How to Write Effective Tweets for Business, Twitter Threads for Brand & How to Twitter DM | Arman Chowdhury | Skillshare

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How to Write Effective Tweets for Business, Twitter Threads for Brand & How to Twitter DM

teacher avatar Arman Chowdhury, Confidence thru Communication

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (21m)
    • 1. Introduction

    • 2. What is Twitter?

    • 3. What Makes a Good Tweet?

    • 4. Advice to Younger Self

    • 5. Creating vs Editing

    • 6. Twitter Draft Section

    • 7. Write Everyday

    • 8. Experimentation

    • 9. What is a Thread?

    • 10. How to Write a Thread

    • 11. Networking

    • 12. Final Project

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About This Class

Learning the art of how to write effective tweets for business, longer tweets (Twitter threads) for a personal brand, and how to Twitter dm is an art. An art that requires a person to maximize creativity on Twitter and learn the fundamentals.

The purpose of this course is to give a beginner's viewpoint on how to get started with Twitter and build content for your brand.

A few concepts discussed in this course include:

-What is Twitter?

-How to write an effective tweet.

-The difference between creating and editing.

-The Twitter draft section.

-What you should write about.

-How to do a Twitter thread.

-The art of how to Twitter DM.

Plus a final project in the end that will allow all the pieces to come together.

Learning the art of knowing how to write effective tweets for business, Twitter threads for a budding personal brand, and how to Twitter DM are a few crucial skillsets to learn in the information age.

And now is the perfect time to get started!

Meet Your Teacher

Teacher Profile Image

Arman Chowdhury

Confidence thru Communication



Hello, I'm Arman Chowdhury. I am an engineer, public speaker, and writer who currently owns the company, ArmaniTalks. The ArmaniTalks company aims to help engineers and entrepreneurs improve their communication skills so they can express themselves with clarity and confidence. 


A few of the core communication skills covered include public speaking, storytelling, social skills, emotional intelligence, and creativity.


Throughout my career, I have served in the hard skills fields of aerospace engineering, electrical engineering & systems design. Some of my experience with soft skills include serving as the External Vice President of my Toastmasters club, former communications chair of the Tampa BNI chapter, and publishing... See full profile

