How to Visualize Your Content Marketing | Brian Honigman | Skillshare

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How to Visualize Your Content Marketing

teacher avatar Brian Honigman, Marketing Consultant | NYU Professor

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

11 Lessons (36m)
    • 1. Introduction: Visualizing Your Content Marketing

      1:57
    • 2. Creating Brand Style Guidelines

      5:34
    • 3. Designing Visuals for a Blog Post

      3:34
    • 4. Designing Visuals for a Podcast

      3:37
    • 5. Designing Visuals for Facebook and Instagram

      4:01
    • 6. Designing Visuals for Twitter

      3:05
    • 7. Designing Visuals for YouTube

      3:29
    • 8. Designing an Infographic

      3:21
    • 9. Designing Visuals for Reports, Guides, and White Papers

      2:40
    • 10. Designing Memes and GIFs

      3:36
    • 11. Conclusion: Streamlining the Design Process

      1:04
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About This Class

The visuals created to support your marketing campaigns matter. Whether you’re producing articles, recording a podcast or publishing a report, pairing aesthetically pleasing and professional visuals with your content can help ensure it gets seen.

Sponsored by Adobe Spark, this course teaches non-designers how to produce attractive designs for their content marketing efforts. Through identifying the key elements to focus on with each type of design and using the mobile design tool, the goal of the course is to help you create appealing visuals more quickly and affordably.

Join Brian Honigman, a leading marketing consultant and an NYU adjunct marketing professor, to learn how to visualize your content marketing by designing captivating graphics, images, infographics, social media posts and other visuals.

To improve your design skills as a marketer or business owner, you’ll learn how to:

  • Establish brand style guidelines
  • Design visuals for a blog post
  • Design visuals for a podcast
  • Design visuals for Facebook and Instagram
  • Design visuals for Twitter
  • Design visuals for YouTube
  • Design an Infographic
  • Design visuals for reports, guides, and white papers 
  • Design memes and GIFs

Redeem an extended free trial of Adobe Spark and 20% off the monthly and yearly subscription plans: https://adobesparkpost.app.link/8gQc1eCbd7

Meet Your Teacher

Teacher Profile Image

Brian Honigman

Marketing Consultant | NYU Professor

Teacher

Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media.

Brian is an adjunct professor at New York University's School of Professional Studies, an instructor at Skillshare and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web.

Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People Magazine, Thomson Reuters, the Weather Company, Asana, and Sprout Social.

You can subscribe to his newsletter and learn how to approach marketing the right w... See full profile

