How to Write SEO Content and Improve Your Traffic to Your WordPress Site | Suzanne Scacca | Skillshare

How to Write SEO Content and Improve Your Traffic to Your WordPress Site

Suzanne Scacca, Freelance Writer/Website Builder

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8 Lessons (43m)
    • 1. Writing Optimized Content in WordPress (Intro)

    • 2. The Formula for SEO Success

    • 3. Create an SEO Page Template

    • 4. Add the Focus Keyword

    • 5. Start Link Building

    • 6. Write Your Post

    • 7. Use the Yoast SEO Plugin

    • 8. Keep Your Content Fresh!


About This Class

For many freelancers and business owners, websites end up being nothing more than online business cards you send to prospects when they ask about it. Wouldn’t it be nice to have a website that markets and sells your business while you're off doing other things to grow it?

This SEO course is for anyone who wants to build their own WordPress website and actually see results from it. In other words, you want it to rank well in search without having to pay a web developer, marketer, or copywriter a lot of money to make it happen.

I’m going to help you do that.

In today’s course, you will learn:

  • How to create an SEO page template you can use over and over again.
  • The key parts of the page to optimize for search.
  • How and why to add a focus keyword to each page.
  • What link building does for your domain authority.
  • How to leverage the Yoast plugin and let it show you where to improve your SEO.
  • Why you need to keep your website updated with fresh content.

In the end, you will have a template you can use to create the rest of the content -- web pages and blog posts -- on your website. This template will not only simplify SEO for you, but it’ll cut down on the amount of work you do to create new pages on your site.

Before you hit “Play”, make sure you have the following:

  1. A WordPress website that’s optimized with search-friendly plugins is critical to your website’s overall success in search, so start there. If you haven’t completed my first course and built your WordPress website, do that now.
  2. The Yoast SEO plugin is essential to this process. Be sure it’s in place before you start.
  3. You’ll also need the Duplicate Post plugin to get the most out of your SEO template.
  4. A desire to create high-quality content for your website that both Google and visitors love.

Let’s get started!





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Suzanne Scacca

Freelance Writer/Website Builder

Oh, hi there! The name's Suzanne. Most days, you can find me writing about WordPress, web design, and small business management. On occasion, I write about strange speculative futures in which humanity is ruled by technology. And now... well, I'm bringing website-building and SEO classes to the masses. Enjoy!

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Technology Web Development SEO WordPress
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