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1. Introduction: The art of writing a tweet is definitely an art form. It's one of those art forms which need to be leveraged. My name is Armand rotary, the founder of Armani talks in media company, which helps engineers and entrepreneurs and proved their communication skills so they can express their ideas with clarity, confidence, a little bit of swag. For the past couple of years, I've been growing The Armani talks Twitter page to thousands of followers, generated millions of impressions, and have written over 25 thousand plus tweets. And my goal with this class is to compress all of those lessons learned the hard way into one course that will help you in your journey. Don't worry. This is a beginners course, but this is a course that stresses the importance of writing, now growing or following, but learning the art of tweeting. In this course, you're going to understand what is Twitter? What makes a good tweet? What makes a good thread? You're going to learn some insights, tricks, hacks, which will help you in your journey. And then you're going to be given the opportunity to connect all these different pieces together by taking your talents into the Twitter sphere. This is going to be a journey and a fun one at that. And I hope to see you inside. 2. What is Twitter?: Twitter is a social media tool which is a lot more than a social media tool. Yes. Even interact with your friends, family, acquaintances, all that kinda stuff. But more importantly, you get to learn the ideas of how ideas work. A tweet can be as small as one word to one line, to a maximum of 280 characters. It's stacked upon each other. And a blog like format is called a thread. There's different features and Twitter, you could retweet someone else's tweet that you resonate with. What does that do? That allows that other person's tweet to show up on your feet. But let's say that other person's tweet, you'd like. But it's a little controversial. So you decide to like it instead. Yes, liking is another feature within Twitter. But still quick little disclaimer every now and then when you like, it will still show up on other people's feeds every now and then, the twitter algorithm is playing around with it recently. So just be aware. Other features on Twitter include the direct messaging portion where you can network with different people from all around the globe. Locations had been collapsed. And you can network with different people from different continents. That's powerful. And you can grow your following and follow other people as well. These are some of the basic features of Twitter. 3. What Makes a Good Tweet?: The whole phrase of a good tweet, something that is extremely subjective. Some people may consider it a good tweet. If it gets them a lot of numbers, someone else may consider it a good tweet if it sparks inspiration and other people. So I want to cut right to the chase. I want to give you a simple two-step framework which will help you scope through the fluff. Number one is your tweet turning your personality into words. When you break it down, all forms of creative expression is turning your personality to some sort of solidified structure. Sometimes it could be painting, sometimes it could be film. And since we're dealing with Twitter, we're dealing with words. Are you turning your personality into words? Do you pass the Google test? Which basically means, are you more charismatic than the Google search engine? If not, then why will people listen to you? People can just Google whatever you're saying. See if you can keep on leveraging your personality. This is not something that's easy in the beginning stages, but at least you know what you're working towards. Number 2 is to determine whether or not your tweets have the capability of providing value to at least one person. Because if it can give value to at least one person, I'm sure that there's plenty more other people on the Internet like this one person. And what you're capable of doing by just looking at one rather than many, is that you start having a very sharp writing voice rather than a very general voice where it feels like you're trying to talk to everyone. There's different ways to provide value. Sometimes you can teach someone. Other times, you can entertain someone. Other times. You can just give someone a simple framework that takes them from a to Z. So the two methods of determining whether or not a tweet is a good tweet, rather than junk is a C. If you are turning your personality into words and whether or not your tweet has the capability of adding value to at least one person. Just a little warning. You don't wanna get too analytical with this two-step framework. You don't want to write every single tweet and micro analyze it like a scientist. A big part of creativity is getting a general feel for tanks. So learn the art of letting your body give you signals. What does your body say? Are you getting a general feel of whether or not the sounds like you are getting a general feel for whether or not this tweet can provide value to someone else. If so, then you are on the right track. 4. Advice to Younger Self: So in the last section, I talked about the importance of turning your personality into words and having your tweet benefit at least one person. Now in this section, I want to give you a little cheat code, which is going to skyrocket your creativity. That one person let that one person being your younger self, tweet in a way where you're giving advice to younger self. This does many things. Number one, you have the chance to now build your introspection skills, which is a skill set that artists and writers must master. Another thing that you're capable of doing is now you're capable of giving valuable insights to hyper targeted issues that other people never considered. You're going to give yourself the opportunity to create unique content rather than regurgitating something that all the other people are saying. And the third thing that you are capable of doing is by giving advice to your younger self. You are going to share your authentic voice, which is going to resonate with a lot of people. And one of the examples that I will give you is that when I first started their money talks Twitter account, I was giving advice to my younger self. Just moved from Bangladesh to the United States of America. I was struggling with culture shock. I was turning from a very talkative kid to a very shy kid. And I didn't know what to do back then. I know what to do now. So as giving a bunch of advice to the younger self about shyness, about social anxiety, about how you need to feel comfortable in your own skin. And as I was firing out these tweets, I was getting DMs from different people about how these tweets were also resonating with them. They too were going through very, very similar issues. So when you give advice to your younger self, you when, but other people get the chance to win as well. And this allows for infinite ideas. Try it out for yourself. 5. Creating vs Editing: Average writers don't understand the difference between creating and editing. They think both of them are the exact same. While great writers, more specifically, Greek Twitter's, understand that there's a big difference between creation and editing. Creation should be something that's very fast and efficient. You shouldn't over tank. Because when you overthink, you're creating with the conscious mind rather than the subconscious mind. The subconscious mind is way better in terms of creativity than your conscious mind to help you create fast, envision that there's a burglar does breaking into wherever you live, points a gun right here head and says, Hey, get the general idea of your tweet from your mind to the Twitter platform in ten seconds. If you can't do it, I'm going to shoot you and I'm going to steal your laptop to how much you believe in this situation will determine how good in terms of creating you will be, what editing you could take all the time that you need. You can be extremely deliberate and you can engage the conscious mind, which loves to break things down. With editing. You can proofread, you can play around with the grammar. You could move words around, do whatever you need to do. Just understand that there is a big, big difference between creating and editing. And normally, analysis paralysis happens because the writer is confusing one for the other. 