How to Use LinkedIn and Optimize Your LinkedIn Profile for Beginners - Lead Generation | Patrick Dang | Skillshare

How to Use LinkedIn and Optimize Your LinkedIn Profile for Beginners - Lead Generation

Patrick Dang, International Sales Trainer

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5 Lessons (42m)
    • 1. How to Use LinkedIn and Optimize Your LinkedIn Profile 10 Top Tips

      0:56
    • 2. Top LinkedIn Profile Tips Class Intro

      14:51
    • 3. Guide To Generating Leads on LinkedIn

      16:26
    • 4. Outbound Lead Generation Using LinkedIn and Cold Email

      9:19
    • 5. Next Steps

      0:22
26 students are watching this class

About This Class

In this tutorial, you'll be learning the top 10 tips to optimize your LinkedIn profile.

When I first created a LinkedIn back in college, I had no idea how to fill out my profile...

"What kind of picture should I use for my LinkedIn profile?"

"What am I suppose to write in my "About" section when I barely had any working experience?"

"What's the point of filling my LinkedIn profile anyways?"

These were the type of questions that were running through my head as I stared at my blank LinkedIn profile page.

But over the years as I got more experience and applied for different jobs, I realized how powerful an asset LinkedIn could be!

Every time I applied for a new job or went in for a job interview, I noticed that the recruiter ALWAYS looked at my LinkedIn profile ahead of time.

My LinkedIn profile was my chance to make a strong first impression and get my foot in the door.

I also found this to be true working in sales and business development.

Every time I tried reaching out to a prospect to schedule an appointment, the first they would do is take a look at my LinkedIn profile.

Once people look at your LinkedIn profile, they'll make a split-second decision on whether they should take a meeting with you.

So whether you're:

-looking for a job

-working in sales and business development

-working in recruiting

-or looking to build your network

Having a killer LinkedIn profile will help you achieve your goals.

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If you enjoyed this course, be sure to give it a LIKE and leave a REVIEW!

