instagram Post. If you get 3 to 5% engagement, you're doing really, really good. But on the email list and on an email campaign, it's gonna be around 30% opens, which is huge, and that's a dramatic difference. It's gonna give you a lot of leverage as you approach brands to start selling their product . Hey, we're gonna include you in our email list, whether it's an affiliate deal or whether it's just a flat payment. Including you and your email list is gonna provide a lot of value to you and drive traffic to your website. And ultimately, as you move to selling your own product, it's gonna be a huge value for you as well What you'll see a lot of times to incentivize people to opt in is either a pop up form instead of just the EMB edible form. That's going to really grab your viewers attention on your website, Um, and also include maybe a discount code. Hey, sign up now you get 20% off our product or sign up now and we'll give you a free piece of content. And so again, as you start generating a lot of content, you can start separating some of that off and not providing into the public for free. But give me your email address and I can give you these seven tips for playing guitar or my seven comedy tips. Whatever it is on my website, I have seven tips for how to grow your instagram, and that's performed really well for me. But it's an incentive for people to put their email address in, and it's almost a form of payment. Hey, I'll give you my email address and you give me this free piece of content, so it's a great strategy to ride either a discount code or free content to help grow your email list. This is something I want you guys to be doing right away. It's super important, doesn't get enough love, but it's really gonna help you guys grow your business and build a relationship with these people who are on the other side of the screen in a really meaningful way. 14. Collaborate to Grow: one comment that I did it from a lot of people in my class is people saying, Hey, you know what? I am capturing great content. I'm spending a lot of time editing it and I'm optimizing it further platform and I haven't seen growth in months. What am I doing wrong? And my first answer, and one that I think is very, very important to growth is you're not collaborating. If you collaborate with other creators, you automatically gain exposure to their audience, and you can trade value and trade vault followers. And it's the easiest way to grow. So if you're not collaborating already, make sure you're going out there reaching out to other creators, meeting up with your friends and doing videos with them because it truly is the best way to grow. It's the best way to learn, and it's really, really fun to do because not only do you get to be social with somebody else, but you also get use your creative juice and brainstorm ways that you could make your type of content and your niche fit this person's niche and create content around that. And it's a challenge. A lot of time but I truly believe that you could collaborate any two different people and create really engaging content that will do well in your audience. And as crazy as it seems, it really, really is true. So if you're not collaborating, make sure that you do that down below. There's a handout where we show how we reach out to creators and collaborators, and this is a proven method that we have used time and time again. We get about 90% yes and 10% no from these these messages that we send out and just in general, thoughts on how to reach out to creators and just a couple of things to keep in mind. As you reach out to these creative is you always want to be respectful of that person. So as soon as people think that, hey, this person's only reaching out to me so that we can do this collaboration and they could get followers, I can tag him in a post. It's a red flag and they won't respond to you, and you will never get that collaboration. So you wanna come to them after a following them be saying that you like their content and why you like the content. It shows that you actively consume and engage with their content and then also start with some ideas. Share some ideas that you have just start the brainstorming session so that they can see Hey, you know what? I didn't think that this collaboration work, but this person came up with a great idea. I could see that the pretty effort into this collaboration. So yeah, sure. Let me respond and see if we could make something happen. But you can find all the information below in the Hannah that we put together again. This is a very, very useful thing that a lot of our students have used already, and I think you'll find value in it as well. 15. Reach out to Brands: So now it's time to start reaching out to brands, and a lot of you might be intimidated. But trust me, you are prepared and you're ready for this. I'm excited for you guys to get this process underway. I want you guys to make sure that you're starting in a realistic point with the branch reaching out with. So don't go for the Coca Cola's or the Pepsi's or, you know, the biggest brands out there start with brands that might be from your hometown. Or that you might have seen, you know, just starting off on former relationship with them that can grow into something else, that you can learn the best practices of how to work with brands. You know how to communicate with them and respect them and give them what they want so that now you're ready to work with bigger brands when when the time comes, but a couple things before you reach out, only make sure and evaluate yourself honestly to see whether your profile is ready. Teoh be sponsored by whatever brand it is. So if you go to your profile and it still looks sloppy, you don't have the you know highlights. Set up your content Images. Air still sloppy. The layout's not looking good. Make sure that we adjust this and take some time to AC. Limit your profile so that when a brand does check out your message, your profile from their message, they visit your profile and they feel comfortable and confident that you're gonna deliver high quality content that will represent their brand well. And it'll be a successful collaboration. So down below there is a pdf. It's also gonna have some examples of outreach that I personally have done, and people I've consulted with have done that have really worked, and it's a great way to start the conversation. I would highly recommend that you guys start with GM, and if they respond to you, you know, after after you reached out to them and propose some type of collaboration and how that might look. Ah, lot of times will respond with an email, and then you can move the conversation to a more professional manner that, you know, you can really work out the details of how this is gonna work. So check out the pdf down below and let's get this thing going. Guys, I'm super excited for you. 16. Final Words: Thank you guys so much for taking the time to go through this course. I hope you found this information helpful and valuable to you as you look to monetize your social media, I would love to hear from you whether that's in the common down below or if you reached out to the social media, you can find me pretty much on every platform at Andrew the East. I just reached out to me there. Sydney A D M coming on. My photos were tweet at me, and I would love to hear your feedback on this Also, if you want to find out more about our larger course that we've put together, it is called Side House of Social. I believe there will be a link below. You can also find it at www dot side house of social dot com. You guys have a time check it out. We have included stories and testimonials of students who have gone to the course, and they share some creative success stories that I'm really, really excited about. So thank you again. We'll see you next time