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Transcripts

1. Introduction: Visualizing Your Content Marketing : It only takes a few seconds for someone to decide whether to stop in, view your content or skip over it and keep moving about their day. Marketers and business owners need to spend as much time figuring out how to get people to stop and view their content as they do, creating the content itself. And that's what this course will teach you. How to visualize your content marketing So you consistently stand out and capture customers attention for the right reasons. Consistently pairing pleasing and distinctive visuals and graphics with your social media posts, articles or even your podcast can help you create a memorable visual identity. This way. You stand out from the crowd, look professional and, above all, help your content become were recognizable because of your consistent visual choices. Hi, I'm Brian Hannigan. I'm an adjunct professor at N. Y. U and a marketing consultant, and over the last decade I've helped dozens of businesses grow with marketing. One consistent challenge I've seen organizations of all sizes struggle with is designing visuals that are both aesthetically pleasing and affordable to create long term. That's why, in partnership with the design tool adobe spark, this course is intended for non designers to learn how to visualize their content in an impactful way on a budget. We'll start by creating straightforward style guidelines to direct your efforts, and from there I'll walk through the process of designing captivating visuals for block posts, podcast, infographics, reports, Facebook, instagram, YouTube and even Twitter. And as a special offer, the students taking this course, Adobe Spark is providing an extended free trial and a 20% discount on their monthly and yearly subscription plans, which you can redeem below if you're ready to streamline how you're designing your visuals to make your content more noticeable, original and effective than let's get started. 2. Creating Brand Style Guidelines: When you're not a designer, creating visuals to support your marketing can feel a bit overwhelming. What aesthetic are you going for? What color should you use? Which fonts or modern enough? These are just some of the many, many questions you'll likely ask yourself as there's so many options and choose from when it comes to designing visuals. That's why having brand style guidelines in place can be so useful as they help you establish a set of rules to follow each time you're creating a new visual this way, everything you're producing consistently reflects organizations visual brand, so it's more recognizable, and it saves you time on the design process moving forward to set them up. You and your colleagues need to agree on a set of visual standards. Everyone will follow on a regular basis as the consistency of their use is essential. As you discuss your options, get inspiration by reflecting on your company's mission and brainstorming. Had a visually conveyed the benefits of your products or services, not to mention consider the customers. We're trying to appeal Teoh and review any of your existing visual assets for further direction. So what guidelines should you establish there's four areas to consider. The first is choosing a color palette, which is the range of contrast in colors you'll consistently use throughout your visuals a majority of the time. For example, the Starbucks color palette mainly consists of different shades of green, black and white. Coming up with your own palate can be an extensive process, but the streamlined version is to start by choosing a color based on the emotions you're trying to convey. I recommend reviewing this infographic from co schedule that lists different emotions and feelings that coincide with each color as a way of guiding your choices initially, once you've come up with a color, or maybe to use one of the many free color calculators available to determine a complementary color, which is a color that it pairs well with. In addition, Adobe Spark actually comes pre loaded with a ton of color palette options to choose from, you can further customize to make them your own. From there, you need to set a standard thought type you'll use across your visuals as your font choice needs to help the organization get its intended message across. It's common to use a few different fonts that complement each other and are used consistently in very specific scenarios, like how Starbucks uses their fonts, Soto Sands for Copy Lander for Expressive Moments, and Pike, which is a more impactful typeface used in headlines. My recommendation to simplify the process is to review the Adobe Spark Library of Fonts and choose one allied with your organization's perspective as well as its color palette. With these guidelines in mind, it's time to design a logo. We just basically unique identifier for your business in the form of a symbol or emblem to make your organization more recognizable publicly, you're likely familiar with the Starbucks logo featured throughout its store sign Ege. The packaging and all of its strengths and throughout its communications online and offline . It's common to hire designer to create your company's logo because it's such an important design element that you'll be using throughout your communications long term. However, a worth wild alternative is using the free logo maker from Adobe Spark posts as you simply enter what type of business you have. It's named and your slogan. If you have one into their form. From there, you choose a style either bold, elegant modern or decorative, and then choose irrelevant icon by surging for one related to the focus of your business. For this example, all select the dress icon for the fictional clothing store, and after that, the two will populate tons