Transcripts

1. How to Use LinkedIn and Optimize Your LinkedIn Profile 10 Top Tips: everybody. What's going on? It's Patrick staying here. Now, In this lesson, what we're gonna do is we're gonna show you how to optimize your linked in profile. So no matter what kind of business or in or what you're looking for, whether it's looking for a new job, you're working in sales and business development, your recruiter. Or maybe you just want a network with like minded people. Lincoln is one of the best ways to do that. And so what we're gonna do in this lesson is we're gonna show you exactly how to craft the perfect linked in profile so that when people go on your page and you reach out to them, they're gonna look at you and they're gonna feel this sense of trust, and they're gonna want to connect with you when you do reach out to them. And once you finish this course and you learn all the tips and strategies to actually make your linked in profile optimized for a class project, go ahead and share your linked in profile so that you can learn from other people in the community. And so they and I can also give you critique and feedback on how to make it even better. So if you're excited to optimize your linked in profile, I'm looking forward to seeing you inside. 2. Top LinkedIn Profile Tips Class Intro: everybody, What's going on? It's Patrick doing here Now In this video, you're gonna learn my 10 top tips to optimize the perfect linked in profile. Now, the reason for why Lincoln is going to be incredibly important is because it is the Social Media network for business. And your real inked in profile is almost like your online resume or your digital profile that people are going to look at to get a first impression of you. So, for example, if you are in the market for a new job, people are gonna look at your linked in profile before they invite you in for an interview or if you're in sales or business development. If you want to reach out to people and hopefully do business with them, they're gonna look at your linked in profile. Or if you're a recruiter or if you want to network with like minded people. The first thing people always do is look at your LinkedIn profile, okay, And so in this video, I'm going to show you the top 10 tips to optimize your linked in profile so that when somebody views your profile for the first time, you're creating a positive first impression. You're building trust, and ultimately you're getting that person to take the next step, whether that's you getting a job interview or getting a sales meeting in and getting the opportunity to pitch your product or service. So I'm gonna show you the best tips who quickly optimize your profile, things that you can do right now and get immediate results. And I've actually you see strategies during my time in Silicon Valley at Oracle, as well as different start ups, getting meetings with potential customers and getting a lot of job interviews when I was looking for a job. And I'm gonna show you the best 10 tips that I found to optimize my profile, and I'm gonna show you how you can implement it for yourself. So if you're ready to dive into the top 10 tips to optimize your linked in profile, go ahead and leave a like on this video because every, like does help this video reach new audiences as it's a new channel. And if you're new to the channel, go ahead and describe and turn on notifications because I'm gonna be releasing sales training videos every single week on sale skills, lead generation and Lincoln. So if you're into that and you want to learn more about sales, go ahead and subscribe. So with that said, let's go ahead and dive into the top 10 tips to optimize your linked in profile. Now, before even dive into Lincoln Tip Number one is going to be to define your goals. Now. Everyone who is using Lincoln is using it for a different reason. Some of you guys might be looking for a job. Some of you guys might be trying to sell something or recruit. Or maybe just you're just trying to network with like minded individuals. Regardless of the case, you want to make sure that you have a clearly defined go, because it's going to affect all the other tips that you're gonna learn in this video. So, for example, if you're trying to sell a product or service, you want a tailor your linked in profile in a way where it's custom made and written for people who are your ideal customers, right, because you want to make sure that when they look at it, they think, Oh, this is someone I trust. This is someone that can bring value. I will take a meeting with this person. Okay, So no matter what your go is, just make sure you have a clearly defined goal, because again, that's going to influence everything else When you are optimizing your profile. Now, Tip number two is going to be have a clear profile picture. I cannot stress this enough because a lot of people out there are taking selfies or they're using pictures that don't really make sense for linked in platforms. Will make sure you have a clear profile picture and let's go ahead and give you an example of how this works. So right now I'm on my linked in personal account, right? So let's say somebody is trying to search me up, and I'm just this random example, right? So they type in Patrick saying, which is me right there can press, enter. So what's gonna happen is that a bunch of people who are named Patrick Day we're gonna pop up, And so if someone searching for me they're going to see OK, this probably is the guy that I'm looking for. So the first thing that you're actually going to see is that this profile picture. You want to make sure that it's clear it doesn't necessarily have to have a blue background like I can have it there. It could be maybe a natural background, maybe some trees. Ah, the backbone doesn't really matter as long as it's not distracting to your profile picture . And typically, what I like to do is actually like to have a head shot. Or maybe the torso up by when it really do full body just because it's hard to really see the person's face and you want to make sure people can see your face because that's how people recognize other people. So again, make sure you have a clear profile picture, right? And if you go into my profile actually just extending the, uh, you're talking a little bit more about the pictures Ah, for your background picture, right? You can kind of see here that I created a custom one for myself. Patrick Dang modern sales training, which is what I dio right, and that's what my company is about. But it doesn't really matter what your background is, as long as it just looks nice, and it's not distracting, right, so you can actually just use stock photos or things like that because it doesn't actually make a difference, as long as it just looks clean. And the emphasis is on your profile picture. All right, so we're gonna go into tip number three, and that is your headline. So essentially, what? Your headline is the first thing people see when they go into your linked in profile after your picture. So if you go into this this back to this example, right, so somebody searches my name over here, what's gonna happen is the first line that they see is your header. So what you can do here is you can put in your role whether let's say, it's account, executive sales, development rep or you're seeking a job. Or maybe you're an intern, right? And make it clear what you are. So people have an idea of who they are talking to, and it's easy for them to find you now. Another trick that