How to Write Killer Keywords for your Stock Footage: Best Practices | Victoria Smith | Skillshare

How to Write Killer Keywords for your Stock Footage: Best Practices

Victoria Smith, Multi-Passionate Creator

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14 Lessons (53m)
    • 1. Intro

      2:56
    • 2. Project Assignment

      0:58
    • 3. Description Guidelines

      8:06
    • 4. Things to Avoid in Descriptions

      4:08
    • 5. Why Keywords are Important

      3:37
    • 6. Ideal Order and Number of Keywords

      2:27
    • 7. Best Practices Tips

      5:26
    • 8. Things to Avoid in Keywords

      3:26
    • 9. Brainstorming Methods

      9:44
    • 10. Concept and Technical Keywords

      4:32
    • 11. Who, What, When, Where, How

      1:24
    • 12. Similar Content Keywording

      2:03
    • 13. Review and Refine

      2:51
    • 14. Congratulations!!!

      1:38
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About This Class

Whether you're an experienced stock footage contributor or a complete beginner, this is the course for you!

If you have professional-quality stock videos or photos and want to level up your sales with equally professional keywording and metadata, then you're in the right place.

In this hour-long class, we'll cover how to write SEO-optimized stock footage descriptions and keywords for commercial clips following agency best practices from Shutterstock, Adobe Stock, and Pond5.

KEY SKILLS:

You'll learn how to:

- Write compelling, optimized descriptions
- Choose from several brainstorming methods to write a solid list of keywords
- Review and refine those keywords down to the strongest, SEO optimized words
- Differentiate your writing and choice of keywords even when your clips are similar


NOTE: This class won't cover how to write editorial captions for editorial footage. Let me know if you'd like to see that available as a new class!