of logo options for me to choose from. I think this one is my favorite. So then I can customize it further in live the company style guidelines by altering the font and color choices accordingly. And lastly, you want to develop image usage guidelines, which are basically rules you'll follow when choosing what specific images to include in your visuals as simple as a few sentences of explanation with examples included, you want to outline a decision making process for what photography you'll use and which you want for Starbucks. They want all their photography to be honest, beautiful, believable and relatable with the goal that be easily identifiable as Starbucks. And they choose to use people sparingly but with intention across their communications. That's because image guidelines are much about deciding what you want to express with your photography choices, as well as what you want to avoid communicating. And there you have it. Once you've agreed on these four elements, I recommend outlying them in a Google doc or another easily accessible document so everyone can reference them Moving forward. Adobe Spark Post makes it very easy to add aspects of your brand guidelines to their tool. By giving you the option to upload your logo, select your color choices and choose your standard fine. This way, it's easier to quickly follow these guidelines you've established and apply these choices to each of the visuals you're sitting down to create. So if you're looking to reduce the overwhelm associated with the design process, develop your own style guidelines to help put some useful constraints into place. 3. Designing Visuals for a Blog Post: writing block Post is probably the most universal approach to content marketing, as every business can benefit from crafting informative articles for their customers. While the most important part of an article is the written information included, adding visuals can really help more people discover the resource and make it easier to read , including beautiful and relevant graphics can help capture the attention of more people, break up the text and give readers eyes arrest in between sections, not to mention visuals are another way at a stress key points you're trying to get across in line with the brand style guidelines you've established. The most important visual design for your blogger posts is the header image. This is the first visual at the top of the article that often reflects the subject of the peace. Ah header can be an image you bought to match the article like this one from Chase War images from a recent photo shoot like this header from the clothing brand anthropology. But often the header is a graphic designed to best reflect the theme of the article, like this one from the company asana that features the company's logo text align with the article's title and custom visuals or this very simplistic one from Shopify. With these in mind, I recommend creating a template for your blog's post header to establish a foundation for the look and feel the visual saving you time in the long run. Start by setting the dimensions for the header to 2000 by 1200 pixels. So it fits nicely at the top of your article, and it displays appropriately when the pieces shared on social media. This way your header is horizontally oriented, which is the format that is well suited to the layout of most bloggers and websites and again, most ideal for social sharing. Next, you want to add visual elements that relate to the subject of the article. This might mean adding images, icons, graphics, text or combination of each. I can't stress enough that simplicity is key with adding these elements as keeping a singular focus. Insurers. It's not too cluttered or distracting to the reader, so aim to include 123 visual elements in your header to keep it streamlined. For example, if I was designing a header for an article on fostering collaboration in the workplace, then I might add an icon of a high five to symbolize collaboration. ID resize it so it takes up more space than moving to the left side, but leaving room between the icon and the edges of the header now add text on the right side, which you need to be the title of the article or a shortened version of it. So if it's nicely on the header, so we're avoiding making it too busy, choose a font based on your brand style guidelines. For consistency sake, make sure there's space between the tax and the icon, and between each element and the edges of the header. This blank space helps draw the eye to the most important elements, giving them the emphasis. Lastly, let's add a border to finish this off by going to way out and using the border tool at a slight frame to the header and then by selecting it, we can then change its color. Now download it so you can add it to your article and then rename it header image template . So later on, you can simply alter aspects of this for future header designs, and that's it. Keep these tips top of mind issue designed visuals to make your block posts really stand out 4. Designing Visuals for a Podcast: Did you know that weekly podcast listeners tune into their favorite shows, on average, six hours and 37 minutes each week? That's one of the reasons why podcasts are such an effective medium for building a deeper connection with customers as your often able to hold their attention for longer. Speaking of attention, one aspect that's often overlooked but it's particularly helpful, and drawing attention to your podcast is its cover art basically the logo for a show. They can help a podcast stand out on podcast directories like Apple podcasts and Spotify. And when episodes get shared on social media, there is many ways to design cover art like this one from Blue Apron Show that features the podcast title and illustrations of food as that's the theme or this one from the