I like to do is, let's say you're in sales and you don't necessarily want to call yourself a sales person, right? Ah, you want to use nicer names so that it doesn't put people off. So for example. Account executive is another way to say it. But if you want to go even a step further instead of being an account executive, you can actually say, Hey, I'm part of the strategic partnerships team or I am in business development, right? So you can use different names. You don't always have to use the official job title you have at the company you're at. You can kind of switched it up. It really just use the name that people can trust, whether it's strategic partnership, sales manager, whatever it is, just as long as you're not deceiving anybody, right? That's another way to have a work around and not call yourself a sales person and be like everybody else. Now the third thing you can do when it comes to the header is that you can actually do what I did. And you see in this example, I said, helping be the be sellers. Schedule more meetings and close deals with modern sales training so you can actually write a header that demonstrates how you help other people. Now, a simple formula that you can use to demonstrate how you bring value is you can say I help ex accomplish. Why? By doing Z, okay, I help ex accomplish wide by doing Z. So let's go ahead and use myself as an example. So I help X, which is the people that I want to work with, B two b sellers and I help them accomplish scheduling more meetings and closing more deals . And how do I do it? Well, with modern sales training, right, if you use a simple formula, it's gonna be easy for you to basically show and demonstrate how you bring value to your ideal customers. Okay, so those are gonna be the three ways you can write a header. Obviously, it's going to depend on your preference and specific situation. Now for two. Number four, you want to make sure that you have at least 500 connections. Okay, so let me show you what I mean by this. So on LinkedIn, it doesn't necessarily matter how many connections you have, whether it's 1000 2000 or 3000. Right. Um, when people look at your profile, what they're going to see is 500 plus connections. So when you click on that, it's gonna show that I have 3.5 K connections, right, but doesn't really mounted. Because when people get that first impression, all they see is 500 plus. So if you only have, let's say, 50 connections or 100 connections. Sometimes for some people they think, Oh, this guy's not well connected. He's probably not a good candidate for X y Z, so I'm not gonna talk to him. Right? So you want to make sure that you just prevent those situations by making sure you add people who are in your network So people, you maybe, you know, from school, friends and family, or maybe people who are in your extended networking you want to meet them, right? So just make sure that you get to 500 connections just to be on the safe side and reduce the chance that someone doesn't reply for you simply for that reason. Okay. All right. So now we're gonna move into tip number five, and that is your summary. So going into Lincoln right now, right? Essentially what the summary is is you have this about page here, and that's basically a summary of who you are, what you are about and how you can bring value to other people. So for me personally, I kind of talk about my sales career in Silicon Valley and Oracle because I builds credibility, right? A lot of people know this company. I also share that I have start up experience as well. And I've trained over 50,000 students across 150 countries on sales training on various topics. And ultimately, I want to inspire other people, helped them advance in their sales careers and grow their business by sharing my knowledge . Right? And so that's how I'm bringing value to other people. I'm sharing my sales skills and knowledge to help other people so that they can achieve what they want to achieve. So for your specific profile or your about page in summary, you want to think who am I? What makes me unique compared to everybody else? And how can I bring value to another person? And so really, the summary is an extension of your headline, right? For example, I used the formula of I help ex accomplish Why, by do being Z so essentially just want to build on top of that in your about slash summary section, OK, and doesn't really matter you could make it a couple of sentences. It doesn't have to be a crazy s here or anything, but just make sure people get the gist of what you are about. All right, so now we're gonna move into tip number six, and that is creating a custom. Your l So a lot people don't actually know this. At the top of your linked in page, you can press a button, and it basically says, Edit public profile and you're out. Once you click that, what's gonna happen is you're gonna be able to enter Ah, specific name for your profile so you can see at the top. Here it's www dot Lincoln dot com slash i n slash patrick gang official. Right. So if I send this link to anybody Oh, if I put it into my email signature, people can't click on it and go directly to my LinkedIn profile. Now, if you don't set this, it's gonna be a bunch of random characters and numbers. And you don't want that because it makes it more difficult for people to find ju. So I just want to make it as easy as possible for people to find you, and that's gonna help optimize your profile and build more credibility. When people click on it. Right, Let's go ahead and move into the next tip, and that is going to be your experience. So in the linked in page, if you scroll down a little bit more, you got the about page right, which is basically the summary that we talked about and then on the dashboard basically just give you the stats of who's viewing your profile. Right. Um, if you go down to the next part, typically, what people gonna have is experience. So essentially, what that's gonna be is your job experience intern experience? Essentially, it's your resume, right? Literally. It's your resume here on the places I worked at. This is what I did there. Here is how I brought value to the company I worked at. Or if you have your own company, talk about what you do right? So if you let's go ahead and start in the bottom for me. I saw in my sales career at Oracle, so people know. Okay, this guy worked at Oracle as account executive, and then I moved over to a startup as account executive as well. Then I started my own company, my sales Koji company, and then later re incorporated a company as Patrick Gang ink. And so that's where I'm at now. So for you guys, if you are looking for a job right, you probably want to fill out every single box so people know exactly what you did at those roles. For me, it's not necessarily so important because I want to focus the attention on what I'm currently doing, which is running my own company, which is a sales coaching company. And that's why when people focus on, But if you want people to know what your previous experience was like, you can kind of write a couple sentences there. It really depends on your preference. So if you want the focus to be what you're currently doing, you could do it like I did. But if you're doing it more of a resume style, then you can add more descriptions to your different experiences so people have a better understanding of who you are and what you do now. Essentially, the formula I used to write that stuff is I help ex accomplish why, by doing Z so No matter what