Case studies are one of the most powerful forms of B2B content.  

Nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions.[1] Meanwhile, 71% of B2B buyers in the awareness stage and 77% in the evaluation stage cited testimonials and case studies as the most influential types of content.[2]  

This class will teach B2B marketers how to write case studies that turn prospects into customers. You will learn:  

• My proven, step-by-step process for writing case studies. A great case study is as much about the process as it is about the writing.
• How to get customers to open up and share their amazing stories with you. I will give you the exact questions that I use when I interview customers.
• Quick and easy ways to promote your case studies and reach a wider audience.

You will also write a case study for your class project. By the end of the project, you will have a compelling story that you can share with potential customers.

[1] CMO Council

[2] hawkeye