How to Write the Best Blog Post Titles: Increase Clicks and Shares by Optimizing Blog Post Titles

Rebecca Livermore, Blogger, Author, Content Manager

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9 Videos (30m)
    • Intro

      2:15
    • Choose Your Topic

      0:40
    • Determine Your Goal

      4:04
    • Choose Emotional Response

      1:24
    • Choose Keyword Phrase

      1:13
    • Add Powerful Words

      1:41
    • Title Generation Tools

      9:48
    • Analyze Your Title

      8:38
    • Your Project

      0:46

About This Class

Imagine this. You wrote the perfect blog post. It was well-researched, helpful, and even, to your delight, extremely witty.  After reading your favorite sentences multiple times basking in all their greatness, you hit publish, shared the article on social media, and then waited for the comments and social media shares to come pouring in. This was, after all, no ordinary blog post. This was your heart. Your soul. The very essence of who you are as poured out through the written word. 

But no one seemed to care. Your Facebook Insights revealed that no one clicked on the link. No one shared your article. No one commented.  

What went wrong?   

Here’s the deal; if no one even bothered reading your article, chances are, you chose the wrong title.  

Blog post titles matter more than you think. In fact, they matter so much, if you get them wrong, few people will even see the words you poured your heart into.  Through my experience, I’ve seen first hand how blog post titles impact the overall performance of the content.  

This class teaches how to create the best blog post titles that not only help your articles be found in Google and other searches, but also encourage people to click.  

In this class you’ll learn:

  • How to determine the goal for your article and the impact the goal has on your titles
  • Why your target audience matters
  • How to touch emotions with your titles
  • The importance of keyword phrases and powerful words
  • And how to use tools effectively
  • After taking this class, you'll be equipped to come up with blog post titles that hit the mark every single time.

11 of 11 students recommendSee All

Great class! Simple, easy and short - great for everyone interested in the topic.
I am so happy I took this class. It is full of actionable advice. My notebook is full of great tips and specific steps on what to do to improve my post titles! Highly recommend
Nathaniel Villarreal

while we have the time, let us do good

Rebecca gives concrete, actionable steps to creating great blog post titles. Let's face it, you may have great content but if your titles are causing people to open and read your blog, what's the point?

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Rebecca Livermore

Blogger, Author, Content Manager

Rebecca Livermore is a bestselling author, blogger, and the owner of Professional Content Creation, a company focused on helping business owners use content to market their businesses. She has worked as a freelance writer since 1993 and has served as a content manager for top bloggers such as Michael Hyatt, Amy Porterfield, and Marcus Sheridan.

Her passion is helping others create content more strategically so that they get the results they desire through their content marketing efforts.

She has been married to her husband, Chuck, for more than 30 years and is the mother of two young adults who affectionately nicknamed her, "Hot Rod Mama."