kind of experience you have, you can always use that formula to write your experience. If you ever get stuck on writing a little bit about your work experience now, after experience, obviously we're gonna go down into your education. Now, if you are someone who is applying for jobs, obviously education is gonna be important, especially if you just graduated from college or if you're in college, right, because people will look at that and they'll make a judgment on whether or not you're qualified for the job. Obviously, and if you already have a couple years of experience of work, obviously then your work experience is more important. But sometimes having education does matter because sometimes you might find random connections like maybe the recruiter went to the same school you did. And maybe that gets you the interview right? So they always random things like that. So that's why you want to include your education. You don't necessarily have to feel it out. It's not that important unless you are in college or you are just graduated college. But if you really have work experience, just put in where you went to school and That's pretty much all you need to do for that also, just quickly added, You can put your volunteer experience here as well. For me. I volunteer at the Boys and Girls Club and also at University of California. Which is why I went to business school at it, something you can add. It's nice. It's not super important unless you know you don't have much work experience. All right, so we're gonna move into tip number nine, and that's going to be endorsements. So going down on my LinkedIn page over here, essentially what adore skills and endorsements are is like people are basically giving you a thumbs up and saying, this guy or this girl is good at whatever skill you're putting up there, right? So for me, what people think I'm good at is the first the top three skills of social media sales and public speaking right, because throughout my career I've always done these things, and so when I meet people in the naturally connect with me on linked in, they just kind of give me the pluses there, and they endorse me and say, This guy is a legit in the subjects, right? But I also add that it's not super important to have all these endorsements, right. As you can see, you have like, 99 year, 96 year and I'm there. It doesn't really matter. But it's just a quickly to build credibility and a way to get endorsements is one of the easiest ways to do it is if you endorse other people first, they are more likely to endorse you back. So in the beginning, when I first created linked in Way Back when I was in college and things like that, I would endorse other people like my friends and my peers, my co workers, and they would naturally return the favor and endorsed me back right? And that actually brings us to tip Number 10 which is recommendations. So under skills and endorsements, we have recommendations over here, and it works exactly the same as endorsements, right? Basically, if you give a recommendation to another person praising them for maybe their skills, when you guys work together or something like that, then they will naturally write a recommendation to you back. They don't always do that, but if you right enough recommendations, you'll get enough back and then you'll have recommendations for your linked in profile Now . Also, uh, caveat that by saying that, you know, it's not necessarily super important, right? Because for me, I actually only have three recommendations because it's not something I focus on. I can get a lot more if I really pushed it. But again, it's not really important. It doesn't really make that much of a difference, but it does make your profile stand out a little bit more because people can vouch for you . So with that said again, those are gonna be the top 10 tips to optimize your linked in profile. Make sure you take action right away because these are things you can literally do right now within the next hour and get a lot more results. Whether you're applying for a new job or you're trying to sell a product or service, it's not enough. Just watch these videos. You really have to implement it to see the results in one more time. If you feel like you got a lot of value out of this video, go ahead and leave a like because every, like does help this video reach new audiences and again This is a brand new YouTube channel . So if you are new to channel or you're new to me, go ahead and make sure you subscribe and turn on notifications because I'm going to be releasing new training videos every single week. So with that said, my name is Patrick Deng, and I'm going to see you guys in the next one. 3. Guide To Generating Leads on LinkedIn: In this video, I'm gonna show you step-by-step how you can generate leads on LinkedIn. So you can start getting more appointments with your dream customers and start closing more deals. Linkedin is one of the most effective ways to get in contact with your dream clients. But I know a lot of people try this out in the say it doesn't work or people don't respond to their messages. But here's the thing. There are more than 700 million people on LinkedIn and for the most part, a lot of high-level decision makers are checking their LinkedIn profile and checking their messages every single day. I know for myself I check my messages all the time. Linkedin works that people are there. But why is it that most people struggle to generate leads and to break it down as simple as possible. There are two main reasons. Number one is that when someone wants to reach out to their dream clan and they send a connection request. A lot times they're prospect or their potential costumer doesn't accept. And number two, even if the potential customer actually accepts your connection request, they may not respond to your initial message when you ask for a meeting. So in this video, I'm gonna show you exactly step-by-step how you can actually connect with your dream clients, send your messages, and actually schedule more appointments. Diving right into it. The first time you gotta do is you've got to optimize your LinkedIn profile. And here's what I mean. When you send a connection request and people are not accepting the number, one reason for why this happens is actually because you're poor file is not optimized in a way where it actually intrigues your potential customer to accept your request. Thing about it like this, if you're sending a random connection requests as someone on LinkedIn and they have no idea who you are, how are they going to make a decision on whether or not to spend time to even connect with you. And they're going to click on your profile. They're going to look at your picture. They're going to look at what your job is and what you're about. And they're going to make a split-second decision on whether or not you can actually bring value into their lives. If you're a profile is not optimized in a way that shows that you deliver value. No way anybody is going to connect. It doesn't matter how great your messages are or how great the message you write when you send your connection requests. If your profile is not optimized, you are not going to get any results. And if you send a connection request or a 1000 years still gonna get the same results. Nothing because you gather up demise your profile. I so going to my personal LinkedIn profile, right? So if I connect it with somebody and I wanted to reach out to them for help them with sales consulting