How to Write a Marketing Research Brief

Philip Sugai, Dr. Philip Sugai, Professor of Marketing

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6 Lessons (21m)
    • 1. Class 1: Welcome!

      1:42
    • 2. Class 2: The Research Problem

      4:54
    • 3. Class 3: The Question, The Brief & The RFP

      4:56
    • 4. Class 4: Example Problem Walkthrough

      4:52
    • 5. Class 5: Example Research Brief Walkthrough

      3:26
    • 6. Class 6: The Project Assignment

      1:02

Project Description

Our class project will focus on having you create your own Research Brief that you can then use to guide your own internal research project, or that you can transform into a Request for Proposal (RFP) to manage an outside research provider or agency. Your assignment is as follows: Please download the Problem Identification Worksheet and apply this to your own Research Problem.  Please record all of your work, and make sure that your Research Problem is Real + FINER to proceed. Please download the Research Brief Outline Worksheet and apply this to the Research Problem that you completed in the previous step.  Please follow all steps within this Worksheet to create your own Research Brief. Submit your Research Brief for review!

Student Projects