6. Twitter Draft Section: To help you train your mind to see the difference between creating and editing. A highly recommend that you leverage the Twitter craft section. This is when you are about to tweet, but right before you're about to hit the tweet button, you except instead, soon as you exhale, there's going to be this message that comes, which asks you if you want to save this tweet, go on and click Save. The next time that you're about to tweet. There's going to be this little blue text that asks you if you want to access to a draft section. And when you click that, you're going to see all the tweets that you posted in the draft section. This draft area should be composed of tweets from your creation portion. These tweets may not have the best grammar, the best editing, the best proofreading. But you know what it does, have ideas, raw, unfiltered ideas. You should always be working on your draft section anytime that you're bored, anytime that you're trying to kill time. Because it's extremely wise to understand that in the real-world, we can't always predict our day. There are certain times when we suddenly feel sick. There's a family emergency that happens out of nowhere or not feeling creative, doesn't matter. The more tweets that you have in your draft section, the more confident that you feel to be consistent, no matter what. Just a quick little warning. I have heard certain people who lost all the tweets and their draft section. So it's wise to either back these tweets up or post a certain amount where even if you do lose it in, I'm going to lose sleep over it. All that is creation portion tweets. Now, anytime that you are pulling those tweets out, getting ready to post them public. That's when you can edit. That's when you can fix up the grammar, the punctuation, all that kinda stuff. And you can be as deliberate as you want. This trains your mind over time to see the difference between creating and editing. The more that you can separate the two, the better of a Twitter that you will become over time. 7. Write Everyday: You have to write every single day no ifs, ands or buts about it, right? Every single day. Because eventually what starts to happen is that you start exercising your writing muscle. If you're implementing the whole draft section hack that I gave you in the last section, then this should be like work, right? Every single day. Not because you have to because you want to. What you were doing in real-time is you're building creativity. You're building a compounding effect. And did you know that the better of a Twitter that would become, the better of a blogger that would become the better of an author for a book that you become. You could do guest posts. You could do anything by mastering the fundamental nature of a tweet. Certain times, tweets can be just one sentence long. If it's one sentence long, was the problem, right? Every single day and age that into your mind. Since I've shorted the Armani talks Twitter page, I've been writing over a 1000 days in a row. And I can confidently say that the more that you write, the more that you understand yourself on a better level, energy levels skyrocket, you start to feel more comfortable in your own skin. And there's a slew of benefits which will help you in the process to master the art of tweeting, right? Every single day. 8. Experimentation: It's very difficult to write every single day if you're talking about the same exact topics, every single day, riding in the same exact way, every single day. Which is why creative people understand the art of experimentation. Experimentation is a mother of all innovation. And innovation is the mother of great tweeting. Play around, explore life. If you are someone that is consistently writing one line tweets, how about you mix it up? How about you write a paragraph long to it and vice versa. If we're always writing paragraph long tweets about you write a one-liner. The more that you experiment, the more that you sharpen your writing voice, the sharper that you're tweeting skills become, and the more font that you have to stay committed every single day. That's how the compounding effect builds over time. And that's when you're going to find it difficult to start, even if you wanted to. 9. What is a Thread?: A threat is a bunch of tweets which are stacked upon one another. And one of the best ways to envision this is a blog post which is broken down into increments, and the increments represent tweets. This is a great way to expand on an idea. To show that you have skin in the game. To show that you know what you're talking about on a very, very deep level. A thread builds credibility with the audience. But more importantly, a thread builds credibility with yourself. Do you know that a lot of veteran Twitter's had no clue about the thread feature. Just imagine people that have been on the Twitter platform for many years had no clue about the thread feature. Even though you could argue that it is one of the most potent features that Twitter offers. A highly recommend that you leverage it. 10. How to Write a Thread: To wrap the thread, you can either comment on a pre-existing tweet or whenever you write the tweet, you will see a little plus sign on the bottom right-hand corner, which once you click on, will allow you to add another tweet. There's different ways to write threads. There are certain people I know that like to write threads from scratch. I'm very different. I like to turn something into a thread. If I know that it's going to work. And I know that it's going to work when a tweet is popping off. If this tweet is hot, is getting a lot of retweets, a lot of likes. Then I can clearly tell that there's demand for this tweet. And from there, I start to add different layers to it to expand on this idea. And from there on shortening to add a different perspective to the people who initially resonated with this tweet. Either way works. You could either write a thread completely from scratch or you can follow my method where you turn a pop-in tweet into a thread. A great practice what threading is to always leave it with a call to action. You could either on the bottom, post the link to your thread that you were initially writing and posted on the bottom. So you can get your audience who made it this far to retweet the thread, you can put a call to action for other people to follow your account. You could promote an e-mail list, a YouTube channel. Have fun with it. But this is important to add a call to action because it builds more engagement and allows you to bond with the audience. 11. Networking: Even though this course is about how to write two, it's a highly recommend that you network. You can network in a variety of ways. But one of the great ways that I've seen is to head up people in the DMZ who you resonate with, talk to them for a while. And if there's multiple people who resonate with, you can always see if you guys can form a mastermind group. The reason that this helps us because every now and then, the whole twitting journey can become a lonely process. If you have other friends or family members that you're interacting with. This allows the process to be fun. This is a great way to build connections, to open your perspective so you can continue to experiment your writing voice, and learn how to fine tune certain areas that you felt as though you're lacking. In. Addition, the more that you network with other people, the more that you get to meet different people who you never considered meeting in the real-world. There's a lot of people from Twitter who turned into real-world friends. Heck, I've seen a lot of people who met their wife or their husband on Twitter. So the power of networking surprisingly makes you more creative in the journey and allows you to feel fueled with fire for the long-term. 12. Final Project: Well, there you have it. My friend. Now you know the art of writing tweets. And hopefully you're going to put all this knowledge into practice. Scratch that. Now hopefully, I know that you will, otherwise, you wouldn't have made it this far into the course. You've showed commitment. And what does commitment comes great responsibility. And what this responsibility, the final project. The final project is for you to create your own Twitter account, where you are going to create on it every single day. You can either show your face or you don't have to show your face. But the key fundamental truths from this video, hold true. Turn your personality into words. Write every single day. Talk to just that one person, either it's your younger self or someone that you resonate with. Keep on providing value and network with others over time. The more that you write every single day, the more that you eventually start to build influence with yourself, you'll start to be more confident. You'll start to have more clarified speech. You'll start to understand where you stand. Uncertain ideas. Tweeting every single day is an art, is a craft that should be learned, practiced, and mastered. And I'm sure you'll do a great job. You could also follow me on my Twitter account, which is Armani talks, feel free to shoot me a DM, letting me know how you initially found me just so I could recognize you if you enjoyed the course, be sure to leave a review right down below, and thank you for joining this course.