or sales coaching, which is what I do when they see my connection requests and they click on my profile. It's very clear what I do. So it starts with the headline, right? Well first of all, it starts with a picture. You gotta have a picture that shows like, hey, you're trustworthy, right? If it's like a picture that, you know, you can't really see your face or you use around the picture, that doesn't make sense. Why would someone connected with that, right? You just got to think of it logically. So clear profile, head picture, and it's very clear what I do helping B2B sellers schedule more meetings and close deals with modern sales training. Very clear what I do. So when I reach out to somebody, they know exactly what they are getting and if they're interested, they're gonna except if they're not, then they're just going to ignore my connection. Request and I got a whole video on exactly how to optimize your LinkedIn profile things gonna be somewhere on the screen and the links going to be in the description. But for this video, the main lesson that I want to share with you guys is that when you're optimizing your LinkedIn profile, the main important thing you want to remember is you want to show what value you bring to your potential customer. Don't just talk about yourself and say, I went to this school. I worked at these places that they're they're all about me, me, me, and nobody cares. They care about what you can do for them. So I'll just take a look at your profile audited and think, OK, how am I bringing value to my customers? And if you're not, you ought to rearrange it. Again, another video on that link in the description. Next part when it comes to actually getting meanings with LinkedIn is you want to send the initial connection request. Now when you are sending the connection request, there's two options, right? Number one is you just kinda press the plus button and you can send a default message to somebody hoping they will actually accept. Now for my personal experience, this is actually work. Yes. If you're a poor file, is optimized in a way where it's for your potential customer. Sending the default message wherever it is, actually does get results in faster. Now, if that's not really working or you're not getting enough results, meaning you want to get the conversion rate higher. Meaning when you send a connection request, you want more people to accept. You can write a more personal message. Obviously it takes a little bit more time, but if you want to get more results, that's what you have to do. So as an example of a custom message, requests can be something like this. Hey David, I saw human in the digital marketing space for five years now, and I'm impressed with the work you've done on XYZ, so you gotta look on their profile. So you kind of work they did, right? And then you say that it might make sense to connect here. And simple as that they're going to read that they're going to say, OK, this guy actually did a little homework and they're going to accept your invitation to connect. Let's go through another example. He David, I notice you've been in the construction business in the Los Angeles area for five years now. I'm impressed with your work and thought it might make sense to connect you. So pretty much the same kind of format, right? And you can kind of take this format and change it out for your specific niche. But essentially that's pretty much all you have to do. And how to get this information. Just go on their profile, see where they work, how long they've been in the industry, what kinda work they did. Mention it in the first line. A only has to be one sentence of customization. And that is, it's, some people might think about, you know, automation, right? And automation does work, but here's thing before you even get to the automation side of LinkedIn, I wanna make sure that you understand how to do this manually first. Because if you can't do it in annually for high touch point and you're making a very specific for the person. Can't get results doing that. There's no way you're going to get results if you automate it, right? Because when you automate things, it gets less and less personalized. If you can't do it manual, don't automate doing manual first, get it right, and then out of me. But once you get it right and you move into automation, and what you can actually do is that, you know, there are different tools you can use to help speed up the process of automation. So you can say like if someone's working in marketing, real stay, or finance, it can kinda just put that in for you. And you can also say they owe if they'd been working in this industry for five years, are automatically put that in and you can send the same message to everybody in. It looks like it's very tailored for that person, but it's really like is automated. And they think of automation is you gotta be very careful because there are always new tools. Coming out. So I don't really want to recommend any specific tours right now because if I recommended today in their began tomorrow, right? Because LinkedIn is always changing their rules on which software works, which one does according to their API. And there a lot of rules that constantly change rate. For example, how many connection requests can you send a day before LinkedIn send you a warning and says You should not be automating, right? Because that's technically against the rule. So if you kind of break the rules, you send too many messages sent to many requests, your account may potentially be banned and you got to start all over. So that's why in the beginning, if you're just starting out and you're just trying to generate leads, I would personally recommend doing it manually first so you understand the process and you can actually get results. Once you know how to get results, then I will look more into how you can automate LinkedIn. So you don't get band and you do it in the right way and you can start looking at what the rules are. It when it comes to how many connection requests you can send, how many messages you can send and things like that. And again, the tools always change. There's always new or LinkedIn tools coming out that plan. They can do all these things for you and they can. But you know, sometimes they go out of business or sometimes it's just not working and so do it manually first, then look into automation and if you want more videos on how to automate, you know, let me know in the comments if that's something you want to see and I can make a future video on that. Now moving forward, the next part when it comes to generating leads on LinkedIn is actually once someone actually accept your connection requests, you gotta actually send them the first message. So this where a lot of people get around, most people, they'll send a message about, hey, you know, I do this, that, that I can do anything for you. Let me know if you want to talk. But here's the thing. You've got to be a little more specific or you need to ask more questions and get the person more curious if you just kinda throw out all the different services that you have which allowed people do. Nobody responds right? Because they're confused on why they should respond. And you have the prospects to do too much work in order for you to get that meeting and said you want to make it as easy as possible for them to say Yes. So here's an example of what you can say if somebody accepting your connection requests. So it can be, Hey John, I noticed that you started