Transcripts

1. Intro: Hello and welcome to my course. How to write killer keywords for your stock footage where I teach you my secret weapon to sales. I'm Victoria Smith, and during this course we're going to dispel some of the mystery around key wording for stock footage. By the end, you'll be able to write your own S CEO optimized key words and descriptions for all of your stock footage clips. I made this course thinking specifically about current stock contributors looking toe level up their sales as well as complete beginners. What I do assume is that you have professional quality clips so we won't be talking about how to film or how to judge quality here. In this course, this course is specifically about how to write metadata. If you're still at that amateur level, are really recommend. You take some time to go and work on those skills and then come back when you're ready, I'll be here. This class is great for artists with professional quality footage looking to do their clips justice with equally professional metadata key wording. So I'll tell you a little bit about myself to get this show on the road, I started uploading stock footage with my partner Gravity in May of 2018 and I started this journey on a platform called Black Box. So through black box I was able to collaborate with video artists from all over the world over 30 video artists. And during my first year I wrote keywords for 5500 clips, and I have to say, my background in S. E. O copyrighting really helped me out here. Having an understanding of how key wording works along with buyer behaviour gave me a significant advantage. And in that first year, I saw 180 sales, and I'm already seeing how, in my second year, those sales grow exponentially. And I truly believe that I can teach you the same skills that helped me out so much. I studied all of the key wording best practices from four major agencies. Shutter stock, adobe stock, pond five and video blocks, and I've come up with my own system for key wording that I'm thrilled to share with you. Now, if you follow the guidelines that I'm about to teach, you'll be able to write your metadata wants and have it optimized and accepted by all four major agencies. By the end of this course, you will be able to write compelling optimized descriptions, choose from several brainstorming methods to write a solid list of keywords, review and refined those keywords down to the strongest s CEO optimized words. And finally, you will be able to differentiate your writing and choice of key words. Even when you're clips are similar, writing keywords does not have to be a bunch of trial and error guesswork. My goal is to provide you with a structured method to be able to keyword hundreds and hundreds of clips on your passive income journey, and by the end, I want you to be able to say, Yes, I know how to write killer keywords for my stock footage. 2. Project Assignment: During this course, you'll be working on your own project to immediately put your new skills and strategies to use. My challenge to you is to write descriptions and keywords on three of your own clips and then share your work as you go when you finish the description. Video classes go ahead and write your three descriptions, then head to the projects and resource is section and create your project. Upload screenshots of your three clips along with your three descriptions. Then once you finish the key wording video classes right your keywords for those three clips and update your project to also include your keywords. I love these types of workshops for giving feedback and learning, so I hope to chat with you there. Feel free to talk with other students and give feedback or ask questions about their work. If you have any questions left unanswered, I'm happy to start new conversations with you in the community. I hope you enjoy the course and are excited to get key wording 3. Description Guidelines: Since this course is all about metadata and key wording, I'm going to start off each section with a list of keywords that are most important for that topic. Your keywords for writing descriptions are relevant, descriptive, accurate, precise, simple and unique. For the purposes of this course, I'm going to use the words description and title synonymous Lee. If you hear me using one or the other, it's the exact same thing. So when you go to one of the stock footage agencies and you click on a clip, you see the preview of the clip along with the description. And then when you scroll down, you can normally see the list of keywords that that contributor used. So the purpose of the description is to uniquely and precisely identify exactly what is happening in the clip. A solid description can really help your content cell, so we all hear that expression. Don't judge a book by its cover, but we all dio your description is the cover to your book, and we want it to look enticing. Let's take a look at one of the clips online so you understand what the information your writing looks like on the page. So this is, ah, clip of a tomato that my partner Garvey, filmed recently play here. You can see the clip, and it's titled Hand Picking a ripe Tomato from the vine Close up and we uploaded through black box. Gildas, you can see here. So there's some information here. A video clip length FPs aspect ratio. Standard license. You can see the pricing for HD and SD on this page. It set two euros and then, if you scroll down a little bit, here's related stock videos of similar looking clips. And if you scroll down a little bit more related shutter stock, select video clips. And then if you scroll down to the bottom, you see the key words that I used for this clip. So we'll talk more about that later. And then if we look over upon five, here's the same clip and you see here they have my original description, and then they have a title here that's more heavily weighted hand picking a ripe tomato from the vine close up, and they on this website capitalized all of these letters. I didn't do that. They did it for me, and here it's on, Lee offered in HD, and I'm looking at it in dollars. And then if we scroll down a little bit, we see some more information about the clip commercial usage, duration, average bet rate, things like that. And then if we scroll down, we see more videos from this artist. So these air other clips from Black Box Guild. And if I had, let's say I had five similar clips to this that we're all visually similar. Those would be showing up right here, followed by clips from the rest of the black boxers. And then when you scroll down, here's related results that are visually similar clips but that are from different artists . And then if you scroll down to the bottom here, the key words that I used for that So all of the information that we're gonna talk about writing now you know what it looks like on the website and why it's important to have it that way. So now that you understand the importance of writing a good description, let's talk about what the guidelines and best practices for writing those descriptions actually looks like. Each description should be unique. You do not want to copy and paste here. If you've got some similar clips, your descriptions can be similar. But you really wanted. Identify