Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

How to Write an Effective News Release to Promote Your Product or Service

D.L. Hughes,

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
10 Videos (36m)
    • What You'll Learn

    • What Experience Teaches

    • Help News Publishers Help You

    • Slant Your Story Correctly

    • Types of Information that Gets Published

    • How to Structure Your News Story

    • How to Format a News Release

    • How to Distribute Your News Release

    • Tips and Cautions

    • Final Actions


About This Class

You can unleash the power of a news release. 

You would like to promote your product to a wide audience at minimal cost, wouldn't you?

You can do it.

In this course I will teach you the skill of writing a news release the right way.

Not only that, but you'll discover how to get your release published.

I'm been on both sides of the situation. I've wrote news releases that needed to be published. Later, I worked an an editor of a national magazines and had to sift through hundreds of news releases each month to decide what to publish.

You can benefit from my experience. In this course, I provide you the insight you need to:

  • The anatomy of a news release
  • The steps to writing and formatting it
  • The steps to get it published

When you're done with course, you'll be excited to write and release your news to your community or the world.

2 of 2 students recommendSee All

As a journalist myself, I can confirm that this course gives you valuable information. It's better than other courses on this with more students. Probably because of the term 'news release' instead of 'press release'. In the Netherlands I won't advise you to hand down your press release in person at a local newspaper. The rest of the tips are excellent, also in Europe.





D.L. Hughes

D.L. Hughes is genuinely interested in helping students reach their goals. Your success is important to him. He specializes in courses related to the craft of writing, but he has other interests including marketing, personal relationships and health issues.

He has over 30 years of experience as a writer, editor, publisher, educator, and business owner. Don's education and experience include:

? A bachelor's degree and two master's degrees, including an M.A. degree in Communicatio...

See full profile