your own creative agency and I wanted to reach out. I help agencies like yours get more clients without spending money on ads, any chance you need help with this. So this one I'm asking a question. I'm not asking for a meeting right off the bat. I'm just saying like, hey, this is what I do. This people, I helped this, how I bring value. Any chance you need help with this. They might say, Yeah, maybe. And it's not that he might say that bologna, I say, yeah, maybe you are. What do you do? And then you can start having a conversation. And once you reply back to them, you can actually say, Hey, if you want to talk more about this, let me know what your calendar looks like or feel free to schedule a time on my calendar and you send them a link. So that's pretty much how that first technique is done. The second way to do it is instead of asking a question, you can go straight for the call to action and if they're interested, they will schedule a meeting right away. So this is the one I personally prefer. It's more direct, but at the same time, it's faster, right? So I can say something like this. Hey John, you probably know that one of the most challenging parts of owning your own creative agency is signing on new clients. Now actually helped creative agencies consistently get new clients without having to spend money on ads. Some of our clients include x, y, and z. So if you're interested in learning how you might be able to do the same in your business. Feel free to schedule a time to talk on my calendar here, and then you would put the link to your calendar. Okay, so let's break this down to show you exactly how this works. So in the beginning I'm saying, hey John, you probably know that one of the most challenging parts of owning your own creative agency is saying on new clients. So when I'm specifically doing here is I'm saying I'm addressing a pin, right? So if you're a creative industry, I know that getting new clients is the hardest part. You may think that the best designers and stuff in the world. But if you can't get new clients, you don't have a business. So I really know that that's a problem in a address it right off the bat. Now in the next sentence is I offer value. I'm saying like, hey, I help people like you get new clients without having to spend money on air. So piques, curiosity there might be thinking, okay, well how exactly or do you even do that, right? So now they're more interested. And then I go ahead and say, here are some of the clients that I've worked with in the past. So if there's some social proof and they know who these clients are or let's say you have some big names under your belt or maybe even if you have small names, if they're familiar with those people and they're similar to each other than there. They're gonna be like, Oh, that's interesting that you work with these people. I know them. So maybe I want to work with you. And then the last part is the call to action, right? Actually getting the meeting. So I say, hey, if it makes sense. So if you're interested in learning how you can, you might be able to do the same in your business, which is clients, feel free to schedule a time to talk on my calendar here, and I will put a link to my calendar. They will click on a link and then they can actually schedule a time to talk for me for 30 minutes. And I'm gonna see if there are fit for us too to work together. So that's my personal Goto. This one's very effective for me personally and I'm confident it will work for you if you kinda follow all the steps we've been talking about in this video. Now, the next part of January leads on LinkedIn is what happens when people don't actually respond on first message, which a lot of people will not, right? So that's what you gotta follow up. My recommendation is to follow up with one to three times. A really depends on your industry, right? But you have to understand this, whether it's 12 or three. Every time you send a follow up, more people will respond and take more meetings, right? So that's why you have to understand What's the optimal times you'd follow up. Sometimes it's just depending on your niche, right? Sometimes it's just following up twice and that's it. Other times as following three times because maybe people are interested, but they just didn't have time to respond in that moment. So you want to figure out what works best for you. But if you're just starting out, just follow up three times and see if it works. If you find that after the third follow up, people don't even respond after the third follow. Then just shorten it down to two if, and you can kinda go from there. Now in the follow-up, here's what you can say. You can say something like You just want to reiterate what you're talking about. You don't have to say any new information. Just one or two sentences to kinda share reminder, prospect what you're even offering. So you can say, Hey, John wanted to follow up to see if it still makes sense to talk about how we might be able to help you with XYZ would like get new clients or whatever it is, right? If it does, let me know what your counter it looks like. So in this one I'm kind of saying like, hey, you tell me what your schedule is. Or I can say something like, if it does, feel free to schedule a time to talk on my calendar here and I'll put my link again right there. So that's pretty much are followed. And then if you want to follow up two or three times to basically say the same thing, but you paraphrase it and then you get a different response rate. You don't want to copy and paste that, you want to paraphrase it. So it makes it look like you're actually making an effort to get to know the person. And number five, we're gonna roll down into LinkedIn Marketing, okay? When it comes to outbound LinkedIn Lead Generation, where you're reaching out to other people. You don't have to go super heart when it comes to marketing, you don't have to go viral. What you wanna do is you want to understand that when you're connecting with people, people are gonna start senior content in their feed. So I'm gonna go ahead and go on my profile and I'll show you what I mean. So as you can see here, I'm on my profile right now, right? You scroll down. I got all these people who I'm connected with and it's my feed, right? Basically are the connections I have built over the years. I'm gonna see what they're talking about on my feet every day, right? So basically what you wanna do is you don't need to go viral. You just need to create content for the people that you already connected with. So I'll give you an example. Let's say you're starting on LinkedIn, you have, let's say ten connections, right? Is just refrence. And then you're like, okay, well, I want to start using this to get clients. So what you do is you find all these people who are potentially a good fit to for your product or service. And then what you do is you connect with them, they accept, and then you send them a first message, right? And maybe they don't respond to that first message. But every day you're posting some type of content on LinkedIn so that when they look on their feet, they keep getting reminded of you and they go, that's our patch together. Messaged me, oh, that's a pretty interesting video. Oh, that's a pretty interesting perspective on the industry, right? And you're just basically keep posting these videos for your audience that you custom built by audit, by connecting with them. My one personally, the so let's go into my LinkedIn carry. So