business school podcast, which mainly emphasizes the host of the show Honest cover as well as its title. With these examples in mind, let's create cover art for a podcast using Adobe Spark and review the key elements any business should incorporate. First decide what the focus of the cover art will be, which is either the podcast title. The show's hosts graphic symbolizing the theme or some combination of all three. Choose based on what you think will best communicate what the show's about, what will be appealing to the eye and which focus would best get someone's attention. Regardless, it's essential to include the title of the podcast in the cover art in some capacity. It just a matter of how much focus you'll give it most of time. Unless the host is very well known, it's ideal to focus on the show's title and add some graphics to support it. Let's pretend we had a podcast called The Good Life, which is all about embracing productivity for a more well rounded life. From there, create a custom size graphic and set the dimensions to 3000 by 3000 pixels as that the maximum sizing suggested by Apple's formatting requirements. Now let's add text for the title and play around the different sizes, styles and fonts while changing the background color to ensure the tax stands out as the main focal point. The goal is to ensure the taxes readable when this image is resized with thumbnail on a mobile device, which is why you should include some blank space. So the cover isn't too cluttered for inspiration. Try either the style suggestion tool to automatically populate different text options or edit an existing podcast. Cover our template. Just make sure the sizing is right after that. Alter the orientation of the text to see where it best fits and experiment with adding different shapes and colors of the background to offset the text further. Next, consider including images that emphasize the subject of the show, which in this case all search for gears or light bulb icons to communicate the theme of productivity as an alternative, you could search for stock photos to include from Adobe stock unspool Ashoura pick Obey. Lastly, consider calling out what company is behind the podcast by including tax and a smaller font size. Promote your organization, even adding a logo works here to. After you've settled on the right design, I recommend updating your cover are every 3 to 6 months, with a new variation of the existing design. I'm not suggesting changing the design completely, but I've had clients update the image of the show's host. In there cover art or change of the color scheme. They're using a little bit of change ever so often can help get the attention of your subscribers and ensure you're sharing the most up to date version of the podcast. 5. Designing Visuals for Facebook and Instagram: Without a doubt, Facebook and Instagram are the most widely used social networks for business. The visual experience each platform provides is one of their main advantages, as it gives companies numerous impactful ways of communicating with consumers. And that's why designing visuals for sharing on Facebook and in serum is so important for connecting with customers across touchpoints, simplifying complex messaging and driving awareness, engagement and sales. There's dozens of different visuals you could design across Facebook instagram. So let's focus on how to save time and creating two important types of design assets. The first are organic posts for sharing on your Facebook or Instagram feed, which could be photos, videos, slide shows and animations. Most the time. You out a few graphic elements to your existing photos or videos, and sometimes you'll create a post that solely includes graphics when creating a Facebook post, save time by adapting and template that already has a modern design, and it's vertically oriented that it takes up more space in the feed. Let's say you own a bar and you want to promote a new Citrus cocktail. You could search for images of oranges to replace this one. Rearrange the layout and add new text. Most Facebook posts should include copy in the caption, so the graphic doesn't need to explain everything you're trying to convey just enough to catch a person's attention in terms of feed posts for instagram, save time. By creating a series, you can commit to and design a template that could be altered slightly each week or a few times a month. For example, consider creating a Siri's highlighting a new employee each week by sharing their picture and title, then describing their role in their impact of the organization in detail in the caption of the post. Then each time you're adding to the Siri's, you simply change out their photo, update their name and title and alter the colors used, which is a quick and easy fix. Next, the second type are stories for Instagram and Facebook, which are vertically oriented. 15 2nd segments of photos and videos designed for mobile viewing meant to disappear after 24 hours. Stories are most impactful when posted as a sequence of multiple photos, videos or animations sharing a cohesive message. I've seen lots of businesses struggle with creating an engaging sequence of stories, which is why you should start with the templates on the mobile version of Adobe Spark. The templates provide examples of types of content you could share on stories like featuring a new block post or quizzing followers. But most useful is the ability to create animations as you're creating a story. Select the animation feature to experiment with different ways of adding motion to the text you've included, like the typewriter slide or grow effect to make your stories truly stand out as professional and distinctive. Let's pretend you're looking to promote your company's quarterly report on INSTAGRAM Search Report. From the templates slept a premium template. Is there often of higher quality design and select remix This template ad your very own branding. Make sure it's size for instagram stories. Readjust the layout, changed design elements as needed, and then choose which automation will add the right amount of flair. And the last step is adding a sticker to the story toe Act as a call to action, which in this case is letting people know to swipe up. To view the report you're promoting. Save it for sharing as a video animation and now you've got one completed to include as part of a longer sequence of stories, These tips applied a Facebook stories to as most of the time it's okay to share the same store design from Instagram Facebook as long as the message is relevant. And there you have it embraced these tips to save time when you sit down to create these important visuals for Facebook and Instagram. 