the differences between each of those clips. Agencies like Adobe and Pawn five give extra weight to the keywords also in the description . So it's really important to pick your most commonly searched, most important keywords and put those in the descriptions. Agencies like shutter stock don't give any extra importance to the keywords in the description. However, it is still important for creating that first impression with the buyer and shutter stock does index your descriptions on Google. The ideal maximum length for your descriptions is 70 characters. Adobe has a limit of 70 characters for their preview display, and Google as well, has a limit of 70 characters and their search results. So if you want to optimize the visibility across the board, stick to 70 characters for your descriptions. And if you have a really important information that you have to include, go for a maximum length of 80 characters because Pond five has the description and the nails are of the title and the title carries extra weight in the search results, and it has a limit of of 80 characters. Your descriptions should read like short sentences. So things like family walking on a beach at sunset or something like kids playing in Green Meadow on Sunny Day, California you wanted to read like a sentence, and not just like a list of random keywords strung together. Buyers don't like that, and it doesn't leave a very good impression. It might still work Justus well within the search engine, but this is a case where buyer psychology really comes into play. In your description, you want to write about exactly what's in the video. So think about questions like who, what, when, where, how and then leave the Y to the buyer so you can think about questions like, Who is in it? Where is it? Shocked? What is happening? How is it shot? Is it handheld is an aerial? Is it static? Questions like that and not every single one of these topics will apply to every clip, but at least two of them should apply to every single one. So when you answer these questions, you're really giving the buyer the information that they quickly need to know if they're interested in your clip or not. You want to be descriptive with things like activity, mood and emotion. So is somebody sitting? Are they playing? Are they worried? Are they happy? Are they stressed? Are they rushing? Is the overall mood anxious anxiety? Or is it a happy and carefree? You really want to think about those type of of concepts and include them in your description when applicable? It's also a good idea to include some technical keywords in your description. Things like angle focus, shot type. So, for example, if it's ah, close up shot with a soft focus background that might be good information to include. You'll want to take a minimalistic approach. Remember to stay simple, because less is more just get down to the basics. You're really in a very short amount of space, trying to give the buyer a good idea of exactly what is in that clip. Save really specific details for the keywords. Just use common sense and don't over think it. Watch the clip and write down the first things that you see. The first things that you think about and the first things that you feel and then use that to write your description. Your first few thoughts are usually the best. So, for example, you you watch a clip and you think kids running Green Meadow wide shot. Great. You basically already have your description Family, Sunset Beach, silhouette pink. And then you can use those words to write your description for you. You can look at it and think for a little bit longer if there's anything else important. But really make sure you capture those first thoughts that come through your mind. Those first who, what, when, Where and how. Here's the description of a clip that recently sold for me hand picking a ripe tomato from the vine close up and that's 50 characters. You could also right hand picking ripe tomato from vine close up, which is 44 characters. Articles like Ah and the don't help the search engine find content, so I normally leave them out. This clip had a pretty short title, so I went ahead and included them 4. Things to Avoid in Descriptions: So let's go over an official agency list of things not to include in your descriptions you want to avoid using simple lists of keywords. Unnecessarily repeated words or phrases. Non specific single word titles. Contributor. Name, Web links, camera info, trademarks except where applicable and editorial images. Phrases like stock footage of Vector of because it was a redundant and unnecessary, an incorrect spelling. So let's talk about some common reasons for rejections of descriptions. The 1st 1 is that the description is too vague or too generic. So if you put some a title like grass or green grass, that's it could get rejected for being too general or too vague. The second is that the titles air, not in English. It's very important to use English only in your descriptions. And the exceptions are when you're using the scientific or Latin names of animals and plants, or when you're using the native word for a specific location, custom or type of food that would be more commonly searched with that native word than it would with an English translation. Another reason for rejection is that the title doesn't match up with the image. It's really important here to be accurate and descriptive, and you also want to avoid writing things in the description that aren't in the clip. So if you write um, cat in a barn and there's no cat to be seen in the entire video, that could be a reason for rejection. Another reason for rejection is that the description includes special characters, so characters like these ones are not acceptable. An additional reason for rejection is that your description includes unnecessary information, like camera information contributor named Web links. If you need a refresher of what not to include, go ahead and rewind this video a little bit back toe. The list of things not to include the last common error is keyword spamming. So I want to remind you, hear that more views does not equal more sales. We don't want to just get our footage in front of buyers. We want to get our footage in front of the right buyers. So spamming or over using key where it's just to get more views is really gonna hurt you in the long run and not help it all. So when you're writing your descriptions, examples of spamming that's not OK is to write, run, run, run as your description, and it's also unacceptable to write Run, running runner in your description. You also shouldn't repeat words like summer season, summer wallpaper, summertime, Happy Summer, Summer day, summer design. It's just a list of keywords, and it it feels really spammy. So imagine you're a buyer and you go when you read that description, you're probably going to be kind of fuel turned off from that clip, and it could be the most gorgeous clip in the world. But if you get a bad first impression of it, you're not very likely to buy it. So this example reads a little bit more like a sentence. But it's also spamming the same word over and over fishing scene with the fisherman fishing for fish with a fishing pole on a fishing boat with a fish on a hook. We get it if you could just include those keywords once. Examples of repetitive words that are okay is if you write German Shepherd dog playing with other dogs at a sunny dog park. That's okay, and these examples all come from the agencies themselves. So this is the official recommendation for what constitutes keyword, spamming and what's acceptable? Congratulations. Now you know how to write s CEO? Optimize descriptions for all of your stock footage. The more you practice, the easier it'll become. Don't worry if it seems a little hard to get going at first, because, really, the more practice you get writing these descriptions, the more second nature it becomes. And pretty soon you'll be popping those descriptions out like nothing. So congratulations again for finishing this first section and I'll see you over in the keyword section. 