How to Write Killer Keywords for your Stock Footage: Best Practices

Victoria Smith, Multi-Passionate Creator

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14 Lessons (53m)
    • 1. Intro

      2:56
    • 2. Project Assignment

      0:58
    • 3. Description Guidelines

      8:06
    • 4. Things to Avoid in Descriptions

      4:08
    • 5. Why Keywords are Important

      3:37
    • 6. Ideal Order and Number of Keywords

      2:27
    • 7. Best Practices Tips

      5:26
    • 8. Things to Avoid in Keywords

      3:26
    • 9. Brainstorming Methods

      9:44
    • 10. Concept and Technical Keywords

      4:32
    • 11. Who, What, When, Where, How

      1:24
    • 12. Similar Content Keywording

      2:03
    • 13. Review and Refine

      2:51
    • 14. Congratulations!!!

      1:38
44 students are watching this class

About This Class

Whether you're an experienced stock footage contributor or a complete beginner, this is the course for you!

If you have professional-quality videos and want to do your stock footage justice with equally professional keywording to level up your sales, then you're in the right place.

In this hour-long class, we'll cover how to write SEO-optimized stock footage descriptions and keywords for commercial clips following agency best practices from Shutterstock, Adobe Stock, Pond5, and VideoBlocks.

KEY SKILLS:

You'll learn how to:

- Write compelling, optimized descriptions
- Choose from several brainstorming methods to write a solid list of keywords
- Review and refine those keywords down to the strongest, SEO optimized words
- Differentiate your writing and choice of keywords even when your clips are similar


NOTE: This class won't cover how to write editorial captions for editorial footage. Let me know if you'd like to see that available as a new class!

PS: I upload all of my stock footage through BlackBox.Global, where I also have a network of over 30 collaborators. I get to upload once, have my footage submitted to multiple agencies, and then share revenue with my collaborators every time we have a sale.
Let me know if you want to chat about BlackBox and feel free to sign up using my referral code if you decide to join: https://portal.blackbox.global/login?code=JHAEJA5M