6. Designing Visuals for Twitter: Even though the life span of a tweet isn't very long, each has the potential to get a company's message to thousands of people on Twitter. In a short period of time, businesses often used Twitter to communicate in real time with customers, chime in on relevant trending conversations, promote their offerings and share engaging content to get your content to go further. Design compelling visuals to pair with your tweets like images, videos or gifts as well. Stand out, considering most tweets are typically text based or news articles. For example, this tweet from the meditation app headspace includes illustrations of the brands. Mascots as well is the title of their upcoming online event and its host, or this one from Target, highlighting how their stores will be closed for Easter, using the shape from their circular logo and attacks on their brand colors to share the announcement. Each of these images is visually appealing, supports the copy included in the Tweet and Aligns with each organizations, unique brand style guidelines following their lead. Let's pretend he worked at a perfume company that wants promote the launch of our latest fragrance on Twitter. Choose the Twitter post graphic to get the right sizing now. Upload an image of the new product from the recent shoot and add a filter to alter its appearance. Now add the title. Choose a shape to elevate and emphasize the textile and include a launch date in a different complementary fun. When adding texts and other elements and media for sharing on Twitter horizontally, center the content away from the edges so it's visible in the collapse version of the Tweet . Pair this image with the right copy and a call to action toe add the necessary context, and it's ready to be scheduled for sharing at a later date. Alternatively, let's say you're B two b company and you want to promote your upcoming webinar on how small businesses can bolster their cybersecurity strategy. I'd start by searching for any templates related to webinars. Pick one that catches your eye and make sure it's resize for Twitter. I like the layout of this one, so let's delete the image, change the color in line with the brand and center the text and update it with the right info about our upcoming webinar. And it's topic. I'll add gift stickers related to security and live video from the Adobe Spark Mobile app as it adds motion to the graphic. And now we just need to add copy to the tweet to make your tweets go even further. Consider sharing multiple images within a single tweet. Using the collage feature, I've seen businesses highlight different moments at a company event, share each step of how to Siri's or even showcase multiple employees speaking on upcoming WEBINAR. While this isn't the right approach for all of your tweets, if there's numerous ways to share a message, then this is a useful feature to do that and also stand out in the Twitter feed. Follow these suggestions to help your visuals stand out on Twitter, giving each and every tweet a better chance of having a longer life span. 7. Designing Visuals for YouTube: YouTube is where 18 to 34 year olds prefer to watch videos from their TV screens today as they often spend over 11 minutes per day on the network on average. But despite the platform's massive engaged audience, getting your videos discovered there is difficult, which is why having the right video thumbnails can make a difference. The thumbnail is one of the initial factors a person considers before deciding toe watch a video as it can catch their attention and provide a quick snapshot of what to expect. Like this one from makeup retailer Sephora that includes the videos title using an easy to read font and, most importantly, features the people in the video posing with products. Or this thumbnail from a video on common questions about mashed potatoes from the food magazine Epicurious that includes three images describing the video's content. So what makes thes YouTube thumbnails particularly successful? Let's review each element of an effective thumbnail by pretending Ron and Interior Design company, and we've just uploaded a video on how to tile the kitchen backsplash. The first step is study the dimensions to 12 80 by 7 20 pixels. To ensure the images high quality. It isn't pixellated when being uploaded. Next, identify which subjects from the video would best communicate the topic no matter the size of the thumb. Now, as it will change, depending on what device is being used by subjects. I mean the people, places and things in the video, as you want to think about how you can frame them in a surprising or distinctive way. So the thumbnail stands out, ensuring you have something one of a kind to feature in. The thumb now starts when you're shooting, so make purposeful aesthetic decisions throughout the filming process. In this case, a blue tone kitchen backsplash was created for the video to insurance as visually distinct as possible, since it's