5. Why Keywords are Important: Hello and welcome to the key wording section where we finally get down to the nitty gritty part of metadata eso. First, let's start off with our top keywords for the key wording section are top keywords are user experience expectations relevant, popular, unique and specific. So first, let's talk about what keywords are and why they're important. Keywords are the most important part of your metadata for being found and discovered in searches. So if a buyer eyes looking for a clip of a family walking on the beach at sunset, they might go to the search bar and right family beach sunset. So those air three key words that they're using to search for. And if you have included those three keywords in one of your clips, then your clip will show up in their search results. It might show up on Page one, or it might show up on Page five, and our goal is to get your clip to show up as close to the top as possible, because that's where it's more likely to be purchased. Your key wording and metadata is so important in stock footage because regardless of how beautiful your video is, it only matters that people confined it. So I read this beautiful analogy that I don't remember where I read it right now on one of the agencies where they compared stock footage to a mailman. And they said, If you have a mailman who can pick up the mail, but he can't deliver it, he's not going to be a working mailman for very long. So it's the same with stock footage if you can record gorgeous clips, but you can't write the metadata so that buyers confined them. You're not gonna be a very successful stock contributor. So during this course we're gonna get you that super professional metadata so that you can pick up and deliver your mail. So while we do want to clips to be seen by as many buyers as possible, so they have a better chance of being purchased, we don't just want our clips to be seen by buyers. We want them to be seen by the right buyers, and we can do this by very carefully picking our keywords to make sure that our clips get in front of the right eyes, who are more likely to actually buy the clip the most important thing to remember is that were key wording for actual human beings and their expectations. I can't emphasize enough how important it is to key word for buyer expectations. So for every keyword, ask yourself. Would a buyer who searches specifically for this keyword be disappointed with my clip? Or would they be interested if they would be interested in your clip and would at least preview it? That's a good keyword. However, if you ask yourself and say no, If they search specifically for this keyword and found my clip, they'd probably be disappointed. Then don't use that keyword. An example is if you're at the beach and you used the key word beach Well, if we see the ocean or we see the sand or we see things you typically see at a beach on, then that's a good keyword for you. But if you're at the beach and then just film the clouds up above beach is not a good keyword for you, because any buyer who searches specifically for beach and then just finds clouds, they're going to be disappointed, and they're disappointed because your cloud scape did not match with their expectations. so that's one of the most important top keywords that I can try toe hammer home at this very beginning. 6. Ideal Order and Number of Keywords: So first, let's talk about keyword order. For most agencies, order of your keywords really doesn't matter. The Onley agency that specifically states that order does matter is Adobe, and they say that the 1st 10 keywords are more heavily weighted than the rest, and that goes in and sequential order. So the first keyword has the biggest extra S e oh, wait added to it, followed by the second and the third and the fourth of the vehicle is exhausted. So focus on making sure that those first keywords in your list are your most important keywords. And we'll talk about how to find those most important keywords a bit later. And then for the rest of the keywords, it doesn't matter. You can put him in only order that you want. So now let's talk about the ideal number of keywords to include, and I'm going to read you, um ah, little bit of information from the different agencies. So adobe, in two different articles, references the ideal number of keywords. In one article, they say, clips with 15 to 25 keyword sees best sales, and in another article, they said clips with 30 keywords see best sales Video Blocks also says clips with 15 to 30 keywords see the best sales, and then shutter stock is a little bit all over the place. So they said, 25 to 45 accurate keywords see best sales and in another article, they said uses many relevant keywords as possible. So you kind of see recommendations all over the board. The reason why I think we see this information is because when people include less key words there probably including the most descriptive, most accurate, most applicable keywords and then stopping there and probably most likely more contributors who are including the maximum 49 or 50 keywords probably have those 15 to 30 ideal keywords . And then they may be adding in some filler keywords. Some spam key words just to get to a higher number. You know eso for each keyword. Ask yourself that key question would buy or who searches specifically for this keyword, be interested in at least previewing my video. And if you can answer yes to that question for 49 keywords, then by all means include all 49. If you can only really answer yes, definitely to 15 or 30 or 35 of those keywords. Stick with that number, but use that question as your guide for how many keywords to include. 