we're now i got about 8,900 followers, meaning a lot of them are actually personally connected with me and I can send them a direct message anytime. So couple times a week, I do post a video on LinkedIn, which is my YouTube videos. And they do pretty decent, right? So this one has 16 likes, a thousand, more than 1000 views. There's one has doesn't views, 2 thousand views, 2500 of years, 30 Likes. And you can also see that when I click into this, I can see who exactly is liking my videos. Not only that, but if I go into my profile page, I can see who has viewed my profile. I so I believe this is the last 90 days. So if I click into here, I can see, you know, who are these 2400 people that have viewed my profile. Okay, why this is important is because when people see your content, sometimes we want to get reminded and they click on your profile again and be like, what did the sky do again, I'm kinda interested and we started seeing these people interact with your content, whether it's liking viewing your profile, it gives you an opportunity to sentiment message, right? So you can say like, hey, you know, I noticed that you like my video on whatever I wanted to see if it might make sense to talk about how I might be able to help you with XYZ. It's just another way to engage with your prospects so that you're not just any of them are called message. You're suddenly building more authority and you're becoming more of an influencer in the space. And it could be, you're just smart influence array, but at least you're doing something and you don't need a big, big audience to actually do this, even if you just have a couple of thousand connections, that's already enough to start getting some links and some views on your content. Because when it comes to what kind of content you can post, you can make videos personally, I'm really strong video, so that's why I like to do videos. You could also write long-form copy. So let's say you've gone to my profile. Every video that I post comes with a long forum perspective on that video to kinda get people to read it if they don't want to watch the whole video. And you can share a quote, you can share a picture, share what you're doing. And you know, there's so many different ways to slice and dice it. When it comes to creating content on LinkedIn, you can kinda just look at what other people are doing in your industry and see what works best for you. Everybody is different. You might be a good writer and you might be good with video. You might be good worth just sharing other people's quotes. It really just depends. But you definitely want to post at least a couple times a week. But if you can post every day, that's also really great too. So that's how it works. That's how you use a combination of outbound lead generation combined with marketing. So you can increase your response rate, increase your authority with the people you connect book, and start generating more meetings with your dream clients. So with that said, my name is Patrick, name, hoped he has got some value out of this video and arm and I see you guys in the next one. 4. Outbound Lead Generation Using LinkedIn and Cold Email: Now when I first started my seals career, one of my main roles was to generate appointments with my dream customers. Now the challenge I had was how exactly it was I supposed to do this if especially if they had no idea who I was, they didn't really know my products or services. How can I get a complete stranger to take time out of their day to take a meeting with me. And so what I did was I asked around the office people who had more experience than me and I say, hey, how am I suppose to even get these meetings? And a lot of times I would get these vague answers like, Oh, give him a cold call or send them a cold email. But they didn't really show me exactly step-by-step how I was supposed to do these activities in order to generate that meeting. And so what I did was I put in hours, I went on Google and I just searched up, you know, how to write a cold email, how to send LinkedIn messages. And I watch all these videos. And so what I did is I tried all these things. Most of the strategies I found the line didn't really work. But after a trial and error and sending hundreds and thousands of e-mails and LinkedIn messages. Some things actually did work and I was able to start scheduling meetings. And before I knew it, my calendars just started to blow up with meeting after meeting, after meeting once I figured out the right strategy. And so what I wanna do for this video is I want to share some of my best strategies when it comes to court emailing and sending LinkedIn messages. Because these strategies, there are different, they have the same fundamentals. And I've taught these strategies to thousands of students around the world. So one of my students, Benjamin, who went through some nitrogen and he said I was able to book a meeting with Singapore Airlines after just two weeks of trial. This is my first time in my seals career. I've had the opportunity to meet such a huge client. Thank you for the help. So like I said before, there's going to be some of the best court email and LinkedIn strategies to get meetings with your potential clients, right? If enjambment who just started doing cold emails, was able to get a meeting with Singapore Airlines, which is a huge company. You know, I'm confident that the strategy is we're also worked for you if you apply them in the right way and you wanna make sure you watch this video until the end. Because if you miss out on these strategies, you're going to spend so much of your time spinning your wheels, trying things out in the life, things don't work when I can actually just give you the shortcuts right here. What's going on, everybody, my name is Patrick Dang. Now let's go ahead and get started. Specifically for this video, we're going to talk about outbound lead generation strategies using caught email and LinkedIn messages, like I said before, although these are different platforms, the fundamental strategies of how you write your messages and how you go about finding your potential customers are exactly the same. So whether you're doing LinkedIn or cold email, just know these strategies will work either way. Now the first question you gotta ask yourself when you're doing any type of outbound prospecting, meaning you're reaching out to people who have no idea who you are, is you want to answer the question of who? Who exactly do you want to reach out to? Who exactly do you want to serve and who exactly would be a great fit for your product or service than the problem that most people have when it comes to sending out their messages, is that the right, these long messages on everything that they do. So they'll reach out to a potential customer and they don't really have a specific use case and they'll just say, hey, we could do this, we could do this, we could do this and we could do this. Let me know which one fits you. And the problem with that is that when someone's read your message and they see all these different options of things you can do. It's very fatigued and you're making the prospect do too much work in reading your message and trying to figure out how they can work with you. Instead, you want to reverse this situation where you make it extremely clear on why the prospect should work with you write, don't write out every possible service that you can provide. Narrow it down into one specific use case that someone can really