How to Write a Marketing Research Brief

Philip Sugai, Dr. Philip Sugai, Professor of Marketing

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6 Lessons (21m)
    • 1. Class 1: Welcome!

      1:42
    • 2. Class 2: The Research Problem

      4:54
    • 3. Class 3: The Question, The Brief & The RFP

      4:56
    • 4. Class 4: Example Problem Walkthrough

      4:52
    • 5. Class 5: Example Research Brief Walkthrough

      3:26
    • 6. Class 6: The Project Assignment

      1:02