7. Best Practices Tips: you want to make sure that you're using your most important keywords, both in the description and in the keyword section. I get this question a lot, wondering if you should or shouldn't repeat keywords from the description also in the Q word section, and the answer is absolutely yes. Please use your most important keywords in both sections. When you're using now owns in your keywords, you can just write the singular version of the noun. If you're using cloud, you don't also need to write clouds within s. The system can detect both. When you're using verbs in your key wording section, go ahead and use the infinitive or the base form. So if we take the example, run, running and ran, you can just use run, and the search engine will be able to match up any variation of that verb. Any conjugation with your infinitive base form. Another common question is whether you can Onley use single word keywords or whether you should use phrases. And the answer is you can absolutely use phrases when it makes sense a wonderful example of when you specifically want to put two key words together as one single tag is New Mexico because New Mexico, when it's together, um, anybody who searches that they're gonna find exactly what they want. But if you separate those tags and you add new as its own tag and Mexico as a single tag those air very misleading someone who's specifically searching for new and someone who's specifically searching from Mexico just on its own, they're not gonna want to see a state in the United States. You can also use common phrases, this single tags so things like calm before the storm, middle of nowhere. Midlife crisis Those air Really good things to include together as one single tag. So let's talk about people. If there's no people in your clip you can use to tags. I would use no people as one tag and nobody as the second tack. And if there are people you want to be as specific as possible and use as many keywords as possible to describe age, gender and race, and you want to be very accurate with the's, make sure you do not misrepresent someone's gender, age or race. It's also a good idea to describe the scene so you can say things like whether it's indoors or outdoors. If there's a building, you can say whether it's the interior or the exterior. If the weather is noticeable, you can describe whether it's sunny, cloudy, stormy. You can describe the season if the season is, um, something, know something central to the clip. If it's summer, Ah, summertime, spring, winter, fall, autumn. If it's not really noticeable that there's a particular season going on, I wouldn't tag that because if someone's specifically searching again back to expectations if someone specifically searching for summer or summer time, they're looking for clips that really portrayed this concept of it being summer in summer time. So just because your clip technically took place in the summer doesn't mean you wanna tag it. But if it is sent something central to the clip, go ahead and add that tag. So I included two key words in your top keywords section, popular and unique. So you should have both types of keywords in your metadata popular keywords because that's what's most likely to be searched and unique keywords, because those are the most valuable for traffic. So if you think about it, if you only include the keyword beach, Um there so many hundreds and hundreds and hundreds of beach clips that you're in competition with. But if you conclude include more unique keywords, like the specific beach name as well, maybe it's a rocky beach. Maybe it's a white sand beach. Those are gonna get differentiate your clip. And if a buyer searches for that specific keyword, you'll have a way better chance of coming to the top with an exact match than if you had just included the popular word beach. So you also want to make sure you're really looking at unique key words that you can add. Customers often start with a really broad search, something like Beach, and then they continue to narrow down as they see what they like and what they don't like. So, for example, let's say that they search for just beach first, and then they see there's white sand, golden sand, blacks and whatever, and they're so you know what I really want the white sand. Then they might search white Sand Beach, and then they find all the white sand beach clips, and then maybe they see that they really want the golden hour clips so they type a white sand beach golden hour on. Then you get even more specific clips. So it's really in your best interest to include the popular beach, but also as many unique keywords as you can that that set your clip. Aside from the rest, according to shutter stock, a good strategy is to also include common misspellings of a word. So, for example, cumulus. Maybe when huge write it the first time your spellcheck gives you an error and you say, Well, I thought it was spelled that way. That's where it's a good example to use the common misspelling as well as the correct spelling. Any time I write in a keyword myself, and I'm surprised that it's misspelled, I include that version as well as the correct version. So in the description, I'll repeat, do not include misspelled words in your descriptions, but it is okay to include common misspellings in the keyword section 8. Things to Avoid in Keywords: So here's a list of information to not include in your keywords. Make sure you avoid unrelated terms and phrases unnecessarily repeated words and phrases. Overly general keywords, Contributor's name, Web links, camera information and trademarks except where applicable for editorial images. So let's chat now about some common mistakes that stock contributors make when they're key wording their images. The first mistake is over key wording. We talked about this a little bit before. When you let's say you have 30 really great keywords and then you just throw in a bunch of extra keywords to get to 49. You really want to stick with the best of the best. And if that happens to be 49 great. But if you're solid, keywords are really at 30. It's OK to just send 30 keywords, so beware of over key wording for the sake of having more keywords. Another problem is under key wording, so I think the minimum on most websites is seven or eight. If you Onley include seven keywords, you could be missing out on some really great opportunities to bring in buyers. So we talked about so many different ways to brainstorm all these different types of keywords. And if you don't do that and you miss out on those, you're missing out on a lot of potential buyers because they'll never find your clip if it doesn't match up with the key words there searching so again, adding conceptual keywords is really good. But you want to make sure that all of those keywords are are directly related, literally or figuratively, to what you're describing. So if you have another example from the agency's, if you have a couple hiking through the woods, you can tag hiking and you can tag camping even if they're carrying a lot of stuff. And they might be camping. But you don't want to tag campfire, for example, if we can't see any fire and you don't want to tag tent if we can't see a tent or they're not carrying a tent. So those are words that may be connected to the subject, but they're misleading, so let's go over a list of commonly misused keywords. The 1st 1 is when you tag son, but there's no visible son in the picture, so just because it's sunny or just because there's daylight doesn't mean you should tag the words son. So reserve that keyword for when the actual son is visible in the frame. Another commonly misused Tag's computer for something that's computer generated so you can use the tack computer generated together. But you want to save the tech computer for when there's an actual computer on the screen. Third on the list is the word couple, so couple infers a romantic relationship. So if you see two people who are clearly friends, don't