think, oh, this is exactly what I need. And once you get that aha moment, that's when people are going to start responding to your chord messages. So the best way to do this is to identify a pain, right? What's a specific pain someone experiences and how do you solve it? So the next thing you've got to understand is what exactly is your core offer, whether it's a product or service, right? So if you provide so many different solutions, you really have to narrow it down to one specific use case that another company can say arr. That's exactly what I need. So let's go ahead and give you an example. So let's say you have the app development agency, meaning that you, you provide a service where big companies can outsource app development because maybe they don't want to do it themselves. So if you reach out to a lot of big brands like, let's say for example, metal which has Barbie and Hot Wheels. Let's say you want to reach out to them. If you say, hey Mattel, I provide this service, the service I can make a game for you. I can make it AB, I can make this, I can make that. They're going to read that and be like, well, we're not really looking for any of these, so I'm just going to ignore your email because you are providing to many different solutions that I don't actually need. But instead, if you narrow it down in your really specific on what kind of problems you solve and you do your research on what type of problems that say our Mattel, which is Hot Wheels in Barbie are experiencing, then they're going to respond to your core message. For example, if you know that Mattel and how we'll have a big brand. But they don't know how to develop games for the App Store and they don't have the development team, but that's something that we wanted to do because they want to monetize their brand and different ways, you can write a coordinate message and you can say, hey, look, you guys are big brand, you're killing it with the toys and everything like that. But have you guys ever thought about developing a game around your IP or intellectual property and take advantage of so many people on mobile and playing games on mobile these days, when you asked that question, he kinda share that you provide a solution that you can make a game specifically for them using their IP. And you're a master at monetizing and audience, meaning that when people download the game that you're going to make for them, you really know how to monetize their audience and make money from the actual game. So you're not just making a game, but you're actually creating a new type of business. So that's a lot more appealing, right? It's very specific for that use case. And if you know that they have that problem, there are a lot more likely to take your meeting and you want to compare that to, let's say if you said I can make a game, I can make an app, I can do this, I can do that when you provide too many solutions, people tend to not want to do any work and they're not going to take a meeting. But if you provide a specific solution around the pain you know, they have, That's how they're going to take your meeting. So that's the who write, who exactly are you going to serve and how exactly are you going to provide value so that they're gonna take your meeting? Now the next question that you need to answer is why, why exactly should somebody take your meeting and why should they do it right now, right? Because you need to have some type of sense of urgency. If people don't have a reason to take a meeting today, then they're just gonna be like, Oh, this sounds interesting, but let me just follow up in a month or six months down the line when I'm ready. And that's what you don't want to happen when you're sending your cold emails because even if someone's not ready, you want to get on the phone with them to see whether or not it's a good fit. And if it's a good fit, you continue to build that relationship. So one day in the future, already there, ready to buy. But if you never get that phone call or in that meeting that they don't you don't have that relationship to even begin to some process when it comes to why you really want to focus on two things, why now, and what value you provide. So let's go ahead and talk about why now. So let's say for the example of you're selling an app development service to accompany like Mattel. Again, that's like Barbies and Hot Wheels. So why exactly do they need to create a mobile game now? So one reason might be because mobile is on the rise. Everybody's on their phones and more and more people are starting to use their phones even more than computers. So obviously if everybody's on their phones having a mobile game where you can monetize it as especially lucrative in this time period, right? And the earlier you aren't in developing these games and putting it out into the market, that less competition there will be. And the more attraction yoga and the bigger your brand will become on mobile, and the more money you will make in the long-term. So if you don't do it now, if you don't make these mobile games right now, other people are going to beat you out, right? Other brands are gonna come in and take your spot. And if you decide to make a game in the future, well, you have to compete against all this competition, but if you do it right now, it's a blue ocean and you have a special advantage and you have a big brands so you can start dominating the market. So that might be a reason for why you want to convince someone to take a meeting right now versus in the future. And if they realized that they wanna take advantage while this opportunity is hot, then they're gonna take your meeting to see exactly how exactly you might be able to help them develop this app developers game for their customers. So now you understand why now, but what's the value of, like I said before, the value is that first-mover advantage. You're gonna make money, you're gonna make your customers happy, and you're going to build your brand outside of toys, and you're going to build it within the digital space, which is on the rise. So that's going to be a reason for why a brand like Mattel might want to work with another company to get started faster. They may not want to develop these games by themselves because that's not their expertise or their expertise is, I'm making toys and things like that. But they had the IP and they have the brand, and they just need someone to build the app. And that's where another outsourced provider or agency comes into play. So once you wrap all these things together, right? You know, you're who, you know, you're white and you know your why, and you put that on your email or your LinkedIn message, then suddenly people are going to want to respond. And the reason why people will not respond to your messages is because if you don't answer these questions, right? So if people don't respond, you just have to figure out which part is broken, replace it, fix it, and then try again until you get the winning formula that works to sell your specific product or service. So that said my name is Patrick Dang and hope you guys enjoyed this video and ominous you guys in the next one. 5. Next Steps: Now, if you're getting any value out of these courses, make sure to leave a positive review. Sharing your experiences. I read every single review, and I really do appreciate your feedback. And if you want to see more videos like this, make sure to follow me on skill share so you could be notified on when I release my latest courses.