How to Write a Marketing Research Brief

Philip Sugai, Dr. Philip Sugai, Professor of Marketing

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6 Lessons (21m)
    • 1. Class 1: Welcome!

    • 2. Class 2: The Research Problem

    • 3. Class 3: The Question, The Brief & The RFP

    • 4. Class 4: Example Problem Walkthrough

    • 5. Class 5: Example Research Brief Walkthrough

    • 6. Class 6: The Project Assignment

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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

4 of 4 students recommend this class
Good class! I was looking to improve my research skills in general and this one was definitely helpful! It comes with great resources and even showed me how to make into an RFP ! Look at that