talk the word couple. If you're gonna use the tag family, make sure that there's more than one person in the frame. There need to be at least two people who seem to be related for you to use the tag family. This is a really big one. So the key word love love should Onley be used in clips that clearly convey the concept of love? So, for example, a single red rose, a loving couple or a mother and a father cradling their young baby, but it shouldn't be used for clips of like, ah, woman, a beautiful woman on her own, a single baby or a regular flower 9. Brainstorming Methods: So now that you know more or less the ideal number of key words you should include, let's talk about some ways that you can find those keywords. I'm gonna give you a long list of strategies that I use, and I don't use all of these strategies every single time. So you can take note of these different strategies and then use whichever one's work best for you. The first trick is to do a Google search and look for primary. Resource is. So let's pick a subject. Let's say we have a clip of the landscape in Seville, Spain. What I could do is search Seville, Spain, and then click on websites like official travel websites, maybe government pages. Anything that's official about Savile. I've got two more Google related tips for you. Um, so one of my personal favorite tricks is when you go to Google and type in Seville, Spain, click over to the images section and then click on the first several images that come up and see what descriptions and keywords they used. Because if they got their images to jump up to the very first page of results, they probably used really good keywords to get there, so scroll through those, and sometimes I won't find any extra information. But sometimes I'll see repeating words throughout these clips, and those are good ones that you want to grab and add to your metadata. And the last trick is, if you are still looking for some more keywords on the main Google page, search results scroll down to the very bottom of the page. And there is like a recommended search list of very similar things that other people search for when they also search Seville, Spain. And so down in the bottom, you can look at those links and see if there's any other good keywords there that you want to use. Another great resource is Wikipedia. Um, and all of the agencies have said that Wikipedia is a good and accept and recommended secondary source, so you can go to the Wikipedia page type in Seville, Spain, and then kind of scroll through it and pick what you think might be relevant. Keywords. Keep in mind you want to match up with buyer expectations, and you want to use words you think people will actually search for. So another trick to when once we have our list of keywords. Remember, we talked in the description section about wanting to use your most important keywords. You most commonly searched keywords in the description, so one way that you could do that is through Google trends. So if you go to the Google Trends Page, there's an option to compare keywords and look at search behavior. So, for example, I did this with the words Close up with a space and close up without a space. And when you put those two in there and compare them, you can see which version is searched more. This is what the Google Trends Page looks like, and you can start by searching. Let's say we're gonna compare close up with space and close up without a space. First we type one close up, and then we do search term. I don't want to do the topic for now, and then we have an option for compare. So I'm going to do close up without a space and also search term. And then here we can see close up with the space is searched significantly more than close up without a space, and here you can see the breakdown of regions, you can search just the U. S. I normally do, since that's the largest market of buyers. But you can also search worldwide, and you see even worldwide close up with a space is much more commonly searched. I don't see any red areas. So in your description I would always use this version with the space. And you can do this with a lot of different things. You can use this with time lapse with and without a space. You can use this if you're thinking about there's two different locations really attached to your clip, and you want to know which one to pick for the description. You could do the same thing there, so you have four different synonyms that you're using for the same subject. You can put those four up there and see which one is more commonly searched. I use that one in your description, because if it's gonna get extra weight, you want it to be your most popular keyword. After I've done all of my brainstorming and creative work, I occasionally used key wording tools to help me find more keywords. I use these sparingly, and I don't count on them from my main keyword generation. And I'll tell you what, But here's one of my favorites micro stock keyword tool, and I personally don't use this to generate any keywords. I just use it to help me delete duplicates in mind. So here put hand picking tomato and you can click how many images you want to load. So by default it shows us 10 and click submit. And if you use this to generate keywords, what you can do is pick the ones that look similar to your clip. So these three, these four look pretty similar to my clip so that I click submit and I get a list of keywords. Suggestions. I personally don't use this because it's it's not based on buyer behaviour. It's based on other contributor behavior these air keywords that other contributors have used on their clips so it can give you some good ideas, especially when you're first starting to write keywords. But then, once you have some experience, I find that the solid key words come to me pretty naturally, and this is not very helpful. It starts to get kind of repetitive. Sometimes on this site, you'll also see spelling errors. But let's say I want Okay, agriculture plant, organic garden, growing farm. And let's say that's all I want. It puts those automatically here for me, and then you can click. Check all our uncheck call button. Check all those go away. Let's get some of those back, and then you can come up with new words here. So tomato vines hand. Let's say, if I do plant it, deletes it. Did you see that here? If I type plant again, it deletes duplicates. So that's why I really like this tool. I could write plant a 1,000,000 times here, and it would only come up here once, so this helps me reduce redundancies. But you'll notice if I do one with a capital, then it does include both of those. So just try to be consistent. The key wording tool that I do occasionally use. And it's only occasional, and it's usually my very last step to check and see if I'm missing any really good Keywords is the shutter stock key wording tool. So I found that this one provides the most reliable suggestions, and again I use it as ah, last reference after I've already come up with most of my keywords. So if I search the same thing here, hand picking tomato, you can search all images. I normally said it two photos, and then again, you get those similar suggestions. So let's see. I'm gonna pick this one. This one, This one don't want