uncommon to have such a colorful backsplash. So we'll upload a still directly from the video to give viewers a preview of what the end result could look like if they follow our instructions. The goal here is to make the video look as appealing toe watch as possible, but never mislead viewers by including any inaccurate imagery or text in the thumbnail at any point. After that, it's helpful to include the title or a version of it in the thumbnail toe quickly convey the video subject, making sure to use a distinct fought size. So it's very easy to read. The full title for this video is had a tile, a kitchen backsplash. But to ensure the thumbnail isn't too cluttered, I'll shorten it. I'll choose a stylish font in line with the company's style guidelines and add the outrun effect to the text to ensure it is super easy to read. From there, I'll move it to where there is empty space but away from the border of the graphic so it doesn't get cut off in any point, and also so it's not covering too much of the tile work. After that, I'll add the company's logo to brand the video, which isn't a requirement but could make it even easier for viewers to identify a company's work. When adding any graphics with thumbnail, make sure none of them are in the bottom right hand corner, as will be blocked by the time stamp for the video. Keep these steps in mind as you create fantastic thumbnails for your YouTube videos and catch the attention of the right viewers in the process 8. Designing an Infographic: noticeable, informative, engaging share a bowl those air the key elements of a useful infographic that visually summarizes important, complex and even boring information into a simplistic, easy to digest format. An infographic is a chart focused on a topic of interest here. Customers organized into different sections, visualizing a range of related data points and key concepts. For example, this infographic, from a yoga accessories company is beautifully designed to list the key considerations to keep in mind when choosing a new yoga mat. Here's another from a cybersecurity technology firm describing the anatomy of a cyber attack, which features statistics about the impact of these types of attacks. Let's walk through how to design a captivating infographic using Adobe Spark, especially when you've got limited time in a tight budget. The first step is identifying the topic you'll cover in the infographic, as it needs to solve an important challenge your customer space, and relate to what your organization does. Let's say your company sells software for producing slide presentations. It would that make sense to publishing an infographic on how to improve public speaking skills when thinking of a topic. It needs to be extensive enough that there's lots of important fax figures and data points to include for it to be informative. With a topic in mind, select a template to suit your needs, like this one that has three distinct sections with different workouts. Suggestions, which will replace later next. Choose a title for the infographic, so it's noticeable and easy to identify its topic. From there, it's time to pull the other. The fax figures and data you'll include and organize them toe a few sections across the infographic, so it's easy to view at the top of the infographic. Let's include statistics on how common it is to struggle with public speaking as an introduction to the topic. Then we'll dive into solutions From there. Will rename each section with the public speaking tip include text to describe the tip and then at an icon to visualize each concept so it's more engaging to make the infographic easy to digest will separate each section using the layout feature and change the color of the background as a way to add variety to the graphic. There's no one way designed these sections as long as any animation, stock, photos, icons or whatever else simplifies the information and helps the graphic stand out. For an infographic to be worth it. It must include a minimum of three sections and four distinct takeaways. Toe. Ensure that enough insights included. This way viewers are more likely to share it privately and publicly on social media. And lastly, add a call to action at the end of the infographic to make it as easy as possible for readers, understand which company created it and how to learn more. This could be your logo, website address or copy, offering next steps to the reader as a conclusion to the infographic experiment with different designs to find the layout that helps your company produce the most noticeable, informative, engaging and share a bowl infographic possible. 9. Designing Visuals for Reports, Guides, and White Papers: your customers are busy as they have a limited amount of time in their work day, and as a result, they often make snap judgments about what tasks are worth focusing on. When a report guide or white paper you produce crosses their path, the cover of that document is a key factor they consider when deciding to read the resource or not. The cover's design needs to quickly communicate the subject the resource is focused on and signal that its from a professional and trustworthy source like this simplistic, modern looking report on customer on boarding or this one with an eye catching title or this e book cover that includes a stock image. To support the topic, begin creating a visually appealing cover for a report guide or white paper by selecting a template that you can re imagine to match your brand and the topic of the resource. Let's pretend you're company is active in manufacturing, and you've written a report about the state of the industry and the solutions to the major challenges manufacturers now face. The first step is getting the headline right, as it's the most important aspect of the cover, as it needs to be big enough to read and quickly