How to Write a Communication Strategy | Ardian Jashari | Skillshare

How to Write a Communication Strategy

Ardian Jashari, Business, Entrepreneurship, Marketing

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17 Lessons (38m)
    • 1. 01 Introduction

      1:42
    • 2. 02 What is a Communication Strategy

      6:11
    • 3. 03 Understanding StakeHolder Priorities

      5:42
    • 4. 04 Defining your Goals

      2:22
    • 5. 05 Value Propositon

      2:06
    • 6. 06 Aims of the Strategy

      1:35
    • 7. 07 Assumptions and Risks

      1:20
    • 8. 08 Assumptions and Risks

      1:20
    • 9. 09 Audiences

      1:53
    • 10. 10 Strategic Communication Objectives

      2:04
    • 11. 11 Strategic Communication Deliverables

      4:08
    • 12. 12 Communication Channels and Tools

      1:44
    • 13. 13 Key Communication Messages

      2:12
    • 14. 14 Action Plan

      1:07
    • 15. 15 Budget Plan

      1:06
    • 16. 16 Formatting, Publishing, Updating

      2:19
    • 17. 17 Conclusion and Resources

      0:32

About This Class

Welcome to our course on How to Write a Communication Strategy.

This course is designed for entrepreneurs, managers, communication professionals and everyone else seeking practical advice on how to write a quality communication strategy, quickly and effectively.  By the end of the course, you will be able to write a quality communication strategy in 2 - 3 days.  You will benefit from practical tips on how to prepare a communication strategy outline, communication strategy template in Microsoft Word, communication strategy presentation template in Microsoft PowerPoint, how to write different sections, how to write quality content and how to make it look professional.

Course starts by looking at what you need to consider before you start writing, how to prepare a communication strategy outline and template, how to gather the data, how to start writing different sections, how to complete proofreading, formatting and prepare for a presentation.

First, we start by understanding the current situation of your company in terms of communication.  Then, we analyze the priorities of stakeholders and define the goals and objectives of the communication strategy.  Course continues by showing you how to prepare your unique value proposition as well as how to write each component of the strategy including the aims of the strategy, current situation, assumptions and risks, audiences, strategic communication objectives, strategic communication deliverables and key performance indicators, communication channels and tools, key communication messages, action plan and budget plan.

Course includes templates for outline, strategy document template, strategy presentation template and strategy action plan.

The ideal student for this course is a new or existing communication professional or project manager who wants to improve their communication efforts and achieve success with their communication strategy as well as improve their communication strategy writing skills.

There are no requirements necessary to enroll.  We only ask that you come open minded and ready to learn and ready to take some risks.

In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor.

If you need personal support, I am here to help!

The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies.  Also, AJ has an educational background teaching Entrepreneurship courses to University students.