the whole guy in it. I just want hands. And then once you have as many as you want, you could continue scrolling and scrolling and scrolling. Um, you click, get keywords. And then from there you have pre selected key words we think are relevant. If you want Teoh, I just pull up a separate document to the side of this and manually write down the ones I'm interested in. But you can also unclipped the ones you're not interested in. And they go back down here. So I just look at it and copy what I want. I can see like Oh, I missed. Harvest harvest is a really good one. Crop crops a really great word, and I can hand picked the words that I'm interested in. Here's some more keywords that they think are a little bit less relevant, but you might still want greenhouse lifestyle, bio growing vegetarian and then you can click show a few more diverse keywords. Sometimes there's some great ones in here, and sometimes they're not useful at all. So for me personally, body mind just has a hand so I wouldn't use body. And there's no visible home in S. I wouldn't click that either. But I sometimes use this key wording tool to come up with some fresh suggestions after I've already used all of my other brainstorming techniques. One of the biggest tips I can give you is to try to think like a buyer. So let's say you're looking at your clip. Put yourself in the buyers shoes say I'm someone who needs this exact clip. I have this picture in my mind off the specific scenario, and I know I need it. What keywords do you think they would search to find that clip, do a brainstorm and come up with a list of as many keywords you can think of If you really put yourself in their shoes of they know they need your exact content. What would they used to find it that will help you generate your for your primary list. The other way to think like a buyer is. Maybe they don't know that they need your exact clip, but they have a feeling that they need. They need something inspirational out in nature will look at your clip. What concepts? What emotional moods and concepts does your clip portray? Maybe it's joyful. Maybe it's inspirational. Maybe it's a mysterious. Maybe it's ominous. Maybe it's, um ah, chaotic. So think about these abstracted emotions and moods that your your clip could portray perfectly because there's two kinds of buyers. Really, There's the ones who know exactly. They want a beach at sunset. On There's the buyers who have no idea what they want, but they know how it needs to feel. So you want to capture both of those by using both concrete keywords for exactly what we see. And then also some some soft keywords, some emotional mood keywords, and that way you can get buyers across the spectrum who know and don't know what they want 10. Concept and Technical Keywords: so there's two main types of keywords that you really want to make sure you're including, and those are conceptual mood and emotion, keywords and then also technical keywords in your conceptual and mood keywords. It's a good idea to include keywords that describe more of a narrative, unless an action or a place things like solitude, childhood milestone, conservation. Those are all things that we can't see in the clip, but their concepts that are related to it. Those air great words to add your conceptual keywords are really gonna be your best selling keywords over the long run. So you want to look at a clip and find as many targeted concept keywords as you can. The more concept keywords you can add to your set of metadata, the more likely you are to have sales over time. Consider both positive and negative keywords for a variety of narratives. The positive keywords tend to sell a bit better. They tend to be searched more often, but it is really important to have some of those negative keywords in there as well. If you have bacon strips sizzling on a grill, this could be meat, protein, texture, savory, savory nous perfect for somebody's video for cooking or eating. But then, on the other hand, it could also be the perfect piece to portray concepts like unhealthy heart attack, processed and cancer. You never know which of these positive or negative concepts is going to resonate with a certain client who maybe they're making a cooking video, but maybe they're making a healthcare. Add if you have a clip of a person smiling, smiling is a great keyword. But you also want include more keywords like Happy and joyful. And then also, what concepts are they portraying? Maybe happiness, joy, delight, humor. So for every solid keyword that you have that describes the clip very well, think about all of the related concepts and emotions that describe that same thing, and it can help to take a word and look up that same word in the thesaurus and see what other words come up in combination that accurately describe your clippers. Well, you can also do a Google search for that where you Congar will search, smiling and see what other words come up in association with smiling and make a new list of all those secondary keywords and then ask yourself that same question of for each of these keywords. Would a buyer be interested in this clip for this keyword, or would they be disappointed on then, that way, the buyer could do one search once and find your clip right away, because maybe someone who searches happiness does want your clip of a woman smiling. But if that buyer has to continue searching and trying different keywords until they eventually find person smiling, you're less likely to make that sale. But if you can catch all of the buyers along the way off, smiling, joyful delight all of those words, they're all going to find your clip right away. And the faster they find your clip, the more likely they are to buy it. I personally have a cheat sheet for my technical keywords so that I can write it a little bit faster when I'm working on my emotional mood and concept keywords. I focus a lot more in brainstorming for that, but I want to free up some bandwidth, and I have a list of viewpoint, camera position or shot type camera focus footage, speed and composition keywords so that I can look at it and Aiken do a checklist and I'll go faster with that checklist and will be more accurate for viewpoint. I have keywords like, Is it a side or profile? Is it a high angle? Is it behind for camera position or shot type? Is it a tracking shot? Is it zooming? Is it panning for camera focus? Is it a rack? Focus. DIY focused. Is it soft focused for footage? Speed? Is it really time? Is it time lapse? Is it slow motion? And for composition? Is it a wide shot? Is it a medium shot? Is that a close up? Things like that. So by having this list ready, I don't have to try. Teoh have one more thing on my mind to remember every single time because those are things that don't change the concept keywords those we're gonna change every single time. But my technical keywords I'm going to need words from this list every single time. So my own personal trick is toe. Have a list of those ones 11. Who, What, When, Where, How: to help you out In the key wording section. You can also use the same prompts we used in the descriptions. Who, what, when, Where and how who? Maybe it's nobody and no people. Or maybe it's person man, male, Caucasian, adult What? Here? We can talk about actions. What is he doing? Is he picking a tomato? Is he taking a walk? Is he walking his dog? Is he swimming in a pool? What actions are happening? When is it in the morning? Is that the middle of the day is at lunchtime. Is that dinner is that evening is at night. Where is he? Indoors. Is he outdoors? Is he in nature's? He and a forest? Is he on a beach? Is he in a kitchen? Is he in an office? Is he in a specific country? Is he in a specific tourist destination? How? Here we can talk about how the shot was filmed. So is it low angle? Is that high angle? Is it static on a tripod, or is it a handheld shot is in a wide shot? Is it in in shallow focus, or is that in selective focus? So all these questions that describe the technical camera aspects we include under. How so? If you use these question where it says prompts sometimes thinking in categories can really help you brainstorm more easily. 