share the subject of the resource here. I after the keep the headlines simple and to the point in an attempt to not overcomplicate as all include other elements to give further details on the topic. Next, experiment with different layout types as it's a straightforward way to get each element in the design enough space, like if you're including any additional tax or media. I chose this particular layout as I'll use one block of the top to feature the title and the firm's logo, and then the two in the middle to showcase more information about the resource. After that, I recommend adding an icon, text or images to any cover. You're designing toe insurance visually interesting, and each of these elements supports the subject here. Let's add a high quality image of a supervisor working in a manufacturing plant to fill this block, and then the other. I'm going to add two lines of text about the resource in between the tax ill at an icon to symbolize innovation as a way of separating the details so they stand out on their own as two distinct takeaways for the reader. And lastly, add branding, preferably in a simplistic way, as you want customers to know what company produced the report. But the headline should still be the primary focus as you're designing your next cover, keep in mind your customers are busy and won't likely stop to read your report unless it sticks out for the right reasons. 10. Designing Memes and GIFs: means and gifts are two different types of content that both add variety, personality and the contemporary spin to your marketing. When news with purpose, they could help a company connect with customers in unexpected ways, especially since many organizations rarely used them. For starters, a MIM is short form content, like an image or a gift that usually features humorous texts and visuals, providing social commentary on relevant topics designed for sharing on social media. This mean from ugly drinks is meant to poke fun at competitors, as the company is known for its at home delivery services. Here's another from SparkNotes commenting on the upcoming finals, most of the students who used their services can relate to. On the other hand, gifts are short, looping Siris of images or videos that don't feature any sound and continually loop without a person needing to press play. Unlike means, there's multiple uses for gifts outside of humor, like animating important messages. So they stand out like this one from Twitter from Spirit airlines or adding movement to product photography. So how do you design means and gifts that are creative and relevant for your business? Starting with means what's most important is choosing a topic that's timely related to your brand and, most of all, self aware, as you want to avoid creating a boring mean to choose the right topic. Consider responding to recent news, poking fun of your business, reacting to industry norms or commenting about common experiences with an idea in mind. Choose the square format. Decide what image would best visualize the concept like a stock image or a photo from a recent shoot. For example, if a cheese company wanted to share third version of a grill cheese recipe by using a mean to promote it, they might upload this image from their photo shoot. The next step is adding copy, which is often where humor comes into play, as it should be used to contextualized the image in a few words. In this example, summer is coming up in a month, so it's timely and funny for the cheese brand to comment on people's aspirations versus the reality of their tasty product means should be over, produced or presented an overly professional manner as they work best when presented simplistically as if a person created it beyond designing your own, it's coming to get inspiration from and edit popular means to match the interests of your customers from imager, reddit, Twitter and Instagram. Here's one repurpose by Go puff. At the height of the popularity of this particular mean beyond Mihm's, the most straightforward way designed gifts is adding movement to existing images with the goal of helping them stand out and emphasize your key points. For instance, this instagram post is more impactful when the pan animation is added. The photo using Adobe Sparks Mobile app or how this instagram story is more memorable, with the grand Imation bringing the background of the focus or using the typewriter animation to draw emphasis to the copy. By either adding motion to the text, the images or both aspects of your social media content, you'll give each resource a better chance of getting seen. It's time to move out of your comfort zone and incorporate means and gifts into your marketing strategy to showcase your personality and make a lasting impression 11. Conclusion: Streamlining the Design Process : As you can see, you don't have to be a designer to create engaging design that present your company as reputable, professional and polished. What works is having a process in place to know what design elements to include with different types of content and an easy to use design tool like Adobe Spark. Use the recommendations from this course to save yourself time when creating more visually appealing log posts. Podcasts, tweets means reports and infographics. Don't forget to take advantage of the free trial on the 20% discount on the monthly or yearly subscription plans from Adobe Spark to better streamline your design needs. And now it's your turn to start designing assets for your marketing to get the attention of your customers and get your content seen, read, watch or listen to. If you'd like to stay in tawdry. If you have any questions, check out my website at brian hot Emma dot com, where you can contact me or learn more about marketing. I appreciate you taking this course and best of luck and visualizing your content marketing