12. Similar Content Keywording: Okay, you've come so far and you've done a great job. Now let's talk about one of the trickiest parts. How to come up with descriptions and keywords for similar content. Let's say you went to a park and you film the child swinging on a swing, and you got various unique different versions of that clip. Let's say you got one low angle. You got a high angle, you got a wide shot and you got a close up. But at the end of the day, each of those clips is a child swinging on a swing. So how can you come up with variety in your metadata? The most important thing is that you do not want to copy and paste all of your metadata here. That's what pretty bad for your your S e O. So you want to do that very sparingly. You want to make sure that each video, um, some of their gonna share some keywords some of the most important keywords, but you want to make sure that each video also has its own set of unique keywords that Onley that clip has that's really going to boost your sales in the long run. So for each clip, you want to ask yourself, What can this clip offer to a buyer that the other clips can't? So maybe the answer is this one's a close up, and then you have three tax right there, close up without a space, close up with the space and close up with a dash. There's three unique tags that none of the other clips have. Maybe the emotion is different. Maybe in this clip, the child is laughing. Or maybe the child is crying or scared or worried or whatever. But look at it and see what's unique about this clip that the other clips don't have. And if you really think about it and you're looking at two clips and you really can't identify differences or two different keywords, ask yourself whether it's worth up loading both of those clips because maybe the answer is the 2nd 1 doesn't offer anything new. And so maybe you should just take that one away and focus on just this clip that will get you better. S E O. Performance over time, with better chances of sales 13. Review and Refine: So you've done all this brainstorming, all this research and you have this long list of keywords. And if you're like me, it's often quite a bit longer than 49 keywords. So now what you need to do is refine. You're going to delete any of your keywords. They're not strong that are not very descriptive and representative of with actually appearing in your clip. So I want you to remember that question. Would a buyer who searches specifically for this keyword be interested in at least previewing my clip? Or would they be disappointed if you can answer interested for every single keyword, Keep him. And if you think maybe disappointed or you know, I don't know, get rid of that keyword. If you still have over 49 keywords, once you've done that process, I want you to go through it. Really prioritize the most important keywords. You can cut some of the extra ones and save them for another clip. So let's say you have a batch of five similar clips, and then you came up with a list of 62 great keywords. You can spread those keywords across all five videos so you don't have to delete any of them. You can just cut and paste them and save them for your next clip. Every time a buyer finds your clip in a search and skips right over it without even previewing it, that sends you down and future search results, making your content harder to find for future buyers. So it's really, really important. Toe Onley include the best of the best in your metadata, and one in doubt less is more. Don't worry about filling it just to try to get to 49 because you can. So remember, there is a difference between what is technically correct and what is technically appearing in a clip and what people expect to see in a clip and what people will actually search for . So at the end of the day, were writing keywords for riel human beings and their riel search patterns, so we don't have to worry so much about confusing mystical algorithms. You just think a real person who wants my clip, what would they search to find it? So if you're still a little lost and you're still not quite sure how to decide if a keyword is interesting or disappointing for a buyer. You contrive visualizing each 11 by one, Take your keyword, close your eyes and think, Let's say it's beach. Visualize what a beach is what comes to your mind when you think of the word beach on, then look at your clip. And does your clip accurately represent that visual ization of that key word for you? If the answer is yes, keep it. If the answer is no, it doesn't match up. Then get rid of that key where you don't need it. You want to make sure that your visualization matches or at least relates to your actual clip. When in doubt, delete before you add. 14. Congratulations!!!: Congratulations. You finish the course. OK, so now let's review what you've learned so you can go ahead and take action. First you learned how to write s CEO optimized 70 character descriptions for all of your clips. You learned how to brainstorm a bunch of different keywords and then how to refine those keywords to pick your best and strongest ones. And then last but not least, you learned how to write unique keywords for similar content. So now that you have all of these new skills, let's take those and put those into action. I'm really excited to work with you now on the project section that I think is where you're going to get the most value out of this course. I don't want to just throw a lot of information at you and say, Go be free into the wild, right, your keywords. Let's work on it together. So get your your project ready. If you need a refresher on what that project is, you can go and re watch the Project video. And then once you have your three samples, go ahead and post them there and let's start a conversation. All be writing feedback on each and every sample. And so you can read the feedback that I give to you personally. And you can also go and browse through the other projects. And I kind of learned from what I'm writing with them there, we can start some conversations. If there's questions that you still have, I'm so happy to answer them there. And we can kind of pull ideas from the greater community. So this is the part I'm most excited about. I really hope you